Kudliwano-ndlebe olukhethekileyo, u-Nikki Baird we-Aptos Retail, wabelana ngezimvo ezinzulu malunga nokuvela komhlaba wokuthengisa.
Kwiminyaka yakutshanje, itekhnoloji iye yaba yinto eqhubayo emva kokuvela kwendawo yokuthengisa. Ukususela ekufikeni kweCommerce ukuya ekunyukeni kwamava omnichannel, ishishini liye lenze utshintsho olubalulekileyo.
Ukukhanyisa olu tshintsho, siphendukela ku-Nikki Baird, i-Vice-President of Strategy e-Aptos, umboneleli wezisombululo zorhwebo ezihlangeneyo ezikhethekileyo kwi-point-of-sale (POS), ulawulo lwe-inventory, kunye nokulawulwa kwe-oda. Wabelana ngezimvo zakhe malunga nefuthe letekhnoloji kwintengiso kunye neendlela ezibumba ikamva layo.
Uguqulo lwetekhnoloji yabathengi: ukudiliza iindonga kunye nokuqhuba i-omnichannel
NgokukaNikki Baird, ukwamkelwa kwabathengi betekhnoloji ibe yeyona nto iphambili yokulungisa ukuthengisa.
Umzuzu obalulekileyo wafika xa abathengi baqala ukusebenzisa iiselfowuni zabo ukuthelekisa amaxabiso kunye nokujonga ukufumaneka kwemveliso ngelixa bengaphakathi kwivenkile ebonakalayo. UBaird uthi, "Eso yayisisiqalo sokuphela 'kwamajelo amaninzi' kunye nokunyuka kwamajelo amaninzi."
Ugxininisa umceli mngeni abajongene nawo abathengisi ekulandeleni indlela yokuziphatha kwabathengi, esithi:
“Ibilugqatso lokuphumelela ukusukela ngoko. Ndizama ukungothuki kakhulu malunga nokuba kuthatha ixesha elingakanani ukwenza nayiphi na inkqubela. Ukuthengisa kuyacotha ukutshintsha, kwaye abathengi batshintsha ngokukhawuleza. Olu ngquzulwano luqhube inguqu kwintengiso kule minyaka ingama-25 idlulileyo.”
Umnqweno onzima wodibaniso olungenamthungo: izifundo eziphuma kwi-Best Buy
Ekuxoxeni ngokudibanisa ngempumelelo iteknoloji kwimisebenzi yokuthengisa, uBaird ubonisa umcimbi oqhelekileyo phakathi kwabathengisi. Uninzi lubonisa umphambili odityanisiweyo kubathengi ngelixa bezamana neenkqubo ezahlukeneyo ngasemva kwezigcawu.
ucaphula i-Best Buy njengomzekelo, ekhumbula isilayidi esivela kwi-2003 ebonisa 'amava aphakathi kwabathengi.' Nangona kunjalo, uphawula imiceli mngeni ekufikeleleni indibaniselwano yokwenyani: “Into ebonakala izolile kwaye izolile phezulu ifihla ukubheqa okuphithizelayo ukuze uqhubeke uhamba.”
U-Baird ugxininisa imfuneko yendlela yeenkonzo zendalo yonke, evumela abathengisi ukuba baxhume kwiqonga leenkonzo ezisebenza ngokungenamthungo kwiinkqubo ezahlukeneyo.
Oku, ukholelwa ukuba, kuya kuba negalelo kumava ahambelanayo kunye nokulungelelaniswa kwabathengi.
I-AI kunye ne-AR: isithembiso esingazalisekanga kunye nokuthandabuza
Ukujongana nefuthe lobuchwepheshe obuvelayo obufana nobukrelekrele bokwenziwa (AI) kunye nenyani eyongeziweyo (AR), uBaird uvakalisa ithemba elilumkileyo.
Ngokumalunga ne-AI, ukholelwa ukuba ukwenziwa komntu akukafikeleli kwisakhono sako esipheleleyo: “Abathengi ngokuqinisekileyo bafuna unikezelo EZINGXELELEKO. Kodwa eyona nto ilungileyo i-AI kubuntu. ” Ulumkisa ngokuchasene nokudityaniswa kobuntu nokufaneleka, eqaqambisa ukubaluleka konikezelo olunentsingiselo.
Ngokuphathelele i-AR/VR, u-Baird uhlala ethandabuza, esithi, "Sisekude kakhulu." Ubonisa imingeni ekudaleni amava antywilayo kunye nemibuzo yefuthe labo lexesha elide ekuthembekeni kwabathengi kunye nokuzibandakanya.
Ukuvala umsantsa: iinkonzo zendalo yonke kunye namava omnichannel
Njengoko abathengisi bamkela izicwangciso ze-e-commerce kunye ne-omnichannel, i-Baird ikhuthaza indlela yeenkonzo zendalo yonke kwi-Aptos. Le ndlela ijolise ekuvaleni umsantsa phakathi kwamava e-intanethi kunye namava evenkile ngokubonelela ngeqonga leenkonzo zehlabathi ezinokuthi zidityaniswe ngokungenamthungo kwizisombululo ezahlukeneyo.
U-Baird uyathelekisa oku kunye namava akhoyo adityanisiweyo kubathengi ngenxa yeenkqubo ze-omnichannel ezingacacanga.
Uyachaza, "Ukukhuthazwa ukuba iziteshi ezinqamlezileyo zisetyenziswe kwinqwelo enye," ebonisa amandla ohambo lwabathengi olumanyeneyo kunye nolungenamthungo, into ephambili kwimpumelelo yokuthengisa yanamhlanje.
Ingxaki yedatha: imbono enye yomthengi kunye nokubonakala kwenyani ye-omnichannel
Ukwenziwa kwezigqibo okuqhutywa yidatha kubaluleke kakhulu ekuthengiseni, kodwa imingeni isaqhubeka.
U-Baird uqaphela ubunzima bokugcina 'umbono omnye womthengi' kwaye ugxininisa imfuno yenkqubo epheleleyo, indlela ye-omnichannel kwidatha. Abathengisi, ucebisa ukuba, kufuneka boyise i-inertia yezisombululo ezijolise kumzila ukuze baqonde ngokwenyani ingeniso ye-omnichannel kunye nokuziphatha kwabathengi.
Impompo yenguqu yeglasi: ukubumba ikamva lentlawulo
Ekugqibeleni, u-Baird wabelana ngochulumanco lwakhe malunga nempembelelo enokubakho yeendlela zokuhlawula ngaphandle koqhagamshelwano, ngakumbi impompo yamanyathelo eglasi asuka ku-Apple nakwi-Android.
Ubona olu lutsha luyi-win-win kubo bobabini abathengisi kunye nabathengi, ukulungelelanisa ukuthengiselana, ukunciphisa iindleko, kunye nokubonelela ngamava angenamthungo.
UBaird uqukumbela ngelithi, “Ngoko leyo yenye indawo apho ukuqalwa kwentlawulo kunokuba nefuthe elikhulu. Ndicinga ukuba yinxalenye yesizathu sokuba kungenxa yokuba inenzuzo kubo bobabini umthengisi kunye nomthengi. "
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
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