Iindlela zokuthenga abathengi
Abathengi abazizigidi ezili-142 balindeleke kuMgqibelo omkhulu
Ngokophando oludibeneyo lweNational Retail Federation kunye neProsper Insights & Analytics, malunga ne-142 yezigidi zabathengi kulindeleke ukuba bazibandakanye ekuthengeni ngoMgqibelo wokugqibela ngaphambi kweKrisimesi. Nge-70% yokucwangcisa ukuthenga kwiveki elandelayo ye-25 kaDisemba, abathengisi balungele ixesha lokuthenga iholide elide. Izipho eziphezulu ezithengwe ngabathengi ziquka impahla yokunxiba (50%), izinto zokudlala (34%), amakhadi esipho (27%), iincwadi nezinye izinto zosasazo (24%), kunye nenkathalo yobuqu okanye izinto zobuhle (23%).
Ukuthenga ngeholide kuya kuqhubeka ukuphela kukaDisemba ukuya ekuqaleni kukaJanuwari. Uninzi lwabathengi (70%) bathi baceba ukuthenga kwiveki elandelayo kwi-Dec. 25. Izizathu eziphezulu abathengi bathenga ke ukuba bathathe inzuzo yeentengiso zeeholide kunye nokunyusa (48%), ukusebenzisa amakhadi esipho (26%), kunye nokubuyisela okanye ukutshintshiselana izipho ezingafunwayo kunye nezinto zeeholide (16%).
Ukuthenga kwi-Intanethi yaseMelika kudlula iincopho zobhubhane
Ukuphinda kuthengwe kwi-Intanethi e-US kugqithise iindawo eziphakamileyo zexesha lobhubhane. Uphando lwe-CNBC lubonisa ukuba i-57% yabantu baseMelika bakhetha ukuthenga kwi-intanethi yezipho zeKrisimesi, kunye ne-avareji yokuchitha umntu ngamnye kuqikelelwa kwi-1,300 yeedola. IAmazon ihlala ilolona khetho luphezulu kubathengi baseMelika, iqinisa ulawulo lwayo lweminyaka emithandathu kwicandelo le-e-commerce. Omnye umkhuphisana naye kuphela, i-Walmart, uye wafumana inzuzo encinci, ekhuphuka kwi-16% ukusuka kwi-12% kunyaka odlulileyo kwaye ukusuka kwi-4% kuphela kwi-2017. Izitolo zeempahla ezikhethekileyo, njenge-Etsy kunye newebhusayithi yevenkile yendawo, nayo ifumene kwi-8% ukuya kwi-14%.
I-TikTok: Amandla akhulayo kwi-e-commerce
Ukuthengiswa kweVeki yeTikTok kuthengiso lweveki
Ivenkile yeTikTok ibone ukonyuka okumangalisayo kuMqulu wayo weVeki weGross Merchandise (GMV), efikelela ngaphezulu kwe-85 yezigidi zeedola ngeveki, eqhutywa ziindidi ezinjengobuhle, iimpahla zabasetyhini, i-elektroniki, kunye nezemidlalo. Isiphithiphithi sokuthenga saphambi kweKrisimesi, sigxininiswe kukunyuka kwamaxabiso kunye neendlela zokuthenga ngexesha leeholide zangaphambili, kunyuse kakhulu intengiso.
Injongo ye-e-commerce ye-TikTok ye-2024
Urhwebo lwe-TikTok lwe-E-commerce lubekele usukelo lwe-50 yeebhiliyoni zeedola ze-GMV ngo-2024, ngaphezulu kokuphinda kabini injongo yalo nyaka yeebhiliyoni ezingama-20 zeedola. Ngokukhula okuchukumisayo kwiimarike zaseMzantsi-mpuma Asia kunye ne-GMV yemihla ngemihla e-US edlula izigidi ezili-14 zeedola, iTikTok yandisa ngokukhawuleza ubukho bayo be-e-commerce kwihlabathi liphela.
IAmazon: Ukusungula kunye nokujongana nemiceli mngeni
Isishwankathelo sophononongo lwe-AI yeAmazon sijongene nokubuyela umva
Isishwankathelo sophononongo lwemveliso yeAmazon esandula ukuphehlelelwa yi-AI, ejolise ekuqaqambiseni ngokuthe kratya amanqaku aphambili kunye nezimvo zabathengi, itsalele ukugxekwa kubathengisi kunye nabathengi ngokufanayo. Imiba yokuchaneka kunye nokugxininiswa ngokugqithiseleyo kokuphononongwa okungalunganga kuye kwaphakamisa inkxalabo, ngakumbi ngexesha elibalulekileyo lokuthengisa i-Black Friday. I-Amazon iphendule ngokuzibophelela ekuphuculeni obu buchwepheshe ngokusekwe kwimpendulo.
