Ingxelo ye-Cooig Trend kuMthengi we-Electronics: Okthobha 2023

Isiqulatho
Isishwankathelo sehlabathi
Udidi x geo isishwankathelo
Icandelwana x geo iyonke
Izintlu zengingqi zeYoY ezikhula kakhulu

Isishwankathelo sehlabathi

Ngo-Okthobha ka-2023, i-Consumer Electronics ibone ukonyuka konyaka-enyakeni (YoY) ukonyuka okumalunga ne-3.5% kwiDaily Unique Visitor (DUV) xa kuthelekiswa no-Okthobha ka-2022. Lo mkhwa ubufana kuyo yonke imimandla. Ngokucacileyo, ingingqi ye-EU yayinokukhula okunamandla kweYoY.

Udidi x geo isishwankathelo

Ngo-Okthobha ka-2023 wabona ukuchuma kwezolonwabo kwi-elektroniki, kunye nomabonwakude, iAudio yeKhaya, iVidiyo kunye neZincedisi ezihambela phezulu nge-68% yeYoY DUV kwihlabathi jikelele. Ezinye iindidi ezifana neeTshaja, iibhetri kunye noBonelelo loMbane, izithethi kunye nezincedisi, kunye neFowuni ephathwayo kunye nezixhobo nazo zonwabele ukukhula okunempilo kwe-10% -15% yoYY. 

Iindidi ezikhula kakhulu e-US naseMexico

Iimarike ze-elektroniki zase-US kunye ne-Mexican zabona ukukhula okuqinileyo kwe-YoY DUV ngo-Oktobha 2023, kunye neTelevishini, i-Home Audio, iVidiyo kunye neZincedisi (+ 68%) kunye nezithethi kunye nezixhobo (+ 40%) ezikhokela ipakethi. I-Audio ephathekayo, iVidiyo kunye neZincedisi, i-Blockchain Miners, kunye ne-Mobile Phone & Accessories nazo zibe nokunyuka okunamandla (+ 20%). 

Iindidi ze-EU ezikhula kakhulu

Iimarike ze-elektroniki ze-EU zirekhode ukukhula okunamandla kwe-YoY DUV ngo-Oktobha 2023, kunye neTelevishini, i-Home Audio, iVidiyo, kunye neZincedisi (+ 60%) kunye ne-Portable Audio, iVidiyo, kunye neZincedisi (+ 60%) ezihamba phambili. Izithethi kunye neZincedisi, iiTshaja, iiBattery kunye noBonelelo loMbane, ii-Earphones kunye neeHeadphones kunye neZincedisi, kunye neeFowuni eziSelfowuni kunye neZincedisi nazo zifumene ukukhula okungaphezulu kwe-20%. 

Iindidi ezikhula kakhulu eMzantsi Asia

Imakethi ye-elektroniki ye-SA iqhubekile nokukhula okuqinileyo kwe-YoY DUV ngo-Okthobha wama-2023, iqhutywa sisidingo esimandla sikamabonakude, iAudio yeKhaya, iVidiyo, kunye neZincedisi, ezibone ukunyuka kwama-78%. iiSelfowuni eziphathwayo kunye neeNdawo zokuLungisa iiKhompyutha (25%) kunye neeFowuni eziSelfowuni & neZincedisi (24%) nazo zibone ukukhula olomeleleyo. 

Ukuqukumbela, ukunyuka kweTV, iAudio yeKhaya, iVidiyo kunye neZincedisi kwihlabathi liphela ngo-2023 kugxininisa ithuba elicacileyo. 

Icandelwana x geo iyonke

Itheyibhile engezantsi iqaqambisa amacandelwana angama-20 aphezulu kwi-elektroniki athe afumana ukukhula okuphezulu kweYoY kwihlabathi liphela. Nalu ucazululo olukhawulezayo:

• Itekhnoloji yeSelula: Iifowuni eziRugged, iifowuni ze-Smart, kunye neefowuni ze-Feature zilawula iindawo ezintathu eziphezulu kunye ne-YoY ye-astronomical yonyuka edlula ~ 1000%. Izixhobo zokuLungisa iifowuni eziphathwayo kunye nezixhobo nazo zine ~ 480% yotyando. 
• Indlela yokuphila ye-Electronics: Izitendi zeSithethi, iiCables zeSithethi, kunye neZincedisi zeSithethi zikwabona ukukhula okuchukumisayo, okucebisa ukunyuka kwemfuno yokuphuculwa kolonwabo lwasekhaya kunye nokulula.

• I-Tech Gear: Iiprinta kunye neeSkena, iiPads zeMouse, i-Smart GPS Trackers kunye ne-Locator, iiSeva, i-Networking Storage, iiMonitors, kunye ne-Battery Accessories zonke zibonisa ukunyuka okunamandla kwe-YoY, ebonisa imfuno eqhubekayo yezinto ezisisiseko zobuchwepheshe.
• Uxhulumaniso: IiTshaja zeefowuni eziphathwayo, Ezinye izixhobo zeNethiwekhi, kunye neeshaja ze-Multifunction zibonisa ukukhula kwezempilo, zigxininisa ukubaluleka kokuhlala uxhumeke.

Izintlu zengingqi zeYoY ezikhula kakhulu

Amacandelo Okunyusa:

• Iifowuni ezinqabileyo: Ukulawula kuyo yonke imimandla, kunye ne-USMX ehamba phambili kwi-6231% kunye ne-EU elandelayo kwi-2131%. Oku kwalatha kwimfuno emandla yezixhobo zonxibelelwano ezihlala ixesha elide nezithembekileyo.
• Ii-smartphones kunye neefowuni ze-Feature: Bona ukukhula okumangalisayo kuyo yonke imimandla, ebonisa ukuqhubeka nokwamkelwa kwe-smartphone kunye nokuphuculwa.
• Amakhadi esipho seDijithali: Yonwabela ukuthandwa ngokubanzi kuyo yonke imimandla (USMX: 245%, SA: 292%, EU: 234%), ebonisa ukufaneleka kwabo okuqhubekayo njengokhetho lwesipho.

Eminye imikhwa eqaphelekayo:

• IiRouters: I-SA ithatha indawo ebonakalayo nge-2265% yotyando, ekunokwenzeka ukuba iqhutywa kukuthembela okwandisiweyo kumsebenzi okude kunye nokonwabisa kwi-intanethi.
• Izixhobo zokulungisa iifowuni kunye nezixhobo: Bona ukunyuka okuphawulekayo kwi-USMX (445%) kunye ne-EU (324%), ebonisa ukubaluleka kokugcinwa kwesixhobo.
• Iividiyo zasekhaya kunye nezixhobo: UMzantsi Afrika ubonisa ukunyuka kwe-322% YOY, okunokubakho ukuqhutywa nomdla ohlaziyiweyo kulonwabo lwasekhaya.
• Ibadlali beMP3 kunye neengxowa zeMP3 kunye namatyala: Bona ukonyuka okunamandla kuzo zombini i-EU (447%) kunye ne-USMX (192%).