Icandelo lobuhle elisebenzayo laseTshayina libona ukukhula kwe-meteoric, ukugquma i-skincare kunye nezithambiso zemibala kunye nokhathalelo lomntu kunye nomzimba. Ikhuthazwa ziindlela eziphucukileyo kunye neenkxalabo ezinjengongcoliseko kunye nokunxiba imaski, udidi lwe-C-derm ibhaluni ngama-29% ngonyaka, ifikelela ngaphezulu kwe-8 yeebhiliyoni zeedola ngo-2023 ngokwentelekelelo nganye. Ngaphaya kwezisombululo zeklinikhi kwiingxaki zolusu zasezidolophini, abathengi baseTshayina bafuna into eyonwabisayo, ekhokelela iimveliso zokuzinzisa inkcubeko ye-Intanethi kunye neememes kumabali emveliso abandakanyekayo. Imakethi ikwandiswa ibeyinxamnye nokwaluphala njengoko iimbono zobuhle zitshintsha. Iibrendi ezikwaziyo ukulungelelanisa iifom zenzululwazi kunye ne-Gen Z-friendly spins zikulungele ukuthabatha amathuba.
Isiqulatho:
1. Into yenzululwazi ngaphezu kwesimbo
2. Iifomula zobuhle ezichanekileyo
3. Unyango uyadlala
4. Ukwandisa isibheno esichasene nokuguga
5. Amagama okugqibela
Into yenzululwazi ngaphezu kwesimbo
Abavelisi besikhumba baseTshayina baya besanda ukuxabisa ukusebenza okwenyani ngaphezulu kwezithako ezixakile xa bevavanya iimveliso ze-C-derm. Yibize ngokunyuka kobungqina be-geeks. Ezi ngcali zenzululwazi zifuna ukubona iifomula ezixhaswa ziziphumo ezinokulinganiswa, ulingo lwezonyango, kunye nedatha enzima endaweni yokulandela iindlela ezidlulayo.
Iimpawu ziphendula ngezinto ezisebenzayo ezijoliswe kwiimfuno zesikhumba kunye neenkxalabo. Ibrand yokhathalelo lwesikhumba iWINONA izoba kumayeza esintu aseTshayina, isebenzisa amayeza afana nephysalis calyx kunye nexolo lengcambu yepaeonia enophando olupapashiweyo olubonisa ukusebenza kakuhle kokwaluphala kunye nolusu olubuthathaka. Ezinye iibhrendi zicofa izithako zebioengineered ukwenzela ukuba kubekho i-bioavailability engcono kunye nokuzinza. I-brand efana ne-collagen yomntu i-Collgene ibanga ukuba i-collagen eyenziwe ilebhu igqithise eminye imithombo ngokuhambelana kunye nobuninzi.
Ukunqongophala kwezithako kukwakhuthaza utshintsho ukusuka kwindalo ukuya kwindalo efanayo kunye neendlela ezizezinye ze-sci-tech. Ukufumana iintlobo ngeentlobo zezityalo ezinqabileyo zobonelelo ngexa kusenokonakalisa inkqubo yendalo eethe-ethe. Ukufundisa abathengi ngokuzinzileyo, izithako ezenziwe elebhu zinokuzoyisa iimbono. Kwi-Soothing Cleaning Balm yayo, i-TIMAGE igcina ifomula yayo ukuya kwizithako ezili-16 okanye ngaphantsi, zonke zibonakalisiwe zithambile, zisebenzayo, kwaye azina-allergen.
Ngelixa izithako zenoveli ezonwabisayo zithatha ingqalelo, abathengisi besikhumba baseTshayina ekugqibeleni bayakhathalela ukusebenza ngokubanzi. Ukungafihli malunga nokukhangela, inkxaso yenzululwazi, kunye nefuthe lokusingqongileyo kubalulekile ngoku. Iifomula zibonisa izithako zamaqhawe kodwa akufuneki ukuba zonganyelwe yimisebenzi eyongamileyo enciphisa iziphumo.
Iifomula zobuhle ezichanekileyo
Iibrendi zobuhle azisakwazi ukuphatha abatyali besikhumba baseTshayina njengabathengi abangenzi nto, kodwa kufuneka bazibandakanye nabo njengabadibanisi besayensi. Aba bazinikeleyo bemba kwizibalo kunye neendlela zaselebhu emva kweemveliso zabo zokuthambisa. Iimpawu eziphambili zibandakanya iinkqubo zokuhanjiswa kwezigaba ezininzi, isithako esisebenzayo i-micro-encapsulation, kunye nokulinganisa izakhiwo zesikhumba zendalo.
I-Luxe skincare brand PMPM isebenzisa i-patent ye-0.2-to-one water-to-oil ratio kwiiserum zayo zamaqhawe ukubonisa amanzi endalo endalo kunye nokwakheka kwamafutha. Ubume buvumela ukungena okunzulu okudityaniswe kunye nokukhutshwa kwexesha lee-microbeads ezisongelwe ngamanzi eziqulethe izithako eziphambili. Ngaphezulu kwizinto zokuthambisa ezinemibala, iziseko kunye nezifihlayo zikhanyisa izifakeli ezisebenza kakhulu kunye nolwakhiwo. Isiseko sikaJudyDoll se-cloud-touch cream siqesha i-ultra-fine XNUMX micron powder ukwenzela ukugqitywa kolusu lwesibini olungenamthungo.
Usetyenziso olunje ngenyani eyongeziweyo kunye noxilongo lwesikhumba nazo ziyanyuka. I-Joocyee iphuhlise isiseko sayo esibandakanyayo kunye ne-palette shades yobuso ngokusebenzisa iskena sobuso se-AI kunye nedathabheyisi yethoni yesikhumba yaseTshayina. Ubungqongqo obunjalo buhambelana nabathengisi besikhumba abathatha umdla osondeleyo we-forensic kuphuhliso lwemveliso.
Ngelixa ukuchaneka kweklinikhi kulindeleke, i-aesthetics isabalulekile kubuhle. Ukupakishwa kunye nokwakheka kufuneka zilungelelanise iifomyula, zivumela iindlela ezichanekileyo. Bona indlela ii-pipette droppers, iimpompo ezingenamoya, kunye nee-twist-click pen zibalaselisa kuphehlelelo lwemveliso entsha. Amabali esithako kunye nabasetyhini ngakumbi ebomini.
Ikliniki iyadlala
Ngelixa abatyali besikhumba baseTshayina bemba kwisayensi, ukonwaba kufuneka kusekho i-ancho yonke ifomula. Iibrendi zobuhle ziya zidibanisa ukuchaneka kweklinikhi kunye ne-spins ezidlalayo ukuphumelela kwiGen Zers kunye nabaphakathi. Iifilosofi zemveliso zimilisela inkcubeko ye-Intanethi, iimemes, kunye namava asebenzisanayo ngaphandle kokuncama iziphumo.
Jonga indlela i-Aprumu yongeza ngayo iifomyula zesikhumba esibuthathaka ngokupakishwa kwe-neon kunye neemascots zekhathuni ezintle. Uphawu lubonisa izihloko ezintsonkothileyo ezifana nokudumba okubangela imizobo ephefumlelweyo, ukuthintela ijargon. Ngaphaya e-Peterson's Lab, i-Anti-Wrinkle Lip Cream yayo isebenzisana ne-intanethi meme star Pepe the Frog, ezantsi ukuya kumanqwanqwa ebhotile anezihloko eziqokelelweyo. Abasebenzisi banokujoyina i-Pepe kumdlalo we-adventure yedijithali ngelixa befunda malunga nemveliso.
I-L'Oréal yaseTshayina ingena kwizithixo nge-mascot uMnu. Ou, i-avatar entle yase-French-Chinese ebonisa izinto ezikhanyayo kunye neengcebiso zokhathalelo lwesikhumba. Iividiyo zakhe zitsala izigidi zabalandeli kumajelo eendaba ezentlalo, enceda ukuseka uphawu njengegunya elifikelelekayo ku-Gen Z.
Iimveliso zidibanisa izithako zesayensi kunye nendlela yokuphila kunye nemiba yenkcubeko kufutshane nabathengi abancinci baseTshayina. Ezo zinto zijonge ulonwabo zisemngciphekweni wokubonwa njengeziphelelwe lixesha okanye ezingabalulekanga. Indawo emnandi? Yandisa i-memes kunye nabalinganiswa benyani ngelixa uthetha ngokunyanisekileyo kwiinkxalabo zanamhlanje ezifana nempilo yokulala, ukubonakaliswa kwexesha lesikrini, kunye nokuzithemba. Baphathe abantu abaselula njengeengcali zobuhle abaninzi abafuna ukuba zizo.
Ukwandisa isibheno sokuchasa ukuguga
AbakwaSkinvestors baya bebona ubuhle njengolusu lunzulu, bafuna iifomula zokuchasa ukuguga ezigudileyo kwaye zityebe ngaphaya kweempawu zobuso. Ukusuka kwimilebe kunye nezandla ukuya kwiinwele kunye nomzimba, abathengi baseTshayina baphonononga iimpawu zokuguga kwiindawo ezahlukeneyo zokuchukumisa.
Iikhrimu zamehlo zihlala zisisiseko, kodwa iiserum ekujoliswe kuzo ngoku zijongana neendawo ezinjengentamo, i-décolletage, kunye ne-nasolabial folds. SimplyOku kunika iliso kunye ne-lip contour cream ukuze unciphise imibimbi kunye nemigca ejikeleze amehlo, imilebe kunye nemigca yoncumo apho ukuguga kubonakala kuqala. Sikwabona iimveliso ezingakumbi ezilungiselelwe iimeko zokuphila zangoku kunye neebugbears zobuhle.
Ukuvezwa kwesikrini kwasebusuku kakhulu yimpembelelo esemva kwe-MONSTERCODE's Midnight Oil serum exhaswa sisithako esinelungelo elilodwa lomenzi wechiza i-Synchrolife. I-brand incoma ukusetha kwakhona izingqisho ze-circadian zolusu kunye nokubuyisela umva ukuguga kwangaphambili okubangelwa zizixhobo zokukhanya eziblue. Ngaphaya eDouyin, ii-hashtag zibhiyozela "izandla ze-manga" ezibhityileyo, ezithambileyo njengeyona nto ibalulekileyo - ukuqhuba imfuno yolutsha olugcina iikhrimu kunye nonyango lwamabala.
Ngelixa ukhathalelo lobuso lufumana umdlalo omninzi, ukuthengisa ngokhathalelo lomzimba kukhula kwi-Tmall. Izinto zokuthambisa zomzimba ngoku zininzi njenge-anti-agers kunye nabancedisi bemiqobo. Unyango lokulahleka kweenwele ngokunjalo lufumana amandla njengoko abathengi bexhalabile ngenxa yokwaluphala kwamaqhaga. Iibrendi ezikwaziyo ukuvumelanisa isayensi yolusu kunye neendlela zokwenyani zokuphila kunye nemigangatho yobuhle eqhutywa yimpembelelo inokuzoba abaphulaphuli abathembekileyo ukusuka kwizizukulwana.
Amazwi okugqibela
I-C-derm boom ilungisa kwakhona ubuhle belizwe lase-China kunye nama-skinvestors agrumba kwisayensi kunye no-Gen Zers baxhomekeke kumsebenzi ngokuzonwabisa. Abathengisi be-Intanethi kufuneka bakhokele ngezithako zamaqhawe ezenziwe ngobunono kwiifomula ezicacileyo ngelixa befaka imali yentlalo ngokuthengisa imeme. Yandisa kwiindawo ezikufutshane ezinje ngokhathalelo lwentloko kunye neekhrimu zomzimba ezikhwela ukuchasa ukuguga kunye neendlela zokuthintela ulusu. UBukumkani obuphakathi bubonelela ngembuyekezo engaphezulu kwabo bafumana umxube we-gen elandelayo ngokufanelekileyo. Siyathemba ukuba olu jongano lukwinqanaba eliphezulu luvelisa izimvo zokuyila ukuqhekeza ikhowudi kudidi lwaseTshayina oluqhumayo lweC-derm.
