I-TikTok iya kudibanisa ishishini layo lase-Indonesia kunye ne-Tokopedia, iqonga le-e-commerce le-GoTo, phantsi kwe-PT Tokopedia ekhoyo.
Iqonga lokuzonwabisa lehlabathi iTikTok lingene kwintsebenziswano yobuchule neQela leGoTo ukuqalisa ishishini lokuthenga kwi-Intanethi eIndonesia.
I-TikTok, eyasungula amava e-e-commerce ye-TikTok Shop e-Indonesia ngo-2021, yavala inkonzo ngoSeptemba ka-2023 emva kokuba urhulumente wase-Indonesia evalile ukuthenga kwi-intanethi kumaqonga eendaba ezentlalo.
I-TikTok iya kudibanisa ishishini layo lase-Indonesia kunye ne-Tokopedia, iqonga le-e-commerce le-GoTo, phantsi kwe-PT Tokopedia ekhoyo.
Iqonga losasazo lwentlalo liya kuba nesabelo esingaphezulu kwe-75% kwiziko elidityanisiweyo, eliya kusebenza kwaye ligcine izinto zokuthenga ngaphakathi kweTikTok app eIndonesia.
I-TikTok, ephethwe yi-ByteDance yase-China, iya kutyala imali engaphezulu kwe-1.5 yebhiliyoni zeedola ukuxhasa ukukhula kwexesha elide kweli qumrhu.
Ubambiswano luya kwenza iTikTok kunye neGoTo isebenze abathengi baseIndonesia kunye namashishini amancinci, amancinci naphakathi.
Kuya kuqala ngexesha lokulinga olwenziwa ngabacebisi phantsi kolawulo lwabalawuli abafanelekileyo, iinkampani eziqinisekisiweyo kwingxelo edibeneyo.
Kwi-GoTo, intsebenziswano ihambelana nesicwangciso sayo sokuqinisa indawo yayo yezemali kunye neqhinga ngokwandisa imarike yayo enokuphenduleka.
I-TikTok, iTokopedia kunye neGoTo zithembise ukuguqula icandelo le-e-commerce e-Indonesia ukuya kuthi ga ngo-2028, kudala izigidi zamathuba amatsha emisebenzi.
Intengiselwano kulindeleke ukuba ivalwe kwikota yokuqala ka-2024.
Umphathi weGoTo uPatrick Walujo ucatshulwe ngu Reuters njengoko besithi: “Siyila intshatsheli ye-e-commerce yase-Indonesia, sidibanisa ubukho obuqinileyo beTokopedia basekhaya kunye nokufikelela kwimakethi enkulu yeTikTok kunye nobuchule betekhnoloji.
"I-GoTo ngoku ihleli kwisiseko esomeleleyo kwaye silindele ukuba le ntsebenziswano izise izibonelelo ezininzi kungekuphela nje kurhwebo lwe-e-commerce, kodwa kwiinkonzo zethu ezifunekayo kunye namashishini e-fintech."
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-retail-insight-network.com ngokuzimeleyo kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
