Ilogo yinxalenye ebalulekileyo yesazisi sophawu lwakho. Idla ngokuba yinto yokuqala abantu abayibonayo xa bendwendwela iwebhusayithi yakho, kwaye inokuqhuba isalathiso sayo yonke inkangeleko yebhrendi yakho kunye nokuziva.
Ke, kubalulekile ukuba uchithe ezinye izixhobo ekudaleni ilogo yakho. Isixa semali esinikezelwe kuyilo lwelogo siya kwahluka ngokusekwe kubungakanani beshishini. Ke, ilogo kufuneka ibize malini ngokwenene?
Kutheni iLogo Design ibaluleke kangaka?
Ityhila iNjongo yeNkampani yakho
Ilogo yakho isebenza njengophawu lokuqala lophawu lwakho. Ikhupha uphawu phantsi kwaye inike abathengi abanokubakho ukujonga ukuba ngubani inkampani yakho kwaye yenza ntoni. Iilogo ezinkulu zinamandla okunxibelelana 1) into ethengiswa yinkampani kunye ne-2) indlela abayithengisa ngayo ngaphandle kokuba umthengi ejonge kwenye indawo.
Ukwamkelwa kweBrand
Uyilo olukhulu lwelogo alulibaleki kwaye lunceda abathengi abanokubakho ukwakha ukuthembana neshishini. Imelana novavanyo lwexesha kwaye ivumela abathengi ukuba bathembele ekuhambisaneni kwayo. Ngokomzekelo, ii-arches zegolide zeMcDonald's. Ukuba wena okanye ilungu losapho lithanda iMcDonald's, ukubona ii-arches zabo ezityheli xa uqhuba udlula kunokukuzalisa uchulumanco!
ixabiso
Ukuba noyilo lwelogo olukhethekileyo oludityaniswe nophawu olukhethekileyo lubalulekile ukuze kwandiswe ingeniso yenkampani yakho. Ukuba ujonge kumaxabiso aphezulu okanye abathengi bobunewunewu okanye ukukhula kunye nokwandisa isiseko sakho sabathengi, uphawu lwexabiso eliphezulu sisitshixo sokuvula aba bathengi batsha.
UKhetho loYilo lweLogo enexabiso eliphantsi
Ukuba ujonge i-logo yexabiso eliphantsi okanye ukhetho lokuzenzela ngokwakho, kukho izixhobo ezimbalwa eziza kwenza inkqubo yoyilo ilawuleke ngakumbi.
Canva
Ukuba uyazibuza ukuba zingakanani iindleko zoyilo lwelogo, uya kuvuya ukwazi ukuba zininzi iindlela onokukhetha kuzo ezifikelelekayo. ICanva yeyona ndawo ibalaseleyo kwabo bangenazo izakhono zokuyila kodwa banombono ocacileyo wento abafuna ukuba ilogo yabo ibonakale ngayo. Amawakawaka eetemplate ezahlukeneyo ayafumaneka, kwaye iCanva ikuvumela ukuba wenze ngokwezifiso uyilo.
Ngelishwa, kukho ezinye iingozi zokusebenzisa iCanva. Okokuqala, awukwazi ukulayisha ezakho iifonti ngaphandle kokuba uneakhawunti yePro, ke kuya kufuneka ufumane ifonti yohlobo ngaphakathi kweCanva. Okwesibini, ukungena kwendawo yentengiso yeCanva kuphezulu, okuthetha ukuba itemplate yelogo yakho mhlawumbi isetyenziswe zezinye iinkampani ezininzi. Ngokuxhomekeke kwithempleyithi, kunokuba nzima ukuphuma kwisihlwele kunye noyilo lwelogo oluqingqiweyo oluvela kwiCanva. Kwakhona, i-Canva ayivumeli abasebenzisi ukuba bakhuphe iifayile kwifomathi ye-vector; kuphela iifayile raster ezivumelekileyo. (Ukuba awuqinisekanga ukuba yintoni i-vector okanye ifayile ye-raster, jonga icandelo lethu elithi "Iingcebiso eziKhawulezayo" emazantsi ephepha.)
Adobe
Kukho iinketho ezimbini eziphambili ze-Adobe zoyilo lwelogo. Eyokuqala, i-Illustrator, yile nto uninzi lwabayili baya kuyisebenzisa ukwenza uyilo lwelogo yobungcali. Ukuba ufuna ukufunda inkqubo, zininzi izifundo zokufundisa ezifumanekayo kwi-intanethi, kodwa hlala ukhumbula ukuba ngumnqantsa wokufunda kwaye kuya kuthatha ixesha. Olunye ukhetho yiAdobe Spark. I-Spark inikezela ngeelogo zetemplates kunye nokusetyenziswa okufanayo kwiCanva.
Vectr
IVectr yisoftware yasimahla ekuvumela ukuba uyile ilogo yoqobo kwaye uyithumele ngaphandle kuzo zombini iifomati zeraster kunye nevector. Isoftware isisiseko xa ithelekiswa neenkqubo ezifana ne-Illustrator, kodwa ngamanye amaxesha oko kunokuba luncedo. IVectr ikwabonelela ngezifundo kwiwebhusayithi yabo, kwaye unokufumana iingcebiso eziluncedo nakuYouTube.
Market Market
I-Creative Market inokhetho olukhulu lweetemplate zelogo kwi-intanethi. Babiza imali ukukhuphela, kodwa iindleko ezininzi zingaphantsi kweedola ezili-100. Khumbula ukuba banemfuno zelayisensi kuzo naziphi iilogo ezithengiweyo kwiMarike yoBuchule. Kukho iilayisensi ezincinci kumashishini aya kwenza kuphela malunga ne-500 yokuthengisa ebomini babo, kunye nelayisensi yokuthengisa engenamkhawulo kumashishini amakhulu.
Etsy
I-Etsy yindawo emangalisayo kwaye inexabiso eliphantsi lokufumana itemplates zelogo eyodwa. Usenokude ukwazi ukusebenza nomthengisi ukuba benze ngokwezifiso uyilo lwakho ngeendleko ezongezelelweyo. Qiniseka ukuba ucela i-vector kunye neefayile ze-raster.
Uza kuFumana Ntoni ngoKhetho loYilo lweLogo ngexabiso eliphantsi?
Lilonke, uyilo lwelogo olusezantsi luxabisa naphi na ukusuka kwi-$0-$1,000. Iilogo ze-DIY kunye neetemplates zinokuba yindlela elungileyo yokuvelisa uphawu lwakho lokuqala, kodwa njengoko ishishini lakho likhula, izibonelelo ezininzi kufuneka zityalwe ukuhlaziya izinto zebhrendi yakho. Utyalo-mali kwi-logo yeprimiyamu inceda ukongeza ixabiso kwishishini kwaye livelise ukuthembela kwabathengi, oku kuthetha ingeniso eninzi.
Kukwalungile ukukhumbula ukuba ngokhetho olunexabiso eliphantsi, uya kuba wenza uninzi lwamalungiselelo, uphando, uluvo, kunye nomsebenzi woyilo ngokwakho okanye wangaphakathi. Ke, ukuba uhlawula umntu ongaphakathi endlwini ukwenza uyilo okanye uchithe ixesha usenza ngokwakho, kungangcono ukonga ixesha lenkampani kwaye utyale imali ngakumbi kumyili welogo oyingcali.
Iindleko eziPhakathi
Ezi ngokuqhelekileyo zidalwe ngabazimele abanamava abaziingcali kuyilo lophawu. Iindleko zinokwahluka ngokubanzi ngokuxhomekeke kububanzi beprojekthi kunye namava omsebenzi osebenza ngokuzimeleyo. Iilogo ezenziwe ngabazimele kunye neearhente zoyilo ezincinci zinokubiza naphi na ukusuka kwi-1,000- $ 5,000.
Ukusebenza kunye nee-freelancers okanye ii-arhente ezincinci kunokuba lukhetho olukhulu kumashishini amakhulu namancinci. Nangona kunjalo, amava anokwahluka ngokusekwe kwi-freelancer, ke yenza uphando lwakho kwaye udibane nomyili ngaphambi kokuba kuqale umsebenzi.
Kuya kufuneka ufumane ilogo entle, eyenziwe ngokwezifiso xa usebenza kunye noyilo lwee-freelancers kunye neearhente ezincinci. Baza kuchitha ixesha elininzi befunda malunga nenkampani yakho kunye neenjongo zakho kunye nelogo yophando kunye nezicwangciso zebhrendi ezinokukunceda ukuba ufike apho. Eli nqanaba lokhathalelo, isicwangciso, kunye neenkcukacha zibiza kancinci kodwa ziya kwandisa kakhulu isibheno sophawu lwakho kunye nokuqondwa kwaye kuvelise ingeniso ethe kratya kuwe ekuhambeni kwexesha.
Ingaba yimalini iNdleko yoyilo lweLogo ekwisiphelo esiphezulu?
Iilogo ezikumgangatho ophezulu ziya kuba nexabiso lexabiso eliphezulu kwaye zinokuxabisa naphi na phakathi kwe-$5,000 kunye ne-$500,000, nangona umhlaba omninzi. phakathi kwe- $ 5,000 kunye ne- $ 20,000.
Iilogo eziphezulu zihlala ziza kunye nephakheji yophawu lonke. Ii-arhente ezinkulu kufuneka zikunike uphando olunzulu lwemarike, uphando lwethiyori yemibala, uhlalutyo lokhuphiswano, kunye nezinye izixhobo ezibalulekileyo zokuqokelela ulwazi ngaphambi kokuba ziqale ukusebenza kwi-brand yakho. Ngesiqhelo, la maqela aya kuqesha iingcali zokukhuphela kunye nemiyalezo ukunceda ukulungelelanisa yonke indawo yophawu lwakho kwilogo yakho entsha. Iya kuba yolunye uhlobo kwaye incede i-brand yakho ibonakale ngaphezu kwabanye.
Iingcebiso eziKhawulezayo kubanini bamashishini kwiNkqubo yoYilo lweLogo
- Xa ukhetha ifonti yelogo yakho, qinisekisa ukuba ifonti iyafundeka. Ukuba ukhe wazama ukufunda ifonti yecursive kwaye uyasokola ukufumana igama lophawu, ke uyazi ukuba kubaluleke kangakanani ukuba ifonti ifundeke.
- Qinisekisa ukuba uyilo lwakho lusiwa kuwe njenge vector KUNYE nefayile yeraster. Iifayile zeRaster, eziquka .jpg, .png, kunye neefayile zegif, zenziwe kwigridi yepixel kunye nomlinganiselo wamachaphaza nge-intshi nganye okanye iDPI. Ezi fayile azikuvumeli ukuba wenze uphawu lube lukhulu okanye lube luncinci ngenene ngaphandle kokugqwesa. Ke, ukuba ufuna ukubeka uphawu lwakho kwibhena okanye uphawu, ifayile ye-raster ingajongeka igqwethiwe. Nangona kunjalo, ifayile ye-vector inokunyuka okanye ihle kuyo nayiphi na isayizi ngelixa ihleli icacile.
- Ukongeza kumbala ogcweleyo welogo yakho, ungafuna yonke into emnyama, emhlophe yonke, kwaye mhlawumbi nenguqulelo engwevu yayo. Ungafuna ukubeka uphawu lwakho kwifoto yombala okanye iqhekeza elimibalabala lokuthengisa; kulo mzekelo, uya kufuna zonke-ezimhlophe okanye zonke-mnyama ukhetho.
- Emva koko, unokufuna kwakhona cela eminye imibala ethunyelwa ngaphandle yelogo yakho. Ukuba uceba ukwenza ezinye iziqwenga zoshicilelo ngelogo yakho, iivenkile ezininzi zokuprinta ziyakucela umbala weCMYK. Ngokwahlukileyo, i-RGB okanye iikhowudi ze-hex ezinombala zisebenza ngcono kwiziqwenga zedijithali. Ukufumana i-CMYK, i-RGB, kunye neeKhowudi ze-Hex zayo yonke imibala ye-brand yakho ekuqaleni kwenkqubo yakho yokuphawula kuya kunceda ukwenza le nkqubo ibe lula.
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