Ukuthengiswa kweCyber ngoMvulo
I-Adobe Analytics ibika irekhodi-yaphula i-12.4 yeebhiliyoni zeedola kwiintengiso: I-Adobe Analytics ibonise ukuba ukuthengiswa kwe-Cyber ngoMvulo e-United States kufikelele kwi-12.4 yeebhiliyoni zeedola, ukunyuka kwe-9.6% ukusuka kunyaka odlulileyo. Incopho yokuthenga iyure yabona abathengi bechitha i-15.7 yezigidi zeedola ngomzuzu. Izaphulelo eziphawulekayo ziye zabonwa kwizinto zombane, iithoyi, iimpahla, ifenitshala, kunye nezixhobo zombane.
Impahla ivela njengomthengisi ophezulu: Impahla ikhokele ekuthengisweni kwe-intanethi, inyuke nge-189% xa kuthelekiswa nomndilili wosuku ngo-Oktobha 2023. Ezinye iindidi ezifana ne-electronics, ifenitshala kunye nobucwebe nazo zibonise ukukhula okuphawulekayo.
I-Walmart's aggressive Cyber Monday promotions
IWalmart isungula ukuya kuthi ga kwizaphulelo ezingama-80%: I-Walmart iqalise ukuthengisa kwayo ngoMvulo kaCyber ngezaphulelo eziya kutsho kuma-80%. Iintengiso zagubungela uluhlu olubanzi lweendidi ezibandakanya itekhnoloji, iithoyi, ifashoni, kunye nempahla yasekhaya. Ukongeza, iWalmart iphinda kabini iindidi zayo zentengiso ezithatha inxaxheba kwiintengiso zexesha lonyaka, inikezela ngokhetho olubanzi lweebrendi ezidumileyo nezikhethekileyo.
Shopify kaThixo Black Friday impumelelo
Abarhwebi bakwaShopify bafikelela kwi-4.1 yeebhiliyoni zeedola kwiintengiso: I-Shopify ibhengeze abathengisi bayo bazuze irekhodi le-4.1 yeebhiliyoni zeedola kwiintengiso ngexesha le-Black Friday, ukunyuka kwe-22% ukusuka kunyaka odlulileyo. Awona macandelo adumileyo yayizimpahla, inyameko yobuqu, kunye nezacholo. Izixhobo eziphathwayo ziqhube i-76% yokuthengisa kwimarike yase-US.
Ukukhula kwentengiso yehlabathi jikelele kunye nemida: I-15% yee-odolo ze-Shopify's Black Friday yayingamazwe ngamazwe, kunye nokunyuka okuphawulekayo kweentengiso e-US, e-UK, naseCanada. ILos Angeles, iNew York, neLondon yayizezona zixeko zithengiswa kakhulu eqongeni.
IAmazon ijongene nemingeni yogwayimbo lwehlabathi
IAmazon ibethwe ngolona qhankqalazo olukhulu lwangoLwesihlanu oluMnyama: Iindawo zokugcina iimpahla zase-Amazon kumazwe angaphezu kwama-30, kuquka ne-US, zijongene nogwayimbo phantsi kwephulo elithi “MakeAmazonPay”. Ugwayimbo, olunempembelelo ngakumbi eJamani nase-UK, luphakamise inkxalabo malunga nokulibaziseka okunokubakho ekuhanjisweni kwee-odolo zangoLwesihlanu omnyama.
Ukuphazamiseka kwiimarike ezinkulu zaseYurophu: Ukuthatha inxaxheba kogwayimbo olubalulekileyo kuye kwaxelwa eJamani, e-UK, eSpain, nase-Italiya, enempembelelo eyahluka-hlukeneyo kwimisebenzi ye-Amazon. Nangona kunjalo, iAmazon iqinisekisile ukuba ugwayimbo aluyi kuba nefuthe kakhulu ekuhanjisweni kweBlack Friday.
UkuFayilwa kwe-IPO okuyimfihlo kukaSHEIN
USHEIN ulungiselela i-US IPO: I-SHEIN ifake ngokuyimfihlo i-IPO kwi-US Securities and Exchange Commission (SEC), enokuba yenye yezona zinkulu kwimbali yemarike yaseMelika yakutshanje. Inkampani, exabisa i-66 yeebhiliyoni zeedola kumjikelo wayo wenkxaso-mali wamva nje, inokufuna ixabiso eliphezulu ngakumbi kwi-IPO yayo.
Ukusebenza okuqinileyo kunye nokuthandwa phakathi kolutsha lwase-US: I-SHEIN igcine inzuzo iminyaka emine ilandelelana, kunye nengeniso eqikelelweyo ye-2.5 yeebhiliyoni zeedola kulo nyaka. Uphawu lukwinqanaba eliphezulu phakathi kolutsha lwase-US, lubonisa ubukho bayo olomeleleyo kwimarike.
