Uzinzo ayiselulo nje ulangazelelo, kodwa luyimfuneko kwishishini lobuhle. Olunye utshintsho olungundoqo kulimo oluhlaziyayo, olubuyisela kwisimo sempilo yomhlaba ngokusebenzisa ubuchule obufana nokulima izityalo ezigqunyiweyo, ukujikeleziswa kwezityalo, kunye nokunciphisa umhlaba. Iibrendi zobuhle ziya ziguqukela kwiindlela zokuhlaziya izithako kunye neemveliso zabo njengoko abathengi bafuna unikezelo lwetyathanga elubala kunye nendalo ethe kratya, iifomyula ezifunyenwe ngokuziphatha. Lo mkhwa unika ithuba kwishishini ukwenza utshintsho olubonakalayo oluzuzisa zombini iplanethi kunye nokusebenza kwemveliso. Ukulima ngokutsha kuvelisa izityalo ezinamazinga amaminerali kunye ne-phytonutrient aphuculweyo, okuvumela iibrendi ukuba zinike iifomyula ezondla ulusu, ezomeleza iinwele ezikwazukisa umhlaba. Funda ukuphonononga abaqhubi abatyhala ulimo oluhlaziyiweyo ukuya phambili kwishishini lobuhle kwaye ufumane iingcebiso zokusebenzisa izibonelelo zalo.
Isiqulatho:
1. Ukunyuka kweebrendi zobuhle ezihlaziyayo
2. Ukwandisa uhlaziyo ngokusebenzisa amakhonkco okubonelela
3. Ukuhlonipha iindlela zokulima zasekuhlaleni nezemveli
4. Ukubonelela ngeemixube ezinamandla ngakumbi
5. Amagama okugqibela
Ukunyuka kweempawu zobuhle ezihlaziyiweyo
Uluhlu olutsha lweempawu zobuhle bakha amashishini abo malunga neendlela zasekhaya, ezihlaziyayo ukusuka phezulu ukuya phezulu. Ezi mpawu ziseka ikhonkco lokubonelela ngokuphela ukuya ekupheleni apho zilawula iindlela zokulima ngokuthe ngqo. Ngokomzekelo, inkampani ye-skincare i-FaTH ingabanini beefama ezikhulisa zonke izithako zabo, zibanika ukucaca okupheleleyo. Ngeli xesha, i-brand ye-makeup ye-French i-Eclo isebenzisa kuphela izithako ezaziwa ngeempawu ezivuselelayo, njenge-rye kunye ne-hemp, kunye ne-Italian skincare brand ye-Seed to Skin imithombo evela kwiifama ezincinci kwihlabathi jikelele.
Eyona nto iphambili ekugxilwe kuyo kwezi mpawu yintsebenziswano, ukusebenzisana ngokusondeleyo namafama kunye nemibutho ukuseka iindlela zokuhlaziya. Imbewu ukuya kuLusu isebenzisa izithako ezingaphezulu kwama-50 eefama ezivuselelayo kunye namaqabane anamaqela afana neRegenerative Organic Certified ukuseka imigangatho. Ngokufanayo, i-Eclo isebenza nombutho iPour une Agriculture du vivant ukukhawulezisa inguqu kwizenzo ezizinzileyo. Le ndlela igxile ekuhlaleni ivumela iibrendi ukuba ziphumeze iimodeli ezizihlaziyayo ngelixa kuqinisekiswa imbuyekezo efanelekileyo kumafama.
Ngokuthatha ubunini bokufumana imveliso kunye nemveliso, ezi mpawu zihlaziyayo zibonelela abathengi ngokungafihlisiyo kunye nokuhambisa iimveliso ezilungele ulusu kunye neplanethi. Uthethathethwano lwabo olunzulu namafama lukwagcina ulwazi oluxabisekileyo lwemveliso kunye ne-ikholoji.
Ukwandisa ukuvuselelwa ngamakhonkco okubonelela
Iimpawu ezinkulu ezisele zisekiwe zikwaqonda izibonelelo zolimo oluhlaziyiweyo kunye nokuphumeza utshintsho oluzinzileyo kuwo wonke amakhonkco obonelelo ehlabathi. Iinkokeli zeshishini lobuhle njenge-YSL, i-Dior, kunye ne-Unilever zisebenzisana neengcali zokulima ngokutsha kwaye zisungula iinkqubo zexesha elide zokutshintsha imveliso yazo yesithako.
Umzekelo, njengenxalenye yentsebenziswano ne-Re:Wild, i-YSL ibuyisela umva ukuguquka komhlaba ube yintlango e-Morocco apho ikhulisa izithako zezityalo ngokutyala iintlobo zemithi yemveli. I-Unilever ichaze uluhlu lwemigaqo yokuhlaziya, njengokugcina izityalo ezohlukeneyo kunye nokugcina iingcambu eziphilayo emhlabeni, kwizigidi zeehektare zomhlaba osetyenziselwa imathiriyeli yayo ekrwada.
Ezi mpawu zithatha indlela encinci, enezigaba kwinguqu. Ngo-2022, uGuerlain walungisa kwakhona uluhlu lweziqholo esebenzisa utywala obukhuliswe ngokwasemzimbeni, obuvuselelayo bebeetroot. I-Dior iguqula iigadi zayo zeentyatyambo kwiindlela ze-organic ngo-2030. Intsebenziswano ivumela ii-brand ukuba zichonge izithako eziphambili, ziqokelele idatha, kwaye zimisele izibonelelo ezifunekayo amafama ukuba asebenzise iindlela zokuvuselela.
Ngelixa olu tshintsho lwekhonkco lonikezelo ludinga ixesha kunye notyalo-mali, luvumela iinkampani ezinkulu ukuba zilinganise impembelelo ezinzileyo. Ukubeka iliso kwinkqubela phambili kunye nokwabelana ngolwazi oluselubala kunceda abathengi baqonde uhambo. Ngengxelo ecacileyo kunye nenkuthazo kumafama, uhlaziyo lungasasazeka kuwo onke amanqanaba okubonelela.
Ukuhlonipha iindlela zokulima zasekuhlaleni nezemveli
Xa kusetyenziswa ulimo oluhlaziyayo, iimpawu zobuhle kufuneka zihloniphe ulwazi lwasekhaya kunye nookhokho, njengoko iindlela ezininzi zokuvuselela zivela kwiindlela zokulima zeMveli. Iibrendi ezamkela izithako zengingqi kunye nokuphinda kuqwalaselwe izithethe njengelifa lemizekelo ezinzileyo eyondla umhlaba kunye noluntu.
Umzekelo, i-brand skincare yaseJapan i-DAMDAM isebenzisa kuphela izithako zelifa elilinywe ngamafama ahlaziyayo engingqi, ithenga izityalo ezipheleleyo ukuxhasa uqoqosho lwasekhaya oluxhomekeke kwizityalo ezinqabileyo zemveli. Imibutho efana neLaikipia Permaculture Centre eKenya isebenzela ukugcina indlela yokuphila yokwalusa ngokufundisa iindlela zokuvuselela. Imithombo ye-brand yase-UK i-Lush ivunwe ngokuzinzileyo ikhala kweli ziko ukuhlonipha umsebenzi walo wolondolozo.
Ukugcina indlela elinganayo kubalulekile xa usebenzisana namafama. Iimveliso kufuneka ziqinisekise imivuzo efanelekileyo, zibonelele ngemfundo kubuchule, kwaye zixhobise uluntu ukuba luzikhokele ngokwalo iinzame zohlaziyo. Intsebenziswano yaseCosta Rican yabasetyhini baseFama i-Coopecuna, ebuyisela i-ecosystem, inyuse ingeniso nge-300% ngokusebenza neempawu ezifana ne-Thrive Natural Care.
Ngokuxabisa ulwazi lwendalo lwendalo njengenzululwazi yanamhlanje, iibrendi zinokuphuhlisa izisombululo ezitsha ngokuhambelana nendalo. Ukufumana i-hyper-locally kukwanciphisa ukukhutshwa kwezothutho kwaye kuvuselele amashishini asemaphandleni agcina izizukulwana zobulumko. Ngentsebenziswano kunye nembuyekezo, ishishini lobuhle linokuthi lisebenzise isiko ukwenza ikamva elizinzileyo.
Ukubonelela ngeemixube ezinamandla ngakumbi
Ukuhlaziya ukulima kunika enye inzuzo enkulu ngaphaya kozinzo - izithako ezinesondlo eziphucula ukusebenza kwemveliso. Izityalo ezikhule kumhlaba ophilileyo, ophilayo zinamazinga aphezulu e-phytonutrients, i-antioxidants, kunye neeminerali. Ngokusebenzisa i-botanicals ekhulile ngokutsha, iimpawu zinokwenza iifomyula ezinikezela iziphumo ezibonakalayo.
Umzekelo, ibrendi yaseBelgian iTerres D'Afrique ikhupha izithako zaseAfrika ezivela kwiifama ezizivuselelayo zokhathalelo lwalo lwesikhumba, kuquka i-baobab exinene ngezondlo kunye nekigelia. Uphawu lokhathalelo lwesikhumba lwase-Italiya i-Beauty Thinkers isebenzisana nefama yomnquma ehlaziyayo ibanga ioyile yayo ihambisa i-antioxidant ye-hydroxytyrosol ngakumbi kuneendlela eziqhelekileyo.
I-Trive Natural Care isebenzisa i-botanicals efana ne-juanilama kunye ne-coralillo ezisuka kwiifama zase-Costa Rican ukwenza "i-oyile ye-superplant" egcwele izondlo eziphinda zibuyisele umhlaba owonakeleyo. I-True Botanicals iqhube ulingo lweklinikhi kwikhrimu ye-calendula equkethe ioyile ye-calendula evuselelayo, ebonakalisa ukonyuka kwe-hydration kunye nokuphuculwa komqobo wolusu.
Ngelixa izithako ezihlaziyayo zibonelela ngeenzuzo zokuqulunqa, iimveliso kufuneka zibuyisele amabango ngophando. Imfundo yabathengi nayo ingundoqo, njengoko "ukuvuselela" kunye "nempilo yomhlaba" ziingcamango ezintsha kwabaninzi. Nangona kunjalo, ithuba lokubonelela ngeemveliso ezikumgangatho ophezulu kunye nekhonkco lokubonelela ngokuziphatha liqhuba iibrendi ezininzi ukuba zicinge ngokutsha ngokufumana kwazo.
Ngemihlaba esempilweni evelisa iintyatyambo ezinamandla ngakumbi, amathuba angenamida ekuphuhliseni iifomula ezicocekileyo nezizinzileyo ezifumana iziphumo zokwenyani. Ulimo oluhlaziyayo ludibanisa iinqobo zokuziphatha kunye nokusebenza kwisahluko esitsha esinomdla kushishino lobuhle.
Amazwi okugqibela
Uhlaziyo lwezolimo lubonisa impumelelo yokwenyani kushishino lobuhle, luvumela iibrendi ukuba ziphumeze izenzo ezisesikweni nezizinzileyo ngelixa zikwaphucula ukusebenza kwemveliso. Ngokunika imbeko kwizinyanya kunye nokukhuthaza ukungafihli ngokusebenzisa intsebenziswano yasekuhlaleni, iinkampani zinokukhulisa zombini izithako ezicocekileyo kunye nokuthembana kwabathengi. Ngelixa amakhonkco okubonelela ngenguqu kufuna amanyathelo ahamba kancinci kunye notyalo-mali, ithuba lokudibanisa umgaqo kunye namandla lenza ukuba uhlaziyo luwufanele umzamo. Ngeempawu ezinenkathalo ezikhokela indlela, ikamva lobuhle obuzinzileyo linomhlaba osempilweni kunye nabathengi abasempilweni kwiingcambu zayo.
