ISakhiwo sekhonkco se-SEO: Isikhokelo sabaQalayo

Ulapha kuba ufuna amakhonkco.

Kusenokwenzeka ukuba uvile ukuba amakhonkco (okanye ii-backlinks) zizinto ezinceda iwebhusayithi yakho ukuba ibekwe phezulu kuGoogle. Kwaye kufuneka ufunde indlela yokuzakha. 

Ewe… thina (Ahrefs) siye sakha izixhobo zabakhi bekhonkco abaziingcali iminyaka eyi-10+ ngoku. Ke kuya kuba kufanelekile ukuthetha ukuba siyazi into okanye ezimbini malunga nokwakhiwa kwekhonkco. 

Kwesi sikhokelo, siqokelele ulwazi lwethu olungcono kwaye sazama ukucacisa zonke iinkcukacha zokwakhiwa kwekhonkco ngamagama alula ukuze ukwazi ukubeka iingcebiso zethu ngokulula. 

Kodwa ngaphambi kokuba singene ngaphakathi, nantsi nje ezimbalwa ezikhawulezayo teasers ulwazi ukuze izinto zihambe: 

• Ukuba unewebhusayithi entsha kraca, kungcono uqalise izinto ngokwakha amakhonkco ambalwa asisiseko.
• Kuyanceda kakhulu ukuba nobudlelwane bangaphambili kunye nomnini wewebhusayithi ngaphambi kokuba ucele ikhonkco kubo.
• Abantu baqhagamshela kumaphepha ewebhu anomdla kwaye aluncedo. Ke ukuba iphepha lakho aliyiyo loo nto, uya kuba nexesha elinzima kakhulu lokwakha amakhonkco kuyo.
• Amakhonkco avela kumaphepha afanelekileyo kwiiwebhusayithi ezigunyazisiweyo anempembelelo enkulu kumanqanaba akho kuGoogle (kunye nezinye iinjini zokukhangela eziphambili).

Contents
1. Iziseko zokwakhiwa kwekhonkco
2. Indlela yokwakha amakhonkco
3. Ngawaphi amakhonkco ashukumisa inaliti?
4. Eyona ndlela ilungileyo yokwakha ikhonkco
5. Xhuma izixhobo zokwakha

Icandelo 1 Iziseko zokwakhiwa kwekhonkco

Unokucinga ngamakhonkco njengeevoti. Xa ezinye iiwebhusayithi zidibanisa kwiphepha lakho, ixelela uGoogle ukuba iphepha lakho libaluleke ngandlela thile. Eyona nto iyi-algorithm yePageRank kaGoogle ngamafutshane. 

Ke i-backlinks ekumgangatho ophezulu ngakumbi iphepha elinalo, kokukhona lithanda ukubeka isikhundla kuGoogle. Kwaye ukuba ufuna ukuyigqamisa ngelakho iphepha, kuya kufuneka ufumane amakhonkco amaninzi kunokuba inawo. 

Ngokucacileyo ndizenze lula izinto kakhulu. Ukubekwa kwenqanaba #1 kuGoogle kuninzi kakhulu kunokufumana amakhonkco amaninzi, kuba amakhonkco ayikuphela kophawu olusetyenziswa nguGoogle. Kodwa luphawu olunamandla nangona kunjalo, kwaye lunempembelelo ethe ngqo kuluhlu lwakho lokukhangela. 

Ngoko yintoni ikhonkco yokwakha, kwaye uyenza njani? 

Ukwakhiwa kwekhonkco yinkqubo yokufumana ezinye iiwebhusayithi ukudibanisa kumaphepha kwiwebhusayithi yakho. Injongo yayo kukunyusa "igunya" lamaphepha akho emehlweni kaGoogle ukuze la maphepha abekwe phezulu kwaye azise i-traffic yokukhangela ngakumbi. 

Makhe singene nzulu kuloo nto. 

Icandelo 2 Ulwakha njani amakhonkco

Ngokwengqikelelo, ezona zicwangciso zidumileyo zokwakha ikhonkco ziwela kwenye yezi bhakethi zine zilandelayo: 

1. Ukongeza amakhonkco -Kulapho uya kwiwebhusayithi ethile kwaye wongeze ngesandla ikhonkco lakho apho. 
2. Ukucela amakhonkco – Kulapho uthumela ii-imeyile kubanini beewebhusayithi ezifanelekileyo kwaye ubacele ukuba baqhagamshelane nawe. 
3. Ukuthenga amakhonkco -Kuyafana nalapha ngasentla, kodwa ubabonelela ngemali (okanye olunye uhlobo lwembuyekezo). 
4. Amakhonkco okufumana - Oku kubhekiselele ekudaleni nasekukhuthazeni into ephawulekayo kangangokuba abantu baya kudibanisa ngokwemvelo. 

Ungaphinda uqeshe umakhi wekhonkco onamava (okanye i-arhente yokwakha ikhonkco) ukuba akwenzele konke. Kwaye yiloo nto uninzi lwabathengisi bedijithali kunye nabanini bamashishini ekugqibeleni bagqiba ukwenza kuba nokuba ukhetha ziphi na iindlela, amakhonkco okwakha ngumsebenzi omninzi. 

Kodwa nokuba uthatha isigqibo sokukhupha ikhonkco lokwakha ikhonkco, kuya kuba luncedo kakhulu ukuba nolwazi olusisiseko lwendlela eyenziwa ngayo. Ngale ndlela, uya kuba nakho ukubona ukuba umntu omqeshileyo wenza umsebenzi olungileyo okanye hayi. 

Ngoko ke makhe sijonge ngakumbi kwi-emele nganye kwezine. 

1. Ukongeza amakhonkco

Oku kuxa usiya kwiwebhusayithi engeyoyakho kwaye ubeke ikhonkco lakho apho. 

Awona maqhinga axhaphakileyo angena kolu didi zezi: 

• Ukudalwa kweeprofayili zentlalo.
• Ukuhanjiswa koluhlu lweshishini.
• Hlaziya uluhlu lwesiza.
• Ukuthumela kwiiforam, uluntu, kunye neendawo ze-Q&A.

Ukwakha amakhonkco ngokusebenzisa loo maqhinga kulula kakhulu ukwenza. Kwaye ngeso sizathu kanye, amakhonkco anjalo athande ukuba nexabiso elincinci emehlweni kaGoogle. 

Ngaphandle koko, ezi ntlobo zamakhonkco azikuniki nakuphi na ukhuphiswano. Ukuba ungaya kwiwebhusayithi kwaye ubeke ngesandla ikhonkco lakho apho, ngokunjalo nabo bakhuphisana nabo. 

Kwaye nangona kunjalo, eli qela lamaqhinga okwakha ikhonkco akufanele lihoywe ngokupheleleyo. Ngapha koko, abanye abakhi bekhonkco lobuchwephesha bakhetha ukuqala ngezi ntlobo zamakhonkco xa besebenza ngewebhusayithi entsha kraca. 

Babhekisela kuyo njengokwakha "amakhonkco asisiseko." 

Ycinge. Uninzi lwamashishini akwi-intanethi anee-akhawunti ezinebhrendi kwiinethiwekhi ezinkulu zentlalo, kunye noluhlu kuluhlu lwamashishini amakhulu kunye neendawo zokuphonononga (Yelp, Trustpilot, ProductHunt, Glassdoor, njl.). Kwaye onke la maphepha anekhonkco kwiwebhusayithi yawo. 

UGoogle unika ingqalelo ngokucacileyo kula maphepha eprofayile. Ukuba ujonga iphaneli “yoLwazi” yee-Ahrefs (jonga umfanekiso weskrini ongezantsi), uya kuqaphela amakhonkco kwiiprofayile zethu zentlalo eziboniswe apho. Kwaye asingobantu abongezeleyo. UGoogle uchonge iiprofayili zethu zentlalo yedwa kwaye wazidibanisa nophawu lwe-Ahrefs njengenxalenye yeGrafu yoLwazi.

Ewe, ezi ntlobo zekhonkco zinofollow okanye zibuthathaka kakhulu. Oko kuthetha ukuba abasokuze bahambise inaliti xa kufikwa kwindawo kuGoogle. 

Kodwa ngenxa yokuba uphawu lwe "nofollow" ngoku luphathwa njengengcebiso, kukho ithuba lokuba ngokuhamba kwexesha amaphepha akho eprofayile aya kongezeleleka amakhonkco asemgangathweni owawo kwaye anokuqalisa ukuzisa ixabiso le-injini yokukhangela (SEO) kwiwebhusayithi yakho. 

Ngokomzekelo, iphepha leprofayili lika-Ahrefs kwi-Twitter liqhayisa i-backlinks ye-11,000, evela kwiiwebhusayithi ezingaphezu kwewaka ezahlukeneyo. Ke ndiqinisekile ukuba inabo "ubunzima" emehlweni kaGoogle. 

Oko kuthethiweyo, musa ukuphambana ukudwelisa iwebhusayithi yakho kuyo yonke inethiwekhi yoluntu onokuyicingela kunye noluhlu lweshishini olukhoyo. Sithetha nje ngeshumi elinambini apho kungokwemvelo ukuba ishishini lakho lidweliswe. Nantoni na engaphaya koko iya kuba yinkcitha-xesha yasebukhosini yexesha lakho. 

Kwaye eyona ndlela ilungileyo yokufumana iiwebhusayithi ezisemgangathweni zokongeza ikhonkco lakho kukufunda amakhonkco okhuphisana nabo. Oko siza kuxoxa ngako ngakumbi kamva kwesi sikhokelo. 

2. Ukucela amakhonkco

Oku kuxa ufikelela kwabanye abanini bewebhusayithi kwaye ubacele ikhonkco, leyo ii-SEOs zihlala zibhekisa kuyo "njengekhonkco lokufikelela."

Kodwa awukwazi ukufikelela ebantwini kwi-datasciencecentral.com kwaye ubacele ukuba badibanise kwiphepha lakho kunye neendlela zokupheka ze-cookie, akunjalo? Kuya kufuneka ukhethe iiwebhusayithi ezinxibelelene ngandlel' ithile kwiphepha lakho, kuba kunokwenzeka ukuba zisithathele ingqalelo isicelo sakho. 

Inkqubo yokudibanisa uluhlu lweewebhusayithi ezifanelekileyo ukufikelela kuzo ibizwa ngokuba "yikhonkco lokukhangela." Kwaye okukhona utyala imali yakho ekufumaneni iithagethi ezifanelekileyo zokufikelela, kokukhona izinga lakho lempumelelo liya kuba phezulu. 

Kodwa kutheni abanini bezinye iiwebhusayithi (nabafanelekileyo) bakhathalele ukudibanisa kwiphepha lakho nakanjani na? 

Ewe, ngokufanelekileyo, ufuna ukuba bachukumiseke kakhulu ngobutyebi bakho kangangokuba ngokwendalo bafune ukwabelana ngayo neendwendwe zewebhusayithi yabo (oko kukuthi, ikhonkco kuyo). 

Kodwa ayililo lonke iphepha lewebhusayithi yakho ngumsebenzi wobugcisa olungele iwaka lamakhonkco. Ngoko iingcali ze-SEO ziye zaqulunqa isethi yamaqhinga ukukholisa abanini bezinye iiwebhusayithi ukuba bongeze amakhonkco kumaphepha abo. 

Nalu uluhlu olufutshane lwala maqhinga, kunye nokuqiqa ngokubanzi emva kwawo: 

• Umthunywa wokuthumela -Bhala inqaku elimangalisayo kwiwebhusayithi yabo, onokuthi udibanise kuyo.
• ubuchule beSkyscraper -Fumana iphepha eliphelelwe lixesha (okanye ngandlela ithile lingaphantsi) apho iiwebhusayithi ezininzi zinxibelelana nalo. Yenza ingcono kakhulu kwiwebhusayithi yakho. Emva koko yibonise zonke "iikhonkco".
• Ulwakhiwo lwekhonkco lephepha lemithombo -Fumana amaphepha adwelisa izixhobo ezifanayo nezakho kwaye ucele ukuba zongezwe apho.
• Isakhiwo sekhonkco esaphukileyo -Fumana iphepha elifileyo elinamakhonkco amaninzi. Yenza enye indlela kwiwebhusayithi yakho kwaye ubethele bonke abanxibelelanisi malunga nayo. Oko kukwaphulwa kwesakhiwo sekhonkco ngamafutshane.
• Isakhiwo sekhonkco lomfanekiso -Fumana iisayithi ezisebenzise imifanekiso yakho ngaphandle kokuchazwa ngokufanelekileyo kwaye ubacele ikhonkco.
• HARO kunye nezicelo zentatheli -Faka i "quote yengcali" kwinqaku labo.
• Ukukhankanya okungadityaniswanga -Cela ukuguqula ukukhankanywa kophawu lwakho lube likhonkco.
• PR – Banike ibali lombulali ukuze baligqume.

Nantsi i-caveat, nangona kunjalo. 

Ukuqiqa ngasemva ngalunye kwezi qhinga kunokubonakala kulungile kwaye kusengqiqweni, kodwa uya kumangaliswa ukuba liphantsi kangakanani izinga lempumelelo. Ndiyathetha, ukuba ukwazi ukufumana amakhonkco amahlanu kwii-imeyile ezilikhulu zokufikelela, unokuzingca ngawe. 

Kodwa kukho into enye elula onokuyenza ukuze ujike iingxaki ngokuthanda kwakho. Oko kukwakha ubudlelwane nabantu kwishishini lakho ngaphambi kokuba ufune into kubo. 

Ycinge. Ukuba namhlanje ufumana i-imeyile ebandayo evela kumntu ongakhethiyo ocela ikhonkco, ngaba unokuzihlupha ngokuphendula? Ndiyathandabuza njalo. Kodwa kuthekani ukuba loo imeyile ivela kumntu okhe wathetha naye ngaphambili kwi-Twitter okanye mhlawumbi udibane nomcimbi othile? Uya kuba kakhulu ngakumbi ukunikela ingqalelo, akunjalo? 

Ke, ukuba uqala ukunxibelelana nabantu abavela kumzi mveliso wakho kwangaphambili (kwaye mhlawumbi ubenzele izinto ezincinci), awuyi kuba nemiba yokufikelela kwisicelo sekhonkco kwixesha elizayo. 

Nanku umzekelo omhle kumava am. UGael Breton ovela kwiGunya leHacker waqala wafikelela kum ngo-2014. Oko kwakungaphambi kokuba ndijoyine i-Ahrefs: 

Ndandiwuthanda umsebenzi kaGael, yaye saqhubeka sinxibelelana ukususela ngoko. Sesinye sezizathu zokuba kutheni iwebhusayithi yakhe inamakhonkco ali-122 angenayo asuka ahrefs.com ukusukela namhlanje: 

Kodwa ungandiva kakubi. UGael akazange andibuze amakhonkco rhoqo ngexesha ukuze afumane ezi. Silandela nje umsebenzi womnye nomnye. Kwaye xa bepapasha into ephawulekayo kwiGunya leHacker, ndiya kukwazi ngayo kwaye sabelane ngayo neqela lethu. Kwaye ke sinokuthi siqhagamshele kuyo ngaxa lithile kwibhlog yethu. 

Yiloo ndlela ubudlelwane obukunceda ngayo ukuba ufumane amakhonkco ngokwemvelo. 

3. Ukuthenga amakhonkco

Le yeyona ndlela ilula yokwakha amakhonkco. Uninzi lwabanini bewebhusayithi bangakuvuyela ukunxulumana nawe ukuba uyabahlawula. 

Kodwa ukutshintshiselana ngemali (okanye nayiphi na enye into, ngokwenene) kumakhonkco kuyingozi kakhulu. UGoogle uyithatha njengenkohliso ye-algorithm yayo. Kwaye inokukohlwaya ngayo ngokukhaba iwebhusayithi yakho ngaphandle kweziphumo zokukhangela. 

Omnye umngcipheko wokuthenga amakhonkco uvela ngokuchitha nje imali yakho kumakhonkco amabi angayi kusebenza kwasekuqaleni. 

Oko kuthethiweyo, asifuni kukufundisa nawaphi na amaqhinga anokubeka ishishini lakho (okanye isipaji sakho) emngciphekweni. Ke ngekhe kubekho iingcebiso malunga "nendlela yokuthenga amakhonkco ngendlela elungileyo" kwesi sikhokelo. 

Kwaye okwangoku, kuya kufuneka wazi kakuhle ukuba abantu abaninzi kwishishini le-SEO bayawathenga amakhonkco ukuze bafezekise iinjongo zabo zenqanaba. Nje ukuba uqale ukuphanda i-backlinks yabakhuphisana nabo kwaye ufikelele kwiiwebhusayithi ezifanayo, uya kufumanisa kungekudala ukuba bahlawule naziphi na iikhonkco zabo. 

4. Ukufumana amakhonkco

"Ufumana" amakhonkco xa abanye abantu beqhagamshela kumaphepha kwiwebhusayithi yakho ngaphandle kokuba ubacele ukuba benze njalo. Oku akuyi kwenzeka ngaphandle kokuba unento ephawuleka ngokwenene abanye abanini bewebhusayithi baya kufuna ngokunyanisekileyo ukuyikhankanya kwiiwebhusayithi zabo. 

Ke nazi izinto ezimbalwa ezinokwenza amaphepha ewebhusayithi yakho afanelekele ikhonkco: 

• Idatha yobunini benkampani yakho
• Iziphumo zovavanyo (ezifuna iinzame ezibalulekileyo)
• Izimvo ezizodwa kunye nezimvo ezinamandla (oko kukuthi, ubunkokeli bengcinga)
• Uvavanyo loshishino
• Iindaba ezimnandi

Umzekelo, emva ngo-2017, sasebenzisa idatha yethu yobunini ukwenza uphando olulodwa, oluphendule omnye wemibuzo ye-SEO ehlala ibuzwa: "Kuthatha ixesha elingakanani ukubeka kuGoogle?"

Ukuza kuthi ga ngoku, le post blog has phantse 3,000 backlinks ukusuka malunga 1,700 websites ezahlukeneyo. 

Kwaye nakwiminyaka emithandathu kamva, olu phando lusathatha amakhonkco amatsha. Nazi ezinye ezimbalwa ezidityanisiweyo ezikhankanyiweyo ekuqaleni kwalo nyaka: 

Kodwa akunyanzelekanga ukuba wenze nawuphi na umxholo konke konke. Ishishini lakho ngokwalo linokufaneleka ikhonkco. Okanye iimveliso kunye neenkonzo ozinikezelayo. 

Isabelo esifanelekileyo samakhonkco kwiwebhusayithi ye-ahrefs.com sivela kubantu abakhankanya iimveliso kunye nenkampani yethu kunomxholo esiwupapashayo. Nazi izibalulo ezimbalwa ezinxibeleleneyo esizifumana izolo: 

Kodwa abantu abanakunxulumana nezinto abangazaziyo ukuba zikhona. Ke akukhathaliseki nokuba liloyikeka kangakanani na iphepha lakho (okanye imveliso yakho), kuya kufuneka ulikhuthaze. Kwaye okukhona abantu bebona iresource yakho, kokukhona benyuka ithuba lokuba abanye babo baphele benxibelelana nabo. 

Siza kuthetha ngakumbi malunga noku kamva kwesi sikhokelo. 

Icandelo 3 Ngawaphi amakhonkco ashukumisa inaliti?

Iindidi ezahlukeneyo zekhonkco zineempembelelo ezahlukeneyo kumgangatho wephepha lakho kuGoogle. Kwaye akukho mntu wazi ngokuqinisekileyo ukuba uGoogle ulilinganisa njani ixabiso lekhonkco lomntu ngamnye. 

Kodwa kukho iingcamango ezintlanu jikelele zokuvavanya amakhonkco akholelwa ukuba uluntu lwe-SEO luyinyani. 

Kodwa kukho iingcamango ezintlanu jikelele zokuvavanya amakhonkco akholelwa ukuba uluntu lwe-SEO luyinyani. 

1. Igunya

Kubonakala ngathi ikhonkco elivela kwiNew York Times kunye nekhonkco elivela kwibhlog encinci yokuhamba yomhlobo wakho ayinakuphathwa nguGoogle njengelinganayo. I-NYT ligunya elidumileyo kwihlabathi, kwaye ibhlog yomhlobo wakho ayaziwa naphakathi kwabahlobo babo. 

Kwiminyaka emininzi yokwakha amakhonkco, ii-SEOs ziqokelele ubungqina obuninzi obunobungqina bokuba amakhonkco avela kwiiwebhusayithi ezaziwa kakhulu kunye nezigunyazisiweyo zinempembelelo enkulu kuluhlu lwekhasi lakho kuGoogle. 

Kodwa ulinganisa njani "igunya" lewebhusayithi? 

Ewe, ngokophando lweshishini olwenziwa ngu-Aira, awona mandla aziwayo kwiwebhusayithi ye-metrics yi-Ahrefs' Domain Rating (DR) kunye ne-Moz's Domain Authority (DA). Ngeemethrikhi eziphuhliswe ngaphakathi (ezihlala zine-DR okanye i-DA ezixutywe kuzo) zibambe indawo yesithathu. 

Ngokwenene sinesixhobo sasimahla sokuJonga isiGunyaziwe seWebhusayithi, onokusisebenzisa ukujonga i-Domain Rating metric yayo nayiphi na iwebhusayithi: 

Kodwa ngaphandle kwegunya lewebhusayithi yonke, kukwakhona igunya lelona phepha elinxibelelanisa nawe. Eyaziwa ngokuba ibalwa nguGoogle ngoncedo lwe-algorithm eyaziwayo yePageRank.

Ngamagama alula, i-algorithm ye-PageRank isekelwe kwisiseko sokuba amaphepha ane-backlinks ngaphezulu (kunye nangcono) awo afaka "ivoti" enamandla.

Apha e-Ahrefs, sineyethu i-metric yokulinganisa igunya lephepha. Ibizwa ngokuba yi-URL Rating (UR), kwaye ibalwa ngendlela efanayo neyokuqala yePageRank. 

I-UR yeli phepha kanye ulifundayo yi-30, kwaye inamakhonkco angasemva asuka ngaphezu kwewaka lewebhusayithi ezahlukeneyo (ref. domains): 

Kwaye kukho enye into ekufuneka uyazi malunga negunya. Ukuba i-backlink ine-rel=”nofollow” encanyathiselwe kuyo, kusenokwenzeka ukuba ayivoti “ivoti” kwiwebhusayithi edityaniswa nayo. 

2. Ukufaneleka

Ukuba uqhuba iblogi malunga nempilo kunye nokufaneleka, izixhumanisi ezivela kwezinye iiwebhusayithi (kunye namaphepha) kwisihloko esifanayo ziya kuba nobunzima obuninzi emehlweni kaGoogle xa kuthelekiswa nezixhumanisi ezivela kwiiwebhusayithi malunga neemoto okanye iimali. 

Nantsi isicatshulwa esivela kwisikhokelo sikaGoogle esithi "Indlela Ukukhangela Esebenza Ngayo" exhasa le thiyori (ingqikelelo yeyam): 

If ezinye iiwebhusayithi ezibalaseleyo ngalo mbandela ikhonkco kwiphepha, luphawu oluhle lokuba ulwazi lukumgangatho ophezulu. 

Kodwa oku akuthethi ukuba kufuneka ukuphephe ukufumana amakhonkco kwiiwebhusayithi ezingekho kwisihloko esifanayo nesakho. Andikwazi ukucinga nayiphi na i-SEO enamava ethi: "Hayi, nceda ungaqhagamsheli kwiwebhusayithi yam yeresiphi ukusuka kwi-dreamhost.com, iwebhusayithi yokubamba ene-DR 93." 

Into yile, nasiphi na isihloko esimalunga newebhusayithi yakho, kuya kubakho izihloko ezininzi ezihambelana ngokugqibeleleyo ngelixa zingafani. 

Umzekelo, isondlo sibaluleke kakhulu kwimpilo kunye nokomelela. Ngoko kuya kuba yinto engokwemvelo ukuba iiwebhusayithi zokufaneleka zidibanise kumanqaku malunga nokutya. Kwaye ukuba ufuna ukuzilolonga rhoqo, kufuneka ufumane ixesha kwishedyuli yakho, ngoko ke ukunxibelelana namanqaku amalunga nolawulo lwexesha akuyi kuba yinto engeyondalo. 

Ngamanye amazwi, ukufaneleka yingcamango ethambileyo. Ngaphandle kokuba, ewe, uzama amakhonkco e-shoehorning kwiindawo apho ngokucacileyo azingeni ndawo. 

3. Isicatshulwa se-ankile

Ukuba awukaqhelananga neli gama, "isicatshulwa seankile" sisiqwengana esicofayo sombhalo odityaniswa nelinye iphepha. Kwiimeko ezininzi, ichaza ngokucacileyo ukuba iphepha elidityanisiweyo limalunga nantoni. 

Ngoko ayimangalisi into yokuba uGoogle asebenzise amagama akwisicatshulwa se-anchor ukuqonda ngcono ukuba iphepha elibhekiselweyo limalunga nantoni kwaye ngawaphi amagama angundoqo afanele ukukleliswa ngawo. Ngapha koko, ipatent yokuqala yePageRank kaGoogle ithetha ngale nto ngokucacileyo (ingqinisiso yeyam):

UGoogle usebenzisa iindlela ezininzi zokuphucula umgangatho wokukhangela kubandakanya nenqanaba lephepha, i-ankile isicatshulwa, kunye nolwazi olusondeleyo. 

Ke usenza njani isicatshulwa se-anchor xa usakha amakhonkco? 

Ewe, kungcono ukuba ungakwenzi. Okukhona uzama ukulawula indlela amaphepha ahlukeneyo anxibelelana ngayo kuwe kwaye ubambe onke "amagama achanekileyo" kwisicatshulwa se-anchor ye-backlinks yakho, liyanda ithuba lokuba uGoogle akrokre ukukhohlisa kwaye akohlwaye ngenxa yoko. Ngoko ke kungcono ukuba uvumele umbhali wephepha elidibanisayo agqibe ngendlela afuna ukureferetha ngayo iphepha lakho. 

4. Ukubekwa

Ukubuyela emva ngo-2010, uBill Slawski wazisa ingqalelo kuGoogle ipatent eyayichaza "iModeli eQinisekisayo yeSurfer." Lo mzekelo ucacisa ukuba amathuba okuba ikhonkco licofiwe inokuchaphazela kangakanani na igunya elidluliselwayo. Kwaye oku nokwenzeka kumiselwa ikakhulu ukuba ikhonkco libekwe phi na kwiphepha. 

Masithi kukho iphepha lewebhu elineebhloko ezintathu: umxholo, ibar esecaleni, kunye nefooter. Njengomgaqo jikelele, amakhonkco kumxholo afumana ucofa ngakumbi kuba ibhloko yomxholo ifumana ingqwalasela enkulu kwiindwendwe. 

Enye into enokuchaphazela i-CTR yekhonkco yindlela ebonakala ngayo phezulu kwiphepha. Abafundi banokucofa amakhonkco kwasekuqaleni kwenqaku kunalawo asekupheleni kwawo. 

5. Indawo oya kuyo

Xa usakha amakhonkco kwiwebhusayithi yakho, kukho iindawo ezintathu eziqhelekileyo apho unokuzikhomba khona: 

1. Iphepha lakho lasekhaya.
2. Ii-asethi zakho ezinokuqhagamshelwa.
3. Amaphepha okwenene ofuna ukuwabeka kakuhle kuGoogle (abizwa ngokuba "amaphepha emali"). 

Kwaye rhoqo, amaphepha ofuna ukuwabeka kakuhle ngawona anzima kakhulu ukufumana amakhonkco kuwo. 

Kungenxa yokuba abanini bewebhusayithi ngokubanzi bakhetha ukudibanisa kumaphepha olwazi apho abaphulaphuli babo banokufumana ixabiso simahla kunamaphepha entengiso apho abaphulaphuli babo banokuphoswa imveliso ethile. 

Ke, omnye weyona mibuzo ixhaphakileyo kwi-SEO ngulo, "Uwafumana njani amakhonkco kumaphepha akruqulayo?" 

Kwaye isicwangciso esiye safumana ii-SEOs sihlala sicebisa kukufumana amakhonkco amaninzi akumgangatho ophezulu "kwii-asethi ezinxibelelanayo," kwaye emva koko udlulisele "igunya lekhonkco" "kumaphepha akho emali" ofuna ukuwabeka kakuhle kuGoogle. 

Kwaye isicwangciso esiye safumana ii-SEOs sihlala sicebisa kukufumana amakhonkco amaninzi akumgangatho ophezulu "kwii-asethi ezinxibelelanayo," kwaye emva koko udlulisele "igunya lekhonkco" "kumaphepha akho emali" ofuna ukuwabeka kakuhle kuGoogle. 

Icandelo 4 Eyona ndlela yobuchule bokwakha ikhonkco

Kukho iindlela ezininzi ezahlukeneyo zobuchule bokwakha ikhonkco kunye nezicwangciso phaya. Ezinye zazo zinokusebenza kakhulu, ngelixa ezinye zingasasebenzi kwezi ntsuku kwaye zinokuchitha nje ixesha lakho. 

Nantsi into esebenza kakuhle namhlanje, ngokoqwalaselo lwethu: 

1. Ukuphindaphinda i-backlinks yakho okhuphisana nayo

Ukuba umntu unxibelelana nomntu okhuphisana naye, kukho ithuba elihle lokuba banokuvulelwa ukunxulumana nawe. 

Indlela elungileyo yokukhaba esi sicwangciso kukufunda ukuba ngubani onxibelelana neyona maphepha asekhaya ewebhusayithi zomntu okhuphisana naye. Aba bantu bakhankanya ishishini lilonke kwaye hayi iphepha elithile lewebhu, onokuthi awunalo kwiwebhusayithi yakho. 

Umzekelo, nanka amaphepha ambalwa (anophendlo olufanelekileyo lwetrafikhi) adibana nekhasi lethu lasekhaya: 

Njengoko ubona, kuzo zombini iimeko, ii-Ahrefs zikhankanyiwe ecaleni kwezinye izixhobo zokuthengisa, ezingqina kuphela inqaku lokuba ukucela ukukhankanywa ecaleni kwabakhuphisana nawe sisicelo esifanelekileyo. 

Nje ukuba ugqibile ngamakhonkco ephepha lasekhaya, inyathelo elilandelayo kukufunda ukuba ngawaphi amaphepha akwiiwebhusayithi zomkhuphisana wakho anawona makhonkco amaninzi. Sinengxelo kwi-Site Explorer ngaloo nto, ebizwa ngokuba "Yeyona ilungileyo ngamakhonkco." 

Ngokujonga kwi Eyona nto ingcono ngamakhonkco ingxelo ye-ahrefs.com (ngasentla), kulula ukubona ukuba zeziphi iindidi zamaphepha ezisizisele awona makhonkco maninzi: 

• Iphepha lethu lasekhaya Kuba abantu abaninzi bakhankanya ii-Ahrefs njengesoftware okanye njengenkampani.
• Izixhobo zethu zasimahla -Igama eliPhambili kunye noMhloli weGunya leWebhusayithi zimbini zezixhobo ezininzi zasimahla esiziphuhlisileyo. Kwaye ngasinye kwezi zixhobo sitsala itoni ye-backlinks organically.
• Ibhlog yethu -Enkosi kwimveliso engaguqukiyo yomxholo oluncedo, abantu abaninzi ngoku bacebisa ibhlog yethu kwaye banxibelelana nayo.
• Izifundo zethu zophando -Abantu bathanda idatha enokuqonda. Ke izifundo zophando esizipapashayo zikholisa ukufumana amakhonkco amaninzi.

Zama ukukhangela i Eyona nto ingcono ngamakhonkco xela abakhuphisana bakho kwaye ubone ukuba zeziphi iintlobo zamaphepha ezizisela amakhonkco. Nje ukuba uchonge into ebasebenzeleyo, unokwenza izixhobo ezifanayo (okanye ezingcono) kwiwebhusayithi yakho. 

Emva kokuba ugqibile ngala maqhinga angentla, ndicebisa ukuba usete isilumkiso se-backlink kwaye waziswe ngalo lonke ixesha okhuphisana nabo befumana amakhonkco amatsha. Ngale ndlela, uya kuba nakho ukufikelela ngokukhawuleza kuye nabani na oqhagamshelwe kubo kwaye uzame ukuba wongezwe kwakwelo phepha. 

Lilonke, abantu okhuphisana nabo bangumgodi wegolide wamathuba amakhonkco amakhulu. Kwaye njengoko ugrumba nzulu kwii-backlinks zabo, kungekudala uza kubona ezinye iipatheni zokwakha ikhonkco, onokuthi uzisebenzise kwiwebhusayithi yakho. Sibhale inqaku elineenkcukacha ezintle kweso sihloko, ngokwenene. Qiniseka ukuba uyayijonga. 

2. Ikhonkco ekujoliswe kulo

Ke masithi wenze uphando lwakho lwegama elingundoqo kunye nephepha elikhethekileyo ekufuneka ulibeke kakuhle kuGoogle ngegama elithile elingundoqo. Kwaye kufuneka wakhe amakhonkco kwelo phepha likhethekileyo. 

Ewe, eyona ndawo ilungileyo yokuqalisa kukutsala amaphepha akumgangatho ophezulu wegama lakho elingundoqo olifunayo kunye nophando apho bafumene khona amakhonkco abo. 

Faka nje igama lakho eliphambili kwi-Ahrefs' Keywords Explorer kwaye uskrolele ezantsi kwiwijethi ethi "SERP Overview". Uya kubona amaphepha aphezulu aphezulu kunye nokuba zingaphi ii-backlinks (kunye neendawo zokudibanisa) abanazo. 

Ke masithi ufuna ukukala "usetyenziso olungcono lwemveliso." Nantsi indlela iSERP yeli gama liphambili elijongeka ngayo: 

Nje ukuba ucofe nakweyiphi na yeenombolo ze-backlink, uya kuhanjiswa kuluhlu lwee-backlinks zephepha elinikiweyo kwi-Ahrefs'Site Explorer.

Nantsi into ekufuneka uyenzile ngokulandelayo: 

1. Faka ezinye izihluzi ukugxila "kwi-backlinks enentsingiselo" kuphela
2. Ngesandla uye kuluhlu lwamaphepha aseleyo, wavule ngalinye ngalinye, kwaye ubone ukuba umxholo walo uvumela ikhonkco kwiphepha lakho ukuba longezwe. 
3. Finyelela kubanini bezi webhusayithi kwaye uzame ukwenza ityala lokongeza ikhonkco kwisixhobo sakho kwiphepha labo. 

Indawo elandelayo ojika kuyo ukufumana abanxibelelanisi abanokubakho phakathi kwabantu abakhankanye isihloko sakho kwiiwebhusayithi zabo. Umzekelo, ukuba ufuna ukwakha amakhonkco kwi-app yemveliso, ufuna ukunxibelelana nazo zonke iiwebhusayithi ezikhankanye igama elithi "imveliso" kwenye indawo kumaphepha abo. 

Ungazama ukuzikhangela kuGoogle, kodwa ikunika kuphela inani eliqingqiweyo leziphumo zenjini yokukhangela. Amakhulu ambalwa nje ngokomndilili. 

Indlela ekhawulezayo yokufumana amawaka amaphepha akhankanya isihloko sakho nguMhloli weMixholo ka-Ahrefs.

Umzekelo, ukuba ukhangela igama eliphambili elithi "usetyenziso lwemveliso," uya kufumana ngaphezulu kwamaphepha angama-120,000 akhankanya eli gama liphambili. 

Ukusuka apho, unokufuna ukufaka ezi zihluzo zilandelayo ukucutha uluhlu lweziphumo kwezona zinentsingiselo: 

• Ulwimi: IsiNgesi (okanye naluphi na ulwimi onomdla kulo)
• Ukugcwala kwiwebhusayithi: ukusuka kwi-1,000
• Domain Rating: ukusuka kwi-30
• Hluza iziphumo ezingcolileyo
• Izihluzi: iphepha elinye kwi-domain nganye, ungabandakanyi amaphepha asekhaya, ungabandakanyi i-subdomains

Ngale ndlela, uyakuphela kancinane ngamaphepha angama-4,000. Yeyiphi indlela elawulekayo ngakumbi inani lekhonkco elilindelekileyo ukusebenza nalo. 

Kwaye isicwangciso sakho sokusebenza apha siya kufana kakhulu nesidlulileyo. Phonononga la maphepha elinye ngalinye kwaye ufikelele kubanini besayithi abafanelekileyo ukuba ucinga kukho ithuba lokuba banokuvuma ukudibanisa kwiphepha lakho kwelabo. 

Kuko konke ukulunga, izinga lakho lempumelelo kuwo omabini la maqela onxibelelwano liya kuba lisezantsi kakhulu. Ndiyayazi kuba ndilwenzile olu hlobo lonxibelelwano lokwakha ikhonkco kungekudala. Kwaye kwiincoko zam nabakhi bekhonkco lobuchwephesha, yinto entle kakhulu leyo. 

• Abantu abaninzi abayi kuzihlupha ngokuphendula ii-imeyile zakho.
• Abaninzi baya kuphendula nje ngokuzithoba isicelo sakho.
• Abanye baya kucela imali okanye utshintshiselwano lwekhonkco.
• Kwaye bambalwa kuphela abaya kudibanisa nawe.

Yiyo loo nto benditshilo ngaphambili ukuba kufuneka uqale ukwakha ubudlelwane nabo bonke aba banini bewebhusayithi ngaphambi kokuba ubacelele uncedo. 

Indlela elungileyo yokwenza oku kukufikelela kubo ngelixa usaqhuba ukwenza iphepha lakho. Unokucela uluvo lwabo, isicatshulwa, okanye ucebise ukuba babonise umsebenzi wabo ofanelekileyo. 

Kwaye ihlala iluncedo kakhulu ukuba kukho into osebenza kuyo enomdla wokwenyani kubo. 

Ngokomzekelo, emva xa ndandiqhuba iblogi yam yobuqu, ndaye ndafikelela kwi-500+ endisebenza nayo kwiiblogi ndibacela ukuba babelane ngedatha yabo ye-Google Analytics kuphononongo lwam oluncinci lophando. Eso sicelo savusa umdla wabo, yaye uninzi lwabo lwandinceda. 

Emva kokuba uphando lwam lwenziwe kwaye lwapapashwa, ndiye ndaqinisekisa ukuba ndinika iintloko-i-imeyile kuzo zonke ezi bhlogi ezingama-500+ endiye ndafikelela kuzo. Kwaye yile ndlela eli nqaku liye laba lelona phepha liqhagamshelwe kakhulu kwibhlog yam: 

Kodwa, okona kubaluleke kakhulu, wonke umsebenzi onzima endiwuthulule kolu phando uye wandinika intlonipho kuninzi lwaba blogger. Yaye nanini na kamva ndibaxelela ngesinye isicelo, ndandingasenguye “abantu” yaye babekulungele ngakumbi ukuthetha nam. 

Ngamanye amagama, ukufikelela kwakho kwi-imeyile kuya kusebenza ngakumbi ukuba oko usebenza kuyo kufanelekile ukuhoywa ngabantu. 

3. Ukudala ii-asethi ezinokuqhagamshelwa

Kwi-SEO, sisebenzisa amagama athi "i-asethi enokuqhagamshelwana nayo" okanye "i-link bait" ukubhekisa kumxholo owenziwe ngobuchule ukutsala amakhonkco. Ii-asethi ezinxibelelanayo ezinjalo zinokuthatha ngeendlela ezininzi ezahlukeneyo: 

• Uvavanyo loshishino
• Izifundo kunye nophando
• Izixhobo ze-intanethi kunye neekhaltyhuleyitha
• Amabhaso kunye namazinga
• Izikhokelo kunye nezifundo
• Iinkcazo kunye namagama aqulunqiweyo
• Infographics, GIFographics, kunye "neMap-o-graphics"

Ngaphambili, sele ndikhankanye imizekelo emibini yezinto ezinokuqhagamshelwana nazo: uphando lweblogger endilwenzileyo kwiblogi yam yobuqu kunye nophononongo lophando esilwenzile apha e-Ahrefs. Ke mandikubonise umzekelo opholileyo komnye umntu. 

Abantu base-Aira, i-arhente yokuthengisa idijithali, baqhuba "iNgxelo yeNgxelo yoKwakha i-State of Link" ngonyaka ngokuhlola amakhulu abaqeqeshi bezoshishino abakhokelayo. Le ngxelo ibazise i-backlinks ukusuka kwiiwebhusayithi ezahlukeneyo ze-600: 

Kwaye enye yezi backlinks ivela kwelo phepha lasekhaya le-ahrefs.com (elinomlinganiselo we-URL wama-54): 

Ingxelo yabo iqulethe idatha elungele inkampani yethu, ngoko ke asikwazanga ukuxhathisa ukuba ifakwe kwiphepha lethu lasekhaya. Abathengisi abaninzi babhekisa kolu hlobo lwesiyeyelo sekhonkco njengenxalenye "ye-ego bait." Kodwa kwimeko ka-Aira, andicingi ukuba yenziwe ngamabomu, kuba abanako ukwazi kwangaphambili ukuba iziphumo zovavanyo lwabo lweshishini ziya kuba yintoni. 

Ngoko usibeka njani esi sicwangciso sokwakha ikhonkco kwisenzo? 

Ewe, okokuqala, kufuneka uze nombono wokwenyani wephepha elifanele ikhonkco. 

Ungaqala kwingxoxo elula esekwe kuluhlu olukhankanywe ngasentla lweentlobo ze-asethi ezinokuqhagamsheleka: 

• Ngaba unokuphonononga ishishini lakho ngento ethile?
• Ngaba ungazibala iinkcukacha-manani ezinentsingiselo kwidatha ishishini lakho elinokufikelela kuyo?
• Ngaba kukho naluphi na uvavanyo olunomdla, onokuthi ulwenze?
• Ngaba ishishini lakho lifuna uhlobo lwesixhobo sasimahla kwi-intanethi? 
• Njl

Abantu abavela kwiGunya leHacker basanda kupapasha ividiyo entle eneenkcukacha kuYouTube, bechaza indlela abasebenzisa ngayo uphando ukwenza umxholo onxibelelanayo kwiiwebhusayithi zabo. Yijonge; iyasebenza kakhulu: 

Kwaye ukuba uyasilela ukucinga ngazo naziphi na izimvo ezinomdla, unokuhlala ubuyela ekufundeni iiwebhusayithi zabakhuphisana nabo kwaye ufumanise ukuba zeziphi iintlobo zee-asethi ezinxibelelanayo ezisebenzele zona. 

Musa nje ukulibala ukuba nezona asethi eziqhagamshekayo kufuneka zinyuswe ukuze kutsalwe amakhonkco. Kuba abantu abanakunxulumana nezinto abangazaziyo. 

Ke makhe sithethe malunga nokukhuthazwa komxholo ngokukhawuleza. 

4. Ukukhuthazwa komxholo

Ngokwenene sinenqaku elahlukileyo elidwelisa amaqhinga angama-21 okukhuthaza umxholo. Kodwa okwangoku, ndifuna ukugxila ingqalelo yakho kwezi zithathu zilandelayo: 

1. Advertising -Indlela elula kakhulu yokukhuthaza ubutyebi bakho kumawaka abantu abafanelekileyo kodwa inokufuna uhlahlo lwabiwo-mali olubalulekileyo. 
2. Ukufikelela kwiimpembelelo -Unokukhangela zonke iinkokeli zengcinga ezisebenzayo kwindawo yakho kwaye ufikelele kubo nanini na xa upapasha into efanele ingqalelo yabo. Ukuba unethamsanqa, banokubelana ngayo nabalandeli babo. 
3. Ukwakha okulandelayo Ngokuqinisekileyo kufuneka uqale ukwakha uluhlu lwe-imeyile (ukuba awukakwenzi), kwaye usebenze kumaqonga afana ne-Twitter kunye ne-LinkedIn. Kwaye ukuba uhlala ushicilela umxholo osemgangathweni, abantu abaninzi baya kuqala ukukulandela kwaye uninzi lwabo banokuphela benxibelelana nomxholo wakho. 

Kwaye ungalibali ukukhuthaza umxholo wakho omdala ngokuwukhankanya kumxholo wakho osanda kupapashwa. 

Njengoko uRyan Holiday watshoyo kwincwadi yakhe ethi "Perennial Seller": "Ukudala umsebenzi omninzi yenye yezona ndlela zisebenzayo zokuthengisa." 

5. Umthunywa wokuthumela

Eli qhinga lokwakha ikhonkco lixatyisiwe ziingcali ezithile ze-SEO. Ikakhulu ngenxa yokuba abanye abantu badla ngokugqithisa ukuya kwinqanaba lokuba ngugaxekile. 

Kwaye okwangoku ukubhloga kweendwendwe yenye yezona ndlela zidumileyo ukuba ii-SEOs zakha njani amakhonkco kule mihla: 

Nalapha kwibhlog ye-Ahrefs, siyayivumela iminikelo yeendwendwe kanye ngexesha. Kwaye ababhali bethu beendwendwe banokunxibelelanisa nezinye izixhobo zabo, ukuba nje zifanelekile kwisihloko seposti yabo. Okuthetha ukuba ungakha amakhonkco kunye namanqaku eendwendwe ngendlela esemthethweni egqibeleleyo. 

Kodwa uwufumana njani umxholo wakho opapashwe kwiibhlog eziphezulu kwishishini lakho? Ewe, kufuneka nje ubamisele inqaku elinyanzelisayo ngokwenene. 

Kwaye nali icebiso elilula lendlela yokuza neengcinga zomxholo ekunzima ukuthi hayi kuzo. Fumana nje abakhuphisana abambalwa bebhlog ofuna ukuyibhalela kwaye usebenzise isixhobo seSikhewu soMxholo ukufumana ukuba zeziphi izihloko ezizisela itrafikhi eninzi kodwa azifakwanga kwibhlog oyifakayo. 

Umzekelo, uhlalutyo olukhawulezayo lweGap loMxholo weblogi yethu ngokuchasene neebhlog zabakhuphisana nabo lutyhila inkitha yezihloko ezintle abafumana kuzo i-traffic yokukhangela, ngelixa thina singakwenzi oko.

Ukuba umntu wenza i-pitch enyanzelisayo ukuba babhale isithuba esifanelekileyo kuso nasiphi na kwezi zihloko, kuya kuba nzima kakhulu ukuba siyale. 

Iqhinga elithile elingaziwa kangako lokuthumela undwendwe kukufumana inqaku elingasebenzi kakuhle kwibhlog ofuna ukuyibhalela kwaye ubanikeze ukuba bayibhale kwakhona ukusuka ekuqaleni. Ukuba unokubacenga ukuba ungaliphucula kakhulu elo nqaku kwaye liya kugqiba libekwe phezulu kuGoogle kwaye libazisele ukugcwala kokukhangela, ndiqinisekile ukuba baya kuba nobunzima bokuchasa isandi sakho. 

Uwafumana njani la maphepha angasebenzi kakuhle? Vula nje i Amaphepha aphezulu xela kwiSite Explorer kwaye usebenzise isihluzi "seTrafikhi": 

Icandelo 5 Xhumanisa izixhobo zokwakha

Ngelixa kunokwenzeka ngokobuchwepheshe ukwakha amakhonkco kunye nentwana yamandla engqondo kunye neakhawunti ye-Gmail, kukho inani lezixhobo zokwakha ikhonkco eziya kunceda ukwenza inkqubo yokufumana amakhonkco ngokukhawuleza kwaye kulula. 

Nazi ezinye zasimahla: 

• Ii-Ahrefs ' I-Backlink Checker yasimahla -Ibonisa amakhonkco ali-100 aphezulu akhomba kuyo nayiphi na iwebhusayithi okanye i-URL.
• Izaziso zeGoogle -Ikwazisa ngalo lonke ixesha igama okanye ibinzana elithile likhankanywe kwiphepha elitsha elipapashwe. Yeyona ndlela ilungileyo yokufumana amathemba ekhonkco afanelekileyo.

Kwaye nantsi ezinye zeprimiyamu: 

• Ii-Ahrefs ' Site Explorer -Ikubonisa onke amakhonkco ayo nayiphi na iwebhusayithi okanye i-URL enokukhetha ukuyihlela kunye nokucoca ngeemetriki ezininzi ezibalulekileyo ze-SEO.
• Ii-Ahrefs ' Umhloli Wemixholo -Isixhobo esikhethekileyo sokukhangela ikhonkco, esikunceda ukuba ufumane amawaka ewebhusayithi ezifanelekileyo zezicelo zekhonkco kunye nokuthunyelwa kweendwendwe. Ikwanceda ekufumaneni ii-asethi ezinokuqhagamsheleka kuso nasiphi na isihloko esivela kuyo yonke iwebhu.
• Ahrefs Izaziso -Ifana nezilumkiso zikaGoogle kodwa inokuguquguquka ngakumbi kunye nezihluzo ezinxulumene ne-SEO.
• ibhokisi yokubeka/BuzzStream/I-Gmas -Izixhobo zokufikelela kwi-imeyile. Zininzi ezinye izixhobo ezikuvumela ukuba uthumele ii-imeyile ezenzelwe wena ngokwesikali, kodwa ezi zibonakala ngathi zezona zidumileyo phakathi kwee-SEOs.
• Umzingeli.io/UVoila Norbert -Into ebizwa ngokuba "ziinkonzo zokujonga i-imeyile," ezikunceda ukuba ufumane iinkcukacha zoqhagamshelwano zewebhusayithi kwinqanaba.

Masisonge oku

Nanini na xa ndichaza isakhiwo sekhonkco kwi-newbie epheleleyo, ndihlala ndisebenzisa isikweko esifanayo. Kunzima kakhulu ukwenza abahlobo ukuba awungomntu onomdla (kunye nesisa). Kuyafana nakwiwebhusayithi yakho: Ukuba akukho nto inomdla okanye iluncedo ngayo, kutheni ke nabani na enokhathala ukuyidibanisa? 

Yiyo loo nto uninzi lwee-SEOs zibanga ukuba azinakuze zakha amakhonkco. Bagxila nje ekwenzeni izinto eziphawulekayo "ezifanelekileyo" kwiiwebhusayithi zabo kunye nokukhuthaza loo msebenzi kubaphulaphuli abafanelekileyo. Kwaye amakhonkco avela ngokwemvelo. 

Isuka kum leyo. Ndiyathemba ukuba uziva ufundiswe kakhulu malunga nokwakhiwa kwekhonkco emva kokufunda esi sikhokelo. Kwaye ukuba ukonwabele ukufunda kwaye uye wafikelela apha, nceda undinike u-Twitter @timsoulo. Oko bekuya kuthetha lukhulu kum. 

Umthombo ovela Ahrefs

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