Eyelashes badala amaza kushishino lobuhle. Unyango olufana neelifti zokugqibela kunye neetinti ziya zithandwa kumajelo eendaba ezentlalo ukujongwa kwendalo ngakumbi; kunjalo, imbonakalo yokwandiswa kwemivimbo emininzi nayo iyathandwa kulo nyaka.
Ukuba ufuna ukuhlala uphezulu kweendlela zamva nje ze-lash, ufike kwindawo elungileyo. Apha, siza kujonga ukuba imarike yeeshiya iphuma njani kwaye yeyiphi intsingiselo ye-eyelash ka-2023 enokuthi iyenze ibe ngu-2024.
Isiqulatho
Imarike yokunyamekela imivimbo kunye nokunyamekela
Kutheni imarike ye-mascara ihla
Unyango lweenkophe oluxhaphakileyo
Ukunyuka kwe-eyelash extensions - i-2024 trends
isiphelo
Imarike yokunyamekela imivimbo kunye nokunyamekela
Imakethi yolwandiso lwe-lash yaqikelelwa kwi-US $ 1.36 yebhiliyoni ngo-2020 kwaye kuqikelelwa ukuba iya kufikelela e-US. $ 2.31 billion ngo-2028, ikhula ngesantya sokukhula ngonyaka (CAGR) se-6.95% ukusuka ku-2021 ukuya ku-2028.
Ukukhula kwimarike yokwandiswa kwe-eyelash kubangelwa, ngokuyinxalenye, ekuthandeni kwabo kwimidiya yoluntu. Ukusukela ngo-Okthobha ka-2023, i-hashtag #Ukwandiswa kwamehlo inombono ongaphezulu kweebhiliyoni ezi-5 kwiTikTok kunye nezithuba ezingaphezu kwezigidi ezingama-20 Instagram. Nangona kunjalo #I-EyelashTint kwaye #Eyona iLashSerum zineembono eziyi-79.5 yezigidi kunye ne-122.6 yezigidi zeembono ngokulandelelanayo.
Kutheni imarike ye-mascara ihla
Iintengiso zeMascara ziyancipha njengoko iimpawu ezintsha zizabalaza ukukhuphisana kuphando olubizayo kunye nexesha elide kunye nophuhliso oluyimfuneko ukudala iimveliso ze-mascara zendabuko. Ngaphandle koluhlu olubalulekileyo lwe-US yeedola ezisisi-8.1 seebhiliyoni kushishino lobuhle, uphuhliso lwe-mascara luhlala luthatha iminyaka yophando kunye nokwakheka okuninzi ukugqibelela.
Endaweni yoko, iimveliso ezisakhasayo zigxile kwezinye iimveliso ezinje ngokuphakamisa imivimbo, ukuthantamisa imivimbo, kunye nezandiso zokubamba isabelo semakethi yeeshiya zehlabathi. I-Lash lifts, umzekelo, inikezela nge-curl ehlala ixesha elide ngaphandle kwesidingo se-mascara yesicelo semihla ngemihla kwaye ifumene ukuthandwa phakathi kwabathengi abafuna inkangeleko yendalo.
Ngaba oko kuthetha ukuba iimpawu zobuhle akufuneki ziphathe imascara? Hayi. Kusekho ngaphezulu kwe 820k ukhangelo lwenyanga lwemascara, kwaye iseyimveliso ebalulekileyo kubathengi abaninzi bobuhle. Nangona kunjalo, utshintsho lokuziphatha kwabathengi luqhuba umdla kwiimveliso ezinjenge "mascara engenawo ioyile" ehambelana nokwandiswa kwemivimbo.
Unyango lweenkophe oluxhaphakileyo
Unyango lwe-eyelash oluqhelekileyo lubandakanya ukunyuswa kwe-lash, ukongezwa kwe-lash kunye ne-lash tints. Makhe sithethe ngokuba luyintoni olu nyango:
Iilifti ze-Lash
I-eyelash lift, eyaziwa ngokuba yi-lash lift, yinkqubo yokuthambisa eyenzelwe ukuphucula inkangeleko yendalo yomntu. Yeyona ndlela ithandwayo yokwandiswa kwe-eyelash kwaye ihlala ikhethwa ngabantu abafuna ukufikelela ngakumbi kunye nenkangeleko ye-lash egobileyo ngaphandle kokusebenzisa imivimbo yobuxoki.
Ngethuba lokunyanga, iipads ze-silicone zisetyenziswe kwiinkophe, zisebenza njengesiseko sokukhusela imivimbo ukuze igcinwe kwindawo yazo ephakanyisiweyo usebenzisa i-adhesive gentle. Isisombululo sokuphakamisa esilungiselelwe ngokukhethekileyo sisetyenziselwa ukuthambisa kunye nokulungisa imivimbo. Emva kokuba i-curl efunwayo iphunyeziwe, isisombululo sokungathathi hlangothi sibeka imivimbo kwimeko yabo ephakanyisiweyo.
Iziphumo zinokuhlala malunga neeveki ezi-6-8, zibonelela ngembonakalo yendalo, ebanzi ephelisa imfuno yee-eyelash curlers kunye ne-mascara.
Lash tints
Unyango lwe-eyelash tint yinkqubo yokuthambisa apho idayi eyenziwe ngokukodwa isetyenziswe kwi-eyelashes ukwenza mnyama umbala wabo. Le nkqubo iphakamisa ukubonakala kwemivimbo, ibenze ibonakale ivelele kwaye ichazwe.
Ukufakwa kwe-eyelash kuthandwa ngabantu abanemivimbo ekhanyayo ngokwendalo abafuna ukubonakala ngakumbi kunye nesiphumo esifana ne-mascara ngaphandle kokufuna i-mascara yemihla ngemihla. Ikwalungele abantu abaphila ubomi obuxakekileyo okanye abathatha inxaxheba kwimisebenzi enxulumene namanzi, njengokuqubha, njengoko isusa umngcipheko wokugruzuka kwe-mascara okanye ukubaleka.
Iintsimbi ze-Lash zivame ukwenziwa kunye nokunyuswa.
Unyango lwe-eyelash ekhaya
Abathengi bakwasebenzisa unyango lwasekhaya kwimivimbo yabo, ngamanye amaxesha njengenye indlela yonyango lobuchwephesha kunye namanye amaxesha ngokudibana nabo. Abathengi abaninzi bobuhle bafuna inkangeleko yendalo ngakumbi - the #Imivimbo yendalo I-hashtag kwi-TikTok ineembono ezizizigidi ezingama-588.8 ukusukela ngo-Okthobha wama-2023. Owona mkhuba mkhulu kunyango lwasekhaya ziiserum ze-eyelash, ezinombono ozizigidi ezili-122.6 kwiTikTok.
Olona nyango luqhelekileyo lwasekhaya lubandakanya:
- Izixhobo zokuphakamisa iLash: Ekhaya izixhobo zokuphakamisa umlenze ziyafumaneka kwabo bafuna ukufezekisa inkangeleko ye-curled lash. Abantu abaninzi bakhetha unyango lwasekhaya olungabizi kakhulu, njengoko kuboniswa ngumthamo wangoku wama-40k abakhangeli ngenyanga.
- Iiserum zokulungisa imivimbo: Iiseramu ziqulethe izithako ezifana ne-biotin, i-peptides, kunye neevithamini zokondla kunye nokomeleza imivimbo. Zidume kakhulu phakathi kwabathengi bobuhle, ngophendlo lwenyanga olungaphezulu kwe-135k.
- I-oyile yekhokhonathi okanye ioli ye-castor: Enye indlela eqhelekileyo kwiiserum ze-lash i-coconut okanye icastor oyile ukunceda ukufuma kunye nokulungisa imivimbo.
- Ishampu yokuhlambela: Ishampu yokuhlambela luhlobo lweshampu eyenzelwe ukucoca kunye nokumisela imivumbo. I shampoo isusa imascara, i-eyeliner, kunye nezinye iimveliso zokuthambisa zamehlo. Kwakhona kuthetha ukongeza ukufuma kunye nezondlo kwimivimbo ukubanceda bakhule kwaye bahlale besempilweni. Umdla kwi-#LashShampoo ukhule nge-21% kulo nyaka udlulileyo xa kuthelekiswa nonyaka ongaphambili, ubeka umthamo wangoku we-7.5k yokukhangela ngenyanga.
Ukunyuka kwe-eyelash extensions - i-2024 trends
Ngelixa inkangeleko yendalo isiya ixhaphaka ngakumbi kunyango olukhoyo, abathengi abaninzi bobuhle basasebenzisa izandiso ze-eyelash, ngokufuthi ukuphumeza inkangeleko ebaxiweyo. Iindlela ezimbalwa ziye zavela ngo-2023 eziya kuqhubeka ukuya ku-2024. Makhe sijonge.
Angel imivimbo
Angel imivimbo ngokuqhelekileyo ibhekisa kulwandiso lwe-eyelash eyilelwe ukwenza inkangeleko ethambileyo, ethambileyo, kunye ne-ethereal. Ngokuqhelekileyo zibonakaliswa ngokucokisekileyo, zilula ukwandiswa isetyenziswe kwimivimbo yendalo yokongeza ubude obufihlakeleyo kunye nomthamo. Le mivimbo ijolise ekufezekiseni ukubonakala kwendalo, ukuphucula amehlo ngaphandle kokubonakala ngokugqithiseleyo.
Imivimbo ye-anime
Imivimbo ye-anime ziphenjelelwe kukubaxwa kunye nomdlalo omangalisayo izitayela ze-eyelashes ibonwa rhoqo kubalinganiswa be-anime. Le mivumbo iqhelekile ukuba nde, ivuleke, kwaye ichaziwe, idala inkangeleko ebukhali, yamehlo abanzi. Ziyaziwayo phakathi kwabo bafuna inkangeleko ebukhali kunye neyothusayo ekhumbuza i-anime okanye abalinganiswa be-cosplay.
Imivimbo ehlakaniphile
Imivimbo ehlakaniphile zaziwa ngontsiba kunye nenkangeleko yazo. Zibonisa umvumbo ukwandiswa eyahluka ngobude kunye nokuxinana, ukudala ukukhanya kunye nefuthe le-fluttery. Imivimbo ye-Wispy inokongeza ubukhulu kunye nobuhle emehlweni, okwenza kube yinto ekhethiweyo yokugqoka imihla ngemihla kunye neziganeko ezikhethekileyo.
Imivumbo ijonge emanzi
Imivumbo ebonakala imanzi linganisa inkangeleko yeglosi okanye "emanzi" nemivimbo. Esi siphumo siphunyezwa ngokusebenzisa imivimbo yevolumu ngaphandle kokuyikhupha konke okanye kuncinci kakhulu. Le mivimbo inokunika amehlo imbonakalo ekhangayo kunye ne-gloss high-gloss, ebonelela ngembonakalo ekhethekileyo kunye neyothusayo.
Imivimbo eBrown
Imivimbo eBrown are ulwandiso lweenkophe ezinemibala eyahlukeneyo emdaka. Ziyathandwa ngabo bakhetha inkangeleko yendalo ngakumbi okanye bafuna ukwenza umahluko othambileyo kunye nomncinci kakhulu kunye neenwele zabo kunye neetoni zesikhumba xa kuthelekiswa nemivimbo emnyama yendabuko. Imivimbo eBrown inezinto ezininzi kwaye inokwenziwa ngokwezifiso ukuze itshatise izithunzi ezahlukeneyo zomdaka.
Imivimbo enemibala
Imivimbo enemibala ziza ngemibala eyahlukeneyo egqamileyo, evumela ukuyila kunye nenkangeleko etsala amehlo. Ezi ukwandiswa ingasetyenziselwa ukongeza umbala we-pop kwimivimbo, ukuxhasa umbala wamehlo omntu okanye ukudibanisa nokwenza okanye isinxibo sabo.
Imivimbo enemibala ihlala isetyenziselwa iminyhadala ekhethekileyo kunye ne-costume makeup, kodwa iya ixhaphaka ngakumbi kuyo yonke intetho yobuqu okanye yobugcisa. Iimbono eziyi-112k kwiTikTok.
isiphelo
Iimpawu zobuhle kufuneka zihlale zisexesheni kunye neendlela zobuhle zangoku zokuqinisekisa ukuba imveliso yazo ihlala ifanelekile kwaye batyala imali ngokufanelekileyo kuphando nakuphuhliso.
Okwangoku, i-eyelash trends ibhenela kumthengi ofuna inkangeleko yendalo kunye neeserum, iilifts, kunye ne-tints, kunye nabo bafuna ukubonakala okunamandla kunye nezandiso. Iindidi ezahlukeneyo zezandiso ze-eyelashes zibonelela ngoluhlu lweenketho zokukhawulelana nezinto ezikhethwa ngumntu ngamnye kunye nezitayile, ezivumela iimbonakalo ezahlukeneyo ukusuka kubuqili kunye nendalo ukuya kwisibindi kunye nobugcisa.
