ILifu leNtengiso leSalesforce ngo-2023: Yintoni Ngaphakathi

Amava afanelekileyo kubathengi abalulekile. Naziphi na izimvo eziphikisanayo?

Amava aqinisekileyo omthengi anceda ukukhulisa ukwaneliseka kwabathengi, ukuseka ukunyaniseka kwabathengi, kunye nokukhuthaza ukuthengisa ngomlomo.

Kwakhona kubangela ukuthengisa kunye nenzuzo eninzi. Amava aqinisekileyo omthengi anceda inkampani ukuba ivelele kubakhuphisana bayo kwaye izuze ukhuphiswano.

Ngubani ongayi kufuna yonke le nto? 

Kwesi siqwenga, siza kujonga ukuba ingaba iSalesforce Marketing Cloud inokubonelela ngoncedo kumashishini aguqukayo ngayo yonke le nto.

Contents
ILifu leNtengiso leSalesforce: yintoni?
Salesforce Marketing Cloud: yekabani?
Ibhokisi yezixhobo zeSalesforce yokuThengisa iLifu ebanzi
Ukusonga: I-Salesforce Marketing Cloud yenza ukuba zidityaniswe

ILifu leNtengiso leSalesforce: yintoni?

Ngamafutshane, yintoni kanye kanye iLifu leNtengiso? 

I-Salesforce Marketing Cloud yinkonzo yokuthengisa yedijithali evela kwi-Salesforce equlethe izixhobo zokuthengisa i-imeyile, ukuthengiswa kweendaba zoluntu, ukuthengiswa kweselula, ukuthengiswa kwe-intanethi, ukuthengisa okuzenzekelayo kunye nokunye.

Ivumela abathengisi ukuba baphuhlise kwaye balawule ubudlelwane bokuthengisa kunye nabathengi, ukulinganisa umsebenzi wabathengi kunye nokuzibandakanya, kunye nokuhambisa amava alungiselelwe abathengi kwiitshaneli ezininzi.

Iqonga libonelela abathengisi ngengqiqo ebalulekileyo kunye neenkcukacha-manani ukuhlalutya ukusebenza kwamaphulo kunye nezicwangciso zabo. 

Salesforce Marketing Cloud: yekabani?

Kulungile, yenzelwe bani?

Kulungile, akukho-brainer. Abathengisi, amaqela athengisayo, amaqela enkxaso kubathengi, kunye nabanye abachwephesha abanxulumene nolawulo banokuzuza kakhulu ekusebenziseni iLifu leNtengiso. Nazi ezinye iimeko zokusetyenziswa ezibalulekileyo:

• Abathengisi banokuyisebenzisa ukuphucula ukuthengisa kunye namaqhinga, ukubeka esweni ukubandakanyeka kwabathengi, kunye nokudala intsebenziswano ekhethekileyo kunye nabaphulaphuli ekujoliswe kubo.
• Intengiso amaqela angayisebenzisa ukuqonda ngcono abathengi babo, ukubeka esweni idatha yabo kunye neziphumo, kunye nokuphuhlisa iindlela ezinobuchule zokuvala amaxabiso.
• inkxaso abasebenzi banokusebenzisa olu lwazi ukugcina iithebhu kwizimvo zabathengi kwaye basebenzise olo lwazi ukuphucula iinkonzo zabo.
• Abasebenzi benkampani inokuyisebenzisa ukuqonda idatha yomthengi kunye nokuziphatha, nto leyo inokukhokelela kukhetho olunolwazi kunye nemveliso engaphezulu. 

Zeziphi iimbono ezibonelela ngeSalesforce Marketing Cloud

ILifu leNtengiso leSalesforce libonelela ngembono yepanoramic yemisebenzi yomthengi:

• Iqonga linika ulwazi kwidatha yabathengi kunye nokuziphatha ukunceda abathengisi benze ukhetho olungcono kwaye bakhulise imveliso. 
• Ibonelela ngohlalutyo oluqikelelweyo, okuvumela abathengisi ukuba bakhe amava alungiselelwe abathengi kuwo onke amaqonga edijithali.
• Abathengisi basebenzisa iLifu leNtengiso ukufumana ulwazi kwidatha yabathengi kunye nokuziphatha ukuze baphuhlise amaphulo aphumelele ngakumbi kunye nezicwangciso, ukubeka iliso umsebenzi wabathengi kunye nokuzibandakanya, kunye nokuseka unxibelelwano olunamandla lwabathengi. 

Abathengisi bedijithali bakha njani amaphulo ngokusebenzisa iSalesforce Marketing Cloud

Abathengisi bayila amaphulo asebenzayo kunye nezicwangciso ngokusebenzisa zonke izakhono kunye nezixhobo ezifikelelekayo kwi-Salesforce Marketing Cloud. 

• Abathengisi banokusebenzisa iziphumo zohlalutyo oluqikelelweyo ukuze baqonde ngcono abathengi babo kwaye bayile unxibelelwano olulolwakho ngakumbi kunye nabo.
• Abathengisi babeka iliso kwintsebenziswano yabathengi, banxibelelane nabathengi, gcina iithebhu kumazwana kunye neengcebiso, kwaye uphucule umgangatho weemveliso kunye neenkonzo zabo.
• Abathengisi banokulawula idatha yabo yabathengi, babeke iliso kwimpumelelo yemizamo yabo yokuthengisa, kunye nokuyila ukubandakanya amava okhathalelo lwabathengi. 

Yintoni enokuba ngumngeni xa usebenzisa iLifu leNtengiso?

Ilifu leNtengiso sisixhobo esinamandla-esityebileyo, yiyo loo nto, ukuze usiqhube njengeokhestra enkulu oza kudlala ngayo i-ode kwimpumelelo yakho, uya kufuna isakhono esithile, kodwa okona kubaluleke kakhulu, iingcebiso zeengcali zethu. Imiceli mngeni ephambili ekufuneka iqwalaselwe xa kunyuswa iLifu leNtengiso zezi:

• Ukuseta iqonga ngokuchanekileyo: Oku kuquka ukuqwalasela izicwangciso, ukudibanisa nezinye iinkonzo zeSalesforce, kunye nokuseta ukufikelela komsebenzisi kunye neemvumelwano. 
• Ukuqonda iimpawu kunye nezixhobo: Ukwazi indlela yokusebenzisa zonke iimpawu kunye nezixhobo ezikhoyo eqongeni kubalulekile kwimpumelelo. 
• Ukudibanisa kunye nezinye iinkonzo ze-Salesforce: Nge-ecosystem ye-Salesforce, kukho iinkonzo ezininzi ezahlukeneyo kunye nee -apps ezinokudityaniswa ne-Salesforce Marketing Cloud ngamava anamandla e-omnichannel. 
• Ukulawula ukufikelela komsebenzisi kunye neemvume: Kubalulekile ukuba ube nokufikelela okuchanekileyo kunye neemvume ezimiselweyo ukuqinisekisa ukuba abasebenzisi banokufikelela okuchanekileyo kwiqonga. 
• Ukuphuhlisa imikhankaso eyimpumelelo: Ukwazi indlela yokudala kunye nokusungula amaphulo afikelela kubaphulaphuli abafanelekileyo kunye nokufezekisa iziphumo ezifunwayo kubalulekile. 
• Ukusebenza kwephulo lokubeka iliso: Ukulandelela rhoqo kunye nokuhlalutya ukusebenza kwephulo kubalulekile ukuze kulinganiswe impumelelo kunye nokwandisa amaphulo.
• Ukuhlalutya ukuziphatha kwabathengi: Ukuqonda ukuziphatha kwabathengi kunye nokusebenzisa uhlalutyo oluchanekileyo kunye nezixhobo zokunika ingxelo kubalulekile kwimpumelelo.

Ibhokisi yezixhobo zeSalesforce yokuThengisa iLifu ebanzi

Zeziphi izixhobo ezibalulekileyo zeLifu leNtengiso?

Abathengisi beDijithali kunye nabantu kwiintengiso kunye nenkonzo yabathengi banokufumana uluhlu olubanzi lweemveliso kunye nezixhobo ezikhoyo kwiSalesforce Marketing Cloud ukuphuhlisa isicwangciso esisulungekileyo kunye nezicwangciso zamaphulo abo. 

• Isitudiyo se-imeyile ukwakha amaphulo e-imeyile alungelelanisiweyo kunye neqonga lentengiso le-imeyile yehlabathi. 
• Umakhi wohambo ukwenza uhambo lomthengi ngamnye kuwo onke amajelo kunye namaqela. 
• ILifu leNtengiso loBukho ukunika ixesha lokwenyani, 1-ukuya-1 udibaniso lomxumi kwindawo nganye yokucofa. 
• Iplatform yoMthengi weLifu leNtengiso ukumanya, icandelo, ukucupha, kwaye ujonge yonke idatha yakho. 
• Iqonga lokuThengisa i-Cloud Intelligence kuyo yonke idatha yakho yokuthengisa, utyalo-mali, ii-KPIs, kunye nezigqibo. 
• INtengiso yeAkhawunti yeLifu inikwe amandla nguPardot ukujoyina ukuthengisa kunye nokuthengisa kwiqonga elinye le-B2B yokuthengisa automation. 
• Intengiso kwiLifu leNtengiso ukujolisa kwi-1-to-1 imikhankaso usebenzisa idatha yakho yeCRM ukufumana kunye nokubandakanya kwakhona abathengi. 
• I-Mobile Studio ukwenza unxibelelwano lweselula olufana neSMS, izaziso zokutyhala, kunye nencoko yokuthumela imiyalezo. 
• Ulawulo lokuqukethwe ukuvelisa ngokukhawuleza kunye nokuhambisa amava omxholo omangalisayo. 
• Iqonga lokuThengisa likaGoogle ukubonelela ngokunzulu, ukuthengiswa kwedatha. 
• ULawulo loNyaniso ukwakha abathengi ubomi kwaye ubagcine bebuya neenkqubo zokunyaniseka zomntu. 
• Iingxelo zeDatorama ukuhlalutya, ukubona, kunye nengxelo kwi-imeyile, iselula, kunye nedatha yohambo ngaphakathi kwiLifu leNtengiso.

Umakhi wohambo

Ngaba asingekhe sonke, njengabathengi, sifune uhambo lobuqu olulungiselelwe iimfuno zethu zomntu ngamnye? I-Salesforce Marketing Cloud Journey Builder sisixhobo sokuthengisa esizenzekelayo esinceda amashishini ukuba ayenze ibe yinyani.

Ngomakhi wohambo, abalawuli beSalesforce kunye nabathengisi bedijithali banoku:

• Yakha iihambo ngokusekelwe kwindlela yokuziphatha yabathengi, ukhetho, kunye namanqaku edatha. 
• Phendula ngokuzenzekelayo kwiindibano ezinjengokuthenga, ukucofa, kunye nokuvulwa kwe-imeyile. 
• Khokela abathengi kwicala elichanekileyo ngokusekwe kwindlela abaziphatha ngayo ngoku kunye neqikelelo. 
• Yenza amava omthengi wesiko ngaphezulu kwamajelo, izixhobo, kunye nemisebenzi yokusebenza usebenzisa i-imeyile, iSMS, izaziso zokutyhala, iintengiso, iwebhu, kunye nosetyenziso. 
• Hlanganisa imisebenzi yokuthengisa kunye nenkonzo ngokuthe ngqo kuhambo kunye nenkqubo ye-CRM ephezulu. 
• Yakha i-1-to-1 uhambo ngomlinganiselo omkhulu ngokwenza ukubandakanyeka kunye nokuguqula intsebenziswano yabathengi ngokokuziphatha kwabo. 
• Sebenzisa ubukrelekrele bokuxela kwangaphambili ukuhambisa umxholo ngexesha elifanelekileyo. 
• Ukubonelela ngeehambo ezilula okanye ezinzima kumntu ngamnye, kungakhathaliseki ubungakanani besiseko somthengi. 
• Chaza iinjongo ezithile, kwaye ulinganise yonke into ukusuka kwiireyithi zokucofa, ixesha, amajelo, utshintsho, kunye nokunye. 
• Hlalutya inkqubela yakho kwaye wenze ulungelelwaniso njengoko usiya, uvelisa iziphumo zokwenyani.

Umakhi wabaphulaphuli

Ngaba ubusoloko uphupha ngokusebenza ngokusondeleyo nabaphulaphuli bakho? Ngoko, nantsi. 

Umakhi wabaphulaphuli yinkonzo kwiSalesforce Marketing Cloud eyenza ukuba wakhe kwaye ulawule amaqela abathengi. Unokusebenzisa umakhi wabaphulaphuli ukwakha amacandelo ngokusekwe kwiprofayile yomthengi, imbali yokuthenga, kunye nezinye izinto, kunye nokunye:

• Sebenzisa idatha evela kwimithombo emininzi, njengeLifu leNtengiso kunye nedatha yeLifu leNkonzo, uhlalutyo lwewebhu, kunye nedatha engaxhunyiwe kwi-intanethi ukwenza umbono omnye wabathengi bakho. 
• Guqula idatha ekrwada ibe yimilinganiselo elungele umthengisi ukwenza idatha entsonkothileyo ibe lula ukuyilawula. 
• Isegment kunye nedatha yokuhluza kwimithombo emininzi eneempawu zotsalo kunye nokulahla ukwenza imiyalezo echanekileyo, elungiselelwe. 
• Vula amathuba amatsha kunye neentsingiselo ngendlela esekelwe kumlinganiselo. 
• Ukujolisa kubaphulaphuli abahlakaniphileyo usebenzisa amanqaku aqikelelweyo anikwe amandla yi-Einstein AI ukubandakanya abathengi ngokusekelwe kwinto abaza kuyenza ngokulandelayo.

Umakhi woBuntu 

Umakhi woBuntu sisixhobo seSalesforce Marketing Cloud ekuncedayo ukuba wakhe amava alungiselelwe abathengi.

Icingela ukudalwa kweprofayili kumthengi ngamnye, inkcazo yemithetho yokwenza ngokwezifiso, kunye nokudalwa komxholo olungiselelwe. 

Qalisa ukunxibelelana nabathengi bakho ngempumelelo ngakumbi ngokuxhasa umakhi woBuntu:

• Ukubeka iliso ucofa umthengi kunye neentshukumo ukwakha iprofayile yokuziphatha kumntu ngamnye ukuba abonise umxholo wabo kunye nokukhethwa kwemveliso. 
• Sebenzisa imithetho echazwe kwangaphambili kunye neetemplates ukuvelisa ngokukhawuleza umxholo olungiselelweyo.
• Sebenzisa i-algorithms yokufunda koomatshini enikwa amandla ngu-Einstein AI ukuqikelela umxholo ochanekileyo. 
• Yakha amava omntu, ukuqhuba i-1-to-1 unxibelelwano kunye nokubonelela ngokuzenzekelayo umxholo oqikelelwayo kuyo yonke i-imeyile, iwebhu, okanye usetyenziso lweselula.

Umakhi womxholo

Umakhi woMxholo sesinye isixhobo esihle kakhulu sokukunceda ukuba ungene endleleni yokunika abathengi bakho amava angenamsebenzi omnichannel. 

Ikuvumela ukuba udlale ngokufanelekileyo ngomxholo wamaphulo akho:

• Yenza, ulawule, kwaye ubeke iliso kumxholo kuwo onke amajelo akho edijithali kwindawo enye. 
• Yenza iHTML yesiko kunye nezinto ezisekwe kwisicatshulwa, kunye neefoto, iividiyo kunye nezinye imultimedia.
• Yabela iithegi, imibutho yephulo, kunye nabanini kumxholo wakho. 
• Sebenzisa ukukhangela okukhawulezileyo ukufumana umxholo ngokukhawuleza. 
• Yenza iiprofayili zokhetho lwabathengi ukuchonga kunye nokuhambisa umxholo olandelayo, unikezelo, okanye imveliso yomntu ngamnye kuwo onke amajelo. 
• Yila kwaye wakhe umxholo womyalezo okrelekrele ngokutsala-kunye-uwisa iibhloko zomxholo ohlakaniphile kunye neetemplates ezenziwe ngeselula. 
• Beka iliso kwinkqubela phambili yakho njengoko usakha kunye nomsebenzi wokujonga kwangaphambili oqhubekayo. 

Uhlalutyo Umakhi

Umthengisi wedijithali akayi kuba yinto ngaphandle kwezixhobo zokuhlalutya, akunjalo? 

Umakhi we-Analytics uvelisa iingxelo zohlalutyo olunzima. Unokwakha kwaye uguqule iingxelo usebenzisa i-Analytics Builder ukufumana ulwazi malunga nokuziphatha kwabathengi, ukuzibandakanya, kunye nokusebenza kwentengiso.

Yenza okuninzi kuyo:

• Beka iliso kunxibelelwano oluqhubekayo ngokulandela iwebhusayithi kunye nokuziphatha komtyeleli we-mobile app.
• Qokelela ulwazi ngeethayile ezilungiselelwayo njengendawo yondwendwe, amagama okukhangela indawo, kunye nexabiso lenqwelo eshiyiweyo.
• Fumana uhlalutyo olunamandla lwe-imeyile kunye nokunika ingxelo ukuze uqonde ukuvula, ukucofa, ukungabhalisi, kunye nokunye.
• Yiba nombono weengxelo kwaye uthathe inyathelo kwangethuba ngeegrafu zebha, iitshathi zephayi, iindawo zokuchithachitha, okanye iigridi zobushushu.
• Fumana iipateni kunye nentsingiselo usebenzisa ukufomatha okunemiqathango, imivalo yedatha, iintolo ezihamba phambili, okanye ukuhluza olomeleleyo.
• Fumana ulwazi oluqikelelwayo kunye no-Einstein kunye namanqaku abathengi ngokusekelwe kumathuba abo okuzibandakanya, ukuthenga okanye ukungabhalisi.

Ukuthengisa Cloud Connect

NgoQhagamshelo lweLifu leNtengiso, unokudlulisa idatha phakathi kweLifu leNtengiso kunye nezinye izinto zeSalesforce, ekuvumela ukuba wenze amaphulo ngokufanelekileyo kunye nabathengi abajolise kubo.

Emva kokuqwalasela umnxibelelanisi, yonke idatha iya kulungelelaniswa ngokuzenzekelayo. Fumana umanyano lwedatha yeSalesforce kangangoko unako: 

• Yandisa yonke idatha yeSalesforce ngokwenza umbono omnye, we-360-degree yomthengi ngamnye. 
• Khuthaza ukuzibandakanya kuyo yonke indawo yokuchukumisa kunye nemisebenzi edibanisa unxibelelwano kwiLifu leNtengiso, kwiLifu leNkonzo nangaphaya. 
• Yenza amava angenamthungo kubathengi, abasebenzi, kunye namaqabane.
• Ukuqokelela ngokulula idatha kwiPlatform yeMpumelelo yoMthengi kwaye usebenze kuyo ngoko nangoko kwaye ngokuzenzekelayo. 
• Yenza umfanekiso opheleleyo womthengi ngamnye onomxholo ofanelekileyo kuwo onke amajelo kunye nezixhobo.

Einstein AI 

Mhlawumbi sele uyibonile le nto u-Einstein efaka impumlo yakhe kuzo zonke izixhobo ezenza iLifu leNtengiso. 

Ngokufutshane, i-Salesforce Einstein yinjini ye-AI yokwenza ukhetho lweshishini olunolwazi. Ivumela ishishini ukuba lihlalutye umsebenzi wabathengi kunye neziphumo zokuthengisa, ukwenza uqikelelo olufundisiweyo, ukulungelelanisa unxibelelwano kubathengi ngabanye, kunye nokulungelelanisa imisebenzi yokuthengisa yolawulo.

Ziqonde ngcono izinto ezithandwa ngumxhasi, sebenzisa iintengiso eziphumelele ngakumbi, kwaye unikeze ngonxibelelwano olwanelisayo ngakumbi - lo mfo kaEinstein AI uya kukunika ingcebiso. 

Ukusonga: I-Salesforce Marketing Cloud yenza ukuba zidityaniswe

I-Salesforce iqinisekise ukuba iingcali zentengiso zifikelela kuzo zonke izixhobo ezizifunayo ukuze zenze umsebenzi ogqwesileyo kwiziseko zabathengi zabo bonke ubukhulu kunye nesifundo.

Ulawulo lwephulo, i-analytics, umakhi wohambo, ukunika ingxelo - zonke zidibene ne-imeyile eyandisiweyo kunye ne-social media marketing toolkit. Ngaphezulu koku, iimpawu ze-AI-powered, ezifana nohlalutyo lweemvakalelo, uhlalutyo lokuxela kwangaphambili, kunye neengcebiso zomntu.

Ewe, kulilusizi ukuba akukho qhosha elithi, xa libethwa, lijike ngoko nangoko libe yintengiso. Nangona kunjalo, akufuneki sikhuphele ngaphandle umbono onikwe amandla aqhubekayo eSalesforce.

"Konke oku kuhle kakhulu," utsho, "kodwa ndingayisebenzisa ngokuchanekileyo kangakanani kwiprojekthi yam?" Hlala upholile, yile nto kanye esiyichithayo kwiCandelo 2 lale bhlog.

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