IAmazon: Ukwenza imida emitsha yeevenkile zentlalo
IAmazon isebenzisana ne-Snap yokuthenga ngaphakathi kwe-app: IAmazon ibhengeze intsebenziswano kunye ne-Snap ukwenza amava okuthenga ezentlalo kwi-Snapchat. Abasebenzisi base-US ngoku banokujonga ixabiso lexesha langempela, ukufaneleka kweNkulumbuso, uqikelelo lokuhanjiswa, kunye neenkcukacha zemveliso yezinto ezipapashwe kwi-Snapchat kwaye zithengiswa yi-Amazon okanye abathengisi abazimeleyo kwiqonga layo.
Ukwandisa i-e-commerce yezentlalo kunye ne-Meta: Ukulandela intsebenziswano yakutshanje kunye ne-Meta, i-Amazon ngoku ivumela iinkqubo zokuthenga ezipheleleyo kwiimveliso zayo kwi-Facebook kunye ne-Instagram platforms, nangona le nkonzo okwangoku ikhethekileyo kubasebenzisi base-US. IAmazon iphinda iphonononge urhwebo lwe-e-social kunye nenqaku layo eliphefumlelweyo, elijonge ukukhuphisana neTikTok.
I-Temu: Ukuguqula ulungiselelo lwe-e-commerce
I-Temu yazisa ukuthunyelwa kweenqanawa elwandle ukucutha iindleko: I-Temu ihlangene neenkampani ezidumileyo zokuthumela ngenqanawa ezifana ne-Matson, i-Zim, i-CMA CGM, i-Maersk, kunye ne-COSCO ukuphumeza ukuthunyelwa kweenqanawa ezinqamlezileyo ngokuthumela imithwalo elwandle. Esi sicwangciso sijolise ekunciphiseni iindleko zolungiselelo ngama-30% -60% xa kuthelekiswa nothutho ngomoya.
I-TikTok: Ukunika ingxelo ngomsebenzi oncomekayo wentengiso
Ivenkile yeTikTok inike ingxelo yokukhula okubalulekileyo kwintlawulo ye-GMV kunye nevolumu yokuodola kuzo zonke iindidi ezintandathu ngexesha lomnyhadala oMnyama wangoLwesihlanu:
Ukukhula okuchukumisayo kwimpahla yabasetyhini nabantwana: Iphulo leTikTok Shop Black Friday e-US libonise ukonyuka okukhulu kwe-144% kwintlawulo ye-GMV kudidi lwempahla yabasetyhini nabantwana, ikhatshwa kukunyuka kwe-135% yevolumu yomyalelo.
Impahla yamadoda kunye nempahla yezemidlalo ibona ukwanda okubonakalayo: Impahla yamadoda, impahla yezemidlalo, kunye nempahla yokulala ibone ukukhula okumangalisayo, intlawulo ye-GMV inyuke nge-173% kunye ne-173% ehambelana nokunyuka ngokomthamo.
Iimpahla zasekhaya kunye nezangaphandle zikhawuleza: Udidi lwekhaya kunye nangaphandle luchaze ukukhula kwe-113% kwintlawulo ye-GMV kunye ne-106% yokunyuka kwevolumu yomyalelo, ebonisa umdla oqinileyo wabathengi kwezi mveliso.
Izihlangu kunye nezixhobo zinyuka ngokuthe ngcembe: Icandelo lezihlangu kunye nezixhobo lifumene ukukhula kwe-120% kwintlawulo ye-GMV kunye ne-134% yokunyusa umthamo we-odolo, igxininisa ukuthandwa kwayo ngexesha lomsitho wokuthengisa.
Udidi oluhamba ngokukhawuleza lwempahla yabathengi (FMCG) luyachuma: Udidi lwe-FMCG lubonise ukusebenza okuqinileyo kunye ne-162% yokutsiba kwintlawulo ye-GMV kunye nokunyuka okubalulekileyo kwe-170% kumthamo womyalelo.
Udidi lweDigital electronics lukhokelela ekukhuleni okuphezulu: Udidi lwe-elektroniki lwedijithali luye lwaphuma phambili ngokungaqhelekanga ngama-281% ukunyuka kwentlawulo ye-GMV kunye nokunyuka kwe-230% kumthamo wolandelelwano, ukodlula zonke ezinye iindidi.
Abanye: Uphuhliso olwahlukeneyo kwicandelo
I-eBay ityhila iindlela ezintathu zabathengi zokunyusa ishishini lonyaka: i-eBay ichonge iindlela ezintathu eziphambili zabathengi: ugqaliselo kwiindleko ezinamathuba athile, ukukhetha ukusetyenziswa okuzinzileyo, kunye nokuvuleleka ekuzameni iibrendi ezintsha okanye ezingaziwayo. Olu lwazi lujolise ekulungiseleleni abathengisi bexesha lokuphela konyaka.
I-Wayfair ibhengeza ukunyuswa kwe-Cyber7: I-Wayfair yazisa ababoneleli bayo ukuba ukukhuthazwa kwayo kwe-Cyber Monday eMntla Melika kuya kwandiswa ukuya kwiintsuku ezisixhenxe, ukuqala kwiintsuku ezimbini ngaphambili kunokuba bekucwangcisiwe, ukuvumela abathengi ixesha elingakumbi lokuthenga iholide.
I-Forever 21 isungulwe kwi-SHEIN: Ngonaphakade 21, phantsi kweQela lee-Authentic Brands, eqale kwiwebhusayithi ye-SHEIN, enezinto ezithengiswa kakhulu ezingaphezulu kwama-300 kunye nezimbo ezikhethekileyo ezili-126 eziphawulwe ngokudibeneyo, eziphawula ukwandiswa kwemimandla yoyilo emitsha.
I-CEO ye-Walmart ilindele ukuhla kwamandla e-US: Kumnxeba wemivuzo ye-Q3, i-CEO ye-Walmart u-Doug McMillon uqikelele ukuhla kwamandla e-US kwiinyanga ezizayo, nangona amaxabiso ngoku aphezulu okutya kunye nokuthengiswa ngokubanzi xa kuthelekiswa nonyaka ophelileyo.
