Ukudala umgangatho wokuqalisa kwakho okanye imveliso kunokoyikisa ngendlela emangalisayo. Xa uyingcaphephe kwimveliso, kunokuba nzima ukucazulula ulwazi olululo ukuze luqukwe kwizilayidi.
Yintoni umgangatho wokulinganisa?
Idekhi yepitch yinkcazo eyenzelwe ukweyisela abatyali-mali ukuba bafake imali kwishishini. Ngamanye amaxesha kuthiwa ziidesika zokuqalisa, ezi ntetho zinyanzelisa ukunxibelelana lonke ulwazi olufanelekileyo kubatyali-mali abanokubakho.
Iidekhi zihlala zijikeleze i-15-20 izilayidi. Zisenokwenziwa kwi-PowerPoint, kodwa ezinye iinkampani zisebenzisa iZilayidi zikaGoogle, i-Illustrator, Canva, Prezi, okanye iVisme ukwenza iidekhi zazo zokuyila ucoceko.
Ekubeni imigangatho yepitch imfutshane kakhulu, kufuneka iyilwe ngobuchule. Ngokuqhelekileyo banemveliso okanye ulwazi lwenkonzo, ulwazi lwenkampani, imali, kunye neminye imixholo ebalisa ibali elipheleleyo leshishini ngeyona ndlela isebenzayo kwaye inefuthe.
Kutheni le nto kufuneka ndisebenzise umgangatho wokulinganisa?
Umgangatho wokumisa uyimfuneko xa ujonga abatyali-mali abatsha. Uninzi luya kulucela ngokuthe ngqo okanye lulindele ukuba ube nalo olulungiseleleyo.
Nangona kunjalo, injongo yomboniso wokuqala wedesika akufanele ibe kukuvala isivumelwano. Ixesha lokuqala udibana nomtyali-mali onokubakho kwaye ubonise umgangatho wakho kufuneka ugxile ekuveliseni umdla kunye nolangazelelo kubatyali-zimali, kunye nokuphendula nayiphi na imibuzo abanokuba nayo.
Ke, ukuba uphumelele, abatyali-zimali bayakumema ukuba ubuye, kwaye isivumelwano sinokubanjwa emva koko.
Ke gcina loo nto engqondweni xa usenza i-pitch deck yakho. Awudingi zonke iinkcukacha ezincinci kwinkcazo yokuqala, ngokwaneleyo ukuba udibanise abatyali-mali, ukuseka ukuthembana, kunye nokuphelisa nayiphi na imibuzo okanye iinkxalabo.
Indlela elungileyo yokwenza umgangatho olungele abatyali-mali:
- Yabelana ngolwazi lwakho, ukuthanda, kunye nobuchule kwimveliso yakho kwaye kutheni inkampani yakho ibekwe kwindawo ekhethekileyo ukuyithengisa kwindawo yentengiso.
- Sebenzisa imiboniso ehambelana nebhrendi yakho kwaye ungagqithisi inkcazo.
- Ukuba inkampani yakho isekwe kwimveliso, yiza neprototype entlanganisweni. Ukuba inkampani yakho isekwe kwinkonzo, fumana ubungqina, ngaphambi nangemva kweefoto, inkqubo yokuhamba-hamba, njl., Ukuchaza inkonzo yakho.
- Yenze igaywe. Sukubeka amagama amaninzi nakwesiphi na isilayidi, kwaye ungaze usebenzise ifonti encinci kuno-16px.
- Thumela umgangatho wepitch kwifomathi yePDF kubo bonke abazimase intlanganiso phambi kwentlanganiso. Ngaloo ndlela, banokujonga ngaphambili kwaye balungiselele imibuzo yabo.
- Emva kokudala umgangatho wepitch, jonga kabini ukuba ihambelana nophawu lwakho kunye namaxabiso enkampani ngokubanzi.
- Jonga kwakhona zonke iinkcukacha. Ngaba umntu uphonononga ukucaca, iimpazamo zegrama kunye nopelo, iimpazamo zemali, njl. Kwakhona, qiniseka ukusebenzisa umlinganiselo ochanekileyo. Ngokuqhelekileyo abantu basebenzisa umlinganiselo we-16:9.
Indlela engalunganga yokwenza idekhi elungele umtyali-mali:
Musa ukoyisa abatyali-mali ngokubandakanya ulwazi oluninzi kwisilayidi ngasinye okanye izilayidi ezininzi. Sika into engafanelekanga kwaye ugcine into eyiyo.
- Musa ukusebenzisa amagama ashunqulelweyo kwishishini okanye ulwimi oluntsokothileyo. Abanye abanini bamashishini basebenzisa ulwimi oluntsonkothileyo ukuze bazibeke njengeengcali kodwa ukukwazi ukuchaza ngokulula nangokucacileyo imveliso yakho kuya kuhlala kusebenza ngakumbi.
- Musa ukuyila ngokwakho ngaphandle kokuba uneliso loyilo! Qesha i-arhente yoyilo lwedekhi.
Izilayidi eziza kubandakanywa kumgangatho wepitch
1. Iqweqwe
Isilayidi sokuqala sesona silula! Konke okufuneka uyifake yilogo yakho kunye nengxelo yombono. Le ngxelo kufuneka ichaze indlela inkampani eya kubachaphazela ngayo abathengi bayo njengoko ikhula. Oku kufanele kube yingxelo ekhuthazayo abatyali-mali abafuna ukuyifumana ngasemva.
Umzekelo, ingxelo yombono ka-Apple ithi "I-Apple izabalazela ukwenza ezona mveliso zibalaseleyo emhlabeni, kunye nokushiya ihlabathi ngcono kunokuba siyifumene." Ingxelo yombono ka-Uber ithi, “Ezothutho zithembeke njengamanzi abalekayo, yonke indawo kumntu wonke.” Zombini ezi nkcazo zinika inkuthazo kwaye zinika abatyali mali umbono ocacileyo wenjongo yenkampani.
2. Ingxaki
Kufuneka ubonise isizathu esicacileyo sokuba kutheni imveliso/inkonzo yakho kufuneka ibekho. Kutheni izisombululo zangoku zinganelanga? Musa ukubeka udonga lokubhaliweyo kwesi silayidi; bonisa ngokucacileyo ingxaki kwisivakalisi esinye okanye kwiibhulethi ezimbalwa.
3. Isisombululo
Ngoku lixesha lokwabelana ngesisombululo sakho-imveliso okanye inkonzo yakho! Yabelana ukuba kutheni isisombululo sakho siza kuzalisa imfuno yentengiso ojolise kuyo. Ungangena kwiinkcazo zemveliso okanye iinkcukacha malunga neenkonzo zakho apha, kodwa musa ukuya kude kakhulu kwiinkcukacha. Ingqwalasela yeli candelo kufuneka ibe kukwabelana ngendlela imveliso yakho isombulula ngayo le ngxaki ikhankanywe ngasentla.
4. Imveliso
Apha kufuneka ungene kwiinkcukacha ezithe vetshe malunga nento oyenzayo. Bandakanya i-1-3 izilayidi ezichaza ngokucacileyo imveliso yakho kunye nokusebenza kwayo okuphambili (kubandakanya imveliso yesikrini / i-mockups ingaba luncedo apha).
5. Iqela
Ezi zilayidi kufuneka zibe neenjongo ezimbini: yabelana ngobuntu benkampani yakho kwaye uqinisekise abatyali-mali ngokuzibeka njengeengcaphephe.
Ukugqiba zombini iinjongo, wabelane ngegama, ifoto, kunye nesihloko sawo onke amalungu eqela afanelekileyo. Emva koko bandakanya i-bio emfutshane yelungu leqela ngalinye, kubandakanywa nobuchule babo, amava kunye nemfundo. Yenza ezi zimfutshane kwaye uzihlele phantsi ukuze uquke awona maqhekeza olwazi anempembelelo kubatyali-mali ukuze babone. Ukuba unendawo, faka inyani emnandi malunga nabasebenzi bakho. Amanqaku ongezelelweyo ukuba inyaniso eyonwabisayo inento yokwenza nemveliso okanye inkonzo yakho.
Kubalulekile ukuba abatyali-mali beve iingxoxo ezicacileyo zokuba kutheni iqela lakho libekwe endaweni ekhethekileyo ukuba liqhube le nkampani. Ukuba awunalo iqela elipheleleyo, chaza ngokucacileyo ukuba ungumntu ofanelekileyo ukuba uqeshe eli qela litsha leengcali.
6. Ukhuphiswano lwakho
Yabelana ngalo naluphi na uphando olwenzileyo kwabo bakhuphisana nabo kwimarike yakho. Esikhundleni sokugxininisa amandla akho kwizinto abazizisa etafileni, bonisa abatyali-mali ukuba yintoni ekwenza wahluke kwisihlwele. Khumbula ukuba ulapha ukuza kwenza inzala kubatyali-zimali abanokubakho, yintoni ke eyenza ishishini lakho libe nomdla kwimarike esele ikho?
7. Ukutsala
Ukwenza umgangatho onamandla wabatyali-mali, kufuneka ubabonise iziphumo ukuba sele uqalile ukuthengisa imveliso yakho. Ukutyhila olu lwazi akuyomfuneko kwaphela, kodwa kunokunciphisa iinkxalabo malunga nokufaneleka kwemarike yemveliso abanokuba nayo abatyali-mali.
Ukuba uphambi kokwazisa, zama ukubonisa idatha ethile ebonisa umdla wentengiso-inokuba yinto elula njengokubhalisa kuluhlu lokulinda lwe-imeyile.
8. Imodeli yoshishino
Yabelana nabatyali-zimali ukuba imveliso okanye inkonzo yakho iya kubenza njani imali. Yabelana ngezicwangciso eziphezulu zeshishini lakho, ugxininise kwindlela oceba ngayo ukwenza ingeniso.
9. Amanyathelo alandelayo
Ngethuba le nxalenye yenkcazo, nika abatyali-mali abanokubakho ngokucacileyo amanyathelo alandelayo ekudalweni kwemveliso (okanye inkonzo). Ngaba kufuneka uvule umzi-mveliso? Ngaba kufuneka wakhe iimpawu ezintsha?
Yabelana ngayo nantoni na enokuthi ifuneke kwixesha elifutshane ukuze wakhe kwaye ukhulise ishishini lakho.
10. Ukubuza
Ukufunda ukwenza i-pitch deck kubatyali-mali kunamanyathelo amaninzi. Inyathelo lokugqibela kukuqulunqa ukubuza, yiyo loo nto uphosa kwindawo yokuqala. Thatha unonophelo olukhulu ekubhaleni ukubuza, kodwa isilayidi sinokungabi nanto okanye sibandakanye ilogo yenkampani kunye neenkcukacha zoqhagamshelwano.
Umbuzo unokubandakanya:
- Ingakanani imali oyinyusayo, kwaye ngaliphi na ixabiso
- Iimali ziya kusetyenziswa njani
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