I-Gen Z yenza i-maximalist craft aesthetic eyabo ngo-2023. Ukufuduka kwi-cottagecore, lo mkhwa umalunga nokwamkela imibala ebukhali, ukuthungwa, kunye neepateni njengendlela yokuzibonakalisa. Iintambo ezenziwe ngezandla zidityaniswe noshicilelo lwedijithali lwekamva kunye nezincedisi zemidlalo ukwenza inkangeleko engumfuniselo kodwa eyodwa kakhulu. Qhubeka ufunde ukuze ufunde ngakumbi malunga neempembelelo kunye neenkcukacha eziphambili ngasemva kobugcisa be-maximalist, umkhwa omtsha wokuchaza isitayile seGen Z kulo nyaka.
Isiqulatho
Iimpembelelo eziphambili emva kwendlela
Kufuneka ube nezinto kunye neenkcukacha zoyilo
Iibrendi zinokungena njani kobu buhle
isiphelo
Iimpembelelo eziphambili emva kwendlela
Omnye wabaphembeleli abaphambili bendlela yobuchule bobugcisa yimvumi uSavannah Hudson, imvumi ephambili yeBetween Friends. Eyaziwa ngesitayile sakhe sobuqu esinesibindi, u-Hudson uquka umkhwa ngenkangeleko yakhe enesibindi kunye ne-eclectic. Indlela yakhe yovavanyo yefashoni ibonakala kumculo wakhe kunye nokhetho lobuhle.
I-brand ye-knitwear esekwe eLondon i-AGR ikwangoovulindlela ngobuchwephesha bobugcisa ngokusetyenziswa kwayo ngenkalipho kwemibala kunye nezenzo ezizinzileyo. Bacela umngeni kubuchule bemveli ngokufumana impembelelo kwiinkcubeko ezahlukeneyo zaseLondon. I-AGR igxile kwimisonto eqinisekisiweyo, imathiriyeli ye-deadstock, kunye ne-denim ephinda isetyenziswe ukwenza amaqhina enkcazelo awodwa.
Uluntu lwe #CrochetersOfTikTok lubandakanyekile ekwandiseni ubugcisa obuphezulu ngokunjalo. Nangona i-crocheting ihlala yodwa, u-Gen Z uye wakhuthaza ubunye eqongeni ngokwabelana ngendalo yabo yamva nje edlamkileyo. I-#CrochetersOfTikTok ngoku ineembono ezimangalisayo ezizibhiliyoni ezi-3.2, ebonisa ukuba ubugcisa buyanda.
Ngokwamkela ubukhulu kumculo, ifashoni, kunye nemidiya yoluntu, ezi mpembelelo zibonisa umnqweno wenkcubeko yolutsha wokuzibonakalisa ngolonwabo. Ii-POVs zabo ezinesibindi zivule indlela yobugcisa obukhulu ukuba ibe yenye yezona zinto zinomdla kwi-Gen Z ye-2023.
Kufuneka ube nezinto kunye neenkcukacha zoyilo
Isiteyitimenti seempahla ezinithiweyo ezinemibala engqindilili, ukuthungwa, kunye neepateni yinxalenye ephambili yobuhle bobugcisa obuphezulu. UGen Z wenza iikhati ezikhethekileyo kunye neeqhina ekhaya ukuze zigqame kwisihlwele. Imigca eyahluka-hlukeneyo, i-hypertextures, kunye nokukhanya kwe-dopamine yongeza umdla kwezi ziqwenga zengxelo.
Ushicilelo lwedijithali lokucoca lukwasetyenziswa ngeendlela ezintsha, ezinjengokuzidibanisa ukuze zenze uyilo lwe-patchwork. Iimveliso ezifana ne-AGR zibandakanya ezi printing zexesha elizayo kwiimpahla ezinithiweyo ukuze zibonakale zingalindelekanga.
Uyilo olusikiweyo kunye nokubekwa okungaqhelekanga kunika iziseko zemihla ngemihla ezifana nezikipa kunye neejezi ubhukuqo kodwa uphuculo olunomtsalane. I-Iconography efana neentliziyo kunye neentyatyambo inomtsalane kulutsha kwaye ivumela ukuzibonakalisa.
Iibhegi ezinkulu ezinemitya elungelelanisiweyo kunye nezinto zemidlalo ezinje ngemibala engqindilili kunye nezitrim zokuthelekisa zigqibezela isitayile sobugcisa obukhulu. Bavumela ukuguquguquka kunye nendawo eninzi yokuthwala izinto ezibalulekileyo zemihla ngemihla.
I-Metallic kunye ne-technology sneakers nayo igcina iimpembelelo zezemidlalo kunye nekamva. Ukwahlula ukuthungwa kunye nee-accents zesilivere zinqwala kwiindlela eziphambili ze-sneaker zika-2023.
Ngokungqubana kwisiteyitimenti esenziwe ngesandla ngoshicilelo lwedijithali kunye nezixhobo zangoku, iGen Z iyakwazi ukwenza inkangeleko eyeyabo ngokupheleleyo. Ukudityaniswa kobugcisa kunye neenkcukacha zekamva kwenza ubugcisa be-maximalist bube ngumkhwa omtsha onomdla.
Iibrendi zinokungena njani kobu buhle
Iibrendi ezijonge ukungena kubuchwephesha bobugcisa obukhulu ngo-2023, ukusebenzisa amalaphu afileyo kunye namalaphu ahlaziyiweyo ngundoqo ekudaleni iziqwenga ezizodwa nezizinzileyo. Umkhwa ugxile kwimvelaphi enesibindi, ke ukugxila kwimathiriyeli ephakanyiselwe phezulu kunokunceda ukufezekisa oko ngelixa ulungelelaniswa nexabiso le-Gen Z.
Ngelixa isitatimenti seempahla ezinithiweyo kunye nemihombiso eyenziweyo ifuna imveliso ekhethekileyo, iiprinta zedijithali zinokubonelela ngomthamo ofikelelekayo wokuqhuba kwiibhrendi. Ukuzama ukudibanisa izihluzo eziprintiweyo kunye kwizinto ezisisiseko zejezi yindlela elula yokubandakanya umkhwa.
Iibhrendi kufuneka zenze uyilo kunye nesimbo kunye nemidibaniso yombala ukuphonononga ngokupheleleyo ubuhle bobugcisa bobugcisa. Ukungqubana kweempawu kunye namalaphu kudala umdla obonakalayo kwaye abonise ubume bovavanyo lomkhwa. Isiteyitimenti esenziwe ngesandla esidityanisiweyo ngokucwebezelayo, izincedisi zexesha elizayo zivakalisa ukudityaniswa kwempembelelo ye-analog kunye nedijithali.
Iibrendi ezigxile kwiindlela zokuvelisa iisetyhula kunye nokubhiyozela ukuzichaza ngokusetyenziswa ngokutsha kombala, ushicilelo, kunye nokwenziwa kwezinto ziya kubhenela kumaxabiso kunye nezinto ezikhethwayo zeGen Z. Ubuchwephesha beMaximalist bubonelela ngethuba elifanelekileyo lokwenza iziqwenga zeengxelo ezibalaseleyo ezilungiselelwe amajelo eendaba ezentlalo kunye neeselfies.
isiphelo
Ubume bobugcisa obuphezulu bowama-2023 lelona thuba lifanelekileyo leebrendi ukuba zibhenele kumaxabiso eGen Z njengobuntu kunye nokuzibonakalisa. Ngokudibanisa izinto zedijithali kunye neenkcukacha ezenziwe ngesandla ngeendlela ezintsha ezingqindilili, abathengisi banokungena kumoya wovavanyo wobubuhle obuvelayo. Landela abaphembeleli, ii-hashtag, kunye neenkcukacha zoyilo ezichazwe apha ukuze uhlale uphezulu kobugcisa bobuchule - umkhwa omiselweyo wokulawula inkcubeko yolutsha kulo nyaka.
