IItrakthi ezibalulekileyo
Amava okuthenga ngezibonelelo zomntu, abancedisi bokuthenga ngenyani kunye nenyani eyongeziweyo sele ikufutshane nekona.
I-AI ilawula inani elikhulayo leekhonkco kwi-chain supply chain, usebenzisa i-predictive analytics, i-chatbots kunye ne-automation.
Kuzo zonke izibonelelo zayo, iingqwalasela zokuziphatha, iinkxalabo zabucala zedatha kunye neminye imiqobo iya kucothisa inguqu ye-AI - ukuya kuthi ga kwinqanaba.
Icandelo lokuthengisa liyatshintsha. Uphuhliso olukhawulezileyo kubukrelekrele bokwenziwa (AI) luqhubela abathengisi kwixesha elitsha, eliphawulwa ngamava okuthenga obuqu, imisebenzi elungelelanisiweyo kunye nokwenziwa kwezigqibo eziqhutywa yidatha.
I-AI iguqula ukuthengisa, ukusuka ekuqondeni izinto ezikhethwa ngabathengi kunye nokudala iingcebiso zemveliso zomntu ukuze kuphuculwe ulawulo lwekhonkco lobonelelo ngohlalutyo oluqikelelweyo kunye nokuzenzekelayo.
I-AI iya kuba yinto ebalulekileyo kwimisebenzi yeshishini, kunye nabathengisi abayisebenzisayo ukwandisa ulawulo lwempahla, ukuphucula amava omthengi kunye nokuvula amathuba okukhula.
Imincili ejikeleze i-AI iyajikeleza. Amabango amava amava okuthengisa akhokelwa yi-AI afumana amandla. Ngaba i-AI ibambe isitshixo sokuvuselela isitalato esiphakamileyo, ukwakha amakhonkco okubonelela angenamthungo kunye nokunyusa ukubandakanyeka kwabathengi?
Ngelixa i-AI inyusa intaphane yeenzuzo, abathengisi kufuneka balumkele ingqwalasela yokuziphatha, ubumfihlo bedatha kunye nokudityaniswa kwayo ukuqinisekisa inguqu egudileyo ukuya kwindawo yokuthengisa ezinzileyo, egxile kubathengi.
Isiqulatho
Ngaba i-AI ingasivuselela isitalato esiphakamileyo?
I-AI inokuphucula ukuthengisa kwi-intanethi
Izisombululo ze-AI zilungelelanisa amakhonkco obonelelo
Abathengisi kufuneka bajonge imingeni eyenziwe yi-AI
Ngaba i-AI ingasivuselela isitalato esiphakamileyo?
Ukutshatyalaliswa kwesitrato esiphakamileyo kuye kwabhalwa kakuhle.
Idatha evela kwi-British Retail Consortium kunye ne-Sensormatic IQ ibonise ukuba i-UK iyonke yokuthengisa ngeenyawo ngo-Matshi 2023 yayiyi-10.2% emva kwamanqanaba angaphambi kobhubhane (ngoMatshi ka-2019).
I-AI, inyani yenyani kunye nenyani eyongeziweyo iye yaphakanyiswa njengendlela yokuba abathengisi bavuselele iivenkile zabo.
Izibonisi zefestile ezihlakaniphile ezilungelelanisa umxholo wazo ngokusekelwe kwizinto zangaphandle ezifana nemozulu, ixesha lemini okanye iziganeko ezikufutshane zinokutsala umdla wabadlula ngendlela kwaye zikhuthaze ukuthenga-a-whim. Intengiso ejoliswe kwi-geo inokubonisa ithuba lokutsala abathengi ngokunikezela ngentengiso ethatha ixesha elikhethekileyo kwindawo yevenkile ngesaziso sokutyhala, iSMS okanye i-imeyile.
Ii-kiosks ezinikwe amandla e-AI kunye nee-apps eziphathwayo ziyakhutshwa ukuze kwandiswe lula abathengi abahamba ngazo ezivenkileni. Uluhlu lokuthenga olulolwakho olukhatshwa ziindawo zokwenyani zevenkile yenye indlela enika umdla amava omthengi anokuphucula ngayo.
I-AI inokuphucula ukuthengisa kwi-intanethi
Ukutshintshela ekuthengeni kwi-Intanethi kuhleli kuzinzile ukusukela oko kwavela amandla ngexesha lobhubhani we-COVID-19.
Ngokwe-ONS, ngoJuni ka-2023, iipesenti ezingama-26 zeentengiso zizonke zenziwe kwi-Intanethi - zishiyeke ngaphezulu kukaFebruwari 2020's 19.1%.
Ukumakisha utshintsho, abathengisi be-e-commerce batyala imali eninzi kwiindlela zokuphucula amava okuthenga kwi-intanethi.
Ii-algorithms ze-AI zinokuhlalutya imbali yokukhangela, ukuziphatha kokuthenga kunye nezinto ezikhethwayo ukulungelelanisa iimveliso kubathengi be-intanethi. Ukukhangela okubonakalayo sisixhobo esikhula ngokukhawuleza esenza ukuba abathengi balayishe umfanekiso, bathi, ibhulukhwe kwi umthengisi wempahla Iwebhusayithi evela kwi-smartphone yabo kwaye bafumane iimveliso ezifanayo okanye iimveliso ezongezelelweyo.
Abathengisi bakwasebenzisa abancedisi bokuthenga abaqhutywa yidatha ukunceda abathengi bafumane imveliso efanelekileyo. Ngokusebenzisa ulwahlulo lwabathengi kunye nokucoca ngokubambisana (oko kukuthi uhlalutyo lwabantu, imbali yokuthenga kunye neendlela zokuziphatha), ivenkile inokuthelekisa umsebenzisi wayo ngokuchasene nedathabhesi yabathengi bayo ukufumana ukufana kunye nokwenza iphrofayili yento umthengi angathanda.
Izisombululo ze-AI zilungelelanisa amakhonkco obonelelo
Ulawulo lwekhonkco lokubonelela lungena kwixesha legolide njengoko idatha iqhuba izigqibo ezininzi kunye neendlela zokuhamba, kwaye iirobhothi ziqala ukulawula indawo yokugcina impahla. Abathengisi basebenzisa ii-algorithms ze-AI-powered algorithms ukuhlalutya idatha yokuthengisa yembali kunye neendlela zentengiso ukuqikelela imfuno yexesha elizayo ngokuchaneka okukhulu.
I-AI inokufumana indawo emnandi enamanqanaba oluhlu ngokumisela imfuno yabathengi, amaxesha okukhokela kunye nokuthembeka komthengisi.
Major Ivenkile enkulu yokutya, IMorrisons, isebenzise isisombululo se-AI sokucwangcisa ukusuka eBlue Yonder ukukhulisa ukufumaneka kweevenkile zayo kwishelufu ngama-30%. Iqikelela iiodolo zemihla ngemihla kwivenkile nganye ngokujonga ubungakanani beshelufu, amaxesha onyaka, imozulu kunye nonyuso. Isisombululo esizenzekelayo sikhulula abaphathi kunye nabanye abasebenzi ukuba benze imisebenzi eyongeziweyo eyongeza inzuzo.
Iithegi zeshelufu ezihlakaniphile zinokuhlaziywa ngexesha langempela, zivumela abathengisi ukuba balungise ngokukhawuleza amaxabiso kuwo onke amajelo abo okuthengisa, ukuthintela ukungafani, ukunciphisa iindleko zabasebenzi kunye nokuqinisekisa ukuba abathengi bahlala benikwa ulwazi oluchanekileyo. Iithegi ezihlakaniphile zinokubonisa imikhankaso yentengiso efana nezaphulelo kunye nokubonelela abathengi ngolwazi lwesondlo.
Abathengisi kufuneka bajonge imingeni eyenziwe yi-AI
Njengoko i-AI idityaniswa kwicandelo lokuthengisa, abaninzi banenkxalabo malunga nokulahleka kwemisebenzi.
I-Guardian ibika ukuba ngo-2030 phantse enye yesithathu yemisebenzi yokuthengisa ingalahleka kwi-teknoloji xa kuthelekiswa namanqanaba e-2017.
Iitili ezizenzekelayo, iirobhothi zogcino kunye nezixhobo zokucwangcisa ezisekwe kwi-AI ziya kuba nefuthe kwicandelo lokuthengisa, elingoyena mqeshi mkhulu wecandelo e-UK okwangoku. Imingcipheko ebaluleke kakhulu enxulumene ne-AI ejongene nabaphathi ibandakanya ukhuseleko lwe-cybersecurity, ubumfihlo bedatha kunye nokuthotyelwa kwemimiselo, njengoko kubonakaliswe luphando ngu-Baker McKenzie.
I-AI ibonakala iyintsikelelo kubathengisi. Izixhobo zokubhala ze-AI zanamhlanje ezifana ne-ChatGPT zinokuvelisa iinkcazo zemveliso ezikumgangatho ophezulu, izihloko zeendaba kunye nezilogeni zentengiso, ukukhawulezisa iinkqubo zokucinga kunye neengxoxo kunye nokukhulula abasebenzi ukuba bagxininise kwimisebenzi eyongeza ixabiso kwishishini labo kunye nabaxhasi babo.
Ngelixa icandelo lokuthengisa lamkele ngokukhawuleza izinto ezintsha ezitsha-ukuzijonga, ii-chatbots, urhwebo lwemidiya yoluntu kunye ne-automation-obunye ubuchwephesha obufana ne-bio-metric 'Just Walk Out' esetyenziswa kwiAmazon Go. iivenkile ezilula khange ihambe ngokwenene. Iinzuzo ezisebenzayo zicacile ukuba zibonwe ngumntu wonke, kodwa ukudityaniswa kwayo kufuna ingcamango kunye notyalo-mali olukhulu.
Ngokophando olwenziwa yiMIT Sloan Management Review kunye neBoston Consulting Group, ezona zinto ziphambili ziqhwalelisa amaphulo e-AI kwiinkampani ziquka ukunqongophala kobuchule bobuchule be-AI kunye netalente, ukungabikho koqeqesho okanye ulwazi phakathi kwabasebenzi kunye nokunqongophala kokubeka phambili nokuhoywa ziinkokeli eziphezulu.
I-AI iguqula ngokungenakuphikiswa indawo yokuthengisa, inamandla okuguqula yonke inkalo yokuthenga, ukusuka kubancedisi bokuthenga ngenyani ukuya kunikezelo lwemveliso eyenzelwe wena kunye nezaphulelo zomntu ngamnye.
I-AI kunokwenzeka ukuba ikhulise ukuzibandakanya kwabathengi kunye nokwaneliseka kakhulu. Amakhonkco obonelelo kunye nolungiselelo luya kulungelelaniswa kwaye luphuculwe, luphakamisa ukusebenza kakuhle ngelixa kuncitshiswa iindleko. Ngokusebenzisa ulwazi oluqhutywa yi-AI ukwazisa izigqibo kunye nokulindela ukhetho lwabathengi, abathengisi bajongeka barekhode ukukhula okuphezulu.
Nangona kunjalo, kubalulekile ukukhankanya ukuba abathengisi kufuneka babe lula ukujonga iingqwalasela zokuziphatha ngokufanelekileyo, iinkxalabo zobumfihlo bedatha, indlela abadibanisa ngayo i-AI kunye nempembelelo enkulu eya kuba nayo kubasebenzi bokuthengisa. Ukwamkela i-AI kuya kuxhobisa abathengisi, kuqhube ukukhula kunye nokukhuthaza ubudlelwane bomthengi obunobuntu.
Umthombo ovela IBISWorld
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