Intengiso yeAmazon kuMntla Melika (Q1 2023) yatsibela ngaphezulu kweebhiliyoni ezingama-76 zeedola, ephawula ukukhula kwe-11% YOY. Ayimangalisi into yokuba i-eCommerce ifikeleleke kwihlabathi liphela Abathengi abazizigidi ezingama-300 kumazwe angaphezu kwama-180, kunye neendawo zentengiso ezinkulu ezinamashishini amancinci naphakathi asebenza njengeqonga leqela lesithathu elithengisa amaqabane. Nangona kunjalo, amashishini, ngakumbi ii-SMBs, angenza njani ukukhula okuqhubekayo kweAmazon? Ngelixa ukungena eqongeni njengomthengisi kulula, kunokwenzeka ukuba, uya kulwa nokhuphiswano oluninzi kungekudala, ngakumbi ukuba uthengisa kwiindidi ezidumileyo njengekhaya kunye nekhitshi kunye nobuhle kunye nokhathalelo lomntu.
Enye indlela yokuthatha eli thuba lehlabathi, iqonga elikhulayo kunye nokugqama kulwandle lokhuphiswano kukufumana i-wungated kwi-Amazon. Esi sikhokelo sibandakanya iziseko zokufumana ungated kwiAmazon, yintoni na, kutheni kubalulekile, kwaye yintoni onokuyenza ukuze ufumane ungated kwiindidi ezahlukeneyo.
Iindidi eziGated kwiAmazon: Yintoni abayiyo kwaye kutheni bekho
Ukugcina ukhuseleko kunye nokuthembeka kunye nokukhusela abathengi kunye nabathengisi, i-Amazon yenze iindidi "zesango". Ezi ndidi zamasango zikwavumela iAmazon ukugcina umgangatho weemveliso ezithengiswa eqongeni, kunye nokukhulisa ukuthembela kwabathengi babo ngokuthintela abathengisi ekuthengiseni izinto zomgunyathi. Ngapha koko, ukugawula iindidi ezithile kunceda iAmazon iqinisekise ukuba abathengisi bayahlangabezana nemigaqo-nkqubo yeqonga kunye nemilinganiselo yeendidi zeemveliso ezithile.
Udidi olunamasango lubhekisa kwiqela leemveliso ezifuna imvume ekhethekileyo evela eAmazon ngaphambi kokuba zithengiswe eqongeni. Oku kuthetha ukuba abathengisi abanethemba lokuthengisa izinto ezithintelweyo baya kufuneka baqhube inkqubo yokuvunywa ekhethekileyo enokuthi ibandakanye izicelo zamaxwebhu, ezifana ne-invoyisi okanye iziqinisekiso, iitshekhi zokusebenza kunye neentlawulo ezongezelelweyo.
Qaphela ukuba kukho imida kwiindidi ezifakiweyo. Umzekelo, ezinye iibrendi zinokubalwa njengesango kumazwe athile, njengaxa umntu ethengisa imveliso e-US kodwa hayi e-UK. Ngaphaya koko, izithintelo zokuthengisa zinokusebenza kuphela kwiimveliso ezithile zohlobo olufanayo. Umzekelo, unokukwazi ukuthengisa iilaser ze-IR kwi-Brand A kodwa hayi izikhombisi ze-laser ezivela kwi-brand efanayo.
Imizekelo yeeCategories eziGated
IAmazon ineendidi ezininzi zamasango ezifuna ukuba ufune imvume yangaphambili eqongeni ngaphambi koluhlu. Qaphela ukuba kubathengisi be-FBA, i-Amazon inokwahlukana Izithintelo zeMveliso ye-FBA iphepha eligubungela iimveliso ezingafanelekanga kwinkqubo yayo ye-FBA.
Ngaphezu koko, ezinye iimveliso ziphantsi kolawulo olongezelelweyo ngokuxhomekeke kwimeko yakho okanye ilizwe. Ngokutsho kweAmazon, ukuba umthengisi ufuna ukwenza into yakhe ifumaneke ukuba ithengwe kumazwe aphesheya, kuya kufuneka ukuba benze uphando olufanelekileyo ukuqinisekisa ukuba iimveliso zabo ziyayithobela yonke imithetho nemigaqo esebenzayo.
Apha ngezantsi kukho imizekelo yeendidi ezinesango:
- Ubuchwepheshe obuhle
- nezacholo
- iinkonzo
- Ukuqokelelwa kwezemidlalo
- Watches
Ngeli xesha, udidi "oluhlanganisiweyo" okanye oluvulekileyo lugubungela iimveliso ezisemthethweni ukuba zithengiswe kwaye zivumelekile ukuba uzibandakanye kuluhlu lwakho. Abathengisi banokudwelisa baze bathengise ezo zinto ngaphandle kokufuna imvume eyongezelelweyo. Into enkulu malunga neemveliso kwiindidi ezivulekileyo kukuba azinayo imida ekuthengiseni. Nangona kunjalo, ngenxa yokuba ezi zivame ukuba nezithintelo ezisezantsi zokungena kwaye, ngoko ke, kulula ukuthengisa, zinokuzisa ukhuphiswano oluninzi.
Imizekelo yeeCategories ezingated okanye ezivuliweyo
Apha ngezantsi kukho iindidi okanye iimveliso ezingadingi mvume ikhethekileyo evela eAmazon. Qaphela ukuba ngelixa udidi lungadweliswa njenge-gated okanye luvuliwe, lunokuba neendidi ezingaphantsi okanye iimveliso ezithile eziya kusafuna ukwenzeka kwinkqubo yolwamkelo.
- Iincwadi (ezintsha nezisetyenzisiweyo)
- Izixhobo zombane zabathengi
- Ikhaya kunye negadi
- Iimveliso zeOfisi
- Izibonelelo zezilwanyana
Unokufumana njani i-Ungated kwiAmazon kwiindidi ezahlukeneyo
Ngaphambi kokuba uhlambuluke, kuya kufuneka:
- Bhalisa okanye uphucule kwi-a Isicwangciso soThengiso lobuNgcali, efunekayo kubathengisi abafuna ukuthengisa iimveliso phantsi kweendidi ezithintelweyo okanye ezivaliweyo. Esi sicwangciso sixabisa i-39.99 yeedola ngenyanga, ngaphandle kweentlawulo ezongezelelweyo zokuthengisa.
- Chonga imveliso ethile ofuna ukuyithengisa kwaye ujonge ukuba igayiwe na. Ukuba kunjalo, kuya kufuneka ufake isicelo sokwamkelwa.
Ukufaka isicelo semvume kwiAmazon kuthe ngqo, kodwa ukufumana ungated kunokuthatha naphi na phakathi kweeyure ezininzi ukuya kwiintsuku, iiveki, okanye iinyanga. Ulwamkelo oluzenzekelayo luyenzeka, kodwa oku kuya kuxhomekeka kwizinto ezinje ngokuba ixesha elide kangakanani uthengisa kwiAmazon kunye nokusebenza kwakho. Ukuba awufumani mvume yangoko nangoko, kusenokwenzeka ukuba inkqubo iya kufuna ukuba unikezele ngolwazi olongezelelweyo. IAmazon inobunzima kwizinto ezininzi, kubandakanya ii-invoyisi zakho, imbali yokuthengisa, kunye nereyithi ye-odolo yesiphene (ODR), ukufumanisa ukuba uya kunikwa ukufikelela kwiindidi ezifakiweyo. Kwimeko apho isicelo sakho saliwe, uya kunikwa isizathu sokukhatywa, esisebenza njengesikhokelo ukuba uceba ukwenza isicelo kwakhona.
Ukuqala inkqubo yesicelo, kuya kufuneka:
- Sayina ungene kwiakhawunti yakho yaseAmazon yomthengisi.
- Cofa kwi-Inventory tab kwaye ukhethe "Yongeza iMveliso".
- Jonga izinto ofuna ukuzithengisa, kwaye ukuba zithintelwe, cofa ikhonkco elithi “Kusetyenzwa kwiMida yoLuhlu” ukujonga ulwamkelo olufunekayo.
- Cofa iqhosha elithi "Cela ukuVunywa" kwaye ugcwalise ifomu yesicelo. Qaphela ukuba kuyenzeka ukuba ufumane isaziso esichaza ukuba iqonga alamkeli izicelo zaloo mveliso.
Nangona kunjalo, udidi ngalunye olufakwe kwisango lubandakanya inkqubo ye-wungang eyahlukileyo, yiyo loo nto kubalulekile ukuba ugxininise kudidi ofuna ukusebenza kulo. Kuyaphawuleka ukuba ngelixa izikhokelo kunye nezinye iimfuno zinokwahluka, kukho iimfuno ezininzi zokwamkelwa ezisebenza kwiindidi ezahlukeneyo, kubandakanywa:
- Ukubhalisela iSicwangciso sokuthengisa soBuchule
- Ukuzalisa uxwebhu lwesicelo
- Ukuba nomthengisi osebenza kakuhle (iimetrics)
- Amaxwebhu (ii-invoyisi, iziqinisekiso, njl.njl.)
- Iwebhusayithi yenkampani
Apha ngezantsi kukho imizekelo yeendidi ezahlukeneyo zesango kwiAmazon kunye nento onokuyenza ukuze ufumane ungated.
Iimoto kunye nemidlalo yePowers
Ngaphandle kwezi mfuno zikhankanywe ngasentla, abathengisi abafuna ukungena kolu didi kufuneka babambe imifanekiso yemveliso ehambelana neemfuno zeAmazon. Ezi kufuneka kwakhona zibanjwe kwiwebhusayithi ezimeleyo. Ukongeza:
- Iimveliso kufuneka zibe neekhowudi ze-UPC ezifanelekileyo
- Umthengisi kufuneka abonelele ngomvelisi okanye iwaranti yomvelisi ngokutsha (kwiimveliso ezihlaziyiweyo)
Iingqekembe eziQokelelwayo
Abathengisi kufuneka babe lilungu lemibutho efana neProfessional Coin Grading Service (PCGS) kunye ne-Industry Council for Tangible Assets (ICTA). Iingqekembe kufuneka zibekwe kwinqanaba yimibutho efana neNkampani ye-Numismatic Guaranty (NGC) okanye i-PCGS. Abathengisi kufuneka kwakhona babe nenkqubo yokulwa nemali kwaye kufuneka bakwazi ukubonelela i-Amazon ngamaxwebhu ayimfuneko.
Iincwadi Eziqokelelweyo
Abathengisi abanqwenela ukuthengisa iincwadi eziqokelelwayo kufuneka bahlangabezane neemetrikhi zokusebenza, ezinje ngokuba nesantya sokuodola esingaphantsi kwe-1%. Ezinye iimfuno ziquka:
- Ukudwelisa izinto eziqokelelweyo phantsi kwe-ISBN-10 okanye i-ISBN-13
- Iincwadi kufuneka zibe zezoqobo eziqokelelwayo, ezinje ngohlelo lokuqala, kwaye ke ngoko kufuneka zibe zizodwa
Ubuchwepheshe obuhle
Olu luhlu luthintelwe kubathengisi bezobugcisa abalungileyo kunye nabanini begalari abebekwishishini ubuncinci beminyaka emithathu. Ngapha koko, abathengisi kufuneka babe ne-intanethi eyomeleleyo (iwebhusayithi eyakho okanye iwebhusayithi yomntu wesithathu).
Jewelry Fine
Olu didi lwamasango luza nomrhumo omkhulu we-wungang, nto leyo eyenza ukuba ibe yenye yeendidi ezicela umngeni kakhulu ukuqhekeza. Iimfuno ezongezelelweyo ziquka:
- Ubuncinci beenyanga ezili-12 zamava athengisa eqongeni
- Ingeniso yonyaka kufuneka ibe yi-$50,000 nangaphezulu
- Umthengisi kufuneka abe nobuncinci ivenkile yenyama / ishishini elimiselweyo elinengeniso yonyaka ye-50,000 yeedola okanye ngaphezulu.
- Iimveliso kufuneka zihlangabezane neMigangatho yoQinisekiso loMgangatho weAmazon
Ukutya kunye nesiselo
Ngelixa isango, olu didi lubhetyebhetye ngakumbi, njengoko lusebenza phantse kubo bonke abathengisi baseAmazon. Nangona kunjalo, inkqubo yokufaka isicelo yodidi lokuTya kunye neSiselo ithande ukubanzima kwaye ibandakanya imihla ebekiweyo engqongqo.
- Abathengisi kufuneka bahlangabezane nemilinganiselo yokusebenza efunekayo.
- Kufuneka babe neakhawunti kumthengisi othembekileyo.
- Abathengisi kufuneka babeke iodolo kuqala ukubonelela nge-Amazon ngee-invoyisi, ekufuneka ziskenwe okanye zifotwe.
- Kufuneka ubhale i-ASIN yento, i-UPC, kunye nenombolo yemodeli yento kwiAmazon.
- Hambisa isicelo sakho.
Iingqokelela zeMidlalo
Uluhlu lweeNgqokelela zeMidlalo luncinci ngakumbi xa kuziwa ekusebenzeni komthengisi, kunikwe ukuba isicelo sakho sivunywe, kufuneka ube nezinga le-odolo lesiphako esingaphantsi kwe-0.75%, endaweni yesiqhelo se-1% ye-ODR. Ukongeza, zonke izinto eziqokelelweyo zezemidlalo ezithengiswayo kufuneka zidlule ekuqinisekiseni okanye zibekwe ngokwamaqela agunyazisiweyo.
Watches
Ngaphandle kweemfuno eziqhelekileyo ezidweliswe ngaphambili, abathengisi abafuna ukufumana ungated kolu didi kufuneka baqinisekise ukuba zonke iiwotshi zabo zidweliswe kusetyenziswa ikhowudi ye-UPC enikwe umenzi. Ukongeza kuloo nto, zonke iiwotshi kufuneka zivavanywe ukuchaneka kunye nokuxhathisa kwamanzi. Oku kusebenza kwiiwotshi zangaphambili. Abathengisi abafuna ukuthengisa iiwotshi ezinophawu kufuneka bafune imvume kwiibrendi ezifanelekileyo kuqala.
Isiselo somdiliya
Olu didi lukwanzima ukuqhekeza. Kungenxa yokuba ukufumana ungated kolu didi kufuna abathengisi:
- Yiba ngumzi mveliso wewayini onelayisensi, obhalisiweyo njengothenga kumazwe angaphandle, okanye umthengisi obhalisiweyo
- Ukuhlangabezana neemfuno zokuthumela ngenqanawa zase-Amazon
- Thobela ilizwe lakho okanye imimiselo yelizwe xa kuziwa ekuthengiseni utywala okanye iwayini
Iziphumo zokungahoyi izithintelo zeMveliso yeAmazon
Izithintelo zokuthengisa zibekwe kwiimveliso ezizodwa okanye iimveliso ezifanayo njengemveliso evela kwi-brand efanayo. Ezi zithintelo zinokusetyenziswa kwiimpawu ezifana ne-ASIN yomntu ngamnye, iibrendi, kunye neendidi ezingaphantsi, phakathi kwezinye iimpawu. Kwiimeko apho izithintelo zokuthengisa zigqithana, kuya kufuneka ungenise izicelo ezahlukeneyo ukuze zivunywe.
Ukungaphumeleli ukuhlangabezana neemfuno zeAmazon kunokubangela ukurhoxiswa kwamalungelo akho okuthengisa. Oku kunokuthetha ukuba uluhlu lwakho lunokurhoxiswa okanye amalungelo oluhlu lwakho anokuthintelwa, anqunyanyiswe, okanye asuswe. Kusenokwenzeka ukuba iakhawunti yakho inqunyanyiswe okanye isuswe.
Ngapha koko, kubathengisi be-FBA abasilelayo ukuthobela iimfuno zothintelo lwemveliso ye-FBA, uluhlu lwakho lwempahla lunokwaliwa, lulahlwe, okanye lubuyiselwe kuwe xa befika kwiziko lokuzaliseka kweAmazon. Ngaphandle kokwenza ukuba iakhawunti yakho yokuthengisa ingasebenzi, ukuthunyelwa kwexesha elizayo nako kunokuvalelwa kwaye unokuhlawuliswa ngokungathotyelwa.
Ungazijonga njani iiMveliso zeGated kwiAmazon
Kukho iindlela ezininzi zokujonga ukuba imveliso ivaliwe na:
NgeAkhawunti Yakho Yomthengisi waseAmazon
Ngena kwiakhawunti yakho yoMthengisi weAmazon kwaye ukhangele iimveliso ezivaliweyo okanye iindidi. Unokwenza oku ngokunqakraza kwiKhathalogu yemenyu kwiphepha lakho leKhaya loMthengisi kuMbindi. Okulandelayo, khetha "Yongeza iMveliso" ukujonga izinto ofuna ukuzithengisa. Cofa ikhonkco elithi "Bonisa imida" kwiziphumo zophando ukuze ubone ukuba kukho naziphi na izithintelo ezisebenzayo kwinto ethile.
Ukuvula iCase
Unokuqhagamshelana neNkxaso yomthengisi we-Amazon ukujonga ukuba into ifakwe kwisango okanye hayi. Ukuba ifakwe esango, ungacela iNkxaso yomthengisi ngesikhokelo malunga nendlela yokufumana i-wungated.
Ukwenza uluhlu lweDummy
Ukuseta uluhlu lwe-dummy ngokuzenzekelayo kubangela izithintelo kwizinto ezithile. Ukuqinisekisa ukuba uthobela zonke iimfuno, guqulela uluhlu lwakho kwi-FBA.
Ukuzifumana kwiAmazon-Kutheni ibalulekile kwiShishini
Ukufumana i-wungated kwiAmazon kuthatha umsebenzi othile, kodwa ikwavula namathuba okukhula. Apha ngezantsi kukho izibonelelo zokuqhekeza kwiindidi ezifakwe kwiqonga:
Kukho ukhuphiswano oluncinci
Njengoko bekutshiwo ngaphambili, ukufumana imvume kwiindidi ezifakiweyo kuya kufuna umgudu othile. Lo mqobo uphezulu wokungena unokuthintela abanye abathengisi ekulandeleni amacandelo amasango, ngaloo ndlela kukunika ukhuphiswano oluncinci, ukubonakala kwebrand engcono, kunye namathuba amaninzi okuthengisa.
Uluhlu lwezinto ezahlukeneyo
Ngaphandle kwezi zibonelelo zikhankanywe ngasentla, ukufumana i-wungated nako kunokwandisa uluhlu lwakho lwempahla. Ukuba uvunyiwe kwiindidi ezininzi ezinamasango, unokufuna ukwandisa uluhlu lwemveliso yakho endaweni yokuxhomekeka kuphela kwimveliso okanye udidi olunye. Ukufumana imvume yokuthengisa izinto ezithintelweyo kusenokukunceda ukuba wandise ukufikelela kwakho ngokukuvumela ukuba ulungiselele abathengi abanokubakho abafuna iimveliso ezithile.
Ukomelezwa kwegama lohlobo
Ukufumana imvume kwiindidi ezifakiweyo kuthetha ukuba uphumelele iimfuno kunye nemigangatho yeAmazon. Oku kuthetha ukuba uthengisa umgangatho ophezulu, ukhuselekile, kunye neemveliso eziyinyani, ezinokunceda ukonyusa isidima sakho.
Iinkonzo ze-Ungating: Ziyintoni kwaye kufuneka uyisebenzise enye?
Iinkonzo ze-Ungating ziinkampani zeqela lesithathu ezinceda abathengisi bavule iindidi zeemveliso. Ukuba ufuna ukuvunywa okukhawulezileyo kunye namazinga aphezulu okuvunywa-ngaphandle kokwenza onke amaphepha wedwa-kwaye ukuba kuphakathi kwebhajethi yakho, ke ewe, unokufuna ukukhetha iinkonzo ze-Amazon ungating. Oku kukunceda ukuba ugxile ekukhuliseni ishishini lakho. Nangona kunjalo, iinkonzo ezinjalo zinokubiza, kwaye akukho siqinisekiso sokuba isicelo sakho siya kuvunywa yiAmazon.
Iindlela ezilungileyo zokufumana i-Ungated kwiAmazon
Ngelixa kungekho ndlela ilingana-ilingana-yonke yokufumana ungated, nanga amanye amacebiso anokusetyenzwa onokuthi uwalandele ukwandisa amathuba akho okuba isicelo sakho samkelwe.
Ibalulekile idilesi yakho
Qinisekisa ukuba ukuthumela kwakho kunye nedilesi yokuhlawula iyahambelana kwaye ezi zihambelana nedilesi kwiakhawunti yakho yomthengisi. Zombini iidilesi kufuneka zichaneke kwaye zihlaziywe. Kufuneka kwakhona unikezele ngolwazi lwakho loqhagamshelwano, kunye nolo lomboneleli wakho ukuseka ukuthembeka.
Gcina ii-invoyisi zakho
Qinisekisa ukuba ugcina irekhodi yee-invoyisi zakho zomthengisi. Xa ungenisa i-invoyisi ye-wungating, bandakanya i-invoyisi egqityiweyo ngefomathi engenakuhleleka ukunceda ukuseka ukuba semthethweni kwayo. I-invoyisi yakho kufuneka ibandakanye ulwazi oluphambili olufana nenombolo ye-invoyisi, umhla woku-odola, iinkcukacha zoqhagamshelwano zomthengisi, idilesi yokuthumela nokuthengisa umthengisi, kunye noluhlu oluneenkcukacha lweemveliso ezithengiweyo, phakathi kwezinye iinkcukacha.
Gxininisa ekuphuculeni uluhlu lwakho
Uluhlu lwakho kufuneka luhambelane nemigaqo-nkqubo kunye nezikhokelo zeAmazon. Ngaphandle kokubeka iliso kwizintlu zakho, qiniseka ukuba uhlala phezulu kuhlaziyo lwemigaqo-nkqubo ukuze uluhlu lwakho luhlale luthobela.
Qhubeka nokuphucula indlela osebenza ngayo
Izinto ezichaphazela ukuvunywa kwakho ziquka igama lakho kunye nembali njengomthengisi we-Amazon. Ukwandisa amathuba akho okuvunywa, kubalulekile ukuba usebenze ekuphuculeni ukusebenza kwakho kunye nokubonelela abathengi bakho ngamava angenakulinganiswa. Kukwabalulekile ukujonga ii-KPIs ezifana nezinga le-odolo yesiphene (ngaphantsi kwe-1%), izinga lokurhoxiswa kwangaphambi kokuzaliseka (ngaphantsi kwe-2.5%), kunye nezinga lokuthunyelwa kade (ngaphantsi kwe-4%).
Khusela udweliso lwakho kubathengisi abangalunganga
Uluhlu lwakho lunokuqweqwediswa ngabathengisi abangenasimilo abamisebenzi yabo inokubangela ukuba iakhawunti yakho inqunyanyiswe. Ukuze ugweme imiba enokwenzeka, khusela ishishini lakho ngokusebenzisa i-Amazon brand monitoring kunye nesixhobo sokubeka iliso esifana ne-Bindwise, ebonelela nge-24/7 ASIN / ukubeka iliso kuluhlu kunye nezilumkiso ze-imeyile zexesha langempela.
Khuthaza ukuKhula kweShishini lakho ngokufumana i-Ungated
Enye indlela yokukhulisa ishishini lakho laseAmazon kukufumana ukufikelela kwiindidi ezinamasango okanye ezithintelweyo. Ngokukwazi ukuthengisa iimveliso kumacandelo anjalo, awuhluli nje kuphela ipotfoliyo yemveliso yakho kodwa ukwabonelela abaphulaphuli abaninzi. Oku, kunokukhokelela kwingeniso ephezulu. Ngaphaya koko, ukufumana imvume kwiindidi zamasango abonisa ukuba umthengisi uyahlangabezana nemigaqo yeAmazon kwaye unokuthenjwa njengomntu othengisa umgangatho ophezulu, okhuselekileyo, kunye neemveliso eziyinyani.
Nangona kunjalo, ngaphambi kokutyala imali eninzi kwimveliso enye, kubalulekile ukuba uziqhelanise nemigaqo-nkqubo yeAmazon. Ukwaphula imigaqo-nkqubo kunye nemimiselo yeqonga kunokubangela ukuba iakhawunti yakho inqunyanyiswe kwaye amalungelo oluhlu lwakho acuthwe okanye arhoxiswe.
Iqonga lolawulo lwendawo yentengiso efana ne-Threecolts inokukunika izisombululo zeshishini onokuthi uzisebenzise ukulawula ishishini lakho kwaye ulenze libe lula. Bhalisa simahla kwaye ufumanise ukuba iThreecolts inokuguqula njani ishishini lakho leAmazon.
Umthombo ovela Iicolts ezintathu
Ulwazi olubekwe ngasentla lubonelelwa ngabakwa-Threecolts ngokuzimeleyo kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
