Njengenxalenye yomzamo oqhubekayo wokwandisa ukufikelela kwayo kwindawo ye-e-commerce kuMzantsi-mpuma weAsia, iTikTok Shop isebenzisana 'nokuthenga ngoku, hlawula kamva' umnikezeli wenkonzo, uAtome, eMalaysia. Le ntsebenziswano ibalulekileyo kuqikelelwa ukuba iza kuxhasa ukukhula ngokubanzi, ngelixa ibonelela ngesisombululo esitsha, esibhetyebhetye sentlawulo kumashishini asekhaya kunye nabathengi bawo.
UJonathan Low, okhokela isicwangciso se-e-commerce kunye neeprojekthi ezikhethekileyo kwiVenkile ye-TikTok, wabelane ngombono wakhe kwingxelo yamva nje, ebonisa indlela oku kudityaniswa okuya kunceda ngayo abarhwebi kunye namashishini amancinci ngokubonelela ngokhetho lokuhlawula oluguquguqukayo kubathengi babo.
Le ntshukumo yinxalenye yesicwangciso esibanzi seTikTok Shop, njengoko iqinisa ngokuthe ngcembe ubukho bayo kwi-e-commerce kuwo wonke uMzantsi-mpuma Asia. Iqonga liqhuba ngokukhutheleyo ukwanda ngaphaya kwemarike yalo yokuqala yase-US.
Umfelandawonye osandula ukusekwa no-Atome, 'ukuthenga ngoku, hlawula kamva' i-subsidiary ye-fintech powerhouse yase-Singapore, i-Advance Intelligence Group, yenza ukuba abathengi babehlule iintlawulo zabo ngezavenge ezilawulekayo kwisithuba seenyanga ezintathu ukuya kwezintandathu. IQela le-Advance Intelligence liqhayisa ngenkxaso ebalulekileyo evela kwizigebenga zotyalo-mali ezifana neSoftBank Vision Fund 2 kunye neWarburg Pincus.
Ethetha ngentsebenziswano, uWilliam Yang, iNtloko yezoRhwebo e-Atome, uvakalise umdla wakhe. Ugxininise ukuba ukudibanisa iinkonzo ze-Atome kwiindlela zokuhlawula zeTikTok Shop kuya kubonelela ngokukhula okubalulekileyo ekukhuleni kwe-e-commerce kunye nokubonelela ngenkxaso kwiimpawu zobukhulu obahlukeneyo.
Umphathi weTikTok wenze isibophelelo sangaphambili sokutofa “iibhiliyoni zeedola” kuMzantsi-mpuma weAsia kwiminyaka ezayo. Ukusukela ngo-Epreli, iTikTok yaxela ukuba sele inabasebenzisi abangaphezu kwezigidi ezingama-325 ngenyanga kuMzantsi-mpuma Asia.
Ngaphaya koko, Ivenkile yeTikTok isandula ukubhengeza utyalo-mali lwe-12.2 yezigidi zeedola ukunceda amashishini amancinci naphakathi kwe-120,000 ekwandiseni amandla awo okuthengisa kwi-Intanethi. Le nkxaso yemali ibandakanya izibonelelo zemali, uqeqesho lwezakhono zedijithali, kunye neekhredithi zentengiso ukunceda la mashishini.
