Asinakukhanyela ukuba iAmazon ihlala ingoyena mthengisi ubalaseleyo we-eCommerce e-US. Ukusukela ngoJuni ka-2022, inkampani ibambe esona sabelo sikhulu semakethi 37.8%, igqithise kakhulu oyena mntu ikhuphisana naye isondeleyo, enesabelo semarike esiyi-6.3%.
Ukuba ungusomashishini we-intanethi, akufuneki kubekho mbuzo engqondweni yakho ukuba ukuthengisa ngeAmazon yindlela enengeniso yokukhulisa ishishini lakho. Kodwa ngaba inenzuzo? Ukuba ungumthengisi we-Amazon FBA, enye yeenkxalabo zakho eziphambili yi-Amazon FBA yemali yomthengisi.
Kweli nqaku, siza kutyhila ixabiso lokwenyani lokuthengisa kwiAmazon, kubandakanya ukuzaliseka kwamva nje, ukugcinwa, kunye neentlawulo ezahlukeneyo. Ukuqonda ezi ntlawulo kuya kukunceda ufumane inzuzo ephezulu kwiimveliso zakho.
Masiqale.
Ukuqonda imirhumo ye-FBA ye-Amazon
Ukusebenzisa i-Amazon FBA (Ukuzalisekiswa yi-Amazon) kunokutshintsha umdlalo xa uthengisa kwi-Amazon. Nge-FBA, unokunikezela ngobunzima bokuzaliseka kwe-odolo, ukuthumela, kunye nenkonzo yabathengi eAmazon, ikuvumela ukuba ugxile ekukhuliseni ishishini lakho.
Nangona kunjalo, kubalulekile ukuqonda imirhumo eyahlukeneyo ehambelana ne-Amazon FBA ukuqinisekisa ukuba unokulawula ngokufanelekileyo iindleko zakho kwaye wandise inzuzo yakho. Nantsi isishwankathelo esikhawulezileyo:
Imirhumo yokuzaliseka
Eli lixabiso olihlawulayo ukuze iAmazon ikhathalele ukupakishwa kunye nokuhambisa iimveliso zakho kubathengi. Ezi ntlawulo zibalwa ngokusekelwe kwizinto ezifana nobukhulu kunye nobunzima bezinto zakho, imisebenzi yokukhetha kunye nokupakisha, kunye nendawo yokuthunyelwa. IAmazon ibonelela ngezikhokelo ezicacileyo kunye neeshedyuli zomrhumo ukukunceda ukuba uqikelele ngokuchanekileyo iindleko zokuzalisekisa iimveliso zakho.
Imirhumo yokuGcina
Nge-FBA, iAmazon igcina uluhlu lwakho lwempahla kumaziko ayo okuzaliseka de umthengi abeke iodolo. Imirhumo yogcino ihlawulela ixabiso lezindlu zemveliso yakho kumaziko azo. Zinokwahluka ngokusekelwe kwixesha lonyaka, ubungakanani kunye nobunzima be-inventri yakho, nokuba iimveliso zakho ziwela kudidi oluqhelekileyo okanye olungaphezulu.
Imirhumo yoBhekiselo
Imirhumo yokuthunyelwa yinxalenye eqhelekileyo yokuthengisa kwiAmazon, nokuba ukhetha i-FBA okanye uphathe ukuzaliseka ngokwakho. Ezi ntlawulo ziyipesenti yexabiso lempahla kwaye ziyahluka ngokusekelwe kudidi apho imveliso yakho idweliswe. Bahlawula iindleko zeAmazon ebonelela ngeqonga lokuba ufikelele kwizigidi zabathengi abanokubakho, inkxaso yabathengi, kunye namathuba ahlukeneyo okuthengisa.
Imirhumo eyahlukeneyo
Ukongeza kwimirhumo ephambili ekhankanywe ngasentla, kukho ezinye iintlawulo eziziintlobo ngeentlobo onokudibana nazo njengomthengisi we-FBA. Ezi ntlawulo zinokubandakanya iintlawulo zokubhala iilebhile ukuba iimveliso zakho zifuna iileyibhile ezongezelelweyo okanye umrhumo wenkonzo yangaphambi kokuba izinto zakho zifuna ukupakishwa okukhethekileyo. Iintlawulo zokulungisa imbuyekezo zinokusebenza kwakhona xa abathengi bebuyisela iimveliso. Ukuba ufuna ukususa iimveliso kwiindawo zokugcina iimpahla zaseAmazon, uya kuhlawuliswa umrhumo wokuzisusa.
I-Amazon FBA 2023 iMirhumo yokuZaliswa
Ikwabizwa ngokuba yi “pick and pack” umrhumo, umrhumo wokuzaliseka we-Amazon FBA ubizwa ngeyunithi nganye kwaye ixhomekeke kudidi lwento, ubungakanani, kunye nobunzima.
- Udidi: Izinto zingahlelwa mhlawumbi njengempahla, engeyompahla, kunye nempahla eyingozi
- Ubungakanani beMveliso kunye nobunzima: Ibhekisa kowona bungakanani beyunithi kunye nobunzima, obusetyenziselwa ukwahlula into yakho ngokwemigangatho yemveliso
- Ubunzima bomda: Ibhekisa kwindawo ekuyo imveliso yakho ngokunxulumene nobunzima bayo bokwenene. Unokuba nento elula ethatha indawo ebalulekileyo. Kule meko, ubunzima be-dimensional buya kuba sisiseko sokubala.
Indlela yokumisela amanqanaba obungakanani beMveliso
Le theyibhile ilandelayo ibonisa imilinganiselo echaza udidi lwento yakho.
Okokuqala, misela umthamo wokwenene kunye nobukhulu bento yakho. Ukulinganisa ubunzima beyunithi kunye nobunzima bobukhulu. Sebenzisa la maxabiso kunye netheyibhile engentla ukumisela umgangatho wobungakanani bemveliso.
Nje ukuba usazi inqanaba lesayizi yemveliso yezinto zakho, unokujonga itafile engezantsi ukugqiba umrhumo wazo wokuzaliseka.
Udidi: Iimveliso zobungakanani obusemgangathweni
Udidi: Iimveliso ezigqithisileyo
Makhe siqwalasele imizekelo embalwa ukuze siqonde ngcono ukuba imirhumo yokuzaliseka ibalwa njani.
Umzekelo 1: Into encinci, elula
Khawufane ucinge ukuba uthengisa into encinci, ekhaphukhaphu, njengetyala lesixhobo esiphathwayo. Imilinganiselo yecala ingena ngaphakathi kwinqanaba "elincinci", kwaye inobunzima be-2.88 oz. Ngokusekelwe kwishedyuli yomrhumo we-Amazon, umrhumo wokuzaliseka kwale nto unokuba yi-3.22 yeedola.
Umzekelo 2: Into encinci, enzima
Masithi uthumela enye into encinci, isinyithi esicaba, esincinci kwi-dimension kodwa inobunzima be-3.35 lb. Iza kuchazwa njengobungakanani obukhulu obuqhelekileyo kwaye ihlawuliswe i-$ 7.33 ($ 7.17 nge-3 lb yokuqala kunye ne-$ 0.16 nganye ephumelelayo nge-0.5 lb).
Umzekelo 3: Into enkulu, enzima
Qwalasela into enkulu, enzima, njengemonitha yekhompyuter. Imilinganiselo yephakeji ihlula "njenge-oversize enkulu," kwaye inobunzima be-41 pounds. Intlawulo yokuzalisekisa le nto ingaba yi-$ 89.98.
Imirhumo yoGcino lwaseAmazon
Ukukhuthaza abathengisi ukuba bagcine ulawulo olululo lwe-inventri, i-Amazon ihlawulisa imali yokugcina izinto kumaziko abo okuzaliseka. Inkampani ifuna ukuqinisekisa ukuba abathengisi abahlali kwindawo yokugcina ixesha elide. Abathengisi kufuneka bakwazi ukugcina ibhalansi enempilo phakathi kwamanqanaba abo oluhlu kunye nemfuno yabathengi.
Nazi iintlobo zemirhumo yokugcina iintlawulo zeAmazon:
- Iintlawulo zenyanga zokugcina uluhlu - Iintlawulo ezisemgangathweni ezibalwe ngokusekelwe kumthamo wendawo ehlala kuyo uluhlu lwakho lwe-cubic foot ngenyanga. Amaxabiso ayohluka ngokuxhomekeke kwixesha lonyaka.
- Intlawulo eyongeziweyo ye-inventri -isebenza kubathengisi abanoluhlu oluneminyaka eyi-181 nangaphezulu. Imirhumo ibalwa rhoqo nge-15 yenyanga kwaye ifakwe kwimirhumo yoluhlu lwenyanga. Ngaphambili ibibizwa ngokuba yimali yokugcina ixesha elide.
- Ugcino lwempahla umrhumo ogqithisiweyo – kusebenza kulo naluphi na uluhlu lwempahla olungaphaya komthamo ovunyelweyo. Ibalwa ngokususela kwinani leentsuku umthamo othe wagqithiswa kuwo kwaye uhlawuliswa nge-10 yeedola nge-cubic foot ngenyanga ngokusekwe kumthamo ophakathi wemihla ngemihla. Ukujonga umda wesikhundla sakho, jonga iCapacity Monitor ezantsi kweFBA Dashboard yakho.
- extra-uluhlu lwempahla enkulu ye-FBA - uhlobo lokugcinwa olunikezelwa kubathengisi abazinto zabo zigqithise imida yokugcina engaphezulu. Ezi zizinto ze-70-96 intshi ubude kwaye zihlelwe njenge-SIOC (Iinqanawa kwi-Own Container).
Nantsi imirhumo yenyanga yokugcina uluhlu lwempahla:
Izinto ezinobungozi zifuna ukuphathwa ngokukodwa kwaye zihlawuliswa le mali ilandelayo:
Iingcebiso zokulawula kunye nokunciphisa imirhumo yokugcina
Ukulawula ngempumelelo kunye nokunciphisa imirhumo yokugcina, qwalasela la macebiso alandelayo:
- Ukubeka iliso kunye noqikelelo lwemfuno: Hlalutya idatha yentengiso yembali kunye neendlela zentengiso ukuqikelela imfuno ngokuchanekileyo. Oku kukunceda ugcine amanqanaba aphezulu oluhlu kwaye uthintele isitokhwe esigqithisileyo.
- Sebenzisa izixhobo zolawulo lwempahla: Sebenzisa izixhobo zolawulo lwempahla yeAmazon ukujonga uluhlu lwakho lwempahla, ukuchonga iimveliso ezihamba kancinci okanye ezimileyo, kwaye wenze izigqibo eziqhutywa yidatha.
- Sebenzisa amaqhinga okucoca uluhlu lwempahla: Ukuqhuba amaphulo okucoca rhoqo kwi-inventory ukususa ukuthengisa ngokucothayo okanye iimveliso ezingenangeniso kumaziko okuzaliseka kwe-Amazon. Oku kunceda ukunciphisa imirhumo yokugcina kunye nokukhulula indawo ye-inventory enenzuzo ngakumbi.
- Lungiselela ukupakishwa kunye nemilinganiselo: Qinisekisa ukuba iimveliso zakho zipakishwe ngokufanelekileyo ukunciphisa inkcitho. Sebenzisa izinto zokupakisha ezikhusela izinto zakho ngelixa ulungiselela indawo yokugcina.
- Qwalasela iziphumo zogcino lwexesha elide: Rhoqo uphonononge uluhlu lwakho lweempahla ukuze uchonge izinto ezisondela kwixesha elide lokuhlola umrhumo wokugcinwa. Thatha amanyathelo akhawulezileyo ukuthengisa okanye ukususa ezi zinto phambi kokuba ungene kwiintlawulo ezongezelelweyo.
Umrhumo we-Amazon
I-Amazon ihlawulisa umrhumo wepesenti, ebizwa ngokuba yintlawulo yokudluliselwa, ukubonelela abathengisi ukufikelela kwisiseko sabo esikhulu sabathengi kunye nezixhobo ezahlukeneyo zokuthengisa. Zibalwa ngokusekelwe kwixabiso lezinto, ezibandakanya ixabiso lemveliso kunye naluphi na ukuthunyelwa okanye iintlawulo zokusonga isipho.
Kukho iipesenteji ezahlukeneyo zomrhumo wokuthunyelwa kwiindidi ezahlukeneyo zeemveliso. Nazi ezinye iindidi ezidumileyo:
Kuzo naziphi na ezinye izinto ezingahambelaniyo nalo naliphi na iCandelo leAmazon, i Yonke into udidi lunikiwe, olubiza i-15% yomrhumo wokuthumela. Phantse zonke iindidi zinexabiso elincinci lokuthumela i-$ 0.30.
Ngokuqonda imirhumo yokuthunyelwa ehlawuliswa kudidi lwakho, unokwenza izigqibo zamaxabiso ezinolwazi ezandisa inzuzo yakho kwiqonga leAmazon.
Isicwangciso sokuthengisa saseAmazon
Ngaphandle komrhumo wokuthumela, iAmazon ihlawulisa nokuba yinto nganye ethengisiweyo okanye umrhumo omiselweyo wenyanga njengesicwangciso sakho sokuthengisa. Ungabhalisa njengomthengisi ngamnye kwaye uhlawule i-0.99 yeedola ngento nganye ethengisiweyo, okanye ungabhalisa njengoMthengisi oQeqeshayo kwaye uhlawule umrhumo osicaba we-39.99 yeedola ngenyanga, kungakhathaliseki inani leeyunithi ezithengisiweyo.
Ungakhetha ukubhalisa njengomthengisi ukuba uthengisa ngaphantsi kweeyunithi ezingama-40 ngenyanga. Nangona kunjalo, qaphela ukuba awuyi kukwazi ukufikelela kwiZixhobo zokuthengisa eziPhezulu zeAmazon okanye ubhengeze kwiqonga labo.
Ukuzalisekiswa kweeChaneli ezininzi (MCF): Ukuthengisa iiMveliso ngaphandle kweAmazon
Ungasebenzisa kwakhona i-Amazon FBA ukuzalisekisa ii-odolo ezenziwe kwelinye iqonga, njenge-Shopify yakho okanye i-WooCommerce-based store. Le nkonzo, ebizwa ngokuba kukuzalisekiswa kweetshaneli ezininzi (MCF), ikuvumela ukuba usebenzise amaziko ozalisekiso eAmazon ngokutshintshiselana ngentlawulo. Unokukhetha kwiintlobo ezintathu zeenketho zokuzaliseka: I-Standard (iintsuku ezi-3), i-Expedited (iintsuku ezi-2), kunye ne-Priority (1 usuku).
Oku kuqhele ukusetyenziswa ngabathengisi abakhoyo kwezinye iitshaneli ze-intanethi, njenge-eBay okanye iiwebhusayithi zabo. Ewe kunjalo, imirhumo iphezulu, kodwa ungonwabela ukuzaliseka okungenangxaki kunye namava okugcina njengokuthengisa ngaphakathi kweAmazon.
Imirhumo yokuzaliseka iqala kwi-4.75 yeedola ngeyunithi. Nantsi isishwankathelo sexabiso lokuZaliswa kweeChaneli ezininzi zaseAmazon:
Imirhumo yokugcina iqala kwi-0.83 yeedola nge-cubic foot. Nantsi isampuli yetafile:
Unokonwabela ukuya kuthi ga kwi-50% isaphulelo kwii-odolo zeeyunithi ezininzi, oko kukuthi, iimveliso ezininzi, kungakhathaliseki ukuba zingakanani, zithunyelwa kwi-akhawunti enye.
Iintlobo ngeentlobo zeMirhumo yeFBA yaseAmazon
Ukongeza kwimirhumo engundoqo efana nokuzaliseka, ukugcinwa, kunye neentlawulo zokuthunyelwa, abathengisi be-Amazon FBA banokudibana neentlawulo ezahlukeneyo. Ezi ntlawulo zinokudibanisa kwaye zibe nefuthe kwinzuzo epheleleyo yeshishini lakho, ngoko ke kubalulekile ukuba uzazi kwaye uzifake kwizibalo zeendleko zakho.
- Iintlawulo zokuleyibhile
Ukuba ufuna iAmazon ukuba ifake iilebhile zebhakhowudi kuluhlu lwakho, unokufumana iNkonzo yeLebhu yeFBA. Ixabisa i-$ 0.55 into nganye kwaye iyafumaneka kwiimveliso ezifanelekileyo kunye nebhakhowudi enye yokuskena ehambelana ne-ASIN kwikhathalogu ye-intanethi ye-Amazon.
Umrhumo uya kuhlawulela iindleko zokuleyibhile iyunithi nganye yoluhlu lwakho lwempahla, ukuqinisekisa ukuthotyelwa kweemfuno zokuleyibheli zaseAmazon.
- Imirhumo yeNkonzo yokuLungiselela
Ukuba iimveliso zakho zifuna ukupakishwa okukhethekileyo okanye ukulungiswa, okufana nokusonga iqamza, i-poly bagging, okanye i-bundling, imirhumo yenkonzo yangaphambi kokusebenza inokusebenza. Ezi ntlawulo zihlawulela iindleko zokuphatha okongeziweyo kunye neenzame zokulungiselela zeAmazon zokuqinisekisa ukuba iimveliso zakho zilungele ukuthunyelwa kwaye zihlangabezana neemfuno zazo ezithile.
Imirhumo iyahluka ngokuxhomekeke kudidi lwemveliso yakho. Ngokomzekelo, into ebukhali yobungakanani obuqhelekileyo iya kubiza i-$ 1.35.
- Ibuyisela Iintlawulo zokuLungisa kunye neNkonzo yokuPakisha kwakhona
Imirhumo yokubuyisela ihlawuliswa xa abathengi bebuyisela iimveliso zakho eAmazon besebenzisa unikezelo lokuhambisa lwasimahla. Ezi ntlawulo zihlawulela iindleko ezinxulumene nokusetyenzwa kunye nokuhlola izinto ezibuyisiweyo kunye nokubanakho ukuzihlaziya okanye ukuzigcina kwakhona. Ezi ntlawulo zisebenza kwiindidi ze-Apparel kunye neZihlangu kodwa zikhululekile kwizinto eziphantsi kweeWashi, ubucwebe, imithwalo, i-Handbags & Sunglasses.
IAmazon inokubonelela ngeenkonzo zokupakishwa kwakhona kunye nokuhlaziya ukuba into ebuyisiweyo isathengiswa. Ukupakisha kwakhona yinkonzo ezenzekelayo esetyenziswa kwizinto ezifanelekileyo kwaye ngokuqhelekileyo ibandakanya kuphela ukutshintshwa kwengxowa yepoly, ukuphinda ibhokisi into, okanye ukutshintsha i-bubble wrapping.
Ukulungiswa kwakhona yinkonzo yokuzikhethela kwaye inokususela kwi-taping ngokutsha, uku-gluing kwakhona, kunye nokuphinda udibanise iibhokisi ukuya ku-steaming kunye nokususa amabala kunye nokuvumba kwempahla.
- Imirhumo yoMyalelo wokuSuswa kunye neeMali zoMyalelo wokuLahla
Ukuba ucela i-Amazon ukuba ibuyisele okanye ilahle uluhlu lwakho lwempahla olugcinwe kumaziko okuzaliseka kwawo, iintlawulo zomyalelo wokususwa kunye neentlawulo zomyalelo wokulahla ziya kusebenza. Ezi ntlawulo zihlawulela iindleko zokubuyisela kunye nokuphatha izinto zakho ukuze zisuswe. Iintlawulo ziyahluka ngokodidi lwemveliso, ubunzima, kunye nobukhulu.
Kuthatha malunga neentsuku ezingama-90 ukwenza umyalelo wokususwa kwaye ubuyisele ezi zinto kuwe.
- Imirhumo yeNkonzo engacwangciswanga
Ukuba into yakho ifika kwiziko lokuzaliseka kwe-Amazon kwaye ayihambisani nemigaqo-nkqubo ye-FBA ye-Amazon okanye ifuna ukuphathwa okongeziweyo, i-Amazon iya kuhlawulisa intlawulo yeenkonzo ezingacwangciswanga. Iintlawulo zivela kwi-$ 0.20 ukuya kwi-$ 2.00 ngokuxhomekeke kubunzima bengxaki, oko kukuthi, iilebhile zebhakhowudi ezilahlekileyo okanye ukunqongophala kwebhamu ngokwaneleyo.
Xa uthumela izinto eAmazon, qinisekisa ukuba uthobela ngokungqongqo imigaqo-nkqubo ye-FBA yaseAmazon ukunqanda ezi ntlawulo zenkonzo zingalindelekanga.
Ukuba neNzuzo ngeAmazon FBA
Ngemirhumo emininzi ekufuneka ikhunjulwe, amaxabiso ento yokwenza inzuzo inokuvakala isoyikisa kwaye intsonkothile. IAmazon yenza oku kube lula ngokubonelela ngezixhobo zokuqikelela simahla ezifana neRevenue Calculator yayo, eqikelela umrhumo kunye nenzuzo esekelwe kwiindlela zokuzalisekisa.
I-Threecolts, i-suite yelifu ebanzi yeZixhobo zeAmazon, ikwabonelela ngezisombululo ezahlukeneyo ukunceda ukugcina inzuzo yakho njengomthengisi weAmazon FBA. Esinye isixhobo esinjalo yi Buyisela Sniper, ehlalutya ngokuzenzekelayo uluhlu lwakho lwe-Amazon FBA ukuqinisekisa ukuba yonke into ibalwa. Emva koko icela imbuyiselo evela eAmazon ngayo nayiphi na into engekhoyo okanye eyonakeleyo.
Ngaphandle kokubiza iifizi ezininzi, iAmazon FBA ibonelela ngezinto ezininzi eziluncedo ezenza ukuba zixabiseke kubathengisi abaqalayo nabanamava. Ngokuqonda ezi ntlawulo, unokwenza izigqibo ezingcono zamaxabiso kunye nokwandisa ukusebenza kwakho ukuqinisekisa ishishini elinengeniso le-Amazon.
Umthombo ovela Iicolts ezintathu
Ulwazi olubekwe ngasentla lubonelelwa ngabakwa-Threecolts ngokuzimeleyo kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
