Ingxelo yoSuku lweNkulumbuso ka-2023
I-Amazon yonyaka yokuthengisa ibonanza, i-Prime Day, eyaphela ngoJulayi 12, iphumelele impumelelo yayo ephumelele kakhulu ngo-2023. Ixabiso lilonke lesiganeko seentsuku ezimbini lifikelele kwirekhodi-lophula i-12.7 yeebhiliyoni zeedola, liphawula ukunyuka kwe-6.4% ngaphezu kwe-11.9 yeebhiliyoni zeerandi ezenziwe ngo-2022.
Izixhobo kunye nempahla yasekhaya zikhokelela ekuthengisweni
USuku lweNkulumbuso yalo nyaka luphawule utshintsho kwiindlela zabathengi, kunye nezixhobo zombane kunye nempahla yasekhaya eyeba ukukhanya kwi-elektroniki. I-Adobe ibike ukunyuka kwe-52% kwintengiso yesixhobo xa kuthelekiswa nomndilili wosuku ngoJuni. Impahla yasekhaya kunye nezinto eziyimfuneko zekhaya nazo ziye zafumana ukonyuka okukhulu kwemfuno, njengoko abathengi begxile kwinkcitho yabo kwizinto eziyimfuneko zemihla ngemihla.
Iindidi ezithengiswa kakhulu ngokwengxelo ye-Amazon yayilikhaya, ifashoni kunye nobuhle. Ngokucacileyo, i-Fire TV Stick (i-3rd Gen) ene-Alexa Voice Remote igqwesile uluhlu lweemveliso ezithengiswa kakhulu. Uphando olwenziwe yi-Numerator, inkampani yophando lwedatha, ibonise ukuba iipesenti ezingama-52 zabathengi bakuhlehlise ukuthenga de kufike izaphulelo zoSuku lweNkulumbuso.
Iindlela zokuthenga eziguqukayo kunye nokuthengwa kweselula
Umnyhadala we-2023 Prime Day waphinda wabona utshintsho kwindlela yokuziphatha yokuthenga abathengi. I-avareji ye-Prime Day order inyuke ukusuka kwi-$ 52.26 kwi-2022 ukuya kwi-$ 54.05 kulo nyaka. Kwakhona, inani elikhulu lemizi (65%) lenze ubuncinane iiodolo ezimbini ezahlukeneyo, i-avareji yenkcitho ye-155.67 yeedola. Ii-odolo zeselula zibalelwa kwi-45% yokuthenga, ukusuka kwi-41.5% kwi-2022, ebonisa induduzo ekhulayo kunye nokuthengwa kweselula kunye nokulungeleka kwayo ekuthengeni ngokungxamisekileyo.
Thenga ngoku, hlawula kamva (i-BNPL) ibona ukunyuka
Inketho ye-BNPL yafumana ukunyuka okubalulekileyo kokusetyenziswa ngexesha leNkulumbuso. Inkonzo yayibalelwa kwi-6.4% yazo zonke ii-odolo ngosuku lokuqala lokuthengisa, ukuqhuba i-$ 461 yezigidi kwingeniso. Eli nani libonisa ukunyuka okumangalisayo kwe-19.5% ukusuka kusuku lokuqala lokuthengisa ngo-2022. Ekupheleni kosuku lwesibini, ukusetyenziswa kwe-BNPL kuye kwanda ukuya kwi-6.6%, igalelo kwi-927 yezigidi zeedola kwingeniso kuzo zombini iintsuku.
Amaxabiso abathengi bathelekise kwaye bakhethe ukuba bathathe i-curbside pickups
Ngaphezu kwesiqingatha sabathengi be-Prime Day (54%) bathelekisa amaxabiso kubathengisi abakhuphisanayo. Abakhuphisana abakhulu abanjengoWalmart kunye neTarget babone i-36% kunye ne-25% yabathengi bejonga amaxabiso abo ngokulandelelanayo. Abathengi abaye bahamba ngaphaya kweAmazon babonise ukukhetha okuncinci kwi-curbside pickup, kunye ne-20% yokukhetha le nkonzo, ukusuka kwi-19% ngo-2022.
Abakhuphisana bayasokola ukuze batshatise impumelelo yosuku lweAmazon
Ngelixa iAmazon ibibhiyozele ukuthengisa ukophula irekhodi ngoSuku lweNkulumbuso, abakhuphisana nabo bakufumanisa kunzima ukuphinda le mpumelelo. Abathengisi abangengo-Amazon babone ukuhla kwe-10% unyaka nonyaka kwiintengiso ze-Intanethi ngexesha leNkulumbuso. Nangona kunjalo, abathengi babonise umdla ekuthelekiseni amaxabiso kubo bonke abathengisi, kunye ne-65% ebonisa injongo yabo yokuthenga ezinye iintengiso, ebonisa ukutsalwa okunamandla kwe-Prime Day.
Usuku oluphambili lwaseAmazon luphezulu
Ngaphandle kwabathengisi abambalwa abakhetha ukuqhuba ukukhushulwa ngexesha le-4th yeholide kaJulayi kunokuba bakhuphisane ngokuthe ngqo noSuku lweNkulumbuso, umsitho weAmazon uzimise ngokucacileyo njengelinye lawona maxesha abalulekileyo e-e-commerce enyakeni. Ukusuka kwizinto zombane ukuya kwisinxibo, iimpahla zasekhaya, kunye nezinto eziyimfuneko zemihla ngemihla, abathengi bathontelana ukuya kuthabatha ithuba lezaphulelo eziphakamileyo ezibonelelwa yiAmazon. Nangona kunjalo, ukhuphiswano alubuyi ngamva, kwaye njengoko intengiso yoSuku lweNkulumbuso iqhubeka nokukhula, kusaza kubonakala ukuba baya kucwangcisa njani na ukutsala abathengi kwixa elizayo.
