Ukuqala ishishini elitsha lokuthengisa kwi-intanethi kuye kwanda ukuthandwa ngumbulelo kumaqonga ahlukeneyo anika ukufikelela lula kwindawo yentengiso yehlabathi. Ukuduma kweAmazon kunye nokulawula kwenze ukuba ibe lolona khetho luphezulu kubathengisi malunga nokuthengisa kunye namathuba. Nangona kunjalo, ngaphandle kwamathemba, ukuthengisa kwiAmazon kunemingeni yakho.
Ngethamsanqa, abathengisi abatsha baseAmazon banokusebenzisa esi sikhokelo ukufumanisa imiba eqhelekileyo abanokuthi bajongane nayo kunye nezisombululo eziyimfuneko zokuzoyisa.
Isiqulatho
Yeyiphi imiba enokudibana nomthengisi wokuqala waseAmazon?
Iingcebiso ezi-5 ezibalulekileyo zokunceda ukulwa nale miba
Ukuvala
Yeyiphi imiba enokudibana nomthengisi wokuqala waseAmazon?
Nangona iAmazon ibonelela ngeentengiso ezihendayo kubathengisi bayo, iqinisekile ukuba indlela ayizukuhlala igudile. Amashishini amatsha, ngakumbi, aya kudlula kwiindlela ezahlukeneyo kunye nemiceli mngeni kwindlela eya kwimpumelelo yeAmazon.
Nantsi eminye yale miceli mngeni enokuthi ithintele iinzame zomthengisi wokuqala waseAmazon:
Umba woku-1: Imbuyekezo yengeniso ecothayo
Abathengisi abatsha baseAmazon banokujongana nomceli mngeni ngeengeniso ezicothayo ekuqaleni. Ngoba? Kuba iAmazon ihlawula abathengisi rhoqo emva kweeveki ezimbini, nto leyo eyenza kube nzima kubo ukugcina uluhlu oluzinzileyo. Izinto ziba mbi ngakumbi xa abathengisi abatsha basebenzisa ingeniso evela kwii-odolo ukugcina uluhlu lwabo lwempahla, okubangela ukungabikho kwengeniso okanye ukuphazamiseka kwempahla.
Umba 2: Ukhuphiswano olubi
Izigidi zabathengisi zigcwala kwindawo yentengiso yaseAmazon, nto leyo eyenza ukhuphiswano olukhulu. Eli nani liphezulu labathengisi abahlala bezama ukuthengisa kwenza kube nzima kumashishini amatsha ukunqanda ukhuphiswano lwe-hyper. Ngenxa yoko, ukungena kwimarike ukwenza inzuzo kunokuba yingxaki kwaba bathengisi.
Umbandela 3: Iimfazwe zexabiso lomthengisi we-Amazon
Kwindawo yentengiso yeAmazon ekhuphisana kakhulu, abathengisi bahlala besebenzisa iimfazwe zamaxabiso ukukhusela ibhokisi yokuthenga. Noko ke, abathengisi abangenamava badla ngokuzama ukoyisa ukhuphiswano lwabo ngokunikela ngamaxabiso aphantsi ukuze boyise imfazwe. Kodwa le ndlela ikhokelela kwiingxaki ezininzi ngakumbi njengengeniso ephantsi kunye nokunciphisa ingeniso yengeniso.
Umba 4: Ukufumana ingxelo kubathengi
I-algorithm yeAmazon ithathela ingqalelo ingxelo yabathengi kwaye iphonononge into ekumgangatho, iyenze ibe yinto ebalulekileyo abathengisi abatsha ekufuneka boyise. Nangona kunjalo, iAmazon yenze utshintsho olubalulekileyo kumgaqo-nkqubo wayo wokuphonononga emva kokuphononongwa okutyholwayo.
Ngenxa yoko, iAmazon ngoku iyabalela abathengisi ukuba bafune ukuphononongwa ngokuthe ngqo ngokutshintshiselana ngezinto zasimahla okanye inkuthazo. Nangona iAmazon ivumela ukuphononongwa kwenkuthazo ngenkqubo yeAmazon Vine, isenokuba yingxaki kubathengisi abatsha ukuba bafumane uphononongo olubalulekileyo kubathengi.
Umba wesi-5: Ukwaphula izithintelo ezingqongqo kunye nemigaqo-nkqubo
IAmazon iseke izikhokelo zoluntu ezingqongqo ezibandakanya iinkalo ezahlukeneyo, njengokufaneleka, ukunyuselwa, ukucela urhwebo, kunye nokwaphulwa komxholo. Nangona kunjalo, enye ehlala ivimba abathengisi abatsha zizithintelo zemveliso yeAmazon, ibathintela ekuthengiseni izinto ezithile eqongeni. Ngelishwa, ukophulwa kwemigaqo-nkqubo enjalo kunokukhokelela ekunqunyanyisweni kweakhawunti okanye ukupheliswa ngokupheleleyo.
Iingcebiso ezi-5 ezibalulekileyo zokunceda ukulwa nale miba
Isisombululo 1: Sebenzisa ezinye iindlela zokufumana inkxaso-mali
Ngaphandle kwamathandabuzo, umthengisi omtsha waseAmazon unokwenza inzuzo enkulu kwintengiso yakhe yokuqala. Nangona kunjalo, inyani ihleli kukuba iAmazon ihlawula iiveki ezimbini, ezinokuthi zingathandeki kubathengisi abatyale imali yabo yonke njengenkunzi yabo. Kodwa, ngeminye imithombo yenkxaso-mali, abathengisi banokuyoyisa imbuyekezo ecothayo yengeniso.
Ngokujonga iinketho ezingaphaya kwengeniso yeAmazon, njengemali-mboleko, okanye imigca yetyala, banokufikelela kwiimali ezongezelelweyo ukuvala umsantsa phakathi kweendleko zabo kunye neengeniso ezingenayo.
Kwakhona, ukufumana enye inkxaso-mali kuqinisekisa ukuhamba kwemali okungaguqukiyo. Abathengisi abatsha banokutyala imali ngokukhawuleza kuluhlu lweempahla, befumana unikezelo oluzinzileyo lokuhlangabezana neemfuno zabathengi. Kuya kunceda ukunciphisa umngcipheko wokuphazamiseka kwempahla kunye nokuvumela abathengisi ukuba basebenzise amathuba okuthengisa okanye bandise imveliso yabo yemveliso.
Ngaphezu koko, abathengisi banokufumana ukuguquguquka kwezemali ngokusebenzisa iimali ezahlukeneyo. Esikhundleni sokubotshelelwa kwingeniso efunyenwe kwiintengiso ze-Amazon, banokuzama imigca emitsha yemveliso okanye batyala imali kwimikhankaso yokuthengisa ukuqhuba ukuthengisa.
Isisombululo 2: Sebenzisa iAmazon organic search optimization
Ukhuphiswano luhlala lukhohlakele kubathengisi abatsha abanokuba bayazabalaza ukuba babonakale kwindawo yentengiso enkulu. Nangona kunjalo, abathengisi abatsha base-Amazon banokugxila ekuphuculeni ukukhangela kwe-organic ukuze bafumane ukongezwa okufunekayo ukubetha ukhuphiswano.
Ngombulelo, ubuchule obufunekayo kwesi sisombululo bubandakanya ukwenziwa koluhlu lweemveliso kwiziphumo zophando lwendalo. Abathengisi abatsha badinga kuphela ukubandakanya amagama angundoqo afanelekileyo ngokucwangcisiweyo, ukwandisa izihloko zemveliso / iinkcazo, kunye nokuphucula imifanekiso yeemveliso ukuphucula amathuba abo okutsala i-organic traffic.
Xa abathengisi bekhulisa uluhlu lwabo ngokufanelekileyo, bonyusa amathuba okuba babonakale bephezulu kwiziphumo zophando lweemveliso ezinxulumeneyo. Ukubonakala okongeziweyo kunokuqhuba i-traffic engaphezulu kumaphepha abo emveliso, okubavumela ukuba bavelele ngakumbi abakhuphisana nabo.
Ngaphezu koko, i-algorithm ye-Amazon ivuza uluhlu olufumana amazinga aphezulu okucofa kunye noguqulo oluphuculweyo lokukhangela. Ngamanye amazwi, ukuhambisa uluhlu olunyanzelisayo olunomtsalane kubathengi kwaye lubakhuthaze ukuba bathenge lunokunceda abathengisi abatsha baphucule izikhundla zabo zokukhangela izinto eziphilayo.
Isisombululo sesi-3: Sebenzisa imali enkulu kwizixhobo ezisebenzayo zokubeka amaxabiso
Iimfazwe zamaxabiso abathengisi baseAmazon ziyoyikeka kubathengisi abatsha, kodwa kukho indlela elula malunga noku. Abathengisi abatsha banokusebenzisa izixhobo zokubuyisela amaxabiso ukuze babe nethuba lokuphepha iimfazwe zamaxabiso ngaphandle kokuncama amanqanaba enzuzo.
Repricing izixhobo ezifana kwaziswa, Siza Kubane, Umthengisi ngokukhawuleza, njl., zibonelela ngezisombululo ezithile ukunceda abathengisi bahlengahlengise ngokuzenzekelayo amaxabiso emveliso ngokusekelwe kwiimeko zemarike kunye namaxabiso okhuphisana nabo. Ngenxa yoko, abathengisi abatsha banokunyusa ngamandla nangengqondo amaxabiso abo ngexesha lokwenyani ukuze bahlale bekhuphisana kwaye benenzuzo,
Endaweni yokubaleka ukuya ezantsi ngokuqhubeka behlisa amaxabiso, abathengisi abatsha banokusebenzisa izixhobo zokubuyisela amaxabiso ukuseta imithetho ecwangcisiweyo yamaxabiso. Ukongeza kumaxabiso okhuphisana akhankanywe ngaphambili kunye neemeko zemarike, le migaqo ikwaqwalasela isantya sokuthengisa, amanqanaba oluhlu lwempahla, kunye nezinto ezinqwenelekayo. imida yenzuzo.
Esinye sezona zixhobo zingcono zokubeka amaxabiso abathengisi abatsha banokusebenzisa ukunqanda iindlela ezingenangqiqo kunye nengeniso engaphantsi kwexabiso phakathi kwabanye ngumthengisi we-Snap. Itekhnoloji yayo ephucukileyo ibona indlela yokuziphatha kwabakhuphisanayo kwaye yenza uhlengahlengiso lwexabiso olulungelelanisiweyo ukubadlula.
Isisombululo 4: Beka phambili inkonzo elungileyo yabathengi
Ukufumana ingxelo kubathengi kunokuba ngumqobo omkhulu ngamanye amaxesha. Kwaye naxa benika ingxelo, inokuba ingalunganga okanye hayi into elindelwe ngabathengisi. Nangona kunjalo, endaweni yokuxhomekeka ekucelweni ngokuthe ngqo, abathengisi banokubeka phambili ukubonelela ekhethekileyo amava abathengi, ngokwemvelo ekhokelela kuphononongo oluhle kunye nengxelo.
Ukubonelela ngenkonzo yomthengi egqwesileyo akuncedi nje ukudlula ulindelo lwabathengi kodwa kwakha igama lokuthembeka kunye nokwaneliseka.
Nanga amanye amacebiso abathengisi abatsha abanokuwalandela ukuqinisekisa ukuba inkonzo yabo yabathengi ikwinotshi ephezulu:
- Nika unxibelelwano olukhawulezileyo nolucacileyo: Ukuphendula ngokukhawuleza nangempumelelo kwimibuzo yabathengi okanye iinkxalabo, kubonisa ukunyamekela kunye nobugcisa.
- Qinisekisa umgangatho wemveliso: Ukunikezela ngeemveliso ezikumgangatho ophezulu ezihlangabezana okanye ezidlula ulindelo lwabathengi kunceda ukukhuthaza amava akhuthazayo kwaye kukhuthaze impendulo eyakhayo.
- Nikezela ngembuyekezo engenangxaki kunye nembuyekezo: Umgaqo-nkqubo wembuyekezo olungele umthengi ufaka ukuzithemba kubathengi kwaye ubonisa ukuzinikela ekwanelisekeni kwabathengi. Lungiselela ukuthatha ilahleko kwaye ugcine ingqibelelo yakho.
- Lungiselela amava okuthenga: Ukuhamba imayile eyongezelelweyo ukwenza unxibelelwano kunye nokubonisa inkathalo yokwenene kumthengi ngamnye kuphucula amava abo kunye nokwandisa amathuba empendulo eyakhayo.
- Khuthaza ingxelo: Ukucela ngokuthobeka impendulo kubathengi emva kokuthenga, ngaphandle kokucela uphononongo ngokuthe ngqo, kunokuvelisa uphononongo lwendalo kunye nokuzithandela.
Isisombululo sesi-5: Yenza uphando olufanelekileyo lwemveliso
IAmazon igxile kakhulu kubathengi, ibeka imigaqo-nkqubo engqongqo kunye nezikhokelo ezinokuthintela ishishini elinombono womthengisi omtsha. Nangona kunjalo, lonke ithemba alilahlekanga njengoko abathengisi banokukuphepha ukungena engxakini ngokuphanda ngokucokisekileyo ngaphambi kokuthengisa naziphi na iimveliso kwiAmazon.
Ngaphezu koko, ukwenza uphando olululo lwemveliso kubandakanya ukulandela amanyathelo aphambili aliqela.
- Qonda imigaqo-nkqubo yeAmazon: Abathengisi kufuneka baziqhelanise nezikhokelo zeAmazon, izithintelo, kunye noluhlu lwezinto ezingavumelekanga. Ngaloo ndlela, banokuchonga iimveliso ezinokuthi zenze imiba yokuthotyelwa, ziziphephe kwangoko ngokwaneleyo.
- Yenza uhlalutyo lwemarike: Vavanya imfuno kunye nokhuphiswano lweemveliso ezinokubakho. Kubandakanya ukuvavanya amanqanaba entengiso, ukuphononongwa kwabathengi, kunye noluhlu lwabakhuphisana nabo ukulinganisa ukusebenza kwemarike kunye nenqanaba lokhuphiswano.
- Qinisekisa izithintelo zemveliso: Phambi kokudwelisa imveliso, khangela naziphi na izithintelo ezithile ezinxulumene okanye iimfuno. Abathengisi abatsha banokukwenza oku nge-Amazon's Seller Central okanye ngokuqhagamshelana neNkxaso yoMthengisi ukuze icacise.
- Jonga udidi lwemithetho ethile: Iindidi ezahlukeneyo zeemveliso kwiAmazon zinokuba nemithetho kunye nemimiselo ethile. Qinisekisa ukuba uyayiqonda kakuhle kwaye unamathele kwezi zikhokelo zodidi oluthile xa ukhetha into omawuyithengise.
- Uhlaziyo lomgaqo-nkqubo wokubeka iliso: Hlala unolwazi malunga notshintsho lomgaqo-nkqubo kunye nohlaziyo oluvela kwiAmazon. Ukuphonononga rhoqo unxibelelwano lwe-Amazon, iiforamu zabathengisi, kunye nezixhobo zenkxaso ukuqinisekisa ukuthotyelwa kwemigaqo-nkqubo emitsha okanye ehlaziyiweyo.
La manyathelo angasentla avumela abathengisi ukuba bahambe ngeqonga ngokuthembekileyo, bagcine ukuma okuhle ne-Amazon, kunye nokuphepha izohlwayo ezinjengokumiswa kweakhawunti okanye ukulahleka kwengeniso.
Ukuvala
Ukufumana inkululeko yezemali ngokuthengisa kwiAmazon kufuna umonde kunye nokunyamezela. Ngokusebenzisa izisombululo ezikhankanywe ngasentla kunye nokuba nolindelo olusengqiqweni, abathengisi abatsha banokuvula indlela yeshishini elikhulayo laseAmazon.
Khumbula ukuba kungathatha ixesha ukuseka ibhrendi, ukwandisa uluhlu, kunye nokwakha isiseko sabathengi abathembekileyo. Kodwa ngengqondo efanelekileyo kunye nokuzibophelela ekukhuleni okuqhubekayo, abathengisi abaqalayo banokuhlala begxile, ngokuqhubekayo iindlela zentengiso, kwaye wamkele amathuba avelayo.
