IAmazon yeyona ndawo yentengiso ye-intanethi inkulu kwihlabathi, enezigidi zabathengi abatyelela iwebhusayithi yonke imihla. Oku kuyenza ibe lelona qonga lifunwa kakhulu kumashishini kunye neempawu zokuthengisa iimveliso zabo kubaphulaphuli abaninzi. Okubuhlungu kukuba, oku kuthetha ukuba kutsala abathengisi abanobuqhophololo abanokonakalisa imarike.
Eli nqaku liza kugubungela yonke into amashishini asemthethweni afuna ukuyazi malunga nabathengisi bemveliso baseAmazon abangagunyaziswanga, ukusuka kubangoobani kunye nento abayenzayo, ukuya kwimpembelelo yabo kubathengisi bokwenyani. Kwaye okona kubaluleke kakhulu, iya kuqaqambisa izicwangciso eziphambili zokuthintela abathengisi abangagunyaziswanga ukuba babangele ilahleko, kunye nokonakalisa isidima sabathengisi bokwenyani.
Isiqulatho
Ngoobani abathengisi abangagunyaziswanga eAmazon?
Benza ntoni abathengisi abangagunyaziswanga?
Zeziphi iziphumo abanazo abathengisi abangagunyaziswanga kwiibrendi ezisemthethweni?
Iingcebiso zokunceda ukumisa abathengisi abangagunyaziswanga kwiAmazon
Amazwi okugqibela
Ngoobani abathengisi abangagunyaziswanga eAmazon?
Abathengisi bemveliso yeAmazon abangagunyaziswanga ngabathengisi beqela lesithathu okanye abasasazi abathengisa iimveliso ezivela kwibhrendi ngaphandle kwemvume yebrendi. Isenokuba ngabantu okanye iinkampani ezithengisa iimveliso ezihlaziyiweyo, zomgunyathi okanye ezingwevu ngaphandle kwamalungelo asemthethweni okanye iilayisensi ezivela kubavelisi bokuqala.
Aba bathengisi bahlala befumana ezi mveliso ngokungekho mthethweni ngokusebenzisa abasasazi abangagunyaziswanga okanye abavelisi bomgunyathi, nto leyo inokuchaphazela abathengisi abathenga ihoseyile kubasasazi abasemthethweni. Aba bathengisi bangagunyaziswanga bahlala bekhuphisana nabo okanye bagqithise iimveliso zabo ezingeyonyani njengezokwenyani kwiphepha leenkcukacha zemveliso yaseAmazon.
Benza ntoni abathengisi abangagunyaziswanga?
Ukudala uluhlu lweemveliso zomgunyathi
Abathengisi abangagunyaziswanga badla ngokwenza uluhlu lweemveliso zomgunyathi besebenzisa amagama afanayo, imifanekiso, kunye neenkcazelo zemveliso zokwenyani. Basenokusebenzisa uphononongo lwabathengi bomgunyathi ukuze baphucule iireyithingi zemveliso yabo kunye nokwandisa ukubonakala kwabo kwindawo yentengiso.
Ngokungamangalisiyo, aba bathengisi bangekho mthethweni banokuqhoboshela amaxabiso aphantsi kwizintlu zabo ukuze batsale abathengi abangalindelanga, ngaloo ndlela betyeshela ingeniso kumashishini asemthethweni.
Sebenzisa amagama omgunyathi okanye uqhube iiakhawunti zabathengisi abaninzi
Abathengisi bemveliso engekho mthethweni banokusebenzisa amagama obuxoki kwaye baqhube iiakhawunti ezahlukeneyo zabathengisi ukuthengisa ezona mveliso okanye benze uluhlu lweemveliso ezahlukeneyo ngeeakhawunti ezininzi.
Benza oku ukunqanda ukubhaqwa yi-algorithm yeAmazon, enokuthi imise iiakhawunti zabo. Eli qhinga laphula iToS yeAmazon kwaye lohlwaywa ngokuyekiswa kweakhawunti okanye ukunqunyanyiswa.
Thengisa iimveliso zomgunyathi
Ngelixa ingenguye wonke umthengisi ongagunyaziswanga othengisa izinto ezingeyonyani, uninzi luyazenza. Ezi mveliso zihlala zikhangeleka zifana neemveliso zokwenyani kodwa zikumgangatho ophantsi, ezinokubeka impilo kunye nokhuseleko umngcipheko kubathengi. Ngesi sizathu, lunyhasho kumalungelo epropathi enomgangatho ophezulu wokuqonda kubanini bamashishini abasemthethweni.
Iimveliso zomgunyathi zisenokonakalisa igama lebrendi kwaye zibangele ilahleko yemali.
Sebenzisa i-algorithm yeAmazon
I-algorithm yeAmazon icwangciswe ukuba ikhuthaze iimveliso ezinomgangatho ophezulu kunye nophononongo oluhle lwabathengi. Abathengisi bemveliso ye-Amazon abangagunyaziswanga bahlala bekhohlisa i-algorithm ngokwandisa ukulinganisa kwabo kunye nophononongo. Banokufezekisa oku ngokunikezela ngembuyekezo kubathengi ngokutshintshiselana nophononongo oluhle okanye ukusebenzisa uphononongo olungeyonyani. Eli qhinga liyinkohliso kwaye linokwenzakalisa amashishini okwenene.
Zeziphi iziphumo abanazo abathengisi abangagunyaziswanga kwiibrendi ezisemthethweni?
Imida ephantsi kunye neentengiso ezilahlekileyo
Njengoko abathengisi abangagunyaziswanga bedla ngokuthengisa iimveliso ngamaxabiso aphantsi, abathengi banokuthenga kuzo endaweni yokuthenga kubanini beempawu zokwenene. Idala ukhuphiswano lwamaxabiso kwaye iyancipha i imida yenzuzo, ukunciphisa ingeniso kubanini-brand abasemthethweni.
Iimfazwe zamaxabiso rhoqo
Ubukho babathengisi bemveliso abangagunyaziswanga kwi-Amazon kunokudala iimfazwe zexabiso kwiqonga. Ngenxa yokuba bahlala bethengisa iimveliso zebrand ngaphantsi kwamaxabiso okuthengisa, abathengisi abangagunyaziswanga bajongela phantsi elona xabiso lincinci lipapashiweyo (MAP)
Ukuthembana okuphantsi kubathengi
Abathengisi abangekho mthethweni bakholisa ukuthengisa iimveliso ezikumgangatho ophantsi okanye ukufana kweempawu zokwenyani. Ngenxa yeemveliso zomgunyathi aba bathengisi bangangqinisiswanga bathengisa, iibrendi zinokuphulukana nokuthenjwa kwabathengi, okukhokelela ekuthengiseni okuphantsi kunye nokuncipha kwengeniso.
Ngaphezu koko, aba bathengisi bakhathalela kuphela ukwenza imali, ngoko banokunikezela ngenkonzo yomthengi engekho mgangathweni kwaye bagxothe abathengi kwimveliso ethile ngenxa yengxelo engalunganga.
Ubudlelwane obonakalisiweyo kunye nabathengisi abagunyazisiweyo
Abathengisi bemveliso yeAmazon abangagunyaziswanga banokuba ngumceli mngeni ukubonwa ngenxa yobuqhetseba babo, okubangela ukuba abanini bebhrendi kunye nabathengi bakrokre kubathengisi abagunyazisiweyo nabo.
Ukongeza, abathengisi abagunyazisiweyo banokuziva beqhathiwe ngabathengisi abangagunyaziswanga, nto leyo enokudala uxinzelelo kwaye yenzakalise inethiwekhi yokuhanjiswa kwebhrendi, ekugqibeleni ibangele ilahleko yokuthengisa.
Iingcebiso zokunceda ukumisa abathengisi abangagunyaziswanga kwiAmazon
Bukela izintlu ngokusondeleyo
Enye yeendlela zokubamba abathengisi abangagunyaziswanga kungokulinganisa kwabo uluhlu lweemveliso. Ke ngoko, amashishini kufuneka ajonge uluhlu lweemveliso zawo ngokusondeleyo ngokujonga rhoqo iintsingiselo zamaxabiso kunye nokukhangela iicopycats ezinoluhlu lweemveliso ezifanayo.
I-Helium 10 sisixhobo esinye abathengisi base-Amazon abangasisebenzisa ukubukela uluhlu lwabo. Ibonelela ngayo yonke into ukusuka kuphando lwegama elingundoqo ukuya kuluhlu oluphuculweyo-kunye ne-tracker yoluhlu lokujonga ukusebenza ngexesha.
Enye indlela yi-AMZ Tracker, isixhobo esinceda abathengisi be-Amazon balandele ukusebenza koluhlu lwabo, kubandakanya ukuthengisa, ukubekwa, kunye nophononongo.
Sebenzisa irejistri yohlobo lweAmazon
Ubhaliso lophawu lweAmazon yinkqubo enceda amashishini kunye nabanini beempawu ukuba bakhusele ipropathi yabo yengqondo kwaye balawule ubukho babo kwi-intanethi kwindawo yentengiso. Iimpawu ezineempawu zorhwebo okanye amalungelo okushicilela kwiimveliso zazo zinokubhalisa kwinkqubo yokufikelela kwizixhobo ezinamandla zokuchonga abathengisi abangagunyaziswanga kunye nokukhusela igama labo lebhrendi. Umzekelo, inkqubo ivumela abanini bebhrendi bajonge kwaye basuse uluhlu olunyhasha amalungelo abo epropathi enomgangatho ophezulu wokuqonda.
Ngaphaya koko, le nkqubo iluncedo kwiimveliso ezinexabiso eliphezulu, njengoko irejistri inezikhokelo ezingqongqo zokulawula amalungelo okufikelela. Ngokomzekelo, bavumela umthengisi omnye ogunyazisiweyo kwi-akhawunti nganye, okwenza ukuba amashishini abone ukuba umthengisi ugunyaziswe ngabo (uphawu). Bakwanika ulawulo lweempawu kuluhlu olungagunyaziswanga ukulwa iingxaki ngaphambi kokuba zibe mandundu.
Yenza uvavanyo lokuthenga
Uvavanyo lokuthenga lubandakanya ukuthenga iimpahla kubathengisi abagunyazisiweyo ukuqinisekisa umgangatho wazo. Ukuba iimveliso zinomgangatho ophantsi, iimpawu zinokuthatha amanyathelo ayimfuneko ukuphelisa abathengisi kwiqonga.
Ukubonisa ukuba umthengisi ongagunyaziswanga uthengisa inkohliso okanye i-knock-off good yintshukumo eqinileyo. Nangona kunjalo, iimeko ezininzi zifuna iibrendi zibonise ukuba imveliso yomthengisi ongagunyaziswanga ayihambelani nezabo ngokuchanekileyo ngaphambi kokuba basuse uluhlu. Kwakhona kunokwenzeka ukuba amashishini abonise ukuba umthengisi usebenzisa ngokungekho mthethweni iimveliso zabo kunye neNombolo yeSazisi esemgangathweni ye-Amazon (ASIN) kunye novavanyo lokuthenga.
Yenza umgaqo-nkqubo we-MAP owomeleleyo (uBuncinci beXabiso eliThengisiweyo).
Ubuncinci bomgaqo-nkqubo wexabiso elibhengeziweyo liqhinga amashishini anokusebenzisa ukuseta ixabiso elincinci ukuze abathengisi bakwazi ukukhuthaza iimveliso. Ukwenza oku kuya kuqinisekisa ukuba iindleko zithengiswa ngokufanelekileyo kwaye kunokuthintela abathengisi abangagunyaziswanga ekudaleni iimfazwe zexabiso ngokutshabalalisa abathengisi abasemthethweni.
Ukufezekisa oku, iibrendi zinokusebenzisa isoftware yokubeka iliso ye-MAP ukuqinisekisa ukuba abathengisi bazo banamathela kumgaqo-nkqubo wabo we-MAP. Ilumkisa ibhrendi yalo naluphi na ulwaphulo-mthetho. Ngoko ke, kuyanceda ukuqinisekisa abathengisi kwi itsheyini yonikezo kwaye ufumane nabathengisi abangagunyaziswanga. Yenza ulawulo lokusasaza lube lula kwaye igcine amandla amaxabiso ngaphakathi kolawulo lwabo.
Nanku umzekelo womgaqo-nkqubo wexabiso eliphantsi eliThengisiweyo (MAP):
Ubuncinci bexabiso loMgaqo-nkqubo weXabiso
Lo mgaqo-nkqubo usebenza kubo bonke abathengisi base-Amazon abathengisa iimveliso eziphantsi kwexabiso eliphantsi eliBhengezo (MAP). I-MAP lelona xabiso lisezantsi abathengisi banokupapasha iimveliso zabo ezithengiswayo.
Injongo
Injongo yomgaqo-nkqubo kukukhusela ixabiso lebrendi yethu kunye nokuqinisekisa ukuba iimveliso zethu zithengiswa ngexabiso elifanelekileyo. Ngokufuna ukuba abathengisi bapapashe iimveliso zethu ngexabiso elincinci, sinokunceda ukuthintela ukukhukuliseka kwexabiso kunye nokuqinisekisa ukuba abathengi bethu bafumana ixabiso elihle ngemali yabo.
Policy
Abathengisi abaphula lo mgaqo-nkqubo banokuba phantsi kwezi zohlwayo zilandelayo:
- Ukumiswa kweakhawunti yabo yomthengisi waseAmazon
- Imbuyekezo yayo nayiphi na inzuzo eyenziwe ngokuthengisa iimveliso zethu ngaphantsi kwe-MAP
- Amanyathelo omthetho
Ngaphandle
Kukho iinketho ezimbalwa kulo mgaqo-nkqubo. Umzekelo, abathengisi bavumelekile ukuba bapapashe iimveliso zethu ngezantsi kwe-MAP ukuba:
- Ukunikezela ngentengiso okanye ukunyuselwa
- Ukuthengisa iimveliso zethu njengenxalenye yenqwaba
- Ukuthengisa iimveliso zethu kumthengi weshishini othenga ngobuninzi
Ukunyanzeliswa
Siya kunyanzelisa lo mgaqo-nkqubo ngokubeka iliso kuluhlu lwethu nangokuqhuba uphicotho-zincwadi ngamaxesha athile. Ukuba sifumanisa umthengisi ephula lo mgaqo-nkqubo, siya kuthatha amanyathelo afanelekileyo.
imibuzo
Ukuba unayo nayiphi na imibuzo malunga nalo mgaqo-nkqubo, nceda uqhagamshelane nathi.
Qaphela: Esi sicatshulwa ngumzekelo nje womgaqo-nkqubo we-MAP. Imigaqo ethile yepolisi inokwahluka ngokuxhomekeke kwishishini kunye neemveliso abazithengisayo.
Faka isicelo seProjekthi enguZero
IProjekthi Zero yenye inkqubo eyenzelwe ukunceda iibrendi kunye namashishini afumane kwaye asuse iimveliso zomgunyathi kwindawo yentengiso yaseAmazon. Inkqubo ineenkqubo zokuphonononga ngesandla kunye nezixhobo ezizenzekelayo ezinokuthi iibrendi zisebenzise ukufumanisa kunye nokususa uluhlu lweemveliso zomgunyathi usebenzisa amanqaku abalulekileyo edatha.
Ikwavumela iibrendi ukuba zongeze iikhowudi zeemveliso ezizodwa zisebenzisa inkonzo yokuzikhethela, ukuthintela abathengisi abangagunyaziswanga ukuba bafikelele kubathengi kumanqanaba eyunithi.
Sebenzisa iqonga lokhuseleko lophawu oluzenzekelayo
La maqonga asebenzisa i-algorithms yokufunda ukulandelela uluhlu lweemveliso, ukufumana abathengisi abangagunyaziswanga, kwaye athathe amanyathelo abalulekileyo okubasusa eAmazon. Isoftware iqhuba i-24/7, ivumela iibrendi ukuba zichonge kwaye zilawule nawuphi na umba ovelayo ngokukhawuleza kunokuba bezikhangela ngesandla okanye bafumana iimeko ezinjalo.
Amaqonga okhuseleko ohlobo oluzenzekelayo alungile kumashishini njengoko egcina ixesha kunye nezixhobo ngelixa ekhusela isidima sophawu.
Olona khetho lulungileyo kule njongo yi-Amazon Brand Registry. Yinkqubo yasimahla enika iimpawu zolawulo ngakumbi kuluhlu lwazo lweAmazon. Iimpawu eziphantsi kwale nkqubo zinokuthintela abathengisi abangagunyaziswanga ekusebenziseni iimpawu zabo zorhwebo, basuse iimveliso zomgunyathi, kwaye bafumane inkxaso yabathengi abaphambili kwiAmazon.
Kungenjalo, amashishini anokukhetha i-Intellectual Property Accelerator, inkqubo enceda iibrendi zifumane amalungelo epropathi enomgangatho ophezulu wokuqonda abawadingayo ukukhusela amashishini abo eAmazon. Ibonelela ngeqela leengcaphephe ezikwaziyo ukunceda iibrendi ngayo yonke into ukusuka kubhaliso lophawu ukuya kwisimangalo sokwaphulwa kwelungelo elilodwa lomenzi wechiza.
Amazwi okugqibela
Abathengisi bemveliso yeAmazon abangagunyaziswanga babeka izoyikiso ezinkulu kubanini bebhrendi abasemthethweni kwiAmazon. Ngaphandle kokunciphisa imida yengeniso kunye nokuba abathengi kumashishini asemthethweni, aba bantu okanye iinkampani zinokudala amahlazo kwindawo yentengiso ngenxa yokuziphatha kwabo kakubi.
Ekugqibeleni, ukubala abathengisi abangagunyaziswanga kufuna uqwalaselo oluqhubekayo nokuzinikela. Ngokuphumeza ezi zicwangciso zingentla, iibrendi zinokufumana kwaye ziphelise abathengisi abangagunyaziswanga, zikhusele ipropathi yabo yengqondo kunye nomfanekiso, zithintele ilahleko yokuthengisa, kwaye zikhusele amandla abo oshishino.
