Ixabiso umthengi azimisele ukulihlawulela iimpahla okanye iinkonzo ezinikiweyo liyatshintshwa ngokuxhomekeke kwizinto ezingaphandle kwexabiso lokwenyani lemveliso. Ukuvuma kwabo ukuhlawula kunokuxhomekeka ubukhulu becala kwimbono yabo yexabiso lezinto ezilungileyo xa kuthelekiswa nexabiso. Ke ngoko, amaxabiso okwandisa inzuzo abandakanya okungaphezulu kunezibalo ezilula - kubandakanya ipsychology.
Kule bhlog, siza kujonga iindlela ezithile onokuthi uthengise ngazo iimveliso zakho ngendlela ekhuthaza abathengi ukuba bazithenge.
Isiqulatho
Amaxabiso e-Charm: Amandla e-9s kunye nexabiso elingaqhelekanga
Imiboniso yamaxabiso othelekiso: Ukonakalisa loo MSRP
Ukubala: Kutheni iBOGO ingcono kune-50% yesaphulelo?
Ukuwisa iisenti: Incinci ingaphezulu
Amaxabiso e-Bundle: Yenza kube lula kubo
Ukubeka amaxabiso iimpahla zakho phezulu: Umqondiso wexabiso eliphezulu
isiphelo
Amaxabiso e-Charm: Amandla e-9s kunye nexabiso elingaqhelekanga
Nguwuphi umahluko owenziwe yipeni kwisicwangciso sakho samaxabiso? Kakhulu, ukuba loo penny ibekwe ngokuchanekileyo. Xa abantu bebona ixabiso eliphela ngo-9, bathanda ukuliqonda njengelisezantsi kakhulu kunokuba belisondezwe kwinani elipheleleyo elilandelayo. Umzekelo, imveliso enexabiso le-$3.99 inokuthengisa ngokungenakulinganiswa kunenye ephawulwe nge-4.00 yeedola, nangona owona mahluko uyi-$0.01 kuphela. Oku kubizwa ngokuba ngamaxabiso ekhubalo, udidi lombono wokuthamba obambe amanani amakhulu, nawo.
Yaziwa ngokuba Amandla e9s, usebenzisa i-9 cents (okanye ngcono, i-99 cents!) Kwixabiso lakho libonisa amaxabiso atypical, okanye ukuhla kwexabiso, kumthengi. Abantu baqeqeshelwe ukubona amaxabiso, kwaye amaxesha amaninzi ezo zivumelwano ziza ngohlobo lwamaxabiso aphela ngo-9. Namanani, kwaye ingakumbi amaxabiso aphela ngo-.00 akhangeleka eqhelekile, okanye engathotywanga.
Cingisisa ukusebenzisa le ndlela yokubeka amaxabiso ngokukodwa kubathengi abathengayo okanye abathengi abanovakalelo kakhulu.
Imiboniso yamaxabiso othelekiso: Ukonakalisa loo MSRP
Onke amaxabiso anxulumene. Oku sikwazi ngenxa yokuba imali esizimisele ukuyihlawula ngenxa yento enye yahlukile kwimali enokwenziwa ngomnye umntu ngaloo nto kanye. Ngelixa enye yale mahluko ixhomekeke kwixabiso elibonwayo lezinto ezilungileyo, ezinye zixhomekeke kwixabiso elibonwayo lexabiso.
Umntu onobuchule bokubeka amaxabiso uya kubonelela ngamaxabiso othelekiso kwimpahla enye njengendlela yokuseka isiseko esibiza kakhulu kunexabiso abaceba ukulisebenzisa. Umzekelo, ubonisa iingcebiso zomenzi ixabiso levenkile (MSRP), kuze kucuthwe elo xabiso ukuze kuthatyathwe ixabiso eliphantsi, kulitshintsha ixabiso eliqikelelwayo lexabiso kuba umthengi uvakalelwa kukuba ufumana imveliso ngaphantsi koko iyixabisa ngokwenene.
Ukusebenzisa oku kwivenkile yakho, ungafuna ukugcina elona xabiso liphezulu lempahla kuluhlu. Leyo isenokuba yi-MSRP, okanye isenokuba lixabiso obuliseta ekuqaleni xa wawudwelisa okokuqala. Nokuba yeyiphi na indlela, gcina elo xabiso kuluhlu kwaye ubonise ixabiso elitsha usebenzisa isalathiso esibonakalayo sesaphulelo, esifana nokucutha kwixabiso lokuqala okanye ifonti ebomvu yexabiso elitsha.
Ukubala: Kutheni iBOGO ingcono kune-50% yesaphulelo?
Ubusazi ukuba inxalenye ye isicwangciso samaxabiso ngokwengqondo itshintsha nje ukuba ixabiso libhalwe njani? Yinyani - unganyusa intengiso ngokubonisa isivumelwano esifanayo ngendlela eyahlukileyo.
Masithathe thenga enye, sifumane enye (BOGO) simahla, ngokuchasene nokuthenga ezimbini, zifumane zombini isaphulelo sama-50%. Amaqela amaxabiso aye axubha kule ndibano ixesha elide njengoko iBOGO ikhona, kunye nokuvumelana? Ewe, akukho nanye. Ngelixa abathengi abaninzi bakhetha ukufumana into yasimahla ngeendleko zokuhlawula ixabiso elipheleleyo lenye into, bonke abaphulaphuli bahlukile, yonke imveliso yahlukile, kwaye kukho izigidi zendibaniselwano yezi ziguquko zimbini ezivelisa iziphumo ezahlukeneyo.
Isicombululo? Vavanya, uvavanye, kwaye emva koko uvavanye ngakumbi. Ufuna ukufumana idatha eyomeleleyo ngokwaneleyo ukumisela ukuba leliphi igama abaphulaphuli bakho abawamkela kakhulu.
Ukuwisa iisenti: Incinci ingaphezulu
Enye into emangalisayo ngokwasengqondweni ebangela ukuba sibone okulungileyo njengexabiso elilungileyo okanye elingaphantsi linani lamadijithi kwixabiso. Xa kunjalo, ukulahla iisenti kwixabiso lakho kunokwenza abathengi bazive ngathi imali abayihlawulayo incinci.
Abathengisi abaninzi bafomatha amaxabiso abo ngokusekelwe kwimveliso esuka kwiifomula zemathematika ezisetyenziselwa ukumisela elo xabiso. Amaxesha amaninzi la maxabiso aphela ngeedesimali. Kodwa ukusondeza kunokubangela into ekhangeleka kubathengi njengenani elincinci. Umzekelo, ukuba ixabiso elibaliweyo lemveliso yakho yi-$5.27, ukuhla kweesenti ezingama-27 kunokukhokelela kwixabiso eliphezulu lokuthenga, ukwenza i-27-cent. imajini yenzala ilahleko kumthamo.
Lo mgaqo usenokusebenza nakwimpahla edityaniswe ngokwexabiso, endaweni yokuhla – ngakumbi ukuba zizinto zokuzonwabisa okanye zodidi oluphezulu. Uphononongo lufumene, umzekelo, a ibhotile ye champagne ithengiswe ngcono nge-$40.00 kunezo zombini ii-$39.72 okanye i-$40.28.
Ngaphandle kokuba uthengisa into ye-utilitarian okanye into ofuna ukuyibonisa njengesaphulelo usebenzisa i-Power of 9s, ixabiso usebenzisa amanani ajikelezayo.
Amaxabiso e-Bundle: Yenza kube lula kubo
Ngelixa abantu bekuthanda ukufumana izinto, kulula ukonganyelwa kukhetho kunye nokuthiya ukuhlawula. Ukudityaniswa kwamaxabiso akunciphisi kuphela ukhetho olungeyomfuneko, olunokuthi lubeke uxinzelelo olungeyomfuneko kumthengi, lukwanika noluvo lokuba bafumana ngaphezulu ngemali yabo. Umbono apha kukuba, xa udibanisa iimpahla kunye, umthengi uziva ngathi nganye yinxalenye eyimfuneko kwabanye kwaye ixabiso lomda lokuthenga imveliso ethengiswayo lingaphantsi kunelo bekuya kuba njalo ukuba bebeyithenge bodwa.
Umzekelo, uhlobo lwempahla yeDTC, IiKumkani zenkcubeko, isebenzise kakhulu ukudibanisa. Inika abathengi iimpahla eziqingqiweyo kwixabiso elimiselweyo elibandakanya inani elimiselweyo lezinto ezinokuthengwa kunye ukwenza impahla epheleleyo. Amakhosi enkcubeko ayenzi nje kuphela inkqubo yokumatanisa impahla ibe lula, inika abathengi ukuzimela ukuba benze ukhetho lwabo malunga nesimbo, ubukhulu, kunye nemibala. Abathengi beCulture Kings bayayithanda le miqulu kuba banokufumana iseti epheleleyo eyenziwe ukuba inxibe kunye, ngexabiso elithotyiweyo.
Ukuthatha ithuba lesi sicwangciso samaxabiso, iqela lezinto ezinokuthengiselana kunye kwaye unikeze isaphulelo (nasiphi na isaphulelo) kubathengi abazimisele ukuzithenga njengenqwaba.
Ukubeka amaxabiso iimpahla zakho phezulu: Umqondiso wexabiso eliphezulu
Sivame ukucinga ukuba imfuno yemveliso enikeziweyo iya kunyuka njengoko ixabiso layo liyancipha, kwaye ngokuqhelekileyo kunjalo. Nangona kunjalo, zimbini iziganeko zengqondo apho imfuno inyuka njengoko ixabiso linyuka: Iimpahla zeGiffen kunye neempahla zeVeblen.
Ngelixa iimpahla ze-Giffen zezo zinexabiso eliphezulu ngenxa yokunqongophala kwezinto ezithatha indawo ekufutshane, imfuno yempahla yeVeblen iyanda njengoko ixabiso linyuka ngenxa yokuba ithegi yexabiso ephezulu ithetha ukuba bambalwa abantu abanokukwazi ukuyifikelela, ibonelela ngokuziva bebodwa kunye nesimo.
Imizekelo eyaziwayo yeempahla zeVeblen ziingxowa kunye nempahla evela kuLouis Vuitton. Ezi mveliso zilinganiselwe ekuboneleleni kodwa inani labantu abadumileyo kunye nabanye abantu abazizityebi abazimisele ukuhlawula i-premium kubo bazigcina emehlweni oluntu kwaye bongeza ukufunwa.
Xa ubeka amaxabiso eemveliso zakho, kunokwenzeka ukuba usebenzise umgaqo weVeblen, obonisa ukuba ixabiso lempahla yakho libonisa ixabiso lazo lokwenyani. Oku kuya kukhuthaza abathengi ukuba bathenge iimveliso zakho ngokubabonisa ukuba bafanelwe ithegi yexabiso eliphezulu.
isiphelo
Ngoku ukuba uyaqonda ukuba ezi zinto zengqondo zichaphazela njani ukuziphatha komthengi, zithathele uvavanyo lokuqhuba. Gcina ukhumbula ukuba ivenkile nganye, uphawu, kunye nemveliso yahlukile, kwaye abathengi bakho baziphatha ngendlela eyahlukileyo, ngokunjalo. Sebenzisa le migaqo ngendlela onokuthi uyilandele ngokusebenzisa idatha, kwaye ubone ukuba zeziphi iziphumo zemida yengeniso ephezulu yeshishini lakho.
