Akuyomfihlo ukuba ulawulo lobudlelwane bomthengi (CRM) luyindlela yokuphila kulo naliphi na ishishini. Kushishino lwanamhlanje olukhuphisana kakhulu lwe-e-commerce, imfuno yokwakha ubudlelwane bomthengi iye yanda ngokuhamba kweminyaka.
Ziqinise ukuze ufunde iingcebiso ezisebenzayo kunye neendlela zokuphucula ubudlelwane bomthengi njengokuqokelela idatha yabathengi, ukubandakanya abathengi kwakhona, ukuthengisa nge-imeyile, kunye nabanye abaninzi. Ezi zicwangciso zifanelekile kwishishini le-e-commerce ukwakha ubudlelwane obuluqilima babathengi.
Eli nqaku liza kuxubusha ngokwahlukileyo iintlobo zeCRM kunye nezibonelelo eziphambili abazizisa kwishishini lakho le-ecommerce kunye nesabelo semarike, ubungakanani, kunye nezinga lokukhula elilindelekileyo kwimakethi ye-e-commerce kwiminyaka ezayo.
Isiqulatho
Isishwankathelo soshishino lwe-e-commerce
Yintoni ulawulo lobudlelwane nabathengi?
Uluphucula njani ulawulo lobudlelwane bomthengi kwishishini le-e-commerce
isiphelo
Isishwankathelo soshishino lwe-e-commerce
The Imarike ye-e-commerce ibone ukukhula okubonakalayo kule minyaka yakutsha nje, uninzi lwayo lubekwe phantsi kwinkqubela phambili yetekhnoloji ehambelanayo kunye nobhubhani we-COVID-19. Le yokugqibela, umzekelo, yakhawulezisa ishishini le-e-commerce emva kokuba abantu abaninzi beqale ukuthenga kwi-Intanethi ukunqanda iivenkile zenyama.
Ngo-2020, ubungakanani bemakethi ye-e-commerce yehlabathi yaxabisa i-US $ 4.28 yetriliyoni, ngokutsho Uphando lweMarike yeStatista. Ixabiso layo kulindeleke ukuba lifike kwi-US $ 6.38 yetriliyoni ngo-2028, kunye nezinga lokukhula lonyaka elihlanganisiweyo (CAGR) le-14.7% kude kube ngoko, likhuthazwa ngokuyinxenye kukutshintsha kwendlela yokuphila.
Ngokwengingqi, uMntla Merika yeyona marike inkulu ye-e-commerce, ilandelwa yiAsia-Pacific kunye neYurophu, ebonisa amanqanaba aphezulu okungena kwi-Intanethi kule mimandla. Ukungena kwimarike yimfuneko ebalulekileyo ekukhuleni kwe-e-commerce, ngakumbi ngokwetekhnoloji ephucukileyo efana nenkqubo yentlawulo ye-intanethi kunye neziseko zokuhambisa, ezibaluleke kakhulu kumava agudileyo e-e-commerce.
Yintoni ulawulo lobudlelwane nabathengi?
Ulawulo lobudlelwane boMthengi (CRM) lubhekiselele kubuchwephesha kunye nezicwangciso ezisetyenziswa ngamashishini ukulawula nokuhlalutya intsebenziswano yabathengi kunye nobudlelwane. Oku kunceda ukuphucula ukwaneliseka kwabathengi, ukugcinwa, inkxaso, kunye nokunyaniseka.
Ukusebenzisa iinkqubo zeCRM, amashishini e-commerce inokuqokelela kwaye ihlalutye idatha yabathengi kwizinto ezithandwa ngumthengi, ukuziphatha, ukhetho, izimbo, kunye nempendulo. Ukusuka koku, banokwenza amava omntu ahlangabezana nezinto ezikhethwa ngabathengi kunye neemfuno ezizodwa, ukugcina ubudlelwane obuluqilima babathengi.
I-CRM ikwanceda amashishini ukuba akhe ubudlelwane obuhlala buhleli kunye nabathengi ngehlabathi elibonakalayo. Oku kunokukhokelela ekwanelisekeni komthengi okwandisiweyo, ishishini eliphinda-phindayo, kunye nophononongo oluhle oluthi luncede ukutsala abathengi abatsha.
Uluphucula njani ulawulo lobudlelwane bomthengi kwishishini le-e-commerce
Ukuqokelela idatha yomthengi
Ukuqokelela idatha yabathengi kubalulekile kulawulo olusebenzayo lobudlelwane bomthengi kwi-e-commerce. Kuyanceda ukuqonda izinto ezithandwa ngabathengi kunye nezinto abazithandayo. Ngedatha eqokelelweyo, amashishini e-e-commerce anokwenza izicwangciso zokuthengisa zomntu.
Idatha inokuqokelelwa ngeendlela ezininzi, kubandakanya ukuhlalutya i-traffic yewebhusayithi, imbali yesikhangeli, imbali yokuthenga, kunye nemibuzo yokukhangela, kunye nokuqhuba uphando kunye nokunika inkuthazo ukuphinda abathengi. Ukusebenzisa idatha eqokelelwe ngeenkqubo zeCRM ezihlalutyayo, amashishini anokunyusa ulwazi malunga nabathengi babo ukuba baqonde izinto abazithandayo, ukuziphatha, kunye nokuthenga iipatheni kunye nokuchonga amathuba okuthengisa iimveliso.
Ukuzibandakanya kwakhona abathengi
Ukuzibandakanya kwakhona abathengi kukhuthaza ishishini eliphinda-phindayo kunye nengeniso yamashishini e-e-commerce. Iinkqubo zeCRM ezihlalutyayo zinokulandelela umsebenzi wabathengi kwaye emva koko zichonge kwaye ziphinde zibandakanye abathengi abangasebenziyo.
Iinkqubo zeCRM zikwanceda ukwenza unxibelelwano lube lolwakho, kubandakanywa neengcebiso ezenziweyo ezisekelwe kwidatha yazo yangaphambili kunye nembali yokukhangela kunye nokubonelela ngenkuthazo kunye nezaphulelo. Esinye isicwangciso-qhinga kukusebenzisa iintengiso ezibuyisela umva ukukhumbuza abathengi ngeemveliso abazijongileyo ngaphambili okanye bongeze kwinqwelo yabo.
I-imeyile yokuthengisa
I-imeyile yokuthengisa iphucula ukubandakanyeka kwabathengi, ukugcinwa, kunye nokuthengisa. Kukho izicwangciso ezisebenzayo ezininzi ezinokuthi zisetyenziswe ukuphucula iCRM malunga nokuthengisa nge-imeyile. Ezinye izicwangciso ziquka ukwahlula abathengi ngokusekwe kwimbali yokuthenga, iimfuno, ukuthanda, kunye nokuziphatha, okunokunceda ukwandisa amaphulo e-imeyile.
Ukwenza ii-imeyile ezinamagama abathengi, izinto ezithengiweyo zangaphambili, kunye nezindululo ezenzelwe wena ezisekelwe kwimbali kunokuphucula ukubandakanyeka kwabathengi kunye neCRM.
Ixesha lelinye iqhinga lokuthengisa nge-imeyile. Phanda xa abathengi bebona ukuba bavule ii-imeyile okanye imiyalezo ukuze bangamoshwa okanye babonwe njengento ecaphukisayo.
Uhlalutyo kunye nocwangciso
Ukuhlalutya idatha yabathengi kunokubonelela ngokuqonda kwiindlela zabathengi, izinto abazithandayo, izinto abazithandayo, kunye neepateni zokuthenga. Ukusebenzisa uhlalutyo lwedatha, amashishini e-e-commerce angacwangcisa imikhankaso yokuthengisa kunye nezicwangciso zokuphucula ukusebenza kwemigudu yabo yeCRM.
Ukwahlula abathengi ngokwamaqela ngokusekelwe kwiimfuno zabo kunye nezinto abazithandayo kunceda ukudala amaphulo okuthengisa ekujoliswe kuwo. Izicwangciso zokuhlalutya kunye nokucwangcisa zingasetyenziselwa ukwandisa idatha yabathengi malunga nokuqonda kunye nokucwangcisa. Ukwandisa uhlalutyo kunye nokucwangcisa kunokuphucula ukubandakanyeka kwabathengi, ukugcinwa, kunye nokuthengisa, oko kuyenza ibaluleke kakhulu kwizicwangciso zeCRM zamashishini e-e-commerce.
Uxhaso lwabathengi
Ukuphuhlisa inkcubeko yabathengi kunye nokutyalomali kwinkxaso yabathengi kubalulekile ekudaleni ishishini eliyimpumelelo le-e-commerce. Iitekhnoloji amashishini e-e-commerce anokusebenzisa ukuphucula inkxaso yabathengi kubandakanya ukuqokelela ingxelo yokuphucula ukwaneliseka kwabathengi, ukusebenzelana kwenkxaso yobuqu ngokusekwe kwizinto ezithengiweyo zabathengi zangaphambili, kunye nokubonelela ngenkxaso ngamajelo amaninzi, kubandakanya i-imeyile, incoko, kunye nemidiya yoluntu. Ukusebenzisa ezi zicwangciso kuphucula ukwaneliseka kwabathengi kwaye kunceda ukuphendula ngokukhawuleza kwimibuzo yabathengi.
Umdibaniso weendaba zentlalo
Imidiya yokuncokola inokuhlanganiswa kumashishini e-e-commerce ukuphucula iCRM. Ngokubeka iliso kwiincoko zemidiya yoluntu kunye nokuzibandakanya nabathengi, amashishini anokubonelela ngenkxaso yomntu kwaye akhuthaze amava abathengi. Imidiya yoluntu inokusetyenziswa ukukhuthaza iimveliso, ukuqhuba ukhuphiswano, kunye nokuqokelela ingxelo yabathengi.
isiphelo
Ukuqukumbela, ulawulo lobudlelwane bomthengi olusebenzayo luyimfuneko kwimpumelelo yeshishini le-e-commerce.
Amashishini anokwakha ubudlelwane obuqinileyo babathengi ngokuqokelela idatha, ukubandakanya kwakhona abathengi abangasebenziyo, ngokuthengisa i-imeyile, kunye nokuhlaziya ukuhlaziya kunye nokucwangcisa. Amashishini e-E-commerce kufuneka abeke phambili izicwangciso zeCRM zokunyusa ukwaneliseka kwabathengi, ukugcinwa, kunye nokwandisa inzuzo. Ndwendwela Cooig.com ukufumana iimveliso ezifanelekileyo kwiimfuno zeshishini lakho.
