IAmazon bubutyebi bamathuba kubathengi, abakhangisi, kunye nabafuna abathengisi. Indawo yentengiso ye-intanethi ibonelela nge-algorithm ekhethekileyo kunye nojongano lwentengiso oluvumela amashishini amaninzi ukuba onwabele inzuzo eninzi kunye nokukhula ngokukhawuleza.
Elinye lamathuba amaninzi amashishini anokuwafumana kwiAmazon kukubuyela umva. Nangona kunjalo, Yindlela enzima enokuvelisa iziphumo ezibi.
Eli nqaku liza kuxoxa ngendlela amashishini anokuzuza ngayo kwi-Amazon piggybacking okanye nokuba kufuneka ayiphephe ngokupheleleyo.
Isiqulatho
Yintoni i-Amazon piggyback?
Ngaba i-Amazon piggybacking ayilunganga kwishishini?
Izinto ekufuneka ziqwalaselwe xa useka uluhlu lwe-piggyback
Uyilungisa njani ingxaki yehagu
Yintoni onokuyenza ngoluhlu oluqweqwedisiweyo?
Ukusondeza phezulu
Yintoni i-Amazon piggyback?
I-Amazon piggyback ibhekisa "kumthengisi owongezelelweyo." Ngokusisiseko, i-Amazon piggybacking yenzeka xa abanye abathengisi bezama ukuxhamla kwiinzame zomthengisi wokuqala ngokusebenzisa uluhlu lwabo ukwenza intengiso.
Kodwa akuphelelanga apho. I-Amazon idwelisa aba "bathengisi abongezelelweyo" phantsi kokhetho olwahlukileyo, olubahlula kwabanye abathengisi. Ngelixa kungekho mntu ucebisa i-Amazon piggybacking, inokunceda amashishini onge ixesha kunye nemali efunekayo ukuseta uluhlu olutsha.
Inokuba nenzuzo njani into engalunganga? Enye into, i-Amazon piggybacking inokunika abathengisi ukomelela okucwangcisiweyo ngokubanceda baqonde imfuno enokubakho yemveliso ngaphambi kokuba bazibandakanye kwintengiso yokwenyani.
Ngenxa yoko, abathengisi banokungena kwi-niche entsha enotyalo-mali oluncinci kwaye baqonde indlela yokuthenga yabathengi kunye neepatheni ngomzamo omncinci.
Nangona kunjalo, inokuvuthela nasebusweni babo. Nangona i-piggybacking ivakala ngathi bubuchule kunye nobuchwephesha obukrelekrele, uninzi luyingqongile. Kwabaqalayo, ukufumana iinguquko kuya kuthatha umsebenzi omninzi kwitry yokuqala.
Uguqulo lunokuza kuphela xa abathengi bejonge abanye abathengisi kwiphepha lemveliso. Kodwa, ngelishwa, inciphisa amathuba amashishini onwabele i-boom yokuthengisa. Ke, abathengisi kufuneka benze izibonelelo zabo zibe nomtsalane ngakumbi kubathengi ngokunciphisa amaxabiso, nto leyo enciphisa inzuzo ngemida emikhulu.
Kodwa akuphelelanga apho. Abathengisi abaqhuba i-piggyback ngokufanelekileyo banokwenza umthengisi wokwenyani azive esongelwa. Kwaye abathengisi abongezelelweyo banokuqweqwedisa ibhokisi yokuthenga yemveliso ngokulula ngenxa yamaxabiso abo asezantsi anomtsalane.
Ngesiqhelo, iimeko ezinjalo zenzeka xa ii-piggybackers zijolise kwiinzame zabo zokuthengisa kubathengi abangakhathaliyo malunga nokuthembeka komthengisi kwaye bafuna inzuzo yexabiso kuphela. Ukongeza, ii-piggybackers zinokuthengisa iimveliso zomgunyathi.
Ngaba i-Amazon piggybacking ayilunganga kwishishini?
I-Amazon piggybacking inokuba mbi kwishishini ukuba i-piggybacker iyisebenzisela ukuthengisa izinto zomgunyathi. Kwiimeko ezinjalo, ii-piggybackers ziya kusebenzisa olu luhlu ukuze zisuse igama le-brand, zijongela phantsi ukunyaniseka kwendawo yentengiso.
Ngenxa yoko, i-piggybacking kunye neemveliso zomgunyathi yenye yeendlela ezikhawulezayo zokufakwa kuluhlu olumnyama kwiAmazon.
Nangona kunjalo, i-Amazon piggybacking ayisoloko imbi kwishishini. Kunokuba bubulumko ukuba abathengisi basebenzisa esi sicwangciso ukubonelela ngeemveliso ngamaxabiso akhuphisanayo (ngokuzithelekisa nabanye kwiimarike) okanye xa benemvume yokuthengisa kwakhona emva kokuthenga ngamaxabiso athotyiweyo kakhulu.
Kwiimeko ezinjalo, i-piggybacking ibonelela ngezibonelelo ezinkulu njengoko abathengisi banokuyisebenzisa ukufumana umda wokukhuphisana ngaphandle kokusongela nabani na. Ukongeza, ayidli ixesha ukuseta uluhlu lwe-piggyback. Ekuphela kwento efunekayo kukuthatha isigqibo kuluhlu, ukukhetha i-ASIN ekhethwayo, kunye nokuthenga imveliso.
Emva koko, yongeza imveliso kwi-akhawunti yomthengisi we-Amazon, khetha uluhlu, kwaye usete ixabiso. Nangona kunjalo, amashishini kufuneka alumke ukuqinisekisa ukuba izinto zihlala zilungile.
Izinto ekufuneka ziqwalaselwe xa useka uluhlu lwe-piggyback
Ukusebenzisa i-piggybacking kwi-advanteji yomthengisi kufuna ukuphaphela kunye nokugcina utshintsho lwemarike. Kodwa, abathengisi kufuneka bathathele ingqalelo izinto ezimbalwa phambi kokuba i-piggybacking.
Okokuqala, kufuneka baqinisekise ukuba akukho kwaphulwa, amalungelo okushicilela, okanye iimpawu zobukrelekrele ezibandakanyekayo kwimveliso. Kwakhona, imveliso kufuneka ikwimfuno elungileyo kunye nokubanakho okwaneleyo kwintengiso ezinzileyo yexesha elizayo.
Ukongeza, abathengisi kufuneka babeke yonke into ngaphakathi kwebhajethi, kubandakanya ukuthengwa kunye nokugcinwa, ngaphambi kokuthatha isigqibo ngexabiso lokuthengisa. Ngaloo ndlela, banokuba nombono wenzuzo enokubakho ngaphambi kokuba bathathe isigqibo kwi-piggyback.
Kwakhona, kufuneka bathengise iimveliso ezihambelana nenkcazo kwi-ASIN, ukuthintela abathengi ukuba babe neengcamango ezimbi. Okokugqibela, ukuba iingeniso aziguquguquki kwaye zilungile, cinga ngokuphinda uthengise kumvelisi ukuze uphucule ukubonakala.
Funda indlela yokuthengisa iimveliso ze-Cooig.com kwiAmazon Apha.
Uyilungisa njani ingxaki yehagu
Imiba engalunganga ye-piggybacking ingaba ngumngeni omkhulu kubathengisi be-intanethi. Kwabo banoluhlu olujolise kwii-piggybackers, baya kufumana abantu abakhuphisana ngokuthe ngqo namaxabiso akhuphisanayo aya kwenzakalisa ukuthengisa okanye aqweqwedise ngokupheleleyo ibhokisi yabo yokuthenga.
Ngaphezulu koku, ukuba ii-piggybackers zithengisa iimpahla zomgunyathi, zingonakalisa ixabiso lebhrendi yomthengisi wokuqala kunye nodumo, kubangele ukuba balahlekelwe ngabathengi.
Ukongeza kokubeka iliso elibukhali kuluhlu, nanga amanye amacebiso okunceda ukusombulula iingxaki ze-Amazon piggybacking.
Sebenzisa i-Amazon brand registry
Kulula kwiibrendi ezibhalisiweyo ukuchaza abathengisi abathengisa iimveliso zabo ngamaxabiso aphantsi ngokungafanelekanga okanye njengezomgunyathi ezitshiphu. Indlela yokuphatha izikhalazo yeAmazon inokulususa ngokukhawuleza olo luhlu kwindawo yentengiso kuba ithanda iibrendi ezibhalisiweyo kunezo zingabhaliswanga.
Zibandakanye kwi-brand gating
KwiAmazon, iilebhile zabucala zinokungena kwiimveliso zazo, zikhusela iimveliso zabo kubathengisi beqela lesithathu kunye nezomgunyathi. Nangona kunjalo, amashishini kufuneka aphumelele iinkqubo ezininzi ngaphambi kokuba bonwabele i-brand gating.
Ukuqala, kufuneka babhalise iimveliso zabo kwiAmazon kwaye baseke uphawu lokuthengisa. Ke, abathengisi baya kwenza iwebhusayithi kwaye basebenzise ezinye izinto ezibanceda baziseke njengeempawu ezisemthethweni zeAmazon.
Emva koku, abathengisi banokufaka izikhalazo kwi-Amazon, ebakhuthaza ukuba bathathe amanyathelo angqongqo ngokuchasene nabathengisi bomgunyathi kunye nabathengisi beqela lesithathu.
Kwakhona, amashishini akufuneki alahle ithemba ukuba sele ephulukene nebhokisi yokuthenga. Banokuyihlutha kwakhona emva kokujongana nee-piggybackers.
Beka iimpawu zebhrendi ezicacileyo kwimifanekiso yemveliso
Imifanekiso yebhrendi ebonakalayo (efana neelogo) inokunceda abathengi bahlule iimveliso zabathengisi abasemthethweni kwezomgunyathi. Abathengisi banokukhetha imifanekiso ene-watermark yeemveliso-kwi-display ukukhusela uluhlu lwazo kwii-piggybackers kunye nabathengisi bobuxoki.
Beka iliso kwizintlu rhoqo
Enye indlela esebenzayo yokuthintela ii-piggybackers kukujonga abanye abathengisi abazama ukuzenza njengomthengisi wokuqala. Kwakhona kunceda ukubeka iliso umthamo wokuthengisa rhoqo. Ukuba idipha ngesiquphe, isenokuba lixesha lokuthatha inyathelo ngokuchasene ne-piggybacking.
Qinisekisa ukuba iimbekiselo zewaranti zicacile
Okokugqibela, abathengisi kufuneka babonise ukuba iziqinisekiso ziya kusebenza kuphela ngokuthengwa kwi-brand yokuqala. Yiyo loo nto, ayisayi kusebenza kwiimveliso ezithengwe kwabanye abathengisi okanye abathengisi.
Yintoni onokuyenza ngoluhlu oluqweqwedisiweyo?
Iibhokisi zokuthenga eziqweqwedisiweyo zinokubangela ukubuyisela umva wentengiso kuye nawuphi na umthengisi waseAmazon. Ngethamsanqa, abathengisi banokusebenzisa iindlela ezininzi zokuzibuyisela ngokukhawuleza.
Enye indlela enjalo kukuqhagamshelana neqela lenkxaso ye-Amazon. Kuyanceda xa abathengisi bengabhalisi okanye bengasangeni uphawu lwabo kunye neemveliso kwiAmazon. Kwakhona, banokuqhagamshelana nee-piggybackers kwaye babacele ukuba basuse uluhlu lwabo kwindawo yentengiso.
Kodwa, ukuba umthengisi ubhalisile kwaye wafaka isango kwiimveliso zabo, banokuqhagamshelana nomthengisi waseAmazon osembindini ukuze bafake isikhalazo sokwaphulwa komthetho. Ukongeza, banokusebenzisa into ethengwe kwi-piggybacker njengobungqina bokuxhasa amabango abo.
I-Amazon iya kuthatha inyathelo ngokuchasene nabaphangi (ngokuqhelekileyo ukumiswa), inceda ukubuyisela ibhokisi lokuthenga uphawu ngokukhawuleza.
Okokugqibela, abathengisi banokuthoba amaxabiso abo okwethutyana ukuze baphinde bathenge iibhokisi zabo. Nangona kuthetha iingeniso eziphantsi, ukukhetha le ndlela kusasebenza-ingakumbi ukuba ezi ndlela zingasentla azisebenzi. Iyakukhusela kwakhona uluhlu kubaqweqwedisi bexesha elizayo kunye nabathengisi abangagunyaziswanga.
Ukusondeza phezulu
Nangona i-piggybacking inokunyusa intengiso, iseza nezinye iingxaki ezinokubakho kwaye iibrendi kufuneka zithathele ingqalelo ngononophelo ukuba yeyona ndlela ilungileyo kubo. Ngombulelo, kukho iimeko apho abathengisi banokwenza i-piggybacking engenabungozi ukuthelekisa amaxabiso akhuphisanayo kwaye bajonge imeko yentengiso ngaphambi kokutsibela ngaphakathi.
Nangona kunjalo, amashishini akwisiphelo sokufumana kufuneka abeke iliso kuluhlu lwawo ngokusondeleyo kwaye akhuphe ii-piggybackers ezibanga ukuba zithengisa imveliso efanayo. Ukuqhagamshelana ne-Amazon yenye indlela abathengisi abanokugcina abathengisi abayingozi bay-kwaye ukhumbule ukuba nobungqina bokuxhasa amabango.
