Amashishini amaninzi athambekele ekucingeni ngeKrisimesi, iPasika, kunye noSuku lweValentine njengeeholide ezinkulu zokuthenga. Nangona ezi ziganeko ngokungathandabuzekiyo zibalulekile, abathengisi akufuneki bajongele phantsi impembelelo yoSuku lukaMama kwishishini lokuthengisa.
Inkcitho yoSuku loMama inyuka ngokukhawuleza, iphantse yaphinda kabini e-US kuphela. Kwisithuba esingaphezu kweminyaka elishumi, eli nani e-US linyukile ukusuka kwi-US$ 14.6 billion (2010) ukuya kwi-US$ 28 billion (2021).
Ngenxa yoko, abathengisi banokuphuhlisa izicwangciso zabo zentengiso yoSuku lukaMama ukutsala abathengi. Eli nqaku liphonononga iimbono eziphezulu zentengiso yoSuku lukaMama ukunceda ukunyusa ukuthengisa.
Isiqulatho
Ingeniso yoSuku lukaMama kunye nokuba ungazithengisa nini iimveliso zakho
Iingcamango zentengiso yoSuku loMama ezisixhenxe ukuqhuba iintengiso
Amazwi okugqibela
Ingeniso yoSuku lukaMama kunye nokuba ungazithengisa nini iimveliso zakho
Inkcitho yoSuku loMama ifikelele kwi-31.7 yeebhiliyoni zeedola zaseMelika ngo-2022, inyuke nge-3.6 yeebhiliyoni zeedola ukusuka kwirekhodi yenkcitho ka-2021. Kwaye ngaphandle kweenguqu ezithile ezibetha imarike (njengezinto ezintsha ze-e-commerce zentlalo), iingcali ziqikelela ukuba inzuzo yosuku olukhethekileyo aluyi kunciphisa nanini na kungekudala.
Nokuba abathengi bazithenga ngenxa yothando lokwenene okanye ukuziva benyanzelekile, izipho zoSuku loMama zibaluleke kakhulu, ngakumbi kubathengi base-UK nase-US. Okubangela umdla kukuba, ixesha lokutshixa libe nefuthe elibonakalayo kwinkcitho yoSuku loMama, lilonyusa nge-12% e-US.
Ngenxa yoko, ubhubhane wonyuse ukuthengiswa koSuku loMama kwi-Intanethi, ukonyusa ipesenti yentengiso ye-eCommerce nge-3.6% ngo-2020.
Okubaluleke ngakumbi, abathengi bazimisele ukuchitha imali encinci ekulandeleni iindlela ezikhumbulekayo zokuxabisa oomama babo kunye namanani oomama. Iingcali ziqikelela ukuba abathengi abaninzi baya kuchitha i-US $ 25 ngaphezulu kulo nyaka. Bakwalindele ukuba abathengi bafikelele kumndilili onomtsalane we-US $ 245.76 ngoSuku loMama lokuthenga.
Uhambo olukhethekileyo (isidlo sangokuhlwa okanye i-brunch) kunye nokuthengwa kwezacholo kuqhubele phambili ukonyuka kwenkcitho ka-2022. Ngokwengxelo, nezacholo igcina ukongamela kwayo okungaphelelwa lixesha ekukhetheni izipho ngoSuku loMama kwaye iya kuqhubeka ifumana isabelo semarike esondisiweyo.
Leliphi elona xesha lilungileyo lokusungula iphulo lentengiso yoSuku lukaMama?
Usuku loMama luyahluka ngokwengingqi yomthengisi. Umzekelo, abathengi base-US baqala ukukhangela izipho zoSuku lukaMama malunga neentsuku zokuqala zika-Epreli. Kodwa ukukhangela kuyaqina ndaweni ithile kwiveki yokuqala kaMeyi.
Ngakolunye uhlangothi, abathengi base-UK baqala ukukhangela kwabo ukususela ngoFebruwari 3 ukuya kwi-17. Ngokutsho kweGoogle Trends, ukukhangela kuyaqina malunga ne-7 kaMatshi ukuya kwi-13.
Nangona yomibini le mimandla inemihla eyahlukileyo, bobabini abathengi babo baqala ukukhangela iiveki ngaphambi koSuku lwabo loMama olusemthethweni. Ngenxa yoko, ixesha elifanelekileyo lokuba abathengisi baqalise iiveki ezintathu ukuya kwezine ngaphambi koSuku lukaMama.
Iingcamango zentengiso yoSuku loMama ezisixhenxe ukuqhuba iintengiso
Yamkela umxholo owenziwe ngumsebenzisi
Umxholo owenziwe ngumsebenzisi (UGC) yenye yeendlela eziqinisekileyo zokwandisa ukuthembana kwabathengi kunye nokuthengisa, ngakumbi ngeeholide ezifana noSuku loMama. Ukongeza, abathengi bahlala bekhangela ubungqina bentlalontle ngaphambi kokuthenga, ukwenza i-UGC ibe sisixhobo ekufuneka sisebenzise kumashishini eCommerce.
Enye indlela yokufumana i-UGC kukwabelana ngeefoto. Abathengisi banokucela abalandeli babo ukuba babelane ngeenkumbulo ezixabisekileyo besebenzisa i-hashtag yebhrendi yabo. Yeyona ndlela ilungileyo yokubonisa iintengiso zoSuku lukaMama kunye nokwandisa ulwazi lwebrendi.
Okubaluleke ngakumbi, i-UGC sisicwangciso esineendleko ezifanelekileyo. Esikhundleni sokuqesha iqela langaphakathi okanye ukusebenzisa iikontraka, abalandeli baya kuvelisa umxholo we-brand usebenzisa izixhobo zabo kunye nexesha labo.
Ingcebiso yePro: Abathengisi akufuneki balibale ukwabelana ngezithuba zabo ze-UGC zabathengi kwiPhulo loSuku loMama.
Yenza isiganeko sokuphisa ngoSuku lukaMama
Akukho nto ithimba ingqalelo yabantu njengezipho. Abathengisi banokubabamba kuwo nawuphi na umcimbi-banokucela abasebenzisi ukuba bamake abahlobo babo kwimidiya yoluntu, balandele iiakhawunti zentlalo, okanye babhalisele incwadana yeendaba ukuze babe sethubeni lokuphumelela into.
I-Giveaways igxile ekufumaneni ababhalisi abatsha kunye nezikhokelo. Ke, iibrendi kufuneka ziqinisekise ukuba zenza impembelelo kwangoko emva komsitho wokunikezela ngemiyalezo eyamkelekileyo ekujoliswe kuyo..
Ngokomzekelo, iibrendi zobucwebe zinokusebenzisana nazo ukhathalelo lolusu amashishini ukubamba umsitho wokunikela, anikezela ngekhadi lesipho kunye nengqokelela yobuhle. Xa abathengi abatsha bafaka ii-imeyile zabo ukuze bafumane ithuba lokuphumelela, baya kuzimanya noluhlu lwencwadana yeendaba zombini, bakhulise ulwazi.
Yenza isikhokelo sesipho soSuku lukaMama
Iholide nganye ineseti yayo yabathengi bomzuzu wokugqibela, kwaye abathengisi banokusebenzisa ithuba lokuthengisa ngakumbi. Njani? Iimveliso zinokusebenzisa isikhokelo sesipho ukutsala umdla wabo.
Izikhokelo zesipho zizintlu ezigciniweyo zeemveliso ezinceda ukwenza inkqubo yophando yomthengi ingabinaxinzelelo. Iyafana nabathengi ababuzayo, “Ucebisa ntoni?” kwiivenkile ezithengisa izinto eziphathekayo.
Kwakhona, iibrendi zinokujolisa kwakhona abathengi “abongeza kwinqwelo” ngaphandle kokuthenga okanye abakaqiniseki. Kungenjalo, abathengisi banokusebenzisa iiNtengiso zeDynamic ukubuyisela iindwendwe zewebhusayithi, zibakhumbuza ngeemveliso ezinomdla kubo.
Ukongeza, isikhokelo sesipho sikaMama soSuku siya kunika ixabiso kunye nokulula, ngakumbi xa abathengisi benikezela ngeemveliso zabo kwiingxowa. Kwakhona, amashishini anokuxhobisa amaphepha awo okumisa ngomyalezo woSuku lukaMama olunomtsalane kwaye afake “isikhokelo sesipho” ukuze agqibezele amava ewebhusayithi.
Yongeza inkuthazo ukutsala abathengi abaninzi
Inkuthazo yenye indlela entle yokwenza izibonelelo zibe nomtsalane ngakumbi. Kukho iindlela ezahlukeneyo amashishini anokubonelela ngazo, kubandakanya:
- Ukuthunyelwa kwamahala kwizinto ezithile zokuthengisa (unceda ukunyusa intengiso yeeholide)
- Bandakanya izipho ezithengwe kwisikhokelo sesipho soSuku lukaMama
- Nika amakhuphoni esaphulelo ukwenza izinto zifikeleleke ngakumbi
Nokuba ukhetha ntoni, inkuthazo yindlela esebenzayo yamashishini yokuqaqambisa iimveliso abafuna abathengi bazithenge. Umzekelo, iibhrendi zinokubonelela ngebhegi yasimahla ngokuthenga koSuku loMama xa abathengi basebenzisa iikhowudi zokuthengisa (ezifana ne "MOM").
Gxininisa ekubambeni umxholo woSuku lukaMama ukuze kuphuculwe ukubandakanyeka kwimidiya yoluntu
Imidiya yoluntu sesona sixhobo sikhulu sokuthengisa okanye ukutsala abathengi abaninzi ngexesha leeholide, kubandakanya noSuku loMama. Ke ngoko, yonke into ephambili yophawu olukwi-intanethi kufuneka ibe kukwandisa ukuzibandakanya kwimidiya yoluntu.
Nangona ukwenza ukuthengisa kubalulekile, akufuneki kube yingqwalasela yalo lonke umkhankaso wokuthengisa. Nangona kunjalo, ukwenza ixabiso elongezelelweyo kubathengi kuyafuneka ekwandiseni ukuzibandakanya. Enye indlela abathengisi abanokwenza ngayo umxholo obalulekileyo kukuvelisa into eluncedo ngelixa besebenzisa indlela encinci yokuthengisa.
Nokuba izivumelwano zibonakala zingenakuthintelwa kangakanani na, yinto embi ukuba abathengisi bacinge ukuba wonke umntu uya kuthenga kubo. Endaweni yoko, banokukhuthaza abathengi ngomxholo wemfundo, babanike ulwazi olwahlukeneyo olunxulumene noMhla woMama.
Ezinye zezona zisebenzayo ziquka ukwabelana ngeeresiphi ezilula, ukubonisa indlela yokwakha izipho ze-DIY, okanye indlela yokubhala umbongo owoyikekayo kaMama. Abathengi baya kutsaleleka ngokwendalo kwiibrendi ezibeka umxholo onjalo rhoqo.
Abathengisi banokunyusa unxibelelwano lwemidiya yoluntu ngokusebenzisa izinto ezibonakalayo ezahlukeneyo, njengeevidiyo ezimileyo kunye neefoto. Basenokudibanisa umxholo onjalo kunye namagama ahlukeneyo ukusuka kuvuyo ukuya kwimvakalelo.
Okubangela umdla kukuba, ukuthumela umxholo obandakanyekayo kuya kugcina iliso labaphulaphuli kwi-brand kwiveki ekhokelela kuMhla woMama. Kwaye uthethathethwano olungakumbi luthetha amathuba aphezulu okuba abathengi bathenge.
Kananjalo, amashishini kufuneka angenelele kubuchule bawo kwaye enze umxholo ogxile kusuku lukamama ovusa iimvakalelo ngelixa ebandakanya eyona nto ibalulekileyo yobunina. Ukongeza, ukwandisa ubukho bemidiya yoluntu kuya kuqinisekisa iphulo eliyimpumelelo.
Lungiselela iphulo lentengiso ekhokelwa ngabaphembeleli
Kwihlabathi lanamhlanje, abathengisi banokwenza iiakhawunti zemidiya yoluntu ukuseta ivenkile ngelixa bedala umxholo kubalandeli babo abathembekileyo. Nangona kunjalo, uninzi lomxholo wentengiso, njengaleyo enxulumene noMhla woMama, idinga indlela eyahlukileyo yokutsala abathengi abaninzi.
Ukwenza isivumelwano nomntu onempembelelo yenye yezona ndlela zibalaseleyo abathengisi banokutsala abathengi abaninzi kwimidiya yoluntu. Nangona abathengisi banokwenza umxholo ngaphandle koncedo, ukusebenza kunye neempembelelo kuya kwenza ukuba ukunyuswa kwabo kubonakale kuyinyani.
Okubaluleke ngakumbi, iibrendi zifuna abaphembeleli ukuze bafikeleleke. Uninzi lwabaphembeleli bemithombo yeendaba zentlalo babonelela ngeziseko zabaphulaphuli ezigcweleyo ezilungele ukumamela zonke iingcebiso, Ngenxa yoko, ukutyhala umxholo akuyi kuva ngathi kuyinkohliso okanye kuhleliwe ngenjongo yokuthengisa.
Enye yeendlela ezilungileyo zokusebenzisa iphulo lokuthengisa elikhokelwa ngabaphembeleli ukutsala abathengi abaninzi kungomxholo okhuthazayo. Abaphembeleli bayabazi abaphulaphuli babo kwaye banokuqulunqa ezona ndlela zilungileyo zokubhenela iimvakalelo zabo ngaphandle kokuziva behleliwe.
Ukongeza, abathengisi banokubandakanya iminyhadala emininzi kwisicwangciso sokuthengisa esikhokelwa yi-Mother's Day. Eminye imizekelo yemisitho ibandakanya amaphulo okunikezela, ukhuphiswano lwe-intanethi, kunye nemivuzo yekhonkco edibeneyo.
Thumela inkathalo ubuhle okanye iphakheji fashion
Njengokunika inkuthazo, iibrendi zinokuthumela free care ubuhle or iiphakheji zefashoni kunye nemiyalelo yomthengi wabo. Bubuchule obunceda ukugcina abathengi emva kokuthengisa ngelixa besenza uSuku lukaMama wabo lukhetheke ngakumbi.
Ukongeza, amashishini anokubonisa ukuba iiodolo ziya kufumana isipho, okanye banokuthumela ngokumangalisayo ukubulela abathengi ngokuthenga.
Amazwi okugqibela
Usuku loMama luyiholide ekhethekileyo kubathengi kunye namashishini. Ngelixa abathengi bexabisa oomama babo kunye namanani oomama, abathengisi banokusebenzisa olu suku lukhethekileyo ukunyusa intengiso kunye nokutsala abathengi abaphindaphindiweyo.
Abathengisi abasebenzisa eli thuba baya kubona ukonyuka okubalulekileyo kumntu kunye nokuthengisa kwi-intanethi. Kodwa abakwazi ukuhlala phantsi baze balindele ukuba abathengi beze kubo—kufuneka banikele ngento eya kubanceda bagqame.
Kweli nqaku, amashishini angasebenzisa iingcamango ezisixhenxe zokuthengisa ezixutyushwa kweli nqaku ukuze kuqinisekiswe iphulo loSuku loMama oluyimpumelelo. Zigcine kwiimveliso ezigqwesileyo zokukhuthaza uSuku loMama olunomtsalane.
