Ukhathalelo lokuya exesheni luyakhula ngamathuba njengoko abathengi befuna ukubandakanya ngakumbi, okuzinzileyo kunye neminikelo yemveliso efikelelekayo. Fumanisa ukuba olu luhlu luvela njani ngoncedo lwe-next-gen brands ejongela phantsi amabali kunye nedemokhrasi yokufunda impilo yokuya exesheni.
Isiqulatho
Imarike yokhathalelo lokuya esikhathini
Isazisi esitsha sexesheni: ukhathalelo lwexesha kubo bonke
Ungqamaniso lwebhayisikile: ukhathalelo lomjikelo wonke wokuya exesheni
Ukufunda ngempilo yokuya exesheni: ukhathalelo lwexesha olufikelelekayo
Ukujongana neentlungu zexesha
Ukuba sexesheni nokuzinza
Ukuya exesheni ukuya exesheni
Ikamva lokhathalelo lokuya esikhathini
Imarike yokhathalelo lokuya esikhathini
Ihlala ikhatshwa yingxelo engathandekiyo kunye nokungabikho kwemfundo, ukhathalelo lokuya exesheni iyatshintsha, abathengi bakhuthaza ikamva elivuleleke ngakumbi, elibandakanyayo nelifikelelekayo.
Ukonyuka kokugxila ekuyeni exesheni kubone utshintsho kwiincoko ezingafihlisiyo, ngakumbi kumazwe aseNtshona. Kwiintengiso, i-Bodyform yase-UK kunye ne-Kotex e-US ithathe indawo yolwelo oluluhlaza ngombala obomvu ukubonisa ukufunxa kweepads zabo kunye nokulinganisa igazi lexesha. Nangona kunjalo, kuninzi okuhlala kungaphonswanga, ii-priming brands ezinamathuba okuqamba izinto ezintsha kunye notshintsho.
Imiqobo yezentlalo nenkcubeko e-Asiya iye yadodobalisa ukukhula kokhathalelo lwempilo yokuba sexesheni ekuhambeni kweminyaka. Kodwa, ngenxa yamazwi amatsha kunye nokwanda kwemfundo, imakethi yezempilo yokuya exesheni iqikelelwa ukuba iza kukhula ngokukhawuleza, ngesantya sokukhula sonyaka (CAGR) se-14% phakathi kuka-2020 no-2027.
Ukunyuswa yingxaki yeendleko zokuphila kunye nentlupheko yexesha, ukufikeleleka kweemveliso zokuya esikhathini kugxininiso olukhulu. Amanye amazwe alehlile ixabiso lemveliso yokuya exesheni ngokuphelisa irhafu yemveliso yexesha, njengakwi UK, okanye ukunika iimveliso simahla ezifana eScotland. Abanye basafuna uncedo lokubonelela ngeemveliso ezisemgangathweni ngamaxabiso afikelelekayo. Abanye abathengisi kunye neebhrendi baphumeza izisombululo ezifana 'nokuthenga enye, ukunika enye' kunye nokunciphisa ii-assortments zeeleyibhile zabucala.
Ngokwesiko imarike yokhathalelo lokuya esikhathini igxile ekuyeni exesheni ngokwayo ngokubonelela ngeetamponi, iipads, iikomityi zokuya esikhathini kunye neemveliso zokhathalelo lwe-vulva. Ngoku, indlela ye-360-degree iya kwamkela ukukhathalelwa kwesikhumba kunye nokuba sempilweni kukhathalelo lokuya exesheni.
Isazisi esitsha sexesheni: ukhathalelo lwexesha kubo bonke
Ukuya exesheni kufikelele kwixesha elitsha njengoko abathengi bafuna iimveliso zexesha ezibandakanyayo kwaye babe neencoko ezivulekileyo malunga nokuya exesheni. Iimpawu ze-next-gen zichitha i-taboos kwaye zixhobisa wonke umntu osexesheni.
Impahla yangaphantsi yexesha elivela kwi-Thinx e-US yayiluphawu lokuqala lokuya exesheni ukubonisa indoda ye-transgender kwiphulo lika-2016. Kwaye kutsha nje, Soloko ususa isimboli yeVenus kwipakethelo yayo ukuze iquke ngakumbi kubantu abangengobafazi-abachongayo.
Ngelixa sibona inkqubela ecothayo kwiimveliso zokuya exesheni zibandakanya ngakumbi ngokwesini, iibrendi nazo kufuneka zithathele ingqalelo iimveliso ezibandakanya abantu abakhubazekileyo.
Iimpawu kufuneka ziphephe iimveliso zesini ukuqinisekisa ukuba iimfuno zomntu wonke ziyafezekiswa nokuba sisiphi na isini. Oku kufuneka kuquke ukutshintshwa kwamagama afana 'nococeko lobufazi' kunye 'nempilo yabasetyhini' kunye 'nexesha' okanye 'ukhathalelo lokuya exesheni,' kwaye xa ubhekisa kwabo bahamba exesheni, sebenzisa amagama afana 'nabasexesheni,' 'abantu abaneexesheni', njl njl. Ukongeza, ukushenxa kwimisebenzi efana 'njengococeko' ukuchaza iimveliso ukunqanda ii-connotations zexesha lexesha lokuya exesheni.
Ungqamaniso lwebhayisikile: ukhathalelo lomjikelo wonke wokuya exesheni
Ngokophando olwenziwe yi-UK period skincare brand Fewe, 69% kubathathi-nxaxheba abangama-2,000 ekwenziwe uhlolisiso kubo bacinga ukuba umjikelo wokuya exesheni uqhubeka kuphela ebudeni beveki yokopha okanye bengenalo nofifi lokuba ubude bexesha elingakanani. Njengoko abathengi befundiswa ngakumbi ngobuhle, abaya exesheni bajika bagxininise kwizigaba ezine zokuya exesheni: ukuya exesheni, i-follicular, i-ovulation kunye ne-luteal, ukwazisa i-skincare kunye ne-wellness routines.
Kunyaka ozayo, iibrendi ziyakubona abaya exesheni bethatha igunya elingakumbi kwimpilo yabo yehomoni kwaye baphinde bajonge indlela yabo yokhathalelo lwesikhumba ukuze baqhelane nomjikelo wabo. Abanye basenokuzikhwebula kwiihomoni zokwenziwa, ezifana nezo zifumaneka kulawulo lokuzalwa kwaye baya kujonga kwizinto zendalo ezixhasa ihomoni.
Thepha kukhathalelo lomjikelo ngokufundisa uluntu lwakho ngotshintsho abanokuthi bahlangane nalo kwinqanaba ngalinye. Cebisa iimveliso ezikhoyo ukuba zijongane nenqanaba ngalinye malunga nokulingana kwehomoni okanye iinkxalabo zokhathalelo lwesikhumba.
Ukufunda ngempilo yokuya exesheni: ukhathalelo lwexesha olufikelelekayo
Abakwishumi elivisayo kunye nabakwishumi elivisayo abafumana ixesha labo okokuqala badinga ulwazi oluphuculweyo ngempilo yokuba sexesheni.
E-UK, kufunyenwe uphando lootitshala 56% kwizifundo zempilo yokuya exesheni kugxilwe kwibhayoloji kwaye i-40% iqaqambise ukubonelela ngeemveliso zexesha. Li-14% kuphela eliye lafikelela kumava obomi. Kwi US, i-43% yabafundi ithi iiphiriyodi zixoxwa ngokuphandle esikolweni. Xa kuthelekiswa, i-42% ithi utitshala wabo wezempilo ubonakala engonwabanga xa exoxa ngokuba sexesheni.
Ukujongana nemfuno yophuculo lokufunda nokubhala kuya kulungelelanisa iincoko ngaphakathi nangaphandle kwesikolo kwaye kuncede amaqela aselula aqonde ngcono umjikelo wabo.
Iibrand zinganceda njani? Sebenzisana nemibutho yasekuhlaleni ukunceda ukunciphisa ixesha kunye nokwandisa ukufikelela kwimfundo yezempilo yokuya exesheni ngamaphulo omnikelo kunye nezixhobo zokwazisa.
Ukujongana neentlungu zexesha
Ukudityaniswa kweentsomi kukhokelele ekwamkelweni koluntu ukuba ixesha lilingana nokuhlala kwiintlungu kunye nokungakhululeki. Iincoko ezinyanisekileyo ezijikeleze iimeko zokuya exesheni zingumngeni stereotypes kunye nezisombululo zoncedo.
Iimeko ezinje nge-endometriosis, i-polycystic ovary syndrome (PCOS), kunye ne-premenstrual dysphoric disorder (PMDD) zibangela ukuphazamiseka okuninzi kunye nokungonwabi kwabaya exesheni, kubandakanya iintlungu ezigqithisileyo zexesheni, amaxesha angaqhelekanga kunye nokutshintsha kweemvakalelo okugqithisileyo.
Ngokutsho World Health Organization, i-endometriosis ichaphazela malunga ne-1 kwabasetyhini abali-10 kwihlabathi jikelele. Uphawu loncedo lwexesha, Ngezinye iintsuku, lukholelwa ukuba ukuqheleka kweentlungu zexesha kudlale indima ephambili kuxilongo olubambezelekayo kunye nonyango lwe-endometriosis.
Sebenzisa iiplatifomu zakho ze-intanethi ukujongana neentlungu zexesha kunye nokutyalomali kwiimveliso ezijongene neentlungu zexesha elide njengenye indlela yeentlungu zexeshana. Ezinye iimveliso zangoku zijolise ekupheliseni iintlungu zexesha ziquka; ubushushu ipads or iibhanti, iimassagers, amabhanti aquka ubushushu kunye ne-massage kwaye iipads ezibandakanya amayeza esintu.
Ukuba sexesheni nokuzinza
Kuqikelelwa ukuba umntu osexesheni usebenzisa phakathi kwe-5,000 kunye ne-15,000 pads kunye neetamponi ebomini, kunye nenxalenye enkulu yeplastiki esetyenziswa kanye. iphelele kwindawo yokulahla inkunkuma. The E-UK Iimveliso zokuya exesheni eziqikelelwa kwi-4.3 yeebhiliyoni eziveliswa ngonyaka zivelisa phantse iitoni ezingama-200,000 zenkunkuma. E-US, I-19 yeebhiliyoni zeepads kunye neetamponi zilahlwa ngaphandle ngonyaka, kunye nekhabhoni footprint ye 5.3kg CO2.
Abathengi be-Eco-conscious bafuna ezinye iindlela zolondolozo lwexesha lokunciphisa inkunkuma eyenziwe ngeemveliso zokuya exesheni. Iifomati zemveliso ezifana iikomityi zokuya exesheni, izinto eziphilayo ipads kwaye iisampulu, iipads ezinokuphinda zinxibeke kunye nempahla yangaphantsi yexesha (iimviwo, isinqe esiphezulu, imisonto, iibhulukhwe ezimfutshane zenkwenkwe/iibhulukhwe zebhokisi) bavula indlela eya kukhathalelo lwexesha oluzinzileyo.
Iimveliso kufuneka zimisele indlela yokuphelisa ukupakishwa kweplastiki kunye neminikelo yangoku kunye nokuyila kunye nokuthenga kwiimveliso ezisebenzisa i-compostable, i-biodegradable package kunye ne-recyclable package. Kwiimveliso ezinokuphinda zisetyenziswe, beka phambili iipropati ze-antibacterial kunye ne-hypoallergenic ukuqinisekisa ukuba zikhuselekile.
Ukuya exesheni ukuya exesheni
I-Pemenopause inokuhlala naphi na ukusuka kwi-7 ukuya kwi-10 iminyaka, ngokuqhelekileyo iqala phakathi kweminyaka 40 and 44. Ngenxa yokuncipha kwamanqanaba e-estrogen, abaya exesheni banokuba neempawu zokungaxengaxengi, ukukhanya okushushu nokubila ebusuku, ukuguquka kwemizwelo, ukulahleka kwecollagen kunye nokungalali kakuhle. Abantu abaninzi abazilungiselelanga - uphononongo luka-2020 lucebisa ukuba I-44% yabasetyhini kwihlabathi jikelele bebengazi ngeperimenopause bade baqala ukuba neempawu.
Iimveliso zijongana neemveliso ze-perimenopause ezijongana neempawu, ezifana nokupholisa isikhumba kunye nezongezelelo.
Thatha i-menopause literacy njengebaluleke ngokulinganayo njengokufunda ukuya exesheni ngezixhobo ezinceda ukulungiselela ukuphuma kwexesha lokuyeka ukuya exesheni. I-Science-backed Phenology (US) ivumela abasebenzisi ukuba bathathe imizuzu emibini yovavanyo lokuyeka ukuya exesheni kwi-intanethi ukwenza imephu yeemfuno zabo. Bandakanya abathengi kuphuhliso lwemveliso ukujongana neenkxalabo ze-perimenopausal.
Ikamva lokhathalelo lokuya esikhathini
Xa kuqwalaselwa ikamva lokunyamekelwa kokuya esikhathini, kukho izinto ezimbalwa ezibalulekileyo ekufuneka iibrendi zigcine engqondweni ukuze zihlale zifanelekile - ukubandakanywa, imfundo kunye nokufikeleleka, ukuzinza kunye nokucinga malunga nomjikelezo wonke wokuya esikhathini.
Ziphephe iimveliso zexesha lokwabelana ngesini ukwandisa ukufikelela kubo bonke abasexesheni, hayi abantu abachongiweyo ababhinqileyo kuphela kwaye uquke abo banamathuba ophuhliso lwemveliso kunye nenkqubo yokuthengisa ukuqinisekisa ukuba onke amazwi amelwe. Khuthaza imfundo ngokufikelela exesheni ukufunda nokubhala, inyathelo lokunikela, izixhobo zokwazisa kunye novavanyo lwe-intanethi ukunceda ukwazisa ukuthengwa kwemveliso. Yila kwaye uthenge kwizinto ezizinzileyo ezinceda ukunciphisa inkunkuma kudidi olubalulekileyo lokhathalelo lomntu. Izisombululo ezivundisiweyo kunye ne-biodegradable okanye iifomathi ezinokuphinda zisetyenziswe kunye neempawu ze-antibacterial zingundoqo. Kwaye njengoko abathengi abaninzi befuna ukuyiqonda ngcono imijikelo yabo yokuya exesheni, thatha indlela ye-360-degree equka izisombululo zesigaba ngasinye, ukusuka kwi-hormone-bancing supplements kunye nomjikelezo-ukhathalelo oluthile lolusu ukuya kwintlungu yexesha elipholileyo.
