Ukunxiba iziqholo kuvumela abantu ukuba bazikise ubuntu babo kunye nevumba lokutyikitya. Abantu abancinci bayisebenzisela ukuziveza, kwaye ngamanye amaxesha, ukubonisa indlela abaziva ngayo. Nokuba kuyadlala, kukhohlakele, okanye kubekelwe bucala. Abantu abadala bafuna ukunuka kamnandi kwaye bakhulise ukuzithemba kwabo.
Kodwa iintsingiselo ezivelayo azikho malunga nokubonelela ngeziqholo ezintle kuphela. Bakwamalunga nokulungisa iziqholo zakho ukuhlangabezana neemfuno zabathengi.
Eli nqaku lixoxa ngeendlela ezintsha onokuthi uzilandele ukonyusa ukuzithemba kwabathengi kwiimveliso zakho.
Uluhlu Yemixholo
Isishwankathelo semarike yeperfume yehlabathi
Iindlela ezi-5 eziphambili zokutsala abathandi bevumba
Ngaphezulu kuwe
Isishwankathelo semarike yeperfume yehlabathi
Ukuzilungisa sele kubaluleke kakhulu kubantu abanomvuzo ophezulu. Abaninzi kubo banqwenela iziqholo ezitofotofo. Abanye bafuna iziqholo ezilungiselelwe ngokusekwe kwi izithako yendalo. Ngenxa yoku, imfuno iyakhula.
Ngoku ka le ngxelo, Imarike ixabisa i-US $ 50.85 yezigidigidi kwaye kulindeleke ukuba ikhule ngesantya se-5.9% ukusuka kwi-2023 ukuya kwi-2030. IMillennials kunye neGen Z bafuna iziqholo ezizodwa, abavelisi abakhuthazayo ukuba benze iimveliso ezinjalo.
Qhumiso Iinkampani zikwasebenzisa abantu abadumileyo kunye nabaphembeleli kwiimveliso zentengiso kunye nokwandisa isiseko sabathengi babo.
IYurophu inesabelo esikhulu semarike ngaphezu kwe-35.1% ngenxa yokuba iimpawu ezihloniphekileyo zivelisa iimveliso zeprimiyamu. Kodwa imakethi yaseAsia-Pacific kulindeleke ukuba ibe yeyona ikhula ngokukhawuleza ngenxa yokutshintsha kweendlela zobuhle.
Nazi ezintlanu iindlela zevumba ukubukela ukusebenzisa eli thuba.
Iindlela ezi-5 eziphambili zokutsala abathandi bevumba
Ngokucacileyo, iziqholo zenza abathengi bakho banuke kamnandi. Kodwa kubenza babe nomtsalane kuba abanye abantu basenokuyithanda indlela abanuka ngayo.
Ke, ukuba ishishini lakho liya kuba lelona khetho lokukhetha kubathandi bevumba elimnandi, qwalasela le mizila ilandelayo ukuhlangabezana nemfuno yabo yamavumba awahlukeneyo.
1. Thenga iziqholo ezivuselelayo kubathengi be-"Chameleon" Gen Z
Njengamalovane, abathengi beGen Z banamandla. Abafane bahambelane nezithethe zasekuhlaleni kwaye abakoyiki ukwenza ilinge ngamavumba ahlukeneyo.
Abathengi be-Chameleon bahamba ukusuka kwelinye ivumba ukuya kwelinye behlola iindlela ezahlukeneyo. Yiyo loo nto i-East Asian fragrance brands efana ne-Borntostandout, isebenzisa umxube ocolekileyo wamanqaku angamaplanga, aquka irayisi ye-basmati kunye ne-almond ukufumana ingqalelo yaba bantu.
Amanye amavumba avuselelayo afana ne-citrus kunye ne-sandalwood nawo aya kutsala amehlo abo, akhuphe i-sillage eneziqhamo ezimnandi.
Citrus inevumba elitsha, elinika amandla, kunye nelokuphakamisayo, liyenza ibentle kubathengi bakho ukuqala usuku lwabo. Ikwakhupha nezinye iziqholo ezixutywe nayo kwaye ivuselela imvakalelo yokucoceka. Uyakwazi ukudibanisa i-citrus kunye neentyatyambo, iziqholo, kunye namanqaku angamaplanga.
Nangona sandalwood inevumba elithozamisayo, idibanisa kakuhle namanye amavumba, yongeza ivumba lenkuni, elifudumeleyo, nelamkelekileyo kwiziqholo. Yinyama kwaye yongeza imvakalelo ephucukileyo kwiziqholo kunye nezinye iimveliso.
Ukubonelela ngevumba elivuselelayo kunye nelivuselela inkanuko kwi-Gen Z ukugcina uxhaso lwabo. Iziqholo ezibandakanya isini nazo ziya kunceda ukwandisa isiseko sabathengi babo.
2. Ukuzola abathengi kunye ne-aromatherapeutic scents
Iziqhumiso zeAromatherapeutic zihamba phambili kubathengi kuba zinciphisa uxinzelelo kwaye zenza abantu banuke kamnandi. Ibrendi yevumba laseTshayina, uFu Sheng Liu Ji, lolunye uphawu lwaseMpuma Asia olusebenzisa le ndlela ngokugqibeleleyo.
UFu Sheng uLiu Ji usebenzisa amavumba afana nala jasmine ngenxa yeziphumo zayo zokuthomalalisa. I-Jasmine livumba leentyatyambo elityebileyo kunye neziqhamo kodwa lineziphumo zendalo zokuthomalalisa ezinceda ukuthomalalisa ixhala kunye nokucoca intloko. Ikwanceda ukulala kwaye inciphise ukucaphuka, iyenze ibe ntle kwiaromatherapy.
Ngaphezu koko, ioli ephuma kwi-jasmine inezixhobo zokulwa ne-antibacterial ezinceda ukukhusela izifo.
Ubumnandi kunye nobundle bevumba lenza ukuba libonakale kwaye likhangeleke jikelele. Utyalo-mali kwi-aromatherapeutic ngakumbi iziqhumiso ezikhuthaza intlalontle ukubhenela abathengi.
3. Sebenzisa itekhnoloji ukwenza iziqholo zibe zezakho
Abathengi bathanda ukunxiba iziqholo ezikhethekileyo kubo. Iziqhumiso ezizezakho zibanceda benze ezabo ivumba lokutyikitya kwaye bagqame phakathi kwesihlwele.
Abathengisi bePerfume banokwenza iziqholo zabo ngokubuza abathengi ukuba bafuna ntoni ngokuvota kumajelo asekuhlaleni. Banokubabuza imibuzo malunga nendlela abaphila ngayo kunye nezinto abazikhethayo xa abathengi befuna ukuodola kwiwebhusayithi yabo. ICode Meee, iwebhusayithi yevumba laseJapan, yenze oku:
Ke, ukuba umthengi unenkathazo yokulala, unokucebisa lavender ngevumba elifudumeleyo lenkuni. Ineentyantyambo, ivumba eliswiti, kunye ne-ethe-ethe, kwaye inciphisa uxinzelelo kunye nexhala.
Ukwenza iziqhumiso zihambelane nezinto ezikhethwa ngabathengi bakho kuya kuphinda kuvuselele umdla wabo kwaye kwandise inzuzo yakho.
4. Yiya kwiziqholo ezinezithako ezingaqhelekanga
Iziqholo ezinezithako ezingaqhelekanga zibhenela abathengi abanomdla abafuna ukuzibonakalisa ngokuyilayo. Ngokomzekelo, i-brand yaseTshayina, i-Oddity Fragrance, isebenzisa umxube weentyantyambo ze-orenji, iti eluhlaza, kunye nenyibiba, okubangela ivumba elikhethekileyo.
Iintyatyambo eziorenji khupha amanqaku amnandi, eentyatyambo, kunye naluhlaza, avuselela imvakalelo yokuphila kakuhle kunye nokhuseleko.
Iti eluhlaza livumba elihlaziyayo kwaye lichwayitile kunye nenqaku le-citrus kunye ne-mint. Ngaxeshanye, Iinyibiba ube nevumba elitsha, eliswiti, elifana nentwasahlobo elikhanyayo kwaye eliluhlaza.
Ukudityaniswa kwezi vumba zintathu kuya kubangela umdla kubathengi. Ukunikezela ngeziqholo ezinomxube wezithako ezingaqhelekanga kuya kuvusa umdla wabathengi nto leyo enokukhokelela kwiintengiso ezininzi.
5. Khetha iziqholo ezikhuthazwa yingxelo yabathengi
Amavumba adalwe ngempendulo ephilayo isibheno kubathengi kuba banokukuxelela into abayifunayo. Oku kubavumela ukuba baphucule iziqholo ukuze abathengi bazonwabele. Ibrendi yevumba laseKorea, iAlien Odorz, ifumene ingxelo ephilayo kwivenkile yabo yeflegi.
Nika abathengi iisampulu zeziqholo ezinomxube wamafutha afana neiris kunye nequnube.
iris ineentyatyambo kunye nevumba lomhlaba elinamanqaku anenkuni kunye neziqholo, ngelixa Ndingathanda ipere yezinto zokukhafula kwiishethi inevumba elimnandi, elimnandi, nelineziqhamo, kwaye lihlala lidityaniswa namaqunube kunye neentyatyambo ezithambileyo njengenyibiba okanye ijasmine.
Unokunyusa ingeniso ngelixa usakha ubudlelwane babathengi ngokusebenzisa impendulo ukusebenzisana nabathengi.
Ngaphezulu kuwe
Abathengi beChameleon Gen Z bafuna ukufumana amavumba amatsha. Qinisekisa ukuba unikezela ngeentlobo ezahlukeneyo zeziqholo ezinamavumba avuselelayo ukubatsala. Iziqhumiso zeAromatherapeutic ziya kubhenela kubathengi abayaziyo impilo-ntle yabo.
Nika indibaniselwano yamavumba angaqhelekanga ukutsala umdla wabathengi abanomdla. Ukusebenzisa itekhnoloji ukwenza iziqholo buqu kwiimfuno zabathengi kuya kubenza bazive bexatyisiwe. Ingxelo iya kuphucula umgangatho weemveliso zakho kwaye inyuse intengiso.
Zombini ukwenziwa komntu kunye nempendulo yabathengi kuya kukhulisa ubudlelwane babathengi kunye nokunyaniseka kwebrendi.
