Isityalo esitsha esitsha samacandelo, iimveliso, kunye nezithako zivela minyaka le, zibonisa ukuba lingakanani ixesha lokhathalelo lwesikhumba. Abathengi bahlala bephanda iindlela zokuzonwabisa, ukufumana ulwazi, kunye nokulinga ngeembono ezintsha.
Eli nqaku libandakanya iziqwenga ezisibhozo eziguqukayo zesikhumba zenza amaza kwindawo yobuhle. Ababoneleli be-Skincare kufuneka baqwalasele kwaye batyale imali kule mizila ukuze bahlale bephambi kwegophe kwixesha elizayo lonyaka.
Isiqulatho
Ingaba inenzuzo kangakanani imarike yemveliso yokhathalelo lolusu?
Iindlela ezisibhozo zokugqiba ulusu olusakhulayo ukwamkela uzinzo
Amazwi okugqibela
Ingaba inenzuzo kangakanani imarike yemveliso yokhathalelo lolusu?
Imarike yemveliso yesikhumba iyakhula. Abafazi kunye namadoda amaninzi basebenzisa iikhrimu, izinto zokuthambisa, kunye nomgubo imihla ngemihla ukuthambisa, ukuthambisa, ukucoca, kunye nezinye iinjongo zomzimba ukondla nokuphucula umgangatho wolusu lwabo.
The imarike yehlabathi kwiimveliso zokhathalelo lwesikhumba kuqikelelwa kwi-130.50 yeebhiliyoni zeerandi ngo-2021. Kuqikelelwa ukuba izonyuka ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-4.6% ukusuka ku-2022 ukuya ku-2030.
Ukunyuka kwemfuno yehlabathi yeekhrimu zobuso, i-sunscreens, kunye nezinto zokuthambisa zomzimba ziya kunceda ukuthengisa ukuba kwandiswe ngexesha loqikelelo. Kwelinye icala, imfuno yeemveliso ezinemichiza yokwenziwa iyancipha ngenxa yolwazi olukhulayo lweziphumo zokonakalisa ulusu.
Ngenxa yokwanda kweenkxalabo ze-eco-conscious, iimveliso ze-skincare ezenziwe ngezithako zendalo ziya kubona imfuno ebalulekileyo kulo lonke ixesha eliqikelelweyo.
Ishishini le-e-commerce elikhulayo likwangumqhubi obalulekileyo wemarike ye-skincare kuba ibonelela ngokuhanjiswa kweminyango, iindleko ezithotyiweyo, iindlela zokuhlawula ezilula, ukufumaneka koluhlu olubanzi lweemveliso kwiqonga elinye, kunye nezinye izibonelelo abathengi abakhethayo.
Lilonke, imakethi iya kufumana utshintsho olukhulu kwixesha eliqikelelweyo, kunye nabathengi bekhetha izisombululo ezinikezela ngezibonelelo ezingaphezulu, ezihlala ixesha elide, kwaye zibenza bazive bengcono.
Iindlela ezisibhozo zokugqiba ulusu olusakhulayo ukwamkela uzinzo
Ubuvila obugqibeleleyo
Ngelixa umkhwa wobuvila wobuvila ungeyonto intsha, iya kuhlala isesichengeni. Lo mkhwa uquka yonke into malunga nentombazana ecocekileyo yobuhle-ecwebezelayo, epholileyo, kunye ne-hydrating emangalisayo. Ezi mveliso zidibanisa i-skincare kunye ne-makeup ngaphakathi imixube emixube yenziwe ngezithako ezondlayo ezinikezela inkangeleko yendalo kunye nokuziva koboya.
Iimveliso zobuvila ezigqibeleleyo zokhathalelo lwesikhumba zibonakalisa impilo kunye namandla, ukusuka kwiifomathi ezicwebezelayo kunye ne-tinted ukuya kwiifomula zolutsha kunye ne-hydrating.
Nangona zonke iintlobo zesikhumba zingasebenzisa i-sheer gqiba iziseko, ezi ngokuqhelekileyo zifaneleka kakhulu ukomisa kunye nokudibanisa iintlobo zesikhumba ezikhetha ukugubungela kwendalo kunye nokuziva okulula. Ukongezelela, ulusu olunamafutha alunakuphendula kakuhle, okwenza olu hlobo lwesikhumba lubonakale lunamafutha.
Abathengi abanolusu olubuthathaka abafuna ukhuselo oluncinci ngaphandle kokulugqithisa banokudibanisa isiseko esicacileyo kunye ne-matte powder. Le combo inciphisa ioyile egqithisileyo ngelixa inika ukuva okukhaphukhaphu kunye nokujonga.
Ukugqiba okuqaqambileyo
Abathengi abangayithandiyo imvakalelo yokunxiba izithambiso ezininzi kodwa bafuna ukugqunywa baya kuyithanda isiphelo esimenyezelayo. Iimveliso zolusu kolu didi lunika ulusu ukukhanya kunye nokukhanya okukhululekile kunye nendalo. Ziyathambisa kwaye zifumise ulusu, ziqinisekisa ukuba luvakala kwaye lukhangeleka lulungile.
Iziseko ezinomphetho oqaqambileyo kufuneka ube nazo kwiibrendi njengoko ziyinxalenye ebalulekileyo yokukhanya kunye nokukhanya. Ukongeza, iibrendi kufuneka zithathele ingqalelo iikhrimu, iiprimers, kunye neeserum ezinezithako ezisebenzayo ezifana ne-bakuchiol, i-hyaluronic acid, kunye ne-niacinamide ukunika abaxumi babo impilo enqwenelekayo, ukukhanya okuqaqambileyo.
Ezi mveliso zeskipa zinokunxitywa zodwa, ngaphantsi kweziseko kunye nezinto zokuthambisa, okanye njengomaleko ongaphezulu ngaphezulu iinto zokuzilungisa. Abathengi abanqwenela inkangeleko yolutsha kwaye eqaqambileyo kodwa bafuna ukhuseleko olungaphezulu kunoko ukugqiba ngokupheleleyo Izibonelelo ziya kuyithanda le ndlela.
Ukugqitywa kweMatte
Ishishini lokuthambisa liyathanda matte ugqiba, eya kuhlala iyinto eqhelekileyo. Ekuqaleni, iimveliso zokugqiba i-matte zenziwe kakhulu. Nangona kunjalo, lo mkhwa uguqukele ekudaleni iimveliso ezinokuziva zikhaphukhaphu kunye nokugqiba okufanayo, ngenxa yophuhliso olutsha.
Iimveliso zokugqiba iMatte azinakukhanya kwaye zithande ukomisa umcaba, zizenza zilungele iintlobo zolusu olunamafutha kunye nobuthathaka njengoko zinciphisa ukubonakala kwe pores, amaqhuma, izits, amanxeba, kunye nokunye ukungafezeki. Ke ngoko, zilungele ulusu oluthanda ukuqhambuka. Ukongeza, kukho matte ugqiba ezihlala eluswini ixesha elide kwaye zibonelela nge-oyile- kunye nesiseko esingenasici sokuthambisa.
Olu luhlu lubonelela ngokugqunywa ngokupheleleyo okanye okunokwakhiwa, ukusukela kwizitshizi, inkungu, kunye neekhrimu ukuya kwiimveliso ezine-SPF yolusu, imilebe kunye nezikhonkwane.
Nditsho ithoni yesikhumba
Abantu bayazithanda iimveliso zokhathalelo lwesikhumba kodwa bazihlonele iimveliso ezibonelela ngethoni yesikhumba esilinganayo. Ezi mveliso zikhupha kancinane iithowuni zolusu lwabasebenzisi, zifihla naziphi na iimpawu zolusu lomntu ozinxibileyo okanye ukujika kombala, kunye nazo naziphi na iimpawu zolusu.
Abathengi banokucutha ububomvu, amanxeba, ukuba bomvu kwebala, kunye nolusu olugudileyo ngeemveliso ezinevithamin C, niacinamide, kunye nezinye izithako eziphilisayo neziqaqambisayo.
Ababoneleli kufuneka baqwalasele iiserum, abacoci, kunye neetoni ezixhasa ukulinganisa ixesha elide kwesikhumba kwiirejimeni zokunakekelwa kwesikhumba. Kufuneka kwakhona bathathele ingqalelo ummeli ongaphezulu kunye neemveliso ezibandakanyayo ukulungiselela iintlobo ezahlukeneyo zesikhumba.
Ukukhanya okubonakalayo kunye neziseko ezinokwakhiwa
Ilizwi ezitratweni kule mihla lithi, 'Kuncinci ngakumbi.' Abathengi bayatshintsha ukusuka kwikhava enzima ukuya kwinkangeleko ekhaphukhaphu enokuthi isetyenzwe ukuya kuluhlu oluphakathi okanye olupheleleyo. Endaweni yokubonisa ukuphela kwexesha lokhuselo, lo mkhwa uthetha ukuzalwa okunokwenziwa ngokwezifiso kunye nokwakhiwa iifomati ze-skincare.
Izinto ezikolu didi ziyilelwe ukuphefumla, zikhaphukhaphu, kwaye kulula ukuzisebenzisa-ukusuka kwi-tinted moisturizers kunye ne-serum tints ukuya kwimixube emixube izithako ezifana nekhala, iallantoin, kunye nesqualene. Isixa esifanelekileyo siya kugubungela amabala, amanxeba, kunye namaqhakuva ngaphandle kokugqithisa.
Lo mkhwa ukwabonelela abathengi ngeentlobo ezahlukeneyo zobuhle kwimbonakalo enye ngokuqala ukukhanya kunye nokwakha ukuya kuthi ga kwi-coverage ephakathi okanye epheleleyo.
Ifanelekile kubathengi abakhulu kwi iimveliso zesikhumba-kuqala kwaye ngaphantsi kwi-coverage enzima. Ikwasebenza kakuhle kuzo zonke iintlobo zolusu-abancinci nabadala, abanamafutha, okanye abomileyo.
Ukugqitywa kwezinto ezininzi
Abantu bafuna iimveliso ezilungele ukuzisebenzisa kwaye banokwenza okuninzi ngaphandle kokuthatha indawo enkulu kwishelufu yokuhlambela, yiyo loo nto. ukugqiba imisebenzi emininzi zibalulekile. Ezi mveliso zilungelelanisa iindlela zesiqhelo kwaye zonga abathengi ixesha kunye nemali, zibenza babe ziintandokazi zentengiso.
Imfuno yokusetyenziswa kwezinto ezininzi ikhula ngokukhawuleza njengoko iishedyuli zabantu zixakeke kwaye iindleko zokuphila ziluma. Iimveliso ezidibanisa i-skincare kunye ne-makeup sele zidumile. Nangona kunjalo, umkhwa uya kuqhubeka nokuvela kwaye ukhule ekuthandeni kumaxesha onyaka azayo.
Iimveliso kufuneka zityale imali kwiimveliso ezidla ixesha elincinci kodwa zinomsoco kwaye zikhusela ulusu. Abathengi bathanda iimveliso ezihamba ngaphezulu nangaphezulu, njengemveliso equkethe i-hyaluronic acid, i-SPF, i-vitamin C, kunye ne-peptides okanye imveliso enokuthi ikhuphe kwaye ihlambulule ngexesha elifanayo.
Nangona kunjalo, iimpawu kufuneka ziqhube uphando lwabathengi ukuze bafunde indlela abantu abazisebenzisa ngayo ezi imixube emixube kwaye ngokwenza utyalo-mali olunolwazi. Okubaluleke ngakumbi, kufuneka baphephe iimveliso ezine-SPF ezishiya i-cast emhlophe okanye i-oil finishes.
Ukunyuka kokukhanya okunempilo
Ayinakuphikiswa into yokuba ulusu luyachuma xa lutyiswa iimveliso zalo. Ke ukunyuka kokukhanya okunempilo kukhawuleza kudume umbulelo kwiimveliso ezenziwe nge izithako ezifakwe kwi-skincare kunye nokugubungela umoya.
Lo mkhwa udibanisa iindlela ezahlukeneyo zokugqitywa kwesikhumba, eziphenjelelwa ngumnqweno wenoveli wokujonga usempilweni ngokusebenzisa iibronzi zomzimba, ukuthungwa kombethe, kunye nezidlele ezigungxulwe.
Iimveliso kufuneka zijonge kwiimveliso ezenziwe ngezithako ezinempilo, kubandakanya i-antioxidants, iivithamini, kunye nezityalo ezithathwe kwizityalo. Kufuneka kwakhona baqwalasele i-synthetic iifomati zokuphucula ukukhanya endaweni yeemveliso ezine-glitter kunye ne-microplastics ukwanelisa iimfuno zabathengi babo be-eco-friendly.
Iifomathi zeHybrid ezigxile kwimilebe, amehlo, kunye nezidlele ukufezekisa inkangeleko yenkohliso egungxulwayo ifanelekile kubancinci abafuna ulusu olukhanyayo ngaphandle kokubonakala bekhazimle kakhulu.
I-hydrating skincare igqityiwe
Ukugcina umqobo wolusu wokufuma linyathelo lokuqala ekufezekiseni ukukhanya okunempilo, ukuqhuba imfuno hydrating skincare ukugqiba ukwakha umqobo ulusu umva.
Iimveliso ezinendalo, ukuphilisa, kunye nezithako ezikhuselayo kunye iifomula zokuthambisa amanzi iya kuba yimfuno ephezulu njengoko abathengi begxile ngakumbi ekubekeni phambili impilo yolusu lwabo.
Ukukhusela umqobo wokufuma wendalo kwehlisa umngcipheko wokuqhawuka, iimeko zolusu ezomileyo, kunye neziphumo zokwaluphala, ukongeza ekuncedeni ukuvelisa ibala elimanzi, elimanzi.
I-sunscreens ene-tinted kunye ne-moisturizers kunye ne-serum yobuso obumanzi kakhulu kunye ne-oyile zimveliso ezibetha phezulu ukuba ziqaphele. Ababoneleli banokutyala imali kuluhlu lwe-skincare olwenziwe nge-glycerin, i-hyaluronic acid, i-peptides, i-squalene, kunye nezinye izithako ze-ultra-hydrating ezikhuthaza ukuveliswa kwe-collagen.
Kufuneka kwakhona baqwalasele iimveliso ezinobuhlobo kwi-microbiome ezomeleza kwaye zikhusele umqobo wendalo wolusu.
Amazwi okugqibela
Abathengi abafuna ukuhlala phambi kwegophe okanye batshintshe iindlela zesiqhelo baya kufumana into entsha kwezi zivelayo. iindlela zobuhle.
Ukugqibelela kobuvila lukhetho olumangalisayo lwe-makeup-makeup kunye nemfuno ephezulu phakathi kwe-minimalists. Ukugqitywa okukhazimulayo kunye nokunyuka kokukhanya okunempilo kuthembisa ulusu lwendalo olunempilo olubonakala lulungile njengoko luvakalelwa.
Iifomula ezakhekayo ezinokufezekisa ukukhanya, okuphakathi, okanye ukugubungela ngokupheleleyo, njengeziseko ezikhaphukhaphu kunye nokugqitywa kwe-matte, nazo zifumana ukuthandwa. Abathengisi banokungena ebhodini ngezi ndlela zokugqibela zolusu eziguqukayo kwixesha elizayo lonyaka.
