I-2023 ibona ukubuya kweengubo ezinithiweyo zabasetyhini kunye neejezi, kunye ne shishini kufuneka ihambisane nolu phuhliso. Iimpahla ezinithiweyo kunye neejezi ezikhuthaza izalathiso ezicacileyo kunye nemodyuli zimiliselwe kukulunga kwenguqulelo kunye nobuchule.
Ubume besimo sezulu buqhutywa kukujolisa kwakhona kuluntu, ukufudumala, imibala ephakamisayo, imisonto ekhuthazayo ekhokelwa yintuthuzelo, impilo ephilileyo kunye noluntu, kunye nokubhiyozelwa kobuchule bendawo. Zinitha kunye nejezi iintsingiselo ze-23/24 ziphefumlelwe kukuphila okunempilo njengoko iziqwenga ezibalulekileyo zigxile kwimibala ephakamisayo kunye nokuthuthuzela.
Eli nqaku liza kucazulula iindlela eziphezulu zokubopha kunye neejezi zabasetyhini ngo-2023 kunye no-2024.
Isiqulatho
Isishwankathelo semarike yempahla yabasetyhini yehlabathi
Iimpahla ezinithiweyo ezi-4 zabasetyhini kunye neendlela zejezi zika-2023/2024
Iingcamango zokugqibela
Isishwankathelo semarike yempahla yabasetyhini yehlabathi
Imarike yempahla yabasetyhini yehlabathi ifikelele e-US $ 965.3 billion Ngo-2022. Ngokwengqikelelo yeQela le-IMARC, imarike iya kufikelela kwi-US $ 1.2 yetriliyoni ngo-2028, ikhula ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) 3.5%.
Amaqonga e-e-commerce aqhuba ukukhula kwimakethi yempahla yabasetyhini yehlabathi. Iivenkile ezithengisa kwi-Intanethi zibonelela ngokulula, ukwahluka, izaphulelo, kunye nokufikeleleka ngokulula, okonyusa ukuthathwa kwempahla yabasetyhini. Imarike yahlulwe ngohlobo lwemveliso, ijelo lokuhambisa, kunye nexesha lonyaka.
Iimpahla ezinithiweyo ezi-4 zabasetyhini kunye neendlela zejezi zika-2023/2024
1. I-Dopamine minimalism

I-Dopamine minimalism ngumkhwa odibanisa uyilo oluncinci kunye nogxininiso lokuthuthuzela kunye nokulula. Imigca ecocekileyo, imibala engathathi hlangothi, kunye nokugxila ekuzinzeni kubonisa lo mkhwa.
Eminye imizekelo yeendlela zejezi ze-dopamine minimalism zabasetyhini zezi:
- Ihempe ezinkulu, ezibhityileyo, kunye I sweatshi: Ezi ziqwenga zikhululekile kwaye zilula ukunxiba, kunye noyilo oluncinci olulungele ukunxiba kwansuku zonke.
- Iziqalo phezulu kunye neetanki eziphezulu: Ezi ziphezulu zikhululekile kwaye ziphefumula, kunye noyilo oluncinci olulungele imozulu efudumeleyo.
- Iilokhwe zejezi ezilula, zakudala: Ezi zambatho zenzelwe ukuba zibe lula ukugqoka kunye nokuguquguqukayo, kunye noyilo oluncinci olunokuthi lunxibe phezulu okanye phantsi.
- I-Leggings kunye ne-joggers: Ezi zantsi zenziwe ngelaphu lejezi ethambileyo neyolukileyo kwaye ziyilelwe ukuba zikhululeke kwaye zikhululeke, zilungele ukuhlala ekhaya.
- I-Dopamine minimalism ikwathanda ukugxila kuzinzo, ngoko unokubona uyilo oluninzi olunemicu yendalo efana nelinen kunye ne-hemp kunye neendlela ze-eco-friendly zemveliso.
2. Imisebenzi ye-fluid

Imisebenzi yolwelo iya isiba yinto eqhelekileyo njengoko abantu bejonge ukuguquguquka ngakumbi kubomi babo bomsebenzi. Lo mkhwa ubonakaliswe ngokugxila kwibhalansi yobomi bomsebenzi kunye nokukwazi ukuhamba phakathi kweendima ezahlukeneyo kunye namashishini.
Ngemimiselo yokuba ijezi yabasetyhini iindlela, eminye imizekelo yesinxibo enokulungela imisebenzi engamanzi ibandakanya:
- Iilokhwe zejezi ezihlukeneyo: Ezi ziyilelwe ukuba kube lula ukunxiba kwaye zinokunxitywa phezulu okanye phantsi ngokuxhomekeke kweso sihlandlo, zizenze zigqibelele kwiisetingi ezahlukeneyo.
- Ukonwaba kodwa ukwahlukana kwe-chic: Imiphezulu kunye neebhulukhwe ezinemilenze ebanzi, ibhulukhwe yepalazzo, i-culottes, kunye nezinye i-silhouettes ezikhululekile ezinokuthi zigqoke okanye zihlanjululwe ngokuxhomekeke kweso sihlandlo.
- Hlanganisa kwaye udibanise ngokwahlukeneyo: Ukudibanisa kunye nokudibanisa iziqwenga ezahlukeneyo zempahla kunokudala inkangeleko eyahlukeneyo, okwenza kube lula ukuziqhelanisa neesetingi ezahlukeneyo kunye nezihlandlo.
- Iziqwenga zeClassic kunye nezingaphelelwa lixesha: Utyalo-mali kwi-classic, iziqwenga ezingapheliyo ezifana ne-blazer elungiselelwe kakuhle okanye ingubo emnyama elula enokugqithwa iminyaka.
- Iziqwenga ezizinzileyo kunye ne-eco-friendly: Ukuqaphela okusingqongileyo kunye neempembelelo zeshishini lefashoni kuba ngumkhwa onokuthi ubandakanywe kwikhondo lejezi yabasetyhini.
3. Ukuthamba okucushiweyo

I-Cushioned softness yindlela egxininisa induduzo kunye nokuthamba kwempahla. Ukusetyenziswa kwe ithambile, Iindwangu ezixubileyo kunye nokugxila ekuphumleni, ukubukeka okungaqhelekanga kubonisa lo mkhwa.
Ngokubhekiselele kwiindlela zejezi zabasetyhini, eminye imizekelo yempahla enokulungela ukuthamba okucushiweyo ibandakanya:
- Iintloko ezithambileyo: Ezi ziqwenga zikhululekile kwaye zilula ukunxiba, kunye noyilo olulula olulungele ukunxiba kwansuku zonke.
- Iiseti zempahla zokuphumla ezipholileyo: Umphezulu wokuthelekisa kunye nomzantsi owenziwe ngelaphu elithambileyo, elihonjisiweyo, elilungele ukuhlala ekhaya.
- Iibhulukhwe ezikhululekileyo: Ezi bhulukhwe zenzelwe ukuba zikhululeke kwaye zilula ukunxiba, kunye nokulungelelaniswa okukhululekile kunye nelaphu elithambileyo, elithambileyo.
- Impahla yeSherpa kunye noboya begusha: I-Sherpa kunye neengubo ezinoboya begusha yindlela entle yokongeza ubushushu kunye nokuthamba kwinkangeleko yakho.
4. Grunge romance

Ukuthandana kweGrunge ngumkhwa odibanisa izinto ze fashion grunge isitayile esaduma ngeminyaka yoo-1990 ngobuhle bothando kunye nobufazi. Lo mkhwa ubonakaliswa ngu udidi, inkathazo, kunye neziqwenga zakudala ezinentambo, i-ruffles, kunye nezinye iinkcukacha zothando.
Ngokubhekiselele kwiindlela zejezi zabasetyhini, eminye imizekelo yempahla enokufaneleka kwi-grunge romance ibandakanya:
- Iilokhwe zejezi ngobuhle obuphefumlelweyo bakudala: Ezi zambatho zenzelwe ukuba zibe lula ukugqoka kunye nokuguquguqukayo, kunye noyilo lothando olunokugqoka okanye phantsi.
- Unxunguphele kwaye imiphezulu yejezi ekrazukileyo: Ezi ziphezulu zenzelwe ukuba zibe zi-edgy kunye ne-grunge-inspired, kunye nomxube weenkcukacha ezixinzelelekileyo kunye nezikrazukileyo.
- Ijezi leggings kunye nababalekayo ngokuchukumisa uthando: Ezi zantsi zenziwe ngelaphu lejezi elithambileyo kunye nelolukileyo kwaye zenzelwe ukuba zikhululeke kwaye zingaqhelekanga, kunye nentambo yentambo, i-ruffles, okanye ezinye iinkcukacha zothando.
- Ilayisi okanye i-crochet-elungisiwe phezulu: Ezi zikhululekile kwaye zilula ukunxiba, kunye noyilo lothando olulungele ukunxiba kwansuku zonke.
- Iijezi zakudala kunye nezesibini: Ukubandakanya iijezi zakudala kunye nezesibini kwiwadi yakho yindlela entle yokongeza into yokukhumbula kunye nokukodwa kwinkangeleko yakho.
Iingcamango zokugqibela
Iimpahla ezinithiweyo zabasetyhini kunye neendlela zejezi ngo-2023 nango-2024 ziya kungqiyama kwiimodyuli kunye nezalathiso ezicacileyo ezixhaswe bubuchule kunye nokusungula izinto ezintsha, eziza kulawula iimpahla zabasetyhini.
Uyilo olujikeleze ubuntofontofo kunye noyilo luya kutyhala iintsingiselo eziya kuthi xhaxhe kwiinguqulelo ezizinzileyo kwiimpahla ezinithiweyo zabasetyhini kunye neejezi ze-A/W 23/24.