Iminqwazi yinto ekufuneka ibe nayo eya kuhlala inefashoni, kwaye abathengi bathanda ukwahluka okunokwenziwa ngokwezifiso. Iminqwazi yesiko iyaguquguquka, iyonwabisa, kwaye inesitayile.
Ngelixa ukunxiba enye kulula kakhulu, ukuqala a umnqwazi wesiko ishishini linokuba lukhuni. Njengawo onke amanye amalinge, kukho izinto ezifuna ukuba oosomashishini baziqwalasele. Eli nqaku liza kuhlolisisa izinto ezisibhozo ezifunekayo ukuze wenze isiko eliphumelelayo ishishini iminqwazi.
Isiqulatho
Amagqabantshintshi ngemarike yeminqwazi yehlabathi
Izinto ezi-8 ekufuneka ziqwalaselwe phambi kokuba uqalise ishishini leminqwazi yesiko
Amagama okuvala
Amagqabantshintshi ngemarike yeminqwazi yehlabathi
Nangona zingakhe ziphume kwisitayile, selanga ngoku banomzuzu omkhulu. Ngelixa abathengi bezinxiba ngenxa yezizathu ezibambekayo, iminqwazi ngoku iyindlela abantu yokuzibonakalisa ngayo. Abantu abancinci bathatha ngokuyintloko iimpahla zentloko njengenkcazo yefashoni, enceda ukwandisa ukuthandwa kwayo.
Eyona nto ibalulekileyo ekwandeni kwemarike kukukhula ngokukhawuleza kwabemi ezidolophini kunye nokwamkelwa kwenkcubeko yolutsha, ephucule uvakalelo lwefashoni kwihlabathi liphela. Umzi-mveliso wefashoni okhulayo, ukunyuka kwengeniso yabathengi, ukwamkelwa kweetshaneli ze-e-commerce, ukutshintsha kwendlela yokuphila, kunye nokunyuka kwemfuno yoncedo zizinto ezongezelelekileyo ezikhulisa ukukhula kwemarike yempahla yentloko.
Ubungakanani bemarike yempahla yentloko yehlabathi yayimalunga I-US $ 19.46 yezigidigidi ngo-2021. Uqikelelo luqikelelwa ukuba ishishini liya kufikelela kwi-US $ 28.17 yebhiliyoni ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-6.1% ukusuka ngo-2022 ukuya ku-2027.
Iminqwazi iyodwa, kwaye wonke umthengi othanda ifashoni unokufumana isitayile sokwamkela. Ngesi sizathu, ukuthengisa iminqwazi yesiko lelinye lawona mashishini anempembelelo anokuthi axhathise.
Izinto ezi-8 ekufuneka ziqwalaselwe phambi kokuba uqalise ishishini leminqwazi yesiko
1. Qwalasela abaphulaphuli ekujoliswe kubo
Omnye weyona mibuzo ibalulekileyo nawuphi na umnini weshishini lomnqwazi unokuzibuza ukuba ngoobani abaphulaphuli abajolise kubo. Lo mba ubukhulu becala umisela uyilo, ukhetho lwelaphu, umbala, ukuvalwa, kunye nezinye izinto zemveliso.
Ukungena kwishishini lomnqwazi kuthetha ukwazi ukuba isitayela ngasinye senza ntoni kwaye ngubani onokuthi azuze kuzo. Amashishini kufuneka afunde uphononongo lwemveliso kwaye aqaphele ukuba yintoni enomtsalane kunye nokungakholisiyo kubathengi.
Kufuneka kwakhona bahlole iintsingiselo zemarike uyilo bazimisele ukuthengisa. Ngaba zifunwa unyaka wonke, okanye ngaba kukho ukwahluka kwamaxesha onyaka? Ngaba kukho iindlela ezikhulayo kwinani lemibuzo?
Nangona kunokuba ngumceli mngeni ukulandela iindlela zefashoni kuba zihlala zilandela iipateni ezinokuqikelelwa. Olu lwazi lwenza ukuba iibhrendi zityale imali kuyilo lweminqwazi olulungelelanisiweyo oludibanisa nabaphulaphuli babo.
Amashishini ajolise ekufikeleleni wonke umntu akayi kufikelela nakubani. Ukuqonda abaphulaphuli ekujoliswe kubo kuya kunceda oosomashishini beentloko bagxininise imizamo yabo yokuthengisa kunye nokwandisa amathuba abo okuphumelela. Emva kwayo yonke loo nto, uyilo olukhulu alunamsebenzi ukuba akukho bathengi.
2. Khetha isitayile somnqwazi esigqibeleleyo
Amashishini anokukhetha kwizitayile ezininzi zomnqwazi ezinobuhle obunomtsalane. Eminye iminqwazi yesiko edumileyo yi-flex-fit kunye ne-baseball caps, i-snapbacks, iminqwazi yootata, iminqwazi yelori, iminqwazi enepaneli ezintlanu, iibhiyi, iibhakethi, kunye neminqwazi yamabhakethi.
I-Snapbacks ziindlela zokubaleka ezidumileyo ezibonisa inkcubeko yasezidolophini kunye nesimbo solutsha. Baseball caps sesinye isimbo sezemidlalo nesingaqhelekanga. Abathengi abafuna ukuzibonakalisa ngelixa besenza imisebenzi okanye benxibe impahla baya kuzithanda izinto ezinokwenziwa ngokwezifiso zezi hatshi.
The ezintlanu okanye ezintandathu-iphaneli sesinye sezimbo ezikhululekileyo abathengi abafuna ukwenziwa. Ke, amashishini anokusebenzisa lo mnqwazi ufakelweyo, osefashonini njengeseyile engenanto ukuze atshatise izinto azithandayo xa ebonisa umsebenzi wabo wobugcisa okanye uphawu.
Nangona iminqwazi yelori yaqala njengezinto zokuthengisa kwixesha elidlulileyo, sele iqhelekile namhlanje. Banepaneli ye-mesh ngasemva, indawo ephezulu yedome, umphetho osicaba, kunye nesithuba esikhulu kwisithsaba seempawu zokubonisa umsebenzi wabo wobugcisa owuthandayo. Zisasetyenziswa rhoqo ziinkampani ukuthengisa iimpawu zazo. Kwaye isoloko ilithuba elihle leeodolo ezinkulu.
Umnqwazi katata ungomnye weendlela ezininzi zomnqwazi eziya kuhlala zithandwa. Lo mzekelo unokhetho oluqhelekileyo lobude bebhili okanye ubude betyala elifutshane ngokuxhomekeke kukhetho lwabathengi kwaye abunjwe kancinci kunezinye izimbo zomnqwazi.
Omnye umkhwa osanda kulawula ishishini leentloko yiplastiki yabasetyhini kunye neevisors zakudala. Iqale yenziwe ukukhusela ubuso kwilanga elitshisayo ngexesha lezemidlalo, iivisor ngoku zifumaneka ngemibala emininzi edlamkileyo nenomtsalane.
Ukukhetha isitayile somnqwazi esigqibeleleyo ukwenza kuxhomekeke ikakhulu kubaphulaphuli ekujoliswe kubo. Zonke iminqwazi yesiko inoyilo olwahlukileyo oluvumela izinto ezahlukeneyo ezikhethwa ngabathengi. Kukho ukhetho oluninzi; amashishini anokulandela iintsingiselo okanye enze into akholelwa ukuba ifanele uphawu lwawo.
3. Khetha ilaphu elilungileyo lomnqwazi owenziweyo
Izinto ezisetyenziselwa ukwenza iikepusi banokutyhila okuninzi malunga nembali, ukwakheka, umgangatho kunye nesimbo sabo. Ukongeza, izixhobo zichaphazela kakhulu ii-caps ezenziwe kuzo. Nganye ineengenelo zayo kunye nezinto ezisilela kuyo, kunye neendawo ezisingqongileyo ezisebenza kakuhle kubo.
Uninzi lwabenzi bemilili kunye neekhati bazama ukubetha ulungelelwaniso olufanelekileyo phakathi kobuhle kunye nokusebenza xa ukhetha izinto. Bahlala bekhangela imixube emitsha kunye nezixhobo zokwenza iimveliso zabo zigqame kule marike iguquguqukayo kunye neyokusika.
Ipolyester kunye nenayiloni ziintsinga ezenziweyo ezisetyenziselwa ukuthambisa ukufuma kunye neempawu ezixhathisayo. Abavelisi bahlala bezisebenzisa ekwenzeni iminqwazi yootata, ii-snapbacks, kunye neminye iminqwazi yemidlalo.
Kwelinye icala, umqhaphu, ilinen, noboya ziintsinga zendalo. Uninzi lwabavelisi bayawathanda ngenxa yokuthamba, ukuphefumla, ukugquma, kunye neempawu zokuthambisa ukufuma.
Nangona kunjalo, umqhaphu uhlala ixesha elifutshane kuphela xa kuthelekiswa nezinye iifiber ezifana ne-polyester. Yiyo loo nto, abavelisi bahlala beyidibanisa kunye neentsinga ezenziweyo ukuze zomelele.
Iplastiki isanda kuxhaphaka kwiminqwazi, ngakumbi ukwenza iivisor zabasetyhini. Kwakhona, iminqwazi yeplastiki kulula ukuyigcina kunezinye izixhobo zomnqwazi.
Enye imathiriyeli eyothusayo efumaneka ngokukhawuleza kweli shishini ngumthi ngenxa yodidi lwawo kodwa olwahlukileyo. Ekubeni umthi uqinile, ukwenza umnqwazi wonke kuya kuba yinto ekude. Ukanti, abanye abathengi bafumanisa ukuba iikepusi ezineencopho zamaplanga zinomtsalane. Ngumzekelo omnye wendlela ishishini lomnqwazi lihlala livulekele iikhonsepthi ezintsha kunye nezinto ezinokwenzeka.
4. Hlanganisa kwaye udibanise imibala
Imibala idlala indima enkulu kuyilo lomnqwazi, kwaye iinketho zokwenza ngokwezifiso azinamda ngenxa yokhetho olukhulu lweemibala kunye nezitayile.
Ukubonelela abathengi ngeendlela ezininzi zemibala yindlela entle yokuqalisa ishishini leminqwazi yesiko. Abathengisi banokuqala nge imibala cala (njengomhlophe nomnyama) phambi konyuselwa kolunye ukhetho.
5. Qinisekisa umsebenzi wobugcisa weminqwazi yesiqhelo
Amashishini kufuneka agxininise kwizinto ezibalulekileyo xa kumiselwa umsebenzi wobugcisa iminqwazi yesiko, njengophawu olulula kodwa olubonakalayo okanye umbhalo. Nangona ukuya phezulu kunokuba kuhle, abathengisi kufuneka baqaphele ukuba ukulula ngamanye amaxesha kwenza impembelelo ephezulu.
I-Symmetry nayo ibalulekile; Uyilo oluhle lomnqwazi luhlala lunengqiqo efanelekileyo. Ubungakanani bomsebenzi wobugcisa kufuneka bulingane nendawo yokubonisa. Kweli nqaku, amashishini anokubeka umsebenzi wobugcisa kwiindawo ezine eziqhelekileyo: ngaphambili, ngasemva, nasecaleni. Iinketho ezimbalwa zokubeka ziquka i-medium ukuya kwi-design encinci ngaphandle kwe-center, idizayini encinci ecaleni komphetho, okanye ukhetho oludumileyo, iziko elipheleleyo.
Abathengisi kufuneka kwakhona baqwalasele ifomathi yefayile xa kuyilwa. Kuninzi lwababoneleli ngenkonzo yoshicilelo, iifayile zevektha (ezifana neefayile ze-EPS) zilungile kuba kulula ukwenza idijithali, ukukala, kunye nokufunda.
6. Yongeza uphawu kunye nesitayile sephetshi
Amashishini amaninzi azama ukusebenzisa enye yoyilo lwawo, olusebenza kakuhle kwiiT-shirts, kwiminqwazi. Nangona kunjalo, inokuba ngumcimbi njengoko iya kubhenela kuphela kubathengi abathile.
Ngombulelo, abathengisi banokongeza uphawu lwabo kumzobo oceliweyo kwaye bawufeze ngeendlela ezininzi. Ngokuqhelekileyo, ezi ndlela ziquka ukukhahlela, i-vinyl yokutshintshwa kobushushu, umshicileli we-toner omhlophe (ubushushu bedijithali fx) ukudluliselwa, i-patch, kunye ne-sublimation. Abathengisi banokufikelela kwezinye ii-subtypes ezinje ngelukiweyo, i-embroidery, kunye neepetshi zesikhumba.
Khumbula ukuba ukwenza uyilo oluyimpumelelo ngendlela nganye kufuna iindlela ezahlukeneyo, izixhobo kunye noomatshini.
7. Khetha ubungakanani bomnqwazi
Ubungakanani bubalulekile xa uthengisa nayiphi na i-customizable wearable, kubandakanywa neminqwazi. Nangona iisayizi eziqhelekileyo zikhona (S, M, L, XL, kunye neXXL), azisoloko zichaneka. Ngokuqhelekileyo, ukulingana komnqwazi kuxhomekeke kumjikelezo wentloko yomntu owunxibileyo. Kodwa ezinye izinto eziphathekayo ziyakwazi ukucutheka kwaye mhlawumbi zincinci.
Ngale ndlela, iminqwazi yesiko ehlengahlengiswayo ziindawo zokuya kubathengisi abaphonononga kwishishini leminqwazi elenziwe ngokwezifiso. Ukwenzela umntu ngakumbi, abathengisi banokubonelela ngesikhokelo sobungakanani kubathengi ukuba bafumane imilinganiselo yabo echanekileyo, ukunceda ukwenza ukulingana okugqibeleleyo.
8. Khetha ukuvala ngokwaneleyo
Ukuvala kugqiba ukuhlengahlengiswa komnqwazi. Iikepusi ezifakelweyo azibonisi kuvalwa kwaye ziya kusebenza kuphela kwisayizi yentloko eyenzelwe yona.
Ngokwahlukileyo, iminqwazi enamabhanti, izifinyezo, kunye nemitya eyolulayo ilungelelaniswa ngakumbi kwisayizi enye-ilingana-zonke izinto.
Amagama okuvala
Ukuthengiswa komnqwazi wesiko kunengeniso emangalisayo kwaye kunokubonelela abathengi ngeendlela ezikhethekileyo. Nangona kunjalo, ayizizo zonke izitayile zeminqwazi ezithengiswa kakhulu ukuze zenziwe ngokwezifiso, kwaye ezinye zinokungahlangabezani neemfuno zomthengi.
Nangona kunjalo, esi sikhokelo sixoxe ngezinto ezisibhozo amashishini ekufuneka aziqwalasele ngaphambi kokuba aqhube ishishini leminqwazi yesiko. Abathengisi banokulandela ezi ngqwalasela ukonwabela inzuzo enkulu kunye neentengiso ezivela kwiminqwazi yesiko ngo-2023.
