Imakethi yehlabathi yoomama nabantwana ifumene inkqubela phambili kule minyaka ingamashumi amabini idlulileyo. Kule nkqubo, ukuziphatha kokuthenga kwabazali kuye kwatshintsha ngokunjalo. Umzekelo, iMillennial kunye nabazali beGen Z baphuma bonke besiya kwiimveliso zomntwana ezisemgangathweni neziqinisekisa impilo entle yabantwana babo kwaye zibagcine besefashonini. Ke, lixesha elifanelekileyo lokuba abathengisi batsibe kulo mkhwa. Nantsi imbonakalo yobungakanani bemarike ukunika abathengisi umfanekiso omkhulu wenzuzo yale ndlela.
Isiqulatho
Yintoni enokubakho kwimarike yeemveliso zononophelo lwabantwana
Iindlela ezine eziphambili eziphembelela ishishini lemveliso yabantwana
Amanqaku entshukumo
Amazwi okugqibela
Ithini imarike yemveliso yogcino lwabantwana?
Ngokutsho Ingxelo yeFactmr, imarike yeemveliso zokhathalelo lwabantwana kwihlabathi jikelele yayixabisa i-USD 8 yebhiliyoni ngo-2021. Kwaye kuqikelelwa ukuba ifikelele kwi-19 yeebhiliyoni zeedola ngo-2023, ibhalisa isantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-9% ngexesha loqikelelo.
Ukwanda kwabemi basezidolophini yeyona nto iphambili ekuqhubeleni phambili ukwanda kweshishini leemveliso zabantwana. Ngaphaya koko, izinto eziphambili ngokubaluleka zabathengi zitshintshile ukusuka kuhlahlo lwabiwo-mali ukuya kwimpilo kunye nokuba sempilweni. Abazali banomdla kakhulu ekuthengeni iimveliso ezivela kwiibrendi ezithembekileyo ezibonelela ngeemveliso zomntwana eziqinisekisiweyo ngokwesayensi ukuqinisekisa ukukhula okusempilweni kunye nokukhula komntwana.
Uhambo lwezigqibo zokuthenga zabathengi kunye neengqondo zokuthenga ngaphambi nasemva kokuzalwa kweentsana zabo zibalulekile ekuqondeni nasekuhambisaneni nokhuphiswano.
Iindlela ezine eziphambili eziphembelela ishishini lemveliso yabantwana
Umgangatho uxabiseke ngaphezu kwezaphulelo
Ukhuseleko luza kuqala kuludwe lwezona zinto zibalulekileyo zokuthengwa kwabantwana, zilandelwa kukusebenza nokusebenza kakuhle. Ukukhula kolwazi malunga nempilo kunye nentlalontle kuye kwenza abantu baqaphela ngakumbi xa bethengela abantwana babo. Abazali banamhlanje bajonga izixhobo ezikumgangatho ophezulu, iimveliso zabantwana ezingenazo iikhemikhali, kunye zokutya njengezona mveliso zibalaseleyo zomntwana kunezinto eziqhelekileyo zeshelufu.
Iinkxalabo zabazali malunga nokukhusela iintsana zabo ziye zaphefumlela iibrendi ezinempumelelo ezisebenza ngezinto zokubonelela abantwana ukuze zihlangabezane neemfuno zabo. Enye yeendawo abazali abanikela ingqalelo kuyo yimpahla esemgangathweni. Emva kwayo yonke loo nto, idibana ngqo nolusu olubuthathaka lomntwana. Kwakhona, abazali bakhetha uku-odola ukutya okusemgangathweni kwabantwana kunye nezixhobo ezizinzileyo, ezinje nge-organic diaper balms, iimathi zokudlala, kunye iingxowa zokulala ezingenayo ityhefu.
Abathengisi banokuzibeka kakuhle kwimarike ukuba batyala imali kuluhlu olufanelekileyo lweemveliso zabantwana ezikhuselekileyo nezitsala amehlo.
Ukufakwa kwedijithali kwishishini lokukhathalela abantwana
Ukuvela kwamaqonga edijithali kunye neendlela ezintsha zokukhulisa abantwana zibe negalelo elikhulu kwinguqu yemarike yeemveliso zabantwana. Iimveliso zihlala zivelisa izinto ezintsha ukwanelisa abathengi 'abanqwenela iimveliso zomntwana ezikumgangatho ophezulu kunye neprimiyamu. Umzekelo, iistrollers ezizenzekelayo yenza kube lula kubazali ukuhamba.
Ngaphaya koko, ugqabhuko-dubulo lolwazi luyenza ingabinamthungo kubantu abalindelekileyo ukuskena iinketho zabo. Kwaye abathengi abasathintelwa ngumgama okanye ulwimi. Ke, ukuba umthengi wase-Asiya uthanda into evela kwiimveliso zabantwana eCanada, banokuodola ngokulula kwi-Intanethi.
Ngokuqhelekileyo, iibrendi ezicacileyo ezibonelela ngolwazi oluyinyani zithathwa njengezithembekileyo. Nangona ukwenziwa kwedijithali kukwenza kube nzima kwiimveliso zomntwana ukuba zigqame, abathengisi kunye nabathengisi banokugqama kwesi sizinda. Ke, abathengisi banokusebenzisa ulwazi lwabathengi ukuthelekisa izinto abazithandayo kunye neemveliso ngelixa beqinisekisa ukuthembeka kunye nokusebenza. Ngokomzekelo, abathengi bayathenga iibhotile zeglasi zokutyisa umntwana ngakumbi ngenxa yeempawu zabo ezingenatyhefu.
Oomama kufuneka babe lula
Oomama beGen Z bazimisele ukwenza ulungelelwano phakathi koomama nomsebenzi. Bakholelwa ekuzimeleni nasekukhuthazeni abantwana babo ngokomelela.
Ngenxa yoko, abavelisi bezinto zomntwana bayayixhasa le nto kwiinzame zabo zokuthengisa. Bagxininisa indlela imveliso yabo eyenza izinto zibe lula kumama. Ngelixa bekuyo, abazali bafuna kube lula ukuthenga iimveliso zabantwana. Kwaye abanye abathengisi bakhuthaza ukuba nokwenzeka ngokunikezela ngenqanawa yasimahla kunye neendlela zokuhanjiswa kosuku olunye ukunika abazali iiodolo zabo kwintuthuzelo yabo.
Amashishini asebenza ngezinto zabantwana kufuneka ayiqonde indlela abazali abaziphatha ngayo. Aba bazali bathatha ixesha labo lokufunda uphononongo, ukujonga izatifikethi zemveliso, kwaye bathelekise amaxabiso. Ngamafutshane, abazali baxhomekeke kwi-intanethi ukwenza izigqibo ezinolwazi malunga neemveliso zabantwana ngaphambi kokuthenga. Okubangela umdla kukuba, le nkqubo yokhetho inqumla kwiimveliso ezahlukeneyo zabantwana ukusuka ifenitshala, iibhotile zokutyisa, Ukuya iidayaphuli.
Ukwandisa ukusetyenziswa kwe-autopilot
Kuba uninzi lwezinto zomntwana zifikeleleka kubazali, bangene kwimowudi yokuzenzela yokuthenga imveliso yomntwana. Kwakhona, abazali bajonga imigangatho yokhuseleko kunye nomgangatho kunye neemveliso zomntwana ezifana zihlalo zeemoto, abathwali babantwana, iistrollers, kunye izigebenga ezifuna iwotshi ekufutshane.
Ukusebenziseka ngokulula kunye nokuqina zezinye izinto ezichaphazela ukukhetha kwabazali. Umzekelo, abanye abazali babhalisela ukusetyenziswa kwe-autopilot ukuba uphawu oluthile lusebenzela iintsana zabo. Ke, lixesha elifanelekileyo lokuba abathengisi bafunde imakethi kwaye babonelele ngezona mveliso zinqwenelekayo zabantwana.
Amanqaku entshukumo
Ishishini lemveliso yomntwana linomdla kuba litshintsha rhoqo ukuze lihambisane ne iindlela zamvanje. Izinto ezifana nokwenza ngokwezifiso kunye nokuzinza zichaphazela kakhulu inkqubo yokuthenga. Kwaye oku kubangelwa ngokuyinxenye kulwazi lwehlabathi ngempilo kunye nokuphila kakuhle.
Ukhetho lokutya okuphilayo ngumzekelo nje omnye wemarike yeemveliso zabantwana ezitshintshayo ngokuhamba kwexesha. Ngaphaya koko, utshintsho olubalulekileyo lwezobuchwepheshe kunye neendima zabazali zinefuthe kukhetho lwabazali.
Ke ngoko, abathengisi kufuneka basebenzise amaqhinga amaninzi ukuze bahlale phambi kweendlela. Okokuqala, kufuneka benze uphando oluthile lokubeka iliso kwiimarike zemveliso yabantwana ukuze batshintshe kwaye bajonge izinto ezintsha ezingena kwishishini.
Kwakhona, kuya kunceda ukuba abathengisi baqhagamshelane neebhlog zemveliso yomntwana okanye abaphembeleli ngeminwe yabo kwi-pulse yemveliso yabantwana. Ke, ngokusebenzisa iindlela zophando ezisemgangathweni kunye nobungakanani, banokucwangcisa ngcono indlela amashishini abo aya kusabela ngayo ekukhuleni nasekuziveleni koshishino lweemveliso zabantwana.
Amazwi okugqibela
Abazali banokukhetha ngeendlela ezahlukeneyo zokuthenga iimveliso zabantwana. Ke, njengomthengisi, kubalulekile ukwenza izifundo ezinokwenzeka kwishishini kwaye ukhethe i-niche enengeniso esekwe kubathengi. Ngelixa ukuyo, abathengisi kufuneka bakhethe iimveliso ezikumgangatho ophezulu nokuba zeziphi iithegi zexabiso.
