Iingcebiso ezili-10 zeNtengiso kwi-Intanethi ukukhulisa ishishini lakho

Contents

1. Lungiselela iProfayile yakho yeShishini likaGoogle
2. Fumana kwaye ulawule uphononongo lwabathengi
3. Yandisa amaphepha enkonzo anezisombululo abantu abazijongayo
4. Ibhlog ene-SEO engqondweni
5. Yakha izicatshulwa (kwaye uzigcine zingaguquguquki)
6. Zama iintengiso zalapha kwi-intanethi
7. Qinisekisa ukuba iwebhusayithi yakho iyasebenza kwaye iyakhawuleza
8. Sebenzisa imidiya yoluntu ukunika incasa yenkonzo / imveliso yakho
9. Zibonakalise kumanqanaba afanelekileyo e-niche kunye nezikhokelo
10. Yakha ulwazi (kunye namakhonkco) kunye simahla press

Intengiso ye-intanethi yengingqi yiseti yamaqhinga okuthengisa asebenzisa i-intanethi ukujolisa abathengi abanokubakho kunye nabakhoyo ngaphakathi kwendawo ebonakalayo yeshishini.

Ukuthengisa kwi-Intanethi ngumba obalulekileyo wokukhuthaza ishishini lasekhaya kuba:

• Abantu bajonga iimveliso ezikufutshane kunye neenkonzo kwi-intanethi.
• Basebenzisa iinjini zokukhangela kunye namaqonga eendaba ezentlalo ukuze bafunde ngakumbi malunga neenkampani zasekhaya.
• Bajonga ulwazi oluthile njengeeyure zokuvula okanye umkhomba-ndlela wokuqhuba. 

Kweli nqaku, siza kujonga iimbono ezili-10 ezinokukunceda ukhulise ishishini lakho lasekhaya nge-SEO, imidiya yoluntu, intengiso, kunye nokunye.

1. Lungiselela iProfayile yakho yeShishini likaGoogle 

Ukuba awukwenzi wadalwa or zifunyenwe Iprofayile yakho yeShishini likaGoogle (GBP) okwangoku, qiniseka ukuba uyayenza. Kuba nantsi into abantu abadla ngokuyibona xa bejonge into ekufutshane nabo-uluhlu lwe-GBPs "ecetyiswayo" nguGoogle malunga nombuzo wokukhangela onikiweyo.

Lilonke, i-84% yotyelelo lwe-GBP luvela kukhangelo lokufunyanwa (umthombo). Oku kuthetha ukuba uninzi lwabathengi bakho abanokubakho abayi kukukhangela. Endaweni yoko, baya kukhangela amashishini abonelela ngezinto okanye iinkonzo abazidingayo. 

Ke into oyifunayo apha ayisiyiyo nje i-GBP…

… kodwa i-GBP elungiselelweyo. Omnye obonisa ulwazi oluchanekileyo noluncedo kunye neefoto ezicacileyo, eziluncedo. Yinkqubo ethe ngqo onokuthi uyigqibezele imizuzu 30, kwaye ineenjongo ezimbini: 

• Ukubekwa phezulu ukuze kubonakale ngakumbi ngoLungiso olunokuthi lube nefuthe kumanqanaba kuPhendlo lukaGoogle kunye neeMephu zikaGoogle 
• Ukujonga nomtsalane ngakumbi kubantu abakhangela amashishini afana nelakho

Lonke ulungiselelo lunokwenza ukuba ishishini libukeke linomtsalane ngakumbi kubathengi, kodwa aba bambalwa baziwa ngokuba nefuthe kuluhlu lwalo kuGoogle. 

Igama leshishini

Ukuba negama leshishini elibandakanya into okanye indawo abantu abayikhangelayo kunokuchaphazela umgangatho. Andiqondi ukuba ndikhe ndadibana nophononongo lwezinto ze-SEO zasekhaya ezingakukhankanyi oku njengenye yezona zinto zibalulekileyo. 

Ngethamsanqa, oku akuthethi ukuba kufuneka utshintshe igama leshishini lakho kwinto efana noGqirha wamazinyo kufutshane nam. 

Le "Hack" ayisebenzi kwakhona, noko hayi kwiiMephu zikaGoogle. 

Kwaye ayithethi ukuba negama eliqhutywa yi-SEO libetha yonke enye into. 

Kodwa oku kuthetha ubuncinane izinto ezimbini:

• Unokuxela umntu okhuphisana naye ozama ukwenza igama elingundoqo-izinto igama labo leshishini kwi-GBP, oko kukuthi, sebenzisa igama elihlukileyo kunelo elibhalisiweyo. Ukuba uziva ufuna ukwenza njalo. 
• Ukuba ngasizathu sithile, ufuna ukuba negama eliqhutywa yi-SEO, ungalindela ukuphakanyiswa okuthile kuloo nto. Ndicinga ukuba le yinto ekufuneka iqwalaselwe xa uqala ishishini elitsha. Kodwa ukuba ufuna ukutshintshela kwigama eliqhutywa yi-SEO, kuya kufuneka utshintshe igama kuyo yonke indawo, okuthetha ukuphinda kubhalwe ngokutsha. Igama eliqhutywa yi-SEO linokuba nentsingiselo ukuba yinto echaza ngokuchanekileyo ishishini lakho kwaye ikuncede ugqame. Umzekelo, umthengisi weemoto obizwa ngokuba "yi-BMW yase-Beverly Hills" kuba kukho ngaphezu kwe-BMW enye yokuthengisa eLos Angeles. Okanye ukuba nazo zombini “imibhobho yamanzi” kunye “nokufudumala” kwigama leshishini lakho ukuba ungumtywini osebenza kuzo zombini. 

Iindidi zeshishini

Unokunceda uGoogle aliqonde ngcono ishishini lakho ngokukhetha ukuya kutsho kwiindidi zamashishini ali-10. Kwaye oko kuya kuba nefuthe kumanqanaba akho. 

UGoogle unamawaka eendidi zokukhetha kuzo. Kubonakala ngathi isizathu esisemva kwayo kukuba ifuna ukuba iziphumo zayo zicace kangangoko. Le yinto ekufuneka uyikhumbule xa ukhetha iindidi zakho. 

Ngaphezu koko, UGoogle uhlala esongeza iindidi ezintsha nyanga zonke, ngoko luluvo olulungileyo ukugcina iliso kuloo nto kwaye uhlaziye i-GBP yakho ngokufanelekileyo. Umzekelo, ukuba ungugqirha wamehlo wasekhaya obonelela ngokulungisa iiglasi, ungalongeza olu didi ukusukela ngo-Agasti 2022. 

iimpawu

Unokucinga ngeempawu njengeeleyibhile okanye iithegi ezigqithisa ulwazi olongezelelweyo malunga neshishini, elinokunceda abakhangeli bafumane into abayifunayo. Umzekelo, i-curbside pickup okanye i-Wi-Fi ngaphakathi.

Ezinye iimpawu ze-GBP ziyinjongo (aka factual), oku kuthetha ukuba zinokulawulwa ngumphathi we-GBP. Umzekelo, “abanini [ishishini] elimnyama.”

Ezinye iimpawu zixhomekeke. Ziluhlobo lwemali efunyenweyo xa uphawu oluthile lweshishini lakho luhlala lucetyiswa ngabathengi. Umzekelo, "ipholile" okanye "ilungele abantwana." Unokubachaphazela ngokungathanga ngqo ngokubenza babe yinxalenye yamava. 

Kanye njengeendidi, iimpawu zihlaziywa rhoqo nguGoogle. Ukuba ufuna ukufunda ngakumbi malunga neempembelelo zabo kumanqanaba, jonga oku into yokuphonononga. 

Reviews

Zinempembelelo enkulu kumanqanaba kwaye ukubonakala. Ngelixa ezo ozifumanayo kwi-GBP yakho ziya kuba nefuthe elikhulu kwiinkonzo zikaGoogle, uphononongo kwiiwebhusayithi zomntu wesithathu kunye nophononongo olupapashwe kwiwebhusayithi yakho lubala kuGoogle. 

Kuba uphononongo luyisihloko esinentsingiselo, ndiza kuxoxa ngaso kwinqaku elahlukileyo elingezantsi. 

2. Fumana kwaye ulawule uphononongo lwabathengi

Wonke umntu uxhomekeke kuphononongo lwe-intanethi. 

Abathengi bathembele kubo kuba benza ukhetho olungenamsebenzi kwaye lungenabungozi. Kwaye nokuba ayinguye wonke umntu othemba uphononongo lwe-intanethi, ukuhla kwamanqanaba kunye nezimvo ezingalunganga azikhe zibukeke zilungile.

Iiplatifti ze-intanethi nazo zixhomekeke kuphononongo. Uphononongo ludla ngokuba yinxalenye esisiseko yokuma kunye neengcebiso ze-algorithms ukuze amaqonga acebise olona khetho lulungileyo kubasebenzisi babo. Kwaye kuyinyani nakwi-SEO. Inani kunye noluvo lophononongo lweshishini lunokuba nefuthe inqanaba lendawo kuGoogle (nangona zibaluleke kakhulu kuGoogle Map Pack kunye neeMephu zikaGoogle). 

Kodwa masijongane nendlovu egumbini: Ngaba ungabhatala okanye ukhuthaze abathengi ukuba babhale ikhona uhlobo uphononongo? 

Ngokubanzi, luluvo olubi, kwaye ungatshutshiswa ngenxa yalo. Nasi isizathu:

• Uninzi lwamazwe lukhusela abathengi kuphononongo olungeyonyani okanye olulahlekisayo lwe-intanethi. Kwaye uphononongo olukhuthazwayo lwe-intanethi lunokubonwa ngolo hlobo. Ngokomzekelo, ngokwe-Federal Trade Commission, ukuphononongwa kwe-incentivized kufuneka kubhalwe ngokucacileyo ngolo hlobo. Ngaphezu koko, kufuneka beze kubathengi bokwenyani kwaye abanakuphenjelelwa yinkuthazo (ithamsanqa lingqina oko enkundleni), phakathi kwezinye izinto. Ngoko nangona uphononongo olunjalo lunokuthi “lubhabhe,” kufuneka uzibuze ukuba lufanelekile kusini na. 
• Uninzi lweewebhusayithi zomntu wesithathu zikwalela ngokucacileyo ukuphononongwa kwenkuthazo nangaluphi na uhlobo. Imizekelo: Uphononongo lweShishini likaGoogle, iAmazon, iTripadvisor, njl.njl. Abanye, nangona bengebaninzi, banqande nokuba babuze nje ukuphononongwa, njengeYelp. Ngelixa ezi qonga zisenokungalandeli amanyathelo asemthethweni, ukuvala i-akhawunti kukucofa nje okumbalwa kubo. 
• Sele uyithethile yonke loo nto, kuba ukuphononongwa kwenkuthazo kuvunyelwe ngokusemthethweni kwezinye iimeko, uya kufumana amaqonga afana neCapterra, apho unokubonelela ngento ngembuyekezo yophononongo. Emva koko umbuzo ngowokuziphatha kunye nokujongana neziphumo ezibi ezinokubakho zophononongo olunjalo (Apha yimizekelo emithathu emikhulu yezo). 

OKUFUNDILEYO FUNDA

• Ukuba semthethweni kokuHlawula uPhononongo lwe-Intanethi-HG.org
• Ayibobulumko ukukhuthaza uPhononongo oluNgcono olugqwesileyo | Federal Trade Commission  

Ngoko nantsi into omawuyenze endaweni yoko:

• Nikela ngamava amnandi nakhumbulekayo -Abanye abathengi bayakushiya uphononongo oluhle ngaphandle kokuba ubuze. Kwaye kuyo nayiphi na imeko, uya kuba nesona sizathu sinokuthi ucele uphononongo (olulunge ngokugqibeleleyo ngaphandle kokuthandwa nguYelp). 
• Cela uphononongo xa unethuba -Elona thuba lihle xa umthengi evakalisa ukwaneliseka kwakhe, nokuba bathetha ngokwabo okanye kwi-intanethi. Kodwa unako "ukudala" elo thuba kwincoko ngokubuza ngokungakhathali into eya kukhokelela ekubeni umthengi abelane ngamava abo. Umzekelo, "Ngaba ukhe wazama imveliso efanayo?"
• Sebenzisa izixhobo ukuqokelela kunye nokulawula uphononongo lwakho -Jonga ukuba iqonga apho udwelisa ishishini lakho livumela ukuthumela izicelo zokuphonononga. Ukwenza ubomi bakho bube lula, ungasebenzisa isixhobo sokucela kunye nokulawula uphononongo, njenge Umdlalo or Birdeye. 
• Phendula kuzo zonke izimvo zakho -Inzululwazi ngasemva koko a) ngokutsho kwesi sifundo, ukuphendula kwizimvo kunokukunceda ukuba ufumane ukulinganisa okungcono kunye neentlobo ezimbalwa ezimfutshane, ezingakhiyo, kunye nezibi zeempendulo kwaye b) abaninzi abathengi bayayihoya izimvo ezingalunganga kunye neempendulo ezifanelekileyo (umthombo). Kunjalo nje, kulungile ukuba neengxelo ezingalunganga. 
• Qokelela uphononongo ngokusebenzisa itshaneli umthengi ukhululekile Umzekelo: Kuya kujongeka nzima ukuba ubuthetha ngeWhatsapp ukuza kuthi ga ngoku, kodwa ngequbuliso uthumele i-imeyile enesicelo sophononongo. 
• Bonisa ubungqina bakho obuhle Emva kwayo yonke loo nto, zikhona ukuze zibonwe ngabanye abathengi. 

I-SIDENOTE.

 Unokufumana iingcebiso ezinjengokuthi "bandakanya amagama angundoqo xa uphendula abathengi" (ngethamsanqa, uninzi lwabo mhlawumbi alusebenzi) okanye "ucebise kubathengi ukuba bafake amagama athile angundoqo kwizimvo zabo" (Andizange ndibone nabuphi na ubungqina, kodwa ezinye ii-SEOs zithi oku kusebenza). Nokuba ufumana ubungqina obuqinileyo “bokulunga” kule ndawo, lumka kuba usenokwenzakalisa isidima seshishini lakho ngokulula.

3. Yandisa amaphepha enkonzo anezisombululo abantu abazijongayo 

Ukuseta amaphepha achaza into oyinikezelayo kunye nalapho unikezela ngayo kuyindlela eqhelekileyo eqhelekileyo. Kodwa unokunika la maphepha ukongezwa kwe-SEO eyongezelelweyo ukuba usebenzisa uhlobo lokukhangela ulwimi olusetyenziswayo. 

Ukwenza umzekelo, masithi unikezela ngevenkile yokulungisa izinto zombane ezikhethekileyo kwiifowuni, iiconsoles, kunye neekhompyuter e-UK Ngokwenza uphando lwamagama angundoqo kwisixhobo esifana ne-Ahrefs '. Amagama aphambili uMhloli, singafumanisa ukuba abantu bazikhangela njani ezi ntlobo zeenkonzo. 

Inyathelo lokuqala kukuchwetheza amagama eenkonzo ezisisiseko, khetha i-UK njengelizwe, uze uye kwi Amagama ahambelanayo ingxelo. 

Kumaphepha eziphumo, sinokubona ukuba abantu basebenzisa uphawu lwe-hardware abayidingayo ukulungiswa okanye uhlobo lomonakalo. 

Umzekelo onomdla apha ngumonakalo wamanzi. Ukuba ivenkile yakho inikezela ngale nkonzo, kuya kuba yinto efanelekileyo ukuyikhankanya kwiwebhusayithi yakho (ungaqwalasela nokwandisa iinkonzo zakho ngolu hlobo lokulungiswa).

Ukusuka kweli nqanaba, ungaya nangakumbi kuphando olukhuphisanayo. Ngokucofa iqhosha le-SERP, unokutyhila amanye amagama angundoqo eli phepha. Cofa nje kwi-caret ecaleni kwe-URL kwaye emva koko "amagama angundoqo e-Organic." 

Uya kubhekiswa kwingxelo ebonisa amagama angundoqo kunye neemethrikhi zabo ze-SEO.

Ungayitshintsha imo kwi "Subdomains" ukuze ubone amagama angundoqo kuyo yonke imimandla yesizinda. 

Kwaye oku kunokukhokelela kwezinye izinto ezinomdla: 

UKUQHUBEKA

Ukuba ufuna ukuqiniseka ukuba ujonge igama eliphambili apho abantu bajonge ngokucacileyo iinkonzo zasekhaya (ngokweGoogle, kunjalo), jonga inqaku elithi "Ipakethi yendawo". La magama angundoqo abangela i-Google Map Pack kunye namashishini asekuhlaleni.

Ukongeza, unokufuna ukubona ukuba inkonzo ethile ikwaluphawu lwe-GBP. 

4. Ibhlog ene-SEO engqondweni

Njengaye wonke umntu, abathengi bakho abanokuthi bajonge izisombululo kwiingxaki zabo kwi-Intanethi. 

Ukusebenzisa uphando lwegama elingundoqo, unokufunda ukuba zeziphi ezo ngxaki kwaye uzilungise ngezithuba zeblogi eziluncedo. Isiphumo: itrafikhi yasimahla kwiinjini zokukhangela. 

Nazi iindlela ezimbini zokufumana izihloko ezifanelekileyo ezinokubakho kwitrafikhi yokukhangela. 

Indlela yokuqala-Jonga amagama anxulumeneyo 

1. Yenza uluhlu lwezinto ezinxulumene nenkonzo yakho, okt. amagama angundoqo embewu; umzekelo, umntu osebenza ngombane unokuza nala magama: ukuleqa eludongeni, iingcingo, iisokethi zodonga, iintambo zombane, izixhobo zombane, izibane, ibhokisi yebreaker, njl.
2. Ziplage zonke ngaxeshanye Amagama aphambili uMhloli 
3. Yiya kwi Amagama ahambelanayo xela kwaye uguqule "imibuzo"
4. Jonga iziphumo ukuze ufumane eyona mibuzo ifanelekileyo onokuthi unike iimpendulo kuyo ngezithuba zebhlog

Indlela yesibini - Hlalutya abakhuphisana nabo (kunye nomnye umxholo kwi-niche yakho)

Ngale ndlela, udinga i-URL yewebhusayithi enomxholo onxulumene neshishini lakho (mhlawumbi ukhuphisana nawe) kunye nesixhobo se-SEO esifana ne-Ahrefs ' Site Explorer. 

Kukho ingxelo kwi Site Explorer ebizwa Amagama angundoqo ezinto eziphilayo, apho unokuhlola amagama angundoqo kuyo nayiphi na iwebhusayithi. Kanye kunye namagama angundoqo, uya kubona idatha ye-SEO-efana nevolumu okanye i-Keyword Difficulty (KD)-iya kukunceda khetha amagama angundoqo afanelekileyo. 

Ukuba uyalazi uhlobo lwamagama angundoqo owafunayo, ungasebenzisa izihluzo ezinikiweyo. 

Unokuphinda uhlalutye abo bakhuphisana nabo ngobuninzi, nokubathelekisa ngaxeshanye kumxholo wakho okhoyo. Ukwenza oku, sebenzisa i-Ahrefs' isixhobo Umsantsa Content in Site Explorer. 

La magama angundoqo abanzi, angengowasekhaya, ke ayinguye wonke umtyeleli oza kuvela kwindawo yakho. Kodwa abanye banokuthi (okanye baxelele abanye ngawe). Ukongeza, unokufumana amakhonkco kumxholo wakho kwaye ukhulise i-SEO yakho. 

Isincomo esifundwayo: Indlela yokuBhala iPosi yeBlog (eyokuba abantu bafuna ukuyifunda ngokwenene) kwiiNyathelo ezili-9 

UKUQHUBEKA

Usenokuba uyazibuza ukuba kutheni unikezela ngolwazi simahla. Qwalasela oku: 

• Abantu baya kukukhumbula ngomxholo kwaye bakugcine usengqondweni kwixesha elizayo xa befuna uncedo oluvela kwingcali. 
• Izikhokelo ze-DIY malunga nemisebenzi enzima okanye enobungozi zihlala zinefuthe "elichasayo". Nabani na owakhe walungisa ikhitshi okanye igumbi lokuhlambela ngokwakhe uyazi oku. Ucinga ukuba ungayenza ngokwakho, ke wena Google ezinye tutorials. Ufunda isikhokelo, uyaqonda ukuba uya kuphula izinto ezininzi kunokuba uzilungise kwaye, ekugqibeleni, uthathe isigqibo sokubiza uchwepheshe. 

5. Yakha izicatshulwa (kwaye uzigcine zingaguquguquki) 

Izicatshulwa zikhankanywa kwi-intanethi ngeshishini lakho. Kwaye mandibe buthuntu apha: Ufuna ezo ukuba ufuna abathengi bakufumane kwi-intanethi. Kwaye oku kungenxa yokuba abantu bakhangela amashishini afana nelakho mhlawumbi ngeenjini zokukhangela ezifana neGoogle okanye ngokusebenzisa izikhokelo ze-niche kunye ne-aggregators njenge-Tripadvisor okanye i-FindLaw. 

Imeko kwinqaku. Esi sisiphumo sokukhangela kuGoogle "sombane okufutshane nam." Ngaphantsi kwee-GBPs, esele sixoxe ngazo, sibona abalawuli. 

Ngaphezulu koku, ucaphulo lwasekhaya lunokukunceda ukuba ubekwe phezulu kwiPakethi yeMephu kaGoogle (umthombo 1, umthombo 2).

Ndiqinisekile ukuba sele uyazi ezinye iirejista kwi-niche yakho efanelekileyo kwishishini lakho. Unokongeza ezinye ngoku:

• Ukongeza ishishini lakho kubadibanisi bedatha abakhulu - Umzekelo, Idatha asi e-US Iinkonzo zisasaza ulwazi kwezinye iiwebhusayithi, ngoko ke ukudweliswa apha kunokuvelisa uluhlu kubalawuli abaninzi.
• Ukusebenzisa uluhlu lokucaphula - Njengale evela Ipaki emhlophe okanye le isuka BrightLocal. 
• Ukujonga ucaphulo lwabakhuphisana bakho -Le yinto onokuyenza ngaphandle komzamo kunye noAhrefs' Isixhobo se-Link Intersect. 

Izinto ezimbini ezibalulekileyo ekufuneka uzikhumbule. Kufuneke u:

• Namathela kwizikhokelo xa ungenisa uluhlu lwakho kubalawuli. Kungenjalo, ungavalelwa into enokubonakala ilungile kuwe.
• Gcina izicatshulwa zakho zihambelana kwaye zichanekile.

Ngenxa yezi zizathu zingentla, unokufuna ukuqwalasela isixhobo esiya kukunceda ulawule uluhlu lwakho, umz. Yext, Uberall, njl. Izixhobo ezinjalo zinika izinto ezongezelelweyo, eziluncedo njengokulawula ukuphononongwa, ngoko unokuqwalasela izixhobo njengotyalo-mali olude. 

Isincomo esifundwayo: Uzakha Njani izicatshulwa zasekuhlaleni (IsiKhokelo esiGqileyo) 

6. Zama iintengiso zalapha kwi-intanethi 

NgokukaFacebook, le kufanele ibe yinto yokuqala oyenzayo xa useta iintengiso zakho:

Into yile, akukho mntu ufuna ngokwenene ukubona iintengiso. Abantu bafuna into abayizeleyo, kwaye iintengiso zisisiphazamiso. 

Kwangaxeshanye, iintengiso ze-intanethi ziseyindlela esebenzayo yokunyusa. Kodwa ukubenza basebenze kunzima kuba ukusebenza kuxhomekeke kwizinto ezininzi-ukufaneleka kwejografi enye yazo. (Ngokwemvelo, amashishini asekuhlaleni anokuyisebenzisa loo nto.) 

Ngaphandle kwethuba lokutsala abathengi basekhaya, iintengiso zinenzuzo yokuba:

• ngokukhawuleza -Unokuziseta ngemizuzu kwaye ubenze bafikelele kubaphulaphuli bakho kwangolo suku lunye, rhoqo kumcimbi weeyure. 
• Kulula ukumisa – Awudingi ukuba uqeshe i-arhente loo nto. 
• Kulula ukulinganisa -Ukutyelelwa kwewebhusayithi, intengiso, ucofa intengiso, kunye neendleko kulula ukuzijonga apha. Amashishini asekuhlaleni anokusebenzisa iinjongo zentengiso ezikhethekileyo ezifana neefowuni kunye nezalathiso zokuqhuba. 
• Isekwe kwintsebenzo Umzekelo, ngeeNtengiso zeeNkonzo zeNdawo zikaGoogle, uhlawula kuphela ukuba umthengi unxibelelana nawe emva kokubona intengiso. 
• Kulula ukukala -Ukuba ufuna ukufikelela kubantu abaninzi, unokutyala imali eninzi ukufikelela kwiindawo ezininzi, ujolise amagama aphambili, okanye ukhuphe abantu okhuphisana nabo. 

Ukwenza lula izinto, zimbini iindidi zeemveliso zentengiso. Ungajolisa:

• Inyathelo leProspect Ezi ziya kuba ziintengiso zakho ze-injini yokukhangela njengeGoogle okanye iintengiso zokukhangela ze-Bing okanye iinkonzo ezineenjini zokukhangela ezifana ne-Tripadvisor. Umkhangeli ufaka umbuzo wokukhangela, kwaye iqonga libabonisa intengiso ehambelana naloo mbuzo wokukhangela. Enkosi kwezi ntengiso, ungafikelela kubaphulaphuli bakho kanye xa bekwimarike yemveliso okanye inkonzo ethile. Ngamanye amaxesha (umzekelo, usebenzisa iiNtengiso zikaGoogle), unokongeza omnye umaleko wendawo-xa umsebenzisi ekhona, ehlala ngaphakathi, okanye ebonisa umdla kwindawo ethile. 
• Iprofayile yeProspect Ezi ziya kuba ziintengiso zakho zemidiya yoluntu kunye neentengiso onokuzithenga kwiimagazini ezigxile kwi-intanethi. Baza kuba namanqaku edatha onokuwasebenzisela ukujolisa intengiso okanye uhlobo oluchanekileyo lwabaphulaphuli. 

OKUBALULEKILEYO

Kukho imida ethile kwi-geotargeting. Ubuncinci kuFacebook nakuGoogle. Eso sesinye isizathu sokuba kubizwe ngokuba yi-geotargeting hayi i-geofencing.

I-Geofencing ngokuqhelekileyo ibhekisela ekuzobeni ucingo lwendawo kwindawo encinci. Ewe, eyona ndawo incinci onokuyijolisa kwiMeta kunye neemveliso zikaGoogle yimayile enye. 

Ke masithi uqhuba ikhasino eParadesi kwaye ufuna ukubonisa ukuba ulonwabo lokwenyani lukhangeleka njani kubantu abandwendwele indawo engaphaya kwesitrato. Ngelishwa kuwe, le khasino iya kuba kwisangqa esifanayo nezinye iikhasino, isibini seecawe zasekhaya, kunye neCostco. 

Iwebhu ineendlela ezininzi onokukhetha kuzo, kwaye nganye ifanelwe sisikhokelo esizinikeleyo. Kodwa ngokwamava am, le mithetho ibonakala ikwindawo yonke:

• Iterate kwiintengiso zakho -Jonga utshintsho oluninzi oluncinci onokuthi ulungenise ngokulula kwaye ululinganise. 
• Hlaziya iintengiso zakho rhoqo -Ukudinwa kwentengiso kuchaphazela nezona ntengiso zibalaseleyo. 
• Ukuba akukho nanye yeentengiso zakho ezisebenzayo, cinga ngokujonga kwintengiso yakho – Ungafumanisa ukuba, umzekelo, kubiza kakhulu okanye akukho nto ibalulekileyo. 
• Qala encinci nge-geotargeting -Yitsho ukujolisa ngeekhowudi ze-ZIP hayi isixeko sonke onokuthi usisebenzise. Ngale ndlela, uya kukwazi ukuba baphi abathengi bakho abalungileyo, kwaye uya kukwazi ukubeka phambili imali yakho.
• Funda kwabo bakhuphisana nabo -Bona ukuba zeziphi iintengiso abazibhida kuzo, loluphi ulwimi abalusebenzisayo ukuthengisa, kunye nalapho bathumela khona iindwendwe. 

UKUQHUBEKA

Ezinye izixhobo ze-SEO zinokukunceda ngeentengiso nazo. Khangela izixhobo ezinokubonisa ukuba uhlawule amagama angundoqo okhuphisana nabo, iintengiso zabo zokukhangela, kunye neendleko zeCPC ngelixa usenza uphando lwegama elingundoqo. 

Isincomo esifundwayo: Intengiso ye-PPC: Isikhokelo sabaQalayo kwi-Pay-Per-Click Ads 

7. Qinisekisa ukuba iwebhusayithi yakho i-mobile-friendly kwaye iyakhawuleza 

Unokuhamba imini yonke udwelisa izizathu zokuba kutheni iwebhusayithi yakho kufuneka ilungiselelwe abasebenzisi befowuni ephathwayo. Ngokusisiseko, ubuncinci isiqingatha sabantu siya kukhangela ishishini lakho kwiiselfowuni zabo. 

Ukuba sele unayo iwebhusayithi, unokujonga i-mobile-yobuhlobo ngemizuzu ngenkonzo yasimahla efana Uvavanyo lukaGoogle oluSelfowuni. Ikuvumela ukuba uvavanye iphepha elinye ngovavanyo ngalunye, ngoko unokufuna ukuqhuba amaxesha ambalwa ukuvavanya awona maphepha abalulekileyo kwiwebhusayithi yakho (njengephepha lasekhaya, iinkonzo, iindawo, uqhagamshelwano, njl.).

Ukujonga isantya sewebhusayithi (zombini iselfowuni kunye nedesktop), kukho yonke enye iseti yeenkonzo zasimahla, ezifana nezidumileyo I-PageSpeed ​​​​Insights enye evela kuGoogle. Eyona nto iluncedo kolu vavanyo kukusetyenziswa kwe IiVithamini zeWebhu ezingundoqo, eziyinxalenye Iimpawu zamava ePhepha likaGoogle (imeko yenqanaba). 

Zombini iimvavanyo ziya kukubonisa oko kufuneka kulungiswe ngokwesantya kunye noyilo. Ukuba kuninzi okufuneka kulungiswe, kunokuba ngcono ukutyala iirandi ezimbalwa kwiwebhusayithi entsha kunokuchitha ixesha ukulungisa imingxuma endala. Isisombululo esisebenzayo apha sisebenzisa inkonzo efana ne-squarespace okanye i-Wix. Apho, unokuseta i-mobile-friendly, iwebhusayithi ekhawulezayo ngaphandle kwezakhono zobugcisa. 

8. Sebenzisa imidiya yoluntu ukunika incasa yenkonzo/imveliso yakho

Abantu bafuna ukwazi ukuba kunjani ukuba ngumthengi wakho. Bathanda ukwenza uphando oluncinci kwi-intanethi ukubona ukuba uluhlobo lweshishini okanye uhlobo lomntu abafuna ukujongana naye. 

Ke musa ukuba ngumntu ongamaziyo kwaye wenze uphando lube lula kubo: bonisa iziphumo zomsebenzi wakho, bonisa indlela osebenza ngayo, wabelane ngeengcebiso, okanye ubonise eso situlo esitofotofo banokuhlala kuso ngelixa ulindele ukuba inkonzo yenziwe. 

Umzekelo, UNick Bundy ngomnye wabasebenzi bombane abaninzi abavela eMidlands yase-UK. Kodwa into emenza ahluke kukhuphiswano kukuba kungakanani onokufunda ngomgangatho womsebenzi wakhe ngaphambi kokuba umqeshe. 

Unyusa ishishini lakhe kuYouTube kunye ne-Instagram ngeevidiyo ezilula ezibonisa indlela asebenza ngayo okanye aphendule imibuzo, enjengendawo yokubeka ixabiso lendlu kwakhona. 

Yintoni enokubonakala ngathi umxholo owenzelwe abanye oombane ngokwenene luphawu lwabathengi abanokuthi bathembe abanye abantu. Ngaphezu koko, uqinisekile ngorhwebo lwakhe kangangokuba ulubonisa esidlangalaleni (abanye abathengi “abanolwazi” ngakumbi banokufunda amagqabantshintshi). 

Kwaye kubonakala ngathi uNick uyazi kakuhle ifuthe levidiyo zakhe. Kuhle kuye: 

Uyayazi nokuba iividiyo zakhe “zibanzi kunoko zalapha” ukufikelela kuzo. Ngoko uphawula ukuba, nangayiphi na imeko, imisebenzi emikhulu engaphandle kwedolophu yakowabo nayo yamkelekile. 

Ngokuqinisekileyo, abantu abaninzi bayaqaphela ukunyuswa ukuba imidiya yoluntu inokunika ishishini elincinci lendawo, kwaye bayisebenzisa ngokufanayo kuNick. Unokufumana abadali abanjengaye mhlawumbi kuyo yonke i-niche. 

I-SIDENOTE. Ngendlela, uNick ubonakala enobuchule bokwenza imali ngomsebenzi wakhe-into onokufuna ukujonga kuyo ukuba uthatha isigqibo sokwenza umxholo ofanayo. Iividiyo ezifanayo ezikhuthaza ishishini lakhe zenza ingeniso yentengiso kwi-YT (athetha ngayo kuyo le vidiyo). Ngaphezulu koko, usebenzisa inkxaso-mali, wenza intengiso ehambelanayo, kwaye ade ayilwe ngokubambisana imveliso.

9. Zibonakalise kwi-niche rankings efanelekileyo kunye nezikhokelo 

Ayinguye wonke umntu ojonga nje best bar in [whatever city]. Abanye abantu bafuna izinto ezithe ngqo ngakumbi "njengeentsimbi eziphezu kophahla," "iintsimbi zearcade," "iintsimbi zejazz," okanye "iintsimbi ezingaqhelekanga." 

Njengabalingane babo abadumileyo, le mibuzo yokukhangela i-niche ihlala inemigangatho yazo kunye nezikhokelo. Oku kunokuba lula ukuvela ngelixa unika ithuba elihle lokutsala abathengi. 

Nantsi indlela onokuzifumana ngayo. Unga:

1. yiya Amagama aphambili uMhloli kwaye uchwetheze amagama angundoqo achaza ishishini lakho. Umzekelo, "imivalo." Sebenzisa imo yesinye ukufumana iziphumo ezingakumbi, kodwa isininzi sidla ngokususa uninzi lwamagama angundoqo anegama (oko kukuthi, lawo aquka igama lebha).
2. Cwangcisa ilizwe lakho kwaye ucofe ukukhangela. 
3. Yiya kwi Amagama ahambelanayo ingxelo emva komthwalo weziphumo.
4. Sebenzisa Bandakanya icebo lokucoca ukuchwetheza amagama achaza indawo yakho. Ngena "iSan Francisco, SF" kwaye ukhethe "Naliphi na igama." Emva koko cofa "Bonisa iziphumo."
5. Khetha igama elingundoqo kwaye ucofe uphawu lwe-SERP ukuze ubone ukuba kukho naziphi na izikhokelo kunye namazinga. 

Nje ukuba ubafumene, into yokugqibela onokuyenza kukuqhagamshelana nezi webhusayithi kwaye ubaxelele ukuba kutheni kufuneka bongeze ishishini lakho kuluhlu lwabo. 

10. Yakha ulwazi (kunye namakhonkco) kunye simahla press 

Namashishini amancinci asekhaya anokufumana ushicilelo lwasimahla. Eyona nto ibalulekileyo kumaphephandaba yingqwalasela enokuyifumana ngokubalisa ibali lakho, hayi ukuba likhulu okanye linenzuzo kangakanani na ishishini. 

Kwaye ishishini ngalinye linebali lalo. Inokunxulunyaniswa nendlela eliqale ngayo, ingcamango eyodwa emva kweshishini, ixabiso eliphila ngalo, okanye indlela eyodwa elenza ngayo iimveliso. 

Kodwa usenokuba uyazibuza ukuba ungazuza njani koko:

• Usasazo lweendaba lwenza abafundi bazi ukuba ishishini lakho likhona -Okanye ubakhumbuze ngayo ukuba sele beyibonile kwenye indawo. Ikwadala ulwazi phakathi kweentatheli; emva kwebali elinye, usenokucelwa ukuba wenze elinye okanye ugqabaze ngelinye ibali elinxulumeneyo.
• Amabali ngabathuthi bemiyalezo enamandla – Abayi kunceda nje abantu ukuba baqonde into ekhethekileyo ngeshishini lakho, kodwa baya kwenza kube lula ukukhumbula. 
• Ushicilelo lweendaba lusebenza njengetywina lokuvunywa – Ukuba uyazibuza ukuba ingaba inkampani ithembekile na, xa uyibonile kumaphephandaba asekuhlaleni ikuxelela ukuba kukho umntu oyijongileyo phambi kwakho. 
• Okokugqibela kodwa kuncinci, imidiya yedijithali ilungile ukudibanisa isakhiwo - Oko kuthetha ukuba iindwendwe zewebhusayithi kunye nokuphuculwa kweprofayili yakho ye-backlink, enokukhokelela kumazinga aphezulu kwi-SERPs. Amakhonkco avela kumajelo eendaba asoloko efunwa ngenxa yeeprofayili zawo eziqinileyo zekhonkco. 

Ungafumana ushicilelo lwasimahla ngokwesiqhelo kwenye yezi ndlela zimbini. 

Eyokuqala kukuphosa nje ibali lakho kumaphephandaba. Isiphumo sinokuba yinto efana nale: Udliwano-ndlebe kunye nosomashishini wasekuhlaleni kwimagazini yasekuhlaleni enebali elingemva kokudala ishishini lezacholo elisesikweni nelizinzileyo. 

Ewe kunjalo, akukho nto ikuthintelayo ekubaleni ibali lakho kwiindawo ezininzi zokuthengisa (kunye nezesizwe). Nanku omnye umzekelo onxibelelana noFair Anita; ibonisa ikhonkco elivela kwimagazini eyaziwayo yendawo, i-Star Tribune. 

Indlela yesibini kukubonelela ngenkcazo yeengcali ngokwesicelo sentatheli. Uyakwazi ukubeka iliso izicelo ezifanelekileyo ngokusebenzisa iinkonzo ezifana HARO, Imvelaphi yeebhotile, okanye Terkel. Ukuba uphendula kakuhle ngokwaneleyo kwaye ngokukhawuleza ngokwaneleyo, isicatshulwa sakho sinokuboniswa kunye nekhonkco kwiwebhusayithi yakho. 

Iingcamango zokugqibela 

Iindlela zokuthengisa ze-intanethi zasekhaya zibonakala zijolise kumba wokuthengisa. Ngoko ukuthetha ngokwemigaqo yeklasikhi ezine Ps yokuthengisa isakhelo, qiniseka ukuba awuzihoyi ezinye iiPs— imveliso (okanye inkonzo), ixabiso, yaye indawo- ngelixa usenza Ukukhuthazwa. Ukukhuthazwa ngokwenene linyathelo lokugqibela ekudaleni isicwangciso esisebenzayo sokuthengisa. 

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.