Uluhlu lwakho lwe-imeyile yenye yezona mpahla zibalulekileyo zentengiso kwishishini lakho. Kunokuba uphelise itrafikhi kwizithuba zethutyana zemidiya yoluntu okanye iintengiso ezihlawulelwayo, aba ngabantu abathe basebenzisana nawe kwaye unokufikelela ngokuthe ngqo kubo.
Unokwenza imali ngokucofa iqhosha nanini na xa ufuna ngoluhlu oluqinileyo lwe-imeyile. Ngokungafaniyo namanye amajelo okuthengisa, unolawulo olupheleleyo nobunini apha.
Ngoko ulukhulisa njani uluhlu lwakho lwe-imeyile? Siza kuhamba ngezona ngcebiso zisebenzayo kunye namaqhinga endiwafundileyo ngokukhulisa uluhlu lwee-imeyile ezininzi kumashumi amawaka.
Ingqondo yokukhula ye-imeyile oyifunayo
Phambi kokuba singene kumanyathelo entshukumo, masilungise intloko yakho. Xa kuziwa ekukhuliseni uluhlu lwe-imeyile, awufuni nje amanani amaninzi akrwada kangangoko.
Ayisiyiyo kuphela le nto ibiza ngokukhawuleza, iphinda yenzakalise ukuhanjiswa kwe-imeyile yakho xa uthumela umxholo kwiidilesi ze-imeyile ezininzi ezingabandakanyekanga (kunye nezingekhoyo).
Endaweni yoko, ufuna ukugxila ekukhuliseni uluhlu lwe-imeyile olubandakanyekayo kakhulu. Umgangatho KUNYE nobungakanani.
Oko kuthetha ukuba ufanele coca uluhlu lwakho rhoqo, ungaze uthenge uluhlu lwegeneric, kwaye usoloko unikezela into yexabiso kubabhalisi bencwadana yakho. Ndiza kuthetha ngakumbi ngaloo ngongoma yokugqibela kamva.
Amaqhinga asibhozo angundoqo okukhulisa uluhlu lwakho lwe-imeyile
Ngoku ndikucingile uphawu ikhokela, masithethe malunga amaqhinga azanyiweyo kwaye avavanyiwe okukhulisa uluhlu lwakho lwe-imeyile.
1. Faka i-opt-ins yakho kuzo zonke iindawo ezifanelekileyo
Qala ngazo zonke iziseko zakho zigqunyiwe. Qinisekisa ukuba une-imeyile yokungena kwiindawo eziqhelekileyo:
- Kwiphepha lakho lasekhaya
- Kwibar yakho esecaleni
- Ekupheleni komxholo wakho weblogi
Ezi ziindawo ezicacileyo, kodwa zinokungahoywa-sifuna ukuqala ngesiseko esiqinileyo ngaphambi kokuba singene kumaqhinga aphambili.
Into efana nale isebenza kakuhle:
Kufuneka uthini kukhetho lwakho lokungena?
Ngelixa unokuba “Joyina 7,000+ nengqondo ekrelekrele njengawe,” kungcono ukuba nento ejolise ngakumbi kwiminqweno yabaphulaphuli bakho.
Ngaphandle kokuba umxholo wakho uyinto ekhethekileyo kubafundi bakho (okuthi, masithembeke, kungcono ukuba ufuna ukukhulisa ishishini le-intanethi), akukho mntu uya kubhalisela olunye uluhlu lwe-spam ye-imeyile.
2. Ukutsala i-website esemgangathweni ophezulu
Umgangatho woluhlu lwakho lwe-imeyile uqala kumgangatho wetrafikhi yewebhusayithi yakho. Kungakhathaliseki ukuba i-op-ins yakho iguqulela kakuhle kangakanani na, akunamsebenzi ukuba abantu abalungileyo abayindwendweli iwebhusayithi yakho.
Kulapho i-SEO kunye nokuthengiswa komxholo kungena khona. Umxholo omkhulu ukujolisa kumagama angundoqo afanelekileyo kunokutsala i-traffic esemgangathweni kwi-autopilot ukusuka kwiinjini zokukhangela ezifana neGoogle.
seo inejiko lokufunda kwaye ithatha ixesha ukusebenza, kodwa yenye yezona ndlela zisebenzayo zokuthengisa umxholo ukukhulisa uluhlu lwakho lwe-imeyile.
Iqala yophando ngegama elingundoqo-ukwazi ukuba ngawaphi amagama aphambili abathengi bakho abawakhangelayo kunye nendlela yokubeka loo magama angundoqo.
Unokwenza oku ngokukhawuleza kunye nohlalutyo lwe-gap content competitor. Chwetheza nje iwebhusayithi yakho kwi-Ahrefs' Site Explorer kwaye nqakraza Isikhewu somxholo iqhosha ezantsi kwi menu esekhohlo apha.
Emva koko, qhagamshela abathathu okanye ngaphezulu kwabakhuphisana nabo. Ukuba awubazi abantu okhuphisana nabo, ungazifumana kunye ne Ukukhuphisana Domains ingxelo kanye ngasentla kwe Isikhewu soMxholo ingxelo.
Kanye xa ubethe Bonisa amagama angundoqo, uya kufumana uluhlu lwawo onke amagama angundoqo okhuphisana nawo, kodwa awufuni. Ngamanye amaxesha kunokuba ngamashumi amawaka amagama angundoqo, ngoko ungcono ukuqala ngamagama angundoqo abakhuphisana nabo bonke abakhuphisana nabo ukuze bafumane ezona ziphumo ezifanelekileyo:
Ukusuka apha, uya kuba noluhlu oluluqilima lwezimvo malunga nento oyifunayo ukuyila umxholo.
Uyafuna ukufunda ngakumbi? Qala ngezi zikhokelo ze-SEO:
- Iziseko ze-SEO: Isikhokelo sabaQalayo kwiMpumelelo ye-SEO
- Uyenza njani imixholo eFanelekileyo enenqanaba
3. Yenza uhlaziyo lomxholo
Uphuculo lomxholo yile nto uvakala kanye ngayo—“uphuculo” kumxholo owufundayo ngoku.
Imizekelo embalwa yoku inokuba:
- "Isikhokelo esiphezulu" sokutshisa amanqatha kwinqaku malunga nokuzivocavoca ukunciphisa umzimba.
- I-spreadsheet yohlahlo lwabiwo-mali kwinqaku malunga nendlela yokwenza uhlahlo lwabiwo-mali.
- Uthotho lwevidiyo malunga nendlela yokudlala ukulele kwinqaku malunga nezona zingcono kakhulu zabasaqalayo.
Ungafumana uyilo njengoko ufuna ngale nto. Yeyiphi into onokuthi uyinike abafundi bakho eya kuba luncedo ngokwenene kubo kwaye ifaneleke koko bakufundayo ngoku?
Umzekelo, ndinamawaka ee-imeyile ngokudala i-spreadsheet ethelekisa ngaphezulu kwe-50 yabahlali abancinci abancinci benkampu njengophuculo lomxholo kwisikhokelo sam ukuya kwezona nkampu zincinci zincinci.
Nantsi indlela ifom yokungena ijongeka ngayo:
Nanku ujongo kwi-spreadsheet abayifumanayo xa bebhalisa:
Abafundi bam bebelindeleke ngakumbi ukuba babhalise kuluhlu lwam kuba banento efanelekileyo eluncedo kakhulu ngexesha lophando lwabo ukuze bafumanise ukuba yeyiphi inkampu abanokuyithenga.
Ngaba ukulungele ukwenza oku ngokwakho?
Ukubona ukuba ngawaphi amaphepha omele uwadale uphuculo, jonga kumaphepha akho anabantu abaninzi kakhulu kwi-Google Analytics. Yiya nje ku "Amaphepha kunye nezikrini" kwi-GA4 (okanye Ukuziphatha > Yonke imixholo > Amaphepha okuLanda kwi GA endala), kwaye ihlela ngokuzenzekelayo ngenani leemboniselo.
Emva koko udale umxholo ophuculweyo onentsingiselo kumaphepha akho anabantu abaninzi.
Zama ukucinga ngohlaziyo onokulusebenzisa kumaphepha amaninzi ukugcina ngexesha kunye neendleko. Ngokomzekelo, isikhokelo sokugqibela sokunciphisa umzimba sinokukhuthazwa kuwo wonke amanqaku malunga nokutya okulungileyo kakhulu kokunciphisa umzimba, ukuzivocavoca okungcono kakhulu kokunciphisa umzimba, njl.
Kwakhona, usetyenziso lwe-injini yokukhangela iza kuba ngumhlobo wakho osenyongweni ngeli qhinga. Ukuba udibanisa ukuphuculwa komxholo kunye nezithuba ezibekwe kuGoogle, uya kulukhulisa uluhlu lwakho lwe-imeyile kwi-autopilot.
4. Izipho zomamkeli-zindwendwe
Mandiqale nge-disclaimer giant: Izipho zeGeneric yindlela entle yokukhulisa uluhlu lwe-imeyile… luzele zii-imeyile zomgunyathi okanye ezingabandakanywanga.
Abantu abaninzi benza ii-imeyile (abangaze bazijonge okanye bazisebenzise) ngenjongo yodwa yokubhalisela izipho. Okanye babhalise kwaye bakhuphe kwangoko emva kokuba i-giveaway iphelile.
Endaweni yokunika into eyenziwe yafana nejenerikhi, efana nemali okanye izinto zombane ezithandekayo, namathela ekunikezeni into ehambelana ngqo nemarike ojolise kuyo.
Umzekelo, ukuba ukwindawo yokomelela, nika izixhobo zokuzilolonga. Ukuba ukwindawo yokwenza iinkuni, unike izixhobo zokusebenza ngamaplanga. Ufumana ingcamango.
Okungcono nangakumbi, ukuba uthengisa iimveliso ezizezakho, nikela ngeemveliso zakho. Ngaloo ndlela, nokuba umntu ushiye uluhlu lwakho lwe-imeyile, usesengqondweni yakhe nanini na xa esebenzisa izinto zakho.
Omnye umzekelo wesipho owenziwe kakuhle ngulo ka-iKamper:
Nantsi into eyenza ukuba ilunge:
- Inika iimveliso zayo.
- Yasebenzisana nezinye iibrendi ezinkulu kwindawo yokukhempisha yangaphandle.
- Zonke iimveliso ekunikezelweni kwazo zifanelekile kubathengi be-iKamper (akukho mveliso eyenziwe ngabenzi okanye imali).
Ngamanye amazwi, ngabantu kuphela abanokuba ngabathengi be-iKamper ababhalisela i-giveaway.
Kwaye, ngokusebenzisana nezinye iimveliso, ikhulisa ukufikelela kwayo ngelixa isakha ubudlelwane namaqabane anamandla.
Ukuba uza kwenza isipho, qiniseka ukuba uyenza ngokusemthethweni. Qaphela ukuba ithini kwiposti ukuba i-Instagram ayikukhuthazi ukuphiwa kwayo. Le yenye yezinto ekufuneka uyenzile ubambe ngokusemthethweni isipho. Le mithetho iyahluka kumazwe ngamazwe.
5. Sebenzisa ii-pop-ups ezinenjongo yokuphuma
Ii-pop-ups ziyacaphukisa, akunjalo?
Kakade ke—ukuba yinto ongayikhathaleliyo.
Yiyo loo nto kufuneka usebenzise kuphela i-pop-ups yenjongo yokuphuma, kakuhle, injongo. Sukusuka nje uthumele umyalezo kubafundi bakho ngokuthi “Heyi! Bhalisela uluhlu lwam!” ngaphandle kokubanika into abayikhathaleleyo.
Endaweni yoko, sebenzisa kuphela i-pop-ups yenjongo yokuphuma ukunika abafundi bakho into abayifunayo ngokwenene. Ikhowudi yesaphulelo inokusebenza, nangona oko akuqinisekisi ukugcinwa kwabathengi.
Indlela endiyifumene ukuba isebenza kakuhle kukudibanisa ezi pop-ups kunye nohlaziyo lomxholo esihambe kuwo kwiqhinga #3. Kwenza ukuba uphuculo lwakho lucace kwaye lunciphise amathuba akho okuba i-pop-up icaphukisa ngokwenene.
Ukuthetha ngokucaphuka kancinci… Nazi ezinye iingcebiso zokuphepha ukwenza mandundu abafundi bakho:
- Qinisekisa ukuba i-pop-up yakho ilula kwaye icacile ukuyivala. Yenza "X" ekoneni ibonakale lula kwaye uqinisekise ukuba i-pop-up iyavala ukuba bacofa ngaphandle kwebhokisi.
- Bonisa kuphela i-pop-up emva kwexesha elithile kwiphepha okanye emva kobunzulu bokuskrola okuthile ukuze kungabonakali kwangoko kwaye kwenze abantu bahambe kwangoko. Kuya kufuneka ukwazi ukuseta ezi meko kwizicwangciso ezizivelelayo zezixhobo ezininzi.
Ngaloo ndlela, uyakwandisa izibonelelo ze-pop-up kwaye unciphise ukucaphuka.
Nanku umzekelo obalaseleyo wenjongo yokuphuma kwi-pop-up:
Ilungile kuba:
- Kulula ukuvala. (Kukho u-“X” obonakalayo kunye no-“Hayi, enkosi”.)
- Inika into enexabiso, hayi nje ukukucela ukuba ubhalise.
- Ibaluleke kakhulu kubaphulaphuli bakaTim Ferriss (uthetha kakhulu malunga nendlela yokuphucula ubomi bakho).
Kukho izixhobo ezininzi kunye neeplagi ongazisebenzisa ukwenza i-pop-up kwaye ulawule ababhalisile bakho. Ndisebenzisa ngokobuqu Guqula iKit ukulawula uluhlu lwam kunye Ukuphumelela iibhokisi zokukhanya ukwenza ii-pop-ups zam, kodwa sebenzisa nantoni na oyithandayo.
6. Ungaze wenze ispam kuluhlu lwakho
Kulungile, eli licebiso elicacileyo. Kodwa ayinakubaxa ukuba ungagqibi uluhlu lwakho ngee-imeyile ezingenamsebenzi. Oku kufikelela ku:
- Ukungathumeli into yoluhlu lwakho akuyi kukhathalela.
- Ukuthumela kuphela ii-imeyile ezimbini ukuya kwezine ngenyanga ngaphandle kokuba ii-imeyile zakho zimalunga nento ethatha ixesha abantu ngokucacileyo bafuna uhlaziyo oluthe gqolo kuyo (njengeendaba okanye uhlaziyo lwemarike).
Ukugcinwa kwababhalisi nako kunegalelo elikhulu kuhlumo oluzinzileyo. Yiyo leyo-ukuya ku #7.
7. Sebenzisa ifidi yedriphu
Into yokugqibela ofuna ukuyenza kukuvumela uluhlu lwakho lwe-imeyile olusebenze nzima lubanda. Kungalula ukulibala ukuthumela rhoqo-ngaphandle koko, ayinguye wonke umntu okuluhlu lwakho okwinqanaba elifanayo leyakho. yokuthengisa.
Kulapho i-drip feed ingena khona. Olu luthotho lwee-imeyile ozicwangcisayo kwangethuba ukuze “zithontsize” kuluhlu lwakho ekuhambeni kwexesha. Ngokwesiseko yindlela yokuqinisekisa ukuba uthumela kuluhlu lwakho rhoqo ngaphandle kokufuna ukubhala i-imeyile entsha yosasazo veki nganye.
Umzekelo, iphulo lakho lokuthontsiza lingajongeka ngolu hlobo:
- Umfundi ubhalisa kuluhlu lwakho ukufumana isikhokelo sabo sokugqibela sokuncipha.
- Isoftware yakho yokuthengisa i-imeyile ibathumelela i-imeyile eyamkelekileyo kunye nePDF yabo.
- Ngosuku olulandelayo, umrhumi wakho omtsha ufumana "i-imeyile" enye inguqulelo yevidiyo yesikhokelo ekwakhuthaza iimveliso zakho.
- Emva kweveki, bafumana i-imeyile yokungena bebuza ukuba baqhuba njani ngeenjongo zabo.
- Njl
Ezi imeyile "zikhutshiweyo" zinokukhuthaza umxholo wakho omdala, wabelane ngomxholo wakho omtsha, unike iingcebiso kunye neendlela ezifanelekileyo, kwaye ngamanye amaxesha ukhuthaze iimveliso ezifanelekileyo kuluhlu lwakho.
Kwaye, bakunika inzuzo eyongeziweyo yokufuna kuphela ukucwangcisa ii-imeyile kube kanye, emva koko uvumele i-automation ikuphathele izinto ukusuka apho.
Ukuthetha ngokuzenzekela...
8. Yahlula uluhlu lwakho
Ngaba ungathanda ukufumana i-imeyile malunga neengcebiso zokunciphisa umzimba ukuba uzama ukunyusa? Mhlawumbi akunjalo. Yiyo loo nto ukuba unikezela ngomxholo kwizihloko ezahlukeneyo ngaphakathi kwe-niche, kungcono ukwahlula uluhlu lwakho ukuze abafundi bakho bafumane kuphela ii-imeyile ezibaluleke kakhulu kwinto abayikhathaleleyo.
Kukho iindlela ezininzi onokwahlula ngazo uluhlu lwakho:
- Icandelo elisekelwe kukuphi ukuphuculwa komxholo ababhalise kuwo (oko kukuthi, isikhokelo sokulahlekelwa kwesisindo singena kwicandelo lokulahlekelwa kwesisindo, isikhokelo sokwakha imisipha singena kwicandelo lokwakha imisipha).
- Buza nje ababhalisile bakho ukhetho lwabo kwi-imeyile eyamkelekileyo. Banike uluhlu oluneebhulethi zezihloko ezidityaniswe ngeethegi ezahlukeneyo zamacandelo ahlukeneyo. Umzekelo, unokwenza uluhlu olunje:
- Ndinomdla wokwehla emzimbeni.
- Ndinomdla wokwakha izihlunu.
- Ndinomdla wokuba namandla amaninzi nokuba sempilweni jikelele.
- Icandelo elisekelwe kwimveliso (ii) ezithengwe ngumrhumi.
I-software nganye ye-automation ye-imeyile yahlukile kwindlela yokusingatha ezi ntlobo ze-automations kunye neethegi. Kodwa kwiConvertKit (leyo ndiyisebenzisayo), nantsi indlela yokwenza oku:
nqakraza i Zizenzekelayo dropdown, ke Imigaqo.
nqakraza + Umgaqo omtsha phezulu ekunene, kwaye uya kucelwa ukuba ukhethe iSivusi kunye nesenzo. Kuxhomekeke ekubeni leliphi iqhinga lokwahlula ofuna ukulisebenzisa kwezi zintathu ndizikhankanyileyo ngasentla, kuya kufuneka wenze enye into ebangela ukuba iqale.
Kulo mzekelo, ndiza kuyigcina ilula—cofa Ubhalisa kwifomu njengesiqalo kunye Bhalisa kulandelelwano njengesenzo. (Qaphela ukuba kuya kufuneka umise ifom kunye nolandelelwano phambi koku ukuze isebenze.) Oku kwenza ukuba nanini na xa umntu erhuma ngendlela oyikhethileyo, baya kongezwa kulandelelwano ("i-drip feed") oyikhethileyo.
Ukongeza, cofa iqhosha + phantsi Bhalisa kulandelelwano intshukumo kwaye wongeze intshukumo yesibini Yongeza ithegi kunye nethegi yecandelo elihambelanayo yaloo fomu. Oku kuya kongeza ithegi kuye nabani na obhalisa kule fomu, ngaloo ndlela ikuvumela ukuba "uhlule" kubo.
Xa wonwabile ngoseto, cofa Gcina uMthetho. Yiloo nto kuphela ekufuneka uyenzile.
Iingcamango zokugqibela
Kwakhona, uluhlu lwakho lwe-imeyile ngokuqinisekileyo luyenye yezona zinto zinkulu zeshishini lakho. Luluhlu lwabathengi olawulayo-ngokungafaniyo nolunye amajelo entengiso.
Amaqhinga endiwakhankanyileyo apha ngasentla andincedile ukuba ndakhe uluhlu oluninzi kumashumi amawaka, nabantu abahlala bebambene kwaye benenkathalo xa ndithumela i-imeyile.
Phatha uludwe lwakho njengegolide, ungaze usebenzise ithuba, kwaye ukhumbule ukuba kukho abantu bokwenyani kwelinye icala lee-imeyile. Leyo yindlela yokukhulisa nokugcina uluhlu oluphezulu lwe-imeyile.
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
