Contents
- Inyathelo 1. Khangela ukuba baphi abathengi bakho abalungileyo
- Inyathelo 2. Yenza amava omsebenzisi aqinileyo
- Inyathelo 3. Gqiba ngamajelo amabini ukuya kwamathathu angundoqo okuthengisa
- Inyathelo 4. Yenza umgangatho ophezulu, umxholo ofanelekileyo
- Inyathelo 5. Ukuphuhlisa intsebenziswano eyomeleleyo
- Inyathelo 6. Zizenzele, zabela, kwaye ucime
- Inyathelo 7. Linganisa imizamo yakho
Ukuqhuba ishishini kwi-intanethi yeyona ndlela ibalaseleyo yokuba ngumphathi wakho, usebenze ngokwemiqathango yakho, kwaye (ngethemba) wenze imali eninzi.
Kodwa ukukhulisa ishishini le-intanethi kunokuba lucelomngeni. Kukho ijiko lokufunda endilisekileyo, kwaye indlela abantu abanxibelelana ngayo nehlabathi ledijithali ihlala iguquka.
Mna ngokwam ndikhulise amashishini amathathu ahlukeneyo anamanani amathandathu e-intanethi kule minyaka ili-10 idlulileyo, kwaye ndifunde okuninzi malunga nokuba kuthatha ntoni ukufumana ngaphezulu. Ndichithe yonke into endiyifundileyo malunga nokukhulisa ishishini le-intanethi kula manyathelo asixhenxe alandelayo.
Inyathelo 1. Khangela apho abathengi bakho abangcono kakhulu
Ngaphambi kokuba uqale ukutyala imali kwiintengiso okanye uchithe iiyure ezininzi uzama ukukhulisa iakhawunti yemidiya yoluntu, kuya kufuneka yenza uphando lwemarike ukufumana ulwazi oluxabisekileyo malunga nemarike yakho kunye nabaphulaphuli-enye yezona zinto zibalulekileyo kukuba apho abathengi bakho abanakho baya khona ukuze bafumane ulwazi lwabo.
Ungathumela yonke into oyifunayo kwi-Instagram. Kodwa ukuba abantu abathenga iimveliso zakho abayisebenzisi i-Instagram, elo xesha kunye nomzamo uya kuchithwa. Ndiyathanda ukunqanda umzamo ochithekileyo, ke nantsi iindlela ezintathu zokufumana apho kufuneka uchithe ixesha lakho:
1. Phanda i-niche yakho kwiiforamu
Iiforum ezifana neReddit ngumgodi wegolide wolwazi lophando lwabathengi. Kukho i-subreddit phantse kuso nasiphi na isihloko onokucinga ngaso, kwaye abantu babelane ngazo zonke iintlobo zolwazi apho.
Umzekelo, masithi ndifuna ukuthengisa iinxalenye zebhayisekile ezimdaka. Ndingachwetheza "iibhayisekile ezimdaka" kwiReddit kwaye kwangoko ndifumane i-r/Dirtbikes subreddit, ezele ngabanini beebhayisekile ezimdaka kunye nabathanda.
Njengoko ndiskrola kwizithuba, into yokuqala endimeleyo yona linani elikhulu lamakhonkco eYouTube kunye neevidiyo kwizithuba.
Oko kundixelela ukuba uluntu lwebhayisekile emdaka lubukele iividiyo ezininzi zeYouTube. Ngoko ke loo nto inokuba yinto enokwenzeka Ijelo lokuthengisa kum endiyaziyo ukuba uluntu lwam lusebenzisa.
2. Jonga imidiya yoluntu ukuze ubone ukuba luhlobo luni lomxholo owenza kakuhle
Ngokucacileyo, ukukhwela ibhayisekile emdaka yeyona nto ithandwayo, kwaye kuzakubakho umxholo omninzi malunga nawo kuwo onke amaqonga amakhulu. Kodwa ukuba ndijonga i-Instagram, iTikTok, kunye namaqela kaFacebook, ndiyayibona into Bubele yomxholo ikhuthazwa kwindawo nganye kwaye uthelekise oko kuhlobo lomxholo endifuna ukuwudala.
Umzekelo, i-Instagram ithande ukuba nemifanekiso emininzi kunye neevidiyo zabasetyhini kwiibhayisekile ezimdaka.
Olu ayilulo uhlobo lomxholo endifuna ukuwenza, ngoko ke ndiza kulitsiba eli qonga. Kodwa ukuba ndijonge iYouTube, ndiyakwazi ukubona iividiyo zokufundisa kunye neevidiyo zokukhwela zigidi yezimvo.
Kuba ndijonge ukuthengisa iinxalenye, ngokuqinisekileyo ndingenza iividiyo zokukhwela kunye neendawo zokufundisa ezithatha indawo kuYouTube ukukhuthaza uphawu lwam. Ndiphinde ndaqaphela ukuba iTikTok ineevidiyo ezininzi ezipholileyo, kwaye ndingasebenzisa iividiyo esele ndizenzele iYouTube ukwenza umxholo kwiTikTok.
Unokusebenzisa isixhobo esinje I-SparkToro ukugcina ixesha kule nkqubo. Sisixhobo sophando sabathengi esikunika ukuqonda malunga nokuba abantu balandela ntoni, kubandakanya iiakhawunti zemidiya yoluntu, iiwebhusayithi, iipodcasts, amajelo eYouTube, kunye nokunye.
Uchwetheza nje igama eliphambili abaphulaphuli bakho abanokuba nomdla...
... kwaye ibonisa ulwazi lwabantu kunye nentlalo malunga nabaphulaphuli ojoliswe kubo.
Ufumana uphendlo ezintlanu simahla, kodwa kufuneka uhlawulele uluhlu olupheleleyo lolwazi olukhoyo.
Ke ngoku siye sagubungela iiforam, imidiya yoluntu, kunye nezixhobo zophando lwabathengi. Kodwa ndigcine okona kulungileyo okokugqibela...
3. Yenza uphando lwegama elingundoqo ukuze ubone ukuba unako ukubeka kwiGoogle.
Amathuba kukuba, ukuba uneshishini elikwi-intanethi, unabathengi abakhangela iimveliso okanye iinkonzo zakho kuGoogle.
Ndikholelwa kakhulu ukuba ishishini ngalinye elikwi-intanethi linokuxhamla kulo Ukulungiswa kweinjini yokukhangela (SEO). Lijelo lam lentengiso endilithandayo kuba linokuzisa i-traffic ekujoliswe kuyo kakhulu, efanelekileyo kwi-autopilot… ngaphandle kokufuna ukuchitha imali rhoqo kwiintengiso.
Nangona kunjalo, ezinye ii-niches zikhuphisana kakhulu kwaye, ngelixa kufuneka usebenzise i-SEO ixesha elide, isenokungabi yeyona nto igqwesileyo yakho kwixesha elifutshane.
Eyona ndlela ilungileyo yokufumanisa oko kukunye nabanye yophando ngegama elingundoqo. Yiya eAhrefs Amagama aphambili uMhloli kwaye uqhagamshele amagama aphambili abonisa i-niche yakho. Umzekelo, ndingakhangela izinto ezifana "neendawo zebhayisekile ezimdaka" okanye "iibhayisekile ezimdaka" ukuze ndiqale.
Uza kufumana ulwazi malunga negama elingundoqo, njengokuba bangaphi abantu abayifunayo nyanga zonke (ivolumu) kunye nokuba kunzima kangakanani ukuba igama elingundoqo libekwe kwi-(Keyword Difficulty).
Kodwa okona kubaluleke kakhulu ziimbono zegama elingundoqo ngezantsi kwezi zibalo. Ukuba ucofa nantoni na ngaphantsi Iingcamango zamagama angundoqo kwimenyu esekhohlo, uyakuthathwa usiwe kumagama angundoqo ahambelanayo okanye anxulumene naleyo uyikhangeleyo.
Ukusuka apha, ungahluza olu luhlu ngokusekelwe kwivolumu yokukhangela, Ubunzima begama elingundoqo (KD), Ukubanakho kweTrafikhi (TP), kunye nokunye.
Kodwa ufuna ntoni?
Ukuba uninzi lwamagama angundoqo ane-KD ye <40, kunokuthetha ukuba unethuba eliqinileyo lokubeka indawo kwiphepha elinye leGoogle kula magama angundoqo anomxholo owaneleyo. Gcina ukhumbula, nangona kunjalo, ukuba le yimetric erhabaxa-ubungakanani obufana nolu bungasoze bugqibelele, kwaye usenako ukubeka amagama angundoqo ane-KD ephezulu ngomzamo owaneleyo.
Ukuza kuthi ga ngoku, kuya kufuneka uyazi ukuba zeziphi iiplatifomu zemidiya yoluntu ofuna ukusebenza kuzo kwaye ukuba i-SEO inokuba yinto ofuna ukugxila kuyo. Okulandelayo, masiqinisekise ukuba ishishini lakho likulungele ukukhula.
Inyathelo 2. Yenza amava omsebenzisi aqinileyo
Amashishini amaninzi kakhulu akakuhoyi ukusetyenziswa kunye nenkangeleko yeewebhusayithi zawo. Ukuba iwebhusayithi yakho ibonakala iphelelwe lixesha, ilayisha kancinci, okanye kunzima ukuyijonga, uya kuphoswa ziintengiso nokuba intle kangakanani na intengiso yakho.
Nantsi indlela yokuqinisekisa ukuba abathengi bakho banamava odidi lokuqala kwiwebhusayithi yakho:
1. Qinisekisa ukuba iwebhusayithi yakho ilayisha ngokukhawuleza
Amaphepha akho ewebhu kufuneka onke alayishe kwimizuzwana emibini ukuya kwemithathu kakhulu (ngokukhawuleza kuhlala kungcono). Ukuba abantu bachitha ixesha elide belinde ukuba iphepha lilayishwe, baya kushiya baye kwenye indawo.
Ungajonga isantya somthwalo wewebhusayithi yakho simahla ngesixhobo esinje Ikhasi eliPhezulu.
Uya kubona nokuba iwebhusayithi yakho iyadlula kwiGoogle okanye hayi IiVithamini zeWebhu ezingundoqo uvavanyo, nto leyo yenye yezinto Google ezininzi simo.
Cofa apha ukufunda isikhokelo sethu malunga nokwenza isantya sewebhusayithi ukuba lo ngumba kuwe. Cinga ngokuqesha umphuhlisi ukuba oku kungaphaya kwamandla akho kwaye awunalo ixesha lokufunda.
2. Phucula ubume bewebhusayithi yakho
akho isakhiwo website ibalulekile kubasebenzisi bakho bobabini kunye nabakhasi be-injini yokukhangela. Linyathelo elibalulekileyo ekwakheni ishishini elomeleleyo kwi-intanethi.
Zibuze:
- Kulula kangakanani kubasebenzisi ukuzulazula iwebhusayithi yakho?
- Ngaba banokulifumana iphepha abalikhangelayo ngocofa kathathu okanye ngaphantsi kulo naliphi na iphepha kwindawo yakho?
- Ngaba imenyu yokukhangela ikwenza kube lula kubathengi ukuba bangene kwifuneli yakho?
Eyona ndlela ndiyifumeneyo yokuphucula ubume bendawo yakho kukwenza imephu ebonakalayo yawo onke amaphepha akwisiza sakho kunye nendlela anxibelelana ngayo.
Ungasebenzisa isixhobo esinjalo XMind ukwenza oku. Nantsi indlela esiyisebenzisa ngayo e-Ahrefs:
Injongo yakho kufuneka ibe kukudala njengeflethi yesakhiwo sewebhusayithi ngokusemandleni-oku kuthetha ukuba, akukho nalinye lamaphepha akho angaphezulu kokuchofoza okumbalwa ukuze ufike. Nanku umfanekiso:
Kufuneka ugxininise ekusekeni iindidi zakho malunga nophando lwegama elingundoqo kunye ngokufanelekileyo usebenzisa amakhonkco angaphakathi ukugcina yonke into ibotshelelwe kunye.
3. Sebenzisa imidiya ekumgangatho ophezulu
Ndixelele-yintoni ekhangeleka ngcono?
Oku…
... okanye oku?
Owokuqala yifoto yesitokhwe sasimahla; le yokugqibela yahlawulwa.
Iifoto kunye neevidiyo zesitokhwe zinokujongeka zitshizi kwaye zingenamsebenzi. Kufanelekile ukutyala iirandi ezimbalwa ekuthengeni iimpahla zesitokhwe ezikumgangatho ophezulu ezifana Shutterstock or ICanva Pro.
Unokufumana kwakhona iitoni zomgangatho ophezulu ngokwenene wasimahla kunye neefoto ezihlawulweyo Unsplash.
Kungafanela ukuba utyale imali kwifoto okanye kwividiyo, okanye ufunde ezi zakhono ngokwakho, ukuze uphucule iwebhusayithi yakho. Ezi asethi zemidiya yinto yokuqala umthengi ayibonayo xa e tyelela iwebhusayithi yakho; ezi zimvo zibalulekile.
Ngaphandle kwezi zinto zintathu-isantya, ukuhamba, kunye nemidiya-kukho ezinye izinto ezimbalwa ekufuneka uziqwalasele:
- Iifonti ezisetyenzisiweyo
- Iskimu sombala
- Umxholo uwonke/uyilo
- Iselula-yobuhlobo
- Kunye nokuninzi
Ukuba uyalandela Isikhokelo sethu sokwenza iwebhusayithi ye-SEO-friendly, uya kubetha kuzo zonke ezi ngongoma KWAYE ube newebhusayithi elungiselelwe. Oko kuthethiweyo, kunokuba kufanelekile ukujonga ukuqesha umphuhlisi ukuba akuncede ukuba uyilo lwewebhusayithi ayisiyosuti yakho eyomeleleyo.
Inyathelo 3. Gqiba ngamajelo amabini ukuya kwamathathu angundoqo okuthengisa
Imidiya yoluntu, i-SEO, intengiso ehlawulwayo, ukuthengiswa komxholo...
Njengoosomashishini, sikholisa ukubeka uxinzelelo olukhulu kuthi ukuba senze konke. Kwaye lelo icala lokuthengisa kuphela-enye yezinto ezininzi ekufuneka sigxile kuzo ukwakha nokukhulisa ishishini elinempumelelo.
Ukuze ugweme ukutshiswa kunye nokusabalalisa ngokwakho, ndincoma kakhulu ukuba ugxininise kwiindlela ezimbini okanye ezintathu eziphambili zokuthengisa-ubuncinci ekuqaleni. Unokwandisa njengoko ufumana umvuzo owaneleyo (kwaye ufunde ngokwaneleyo) ukuqesha abantu kwezi ndima.
Ezinye zokhetho lwakho ziquka:
- seo
- YouTube
- Iintengiso ezihlawulwayo
- Imidiya yokuncokola
- IPodcasting
Ijelo lam lokuthengisa endilithandayo yi-SEO.
Nangona kunjalo, ngawaphi amajelo ogqiba ukuba uwalandele kuqala kufuneka asoloko engawona majelo okholelwa ukuba aya kusebenza kakhulu kwishishini lakho. Eyona ndlela ilungileyo kukuxuba amajelo ajolise kubaphulaphuli bakho kwiindawo ezahlukeneyo ze uhambo lwabathengi:
Kwinqanaba #1, bekufanele ukuba wenze uphando olusisiseko lwegama elingundoqo ukuze ubone ukuba unokukwazi ukubeka phezulu kuGoogle. Ukuba ufumanisa ukuba amagama angundoqo alula ukuwabeka kwaye ahambelana neemveliso okanye iinkonzo zakho, ndihlala ndincoma ukufunda nokuphumeza i-SEO. Inyani yokuba i-SEO igxile kulo lonke uhambo lwabathengi yenza ukuba inyanzelise ngakumbi.
Ngaphaya koko, kuya kufuneka ube nombono orhabaxa wokuba zeziphi iiplatifti zeendaba zoluntu okanye iipodcasts abaphulaphuli bakho abakhathaleleyo kwaye luhlobo luni lomxholo okhetha ukuwenza. Khetha enye yezo ziteshi oza kuzisebenzisa ngokubambisana ne-SEO.
Ekugqibeleni, ungasebenzisa intengiso ehlawulweyo. Nangona kunjalo, kukho umngcipheko omkhulu wokuphulukana nemali kwiintengiso ezihlawulelwayo ukuba awuyazi into oyenzayo. Ndiza kuyiqwalasela kuphela ukuba sele unamava kuyo okanye ukuba unako ukuqesha omnye umntu. Kungenjalo, funda esinye sezitishi zasimahla kunye nesebe kwiintengiso ezihlawulelwayo xa ishishini lakho sele lenza imali.
Inyathelo 4. Yenza umgangatho ophezulu, umxholo ofanelekileyo
Nokuba zeziphi na iindlela zokuthengisa ogqiba ukuba uzilandele, kukho into enye oya kuhlala uyidinga: umxholo osemgangathweni.
Nokuba ziividiyo zeTikTok okanye zeYouTube, iifoto ze-Instagram, iiposti zebhlog ye-SEO, okanye enye into, umxholo wakho kufuneka ugqame phakathi kolwandle lwezinto eziphakathi kwi-intanethi.
Kodwa kuthetha ukuthini "ukudala umxholo okumgangatho ophezulu"?
Kuthetha ukuba umxholo wakho yindibaniselwano ye:
- Ukubandakanyeka
- Iyasebenza
- eyodwa
- enengcombolo
Oku kuthetha ukuba yinto abayikhathaleleyo abaphulaphuli bakho kwaye idityaniswe ngendlela enika umdla kwaye ithimba ingqalelo yabo. Indlela yokwenza oku iyahluka ngokuxhomekeke kubaphulaphuli bakho kunye neqonga (ama)makethi othengisa kulo.
Umzekelo, ukubeka umgangatho kwiphepha lokuqala likaGoogle kufuna umxholo wakho uchanekile, ufomathwe kakuhle, wodwa, kwaye ube negunya.
Ukwenza umxholo osemgangathweni weTikTok, kwelinye icala, kufuna indlela eyahlukileyo. Ababukeli beTikTok baxabisa izinto ezibenza bonwabe okanye bothuke ngaphezu kwayo nantoni na, ngokutsho kwesi sifundo.
Oko kuthetha ukuba ingcamango yento eyenza "umgangatho womxholo" unzima ukuwuchaza kwaye uxhomekeke kwiqonga.
Eyona nto ibalulekileyo kukuba ubeke umzamo omkhulu ekudaleni nasekuqhubekeni nokuphucula umxholo wakho.
Umgangatho uya kuza ngokuhamba kwexesha njengoko ufunda oko kuthandwa ngabaphulaphuli bakho kunye nendlela yokuba ngumbhali ongcono, umzobi wevidiyo, umfoti, okanye ipodcaster-ukuba wena ngokwakho uqhubeka uhlala ugxile kwaye uphucule.
Zinikezele ekufundeni ngokusemandleni malunga ne-niche yakho kunye neshishini lakho kunye nokusebenzisa oko ukufundayo ukwenza ngcono kwisiqwenga esilandelayo somxholo, nokuba yintoni na.
Nazi ezinye izikhokelo ezinokukunceda uphucule umsebenzi wakho wobugcisa:
- Iingcebiso zokuBhala ezingama-21 ukuze ube ngumbhali ongcono ngokukhawuleza
- ISikhokelo esiLula (kodwa siGqibile) sokuThengisa ngeVidiyo
- Iingcebiso ezi-6 zokuphucula iFoto yakho yemidiya yoluntu
- Iingcebiso ezili-13 zokuyila uMxholo wePodcast ebandakanyekayo
Inyathelo lesi-5. Phuhlisa intsebenziswano eyomeleleyo
Uyamqonda umthengi wakho. Iwebhusayithi yakho iyamangalisa. Ukhethe amajelo akho okuthengisa. Kwaye umdlalo wakho womxholo ulungile.
Okulandelayo, lixesha lokuba ube ngumdlali kumdlalo omkhulu oyishishini lakho.
Ubudlelwane obunye obulungileyo bunokunyusa ishishini lakho kwi-intanethi kunye nebhrendi yakho. Ndikwazile ukukhulisa enye yeeblogi zam ukuya kwisiqingatha sesigidi-ngonyaka umvuzo kwintsebenziswano eyodwa eyomeleleyo kuba ndithathe ixesha lokudibanisa nabo kwaye ndize nemibono yokukhuthazana.
Ubudlelwane bunokukunceda yakha amakhonkco e-SEO, thengisa umxholo wakho, kwaye ubeke imali eninzi epokothweni yakho ngokuthe ngqo urhwebo umanyaniso. Asiyonto ofanele ungayihoyi.
Kodwa ufumana njani amaqabane e-brand?
Kulula. Cinga ngazo zonke iimveliso osele uzisebenzisa kwaye uzithande kwaye ufikelele kwezo mpawu. Bathumele i-imeyile. Okanye kungcono, thatha ifowuni.
Baxelele ngetrafikhi yakho kunye nobuchule bakho ukubanceda ukubakhuthaza kunye neshishini labo. Nikeza ukubakhuthaza kuluhlu lwakho lwe-imeyile kunye nemidiya yakho yentlalo elandelayo. Yongeza iimveliso zabo kwiibhlog zakho kwiwebhusayithi yakho.
Umzekelo, nantsi itemplate ye-imeyile onokuyisebenzisa:
Heyi [igama],
Igama lam ndingu [igama lakho]. Ndiqhuba [ishishini lakho], kwaye [sichaza ukuba limalunga nantoni ishishini lakho ngamagama ambalwa].
Ndizama ukufikelela kuba kudala ndisebenzisa [iimveliso zabo] iminyaka embalwa ngoku kwaye ndiyithanda ngokupheleleyo (bona). Enyanisweni, [ibali lobuqu malunga nokusebenzisa imveliso yabo].
Iwebhusayithi yethu/iiakhawunti zemidiya yoluntu ifumana/ifumana [inani labatyeleli] abantu nyanga zonke befuna ulwazi [kwimveliso yabo]. Ndingathanda ukwenza into apho sinokukukhuthaza khona kubaphulaphuli bethu. Ngaba sinokutsibela umnxeba okhawulezayo ukuze sixoxe?
Ndikhululekile ixesha lika-X ngomhla ka-X okanye ixesha lika-Y ngomhla ka-Y.
Ndijonge phambili ukudibana nawe!
Molo, [igama lakho]
Ukuba awukwazi ukucinga ngazo naziphi na iimpawu ozithandayo ukusuka phezulu kwentloko yakho, into elandelayo engcono ukuyenza kukuqalisa iimveliso ze-Googling okanye iinkonzo kwi-niche yakho. Fumana iiwebhusayithi ezinenani elifanelekileyo labalandeli beendaba zentlalo kodwa azinkulu kangangokuba unokungahoywa. Ndifumana abalandeli be-10,000 ukuya kwi-100,000 ukuba babe yindawo elungileyo, emnandi yempembelelo kunye nobukhulu.
Unokufumana iibrendi oza kusebenzisana nazo ngelixa usenza uphando lwegama elingundoqo eliqhelekileyo. Umzekelo, ngelixa ndijonge iziphumo zokukhangela amagama angundoqo endinokufuna ukuwasebenzisa, ndifumene iwebhusayithi yasekhaya ethi "RideNow Chandler."
Ukuba sijonga i-Instagram yayo, sinokuyibona inabalandeli abamalunga ne-3,500. Ingaphantsi kancinci kunoko ndikhethayo, kodwa kusenokufaneleka ukuzama.
Ekubeni liqela lendawo, ndingakwazi ukusebenza kunye neziganeko zendawo phezulu kwedijithali. Ke nangona ingenabo abantu abaninzi kwi-intanethi, isenokuba liqabane elikwixabiso eliphezulu.
Icebiso lokugqibela: Ukuthatha ifowuni, ukuthumela ileta ebhalwe ngesandla kumntu ofanelekileyo, okanye ukudibana nabantu ngokobuqu kwimisitho zezona ndlela zikhawulezayo zokungena kwirada yomntu. Musa ukoyika ukwenza inethiwekhi.
Inyathelo 6. Zizenzele, zabela, kwaye ucime
Lixesha lokuba uyeke ukucinga njenge-solopreneur. Ngeli xesha, kufuneka ucinge njengomphathi.
Abaphathi beenkampani ezinkulu ezifana ne-Apple okanye iMicrosoft banoluhlu olungenasiphelo lwento yokwenza. Kuhlala kukho into yabo nako yenza. Kunjalo nakuwe.
Endaweni yokuhlasela ngokungxama uludwe lwakho lwezinto oza kuzenza, kufuneka ususe imisebenzi emininzi kangangoko ukuze ukwazi ukugxila kuphela kwezona zinto zibalulekileyo.
Ukwenza oko, qala ngokulahla ingqondo. Bhala phantsi umsebenzi ngamnye ekufuneka uwenzile, kuquka nemisebenzi oyenzayo ngaphezu kwesinye. Umzekelo, uluhlu lwam lunokujongeka ngolu hlobo:
- Amagama angundoqo ophando kwi-SEO
- Chaza, bhala, hlela, kwaye upapashe umxholo webhlog
- Yabelana ngomxholo kuFacebook, kuTwitter, kunye noluhlu lwam lwe-imeyile
- Nxibelelana namaqabane
- Thumela ii-invoyisi
- Thumela ii-imeyile zokufikelela yokwakhiwa kwekhonkco
- Yandlala, bhala, hlela, kwaye uthumele izithuba zeendwendwe
- Kwaye ezinye izinto ezizigidi
Ngoku, makhe sijonge le misebenzi. Ezinye zazo zilula kakhulu kwaye ziphindaphinda, njengokufaka inqaku kwibhlog yam. Abanye bafuna izakhono ezithile, ezifana nophando lwegama elingundoqo kunye nokuchaza inqaku.
Into endizama ukuyifumanisa yeyokuba yeyiphi imisebenzi yam ekufuneka yenziwe ndim, enokuthi izenzekele kusetyenziswa isoftwe okanye useto, endinokuthi ndinikezele kumntu osebenza yedwa okanye umqeshwa, kwaye engafuneki ukuba yenziwe kwaphela.
Umzekelo:
- Ukuba ndihlawulisa umxhasi imali efanayo rhoqo ngenyanga, ndiyakwazi ukuseta i-invoyisi ezenzekelayo ukuze ndingangeni kwaye ndidale enye rhoqo.
- Ndingasebenzisa isixhobo esinje Iyaqondakala ukulayisha amanqaku am ukusuka kwiGoogle Docs ukuya kwiWordPress kwaye ndinqumle ngokupheleleyo umsebenzi wokulayisha.
- Endaweni yokubhala umxholo wam, mhlawumbi ndingaqesha i-freelancer okanye i-arhente yokudala umxholo ukuba indenzele yona.
- Ndingaqeshela umncedisi ongabizi kakhulu ukuba athumele amanqaku am kwimidiya yoluntu kunye ne-imeyile kum.
Ngokuqhubeka nalo msebenzi, unokuzigcina ixesha elininzi, amandla, kunye nemali kwimisebenzi ongayifuniyo ukuba uyenzile ngokwakho. Le yenye yeemfihlelo zabantu abaphumelele kakhulu kunye namashishini.
Inyathelo 7. Linganisa iinzame zakho
Ekugqibeleni, lixesha lokuthatha yonke into oyifundileyo kwaye uyikhulise. Emva kokuba ufumene indlela yokwenza inzuzo kwi-intanethi, unokunqumla into engasebenziyo kwaye uyiphindaphinde kabini kwinto ekhoyo.
Kweli nyathelo, uya kufuna ukugxila ngakumbi ekuzisuseni kwimisebenzi emininzi kangangoko unakho ukugxila kwisicwangciso soshishino ngokubanzi endaweni yemisebenzi yemihla ngemihla.
Oku kuthetha ukuqesha abantu ukuba benze yonke imisebenzi yeshishini engakufuni ngokuthe ngqo ukuba uyenzile. Kodwa ukwenza oko, kufuneka udale iinkqubo zokusebenza ezisemgangathweni (ii-SOPs) ezichaza indlela yokwenza yonke loo misebenzi ngokweenkcukacha.
Umzekelo, nantsi inxalenye yeSOP esiyisebenzisela izithuba zebhlog eAhrefs:
Nazi ezinye izikhokelo onokuthi uzilandele ukuze ufunde indlela yokukala ishishini lakho kwi-intanethi:
- Uyenza njani ii-SOPs ze-SEO ukukala i-Organic Traffic
- Ulakha njani (kunye noLwakhiwo) Iqela le-SEO
- Indlela yokuqesha ababhali abazimeleyo kumanyathelo ama-5 (Inkqubo kaAhrefs)
Iingcamango zokugqibela
Ukufunda indlela yokukhulisa ishishini le-intanethi kuthatha ixesha. Sukudimazeka ukuba iziphumo zakho azibhatali kwangoko. Ezi zakhono uzifundayo ziya kuqhubeka zihlawulela ubomi bonke obuzayo.
Ndiziqalele ngokwam kwaye “ndasilela” amashishini amahlanu ahlukeneyo ngaphambi kokuba ndifumane endonwabele ngokwaneleyo ukuba ndiqhubeke nokusebenza. Ndibeka “okusilelayo” kwizicaphulo kuba andizijongi njengentsilelo. Kunoko, ndiwabona njengamava okufunda.
Ukuba bendingakhange “ndisilele” izihlandlo ezihlanu, ngendingazange ndiphumelele ukwakha la mashishini mathathu alandelayo endiwaqhubayo. Njengayo nayiphi na enye into, umzamo ongaguqukiyo kunye "nokusilela" ngamathuba zizinto ozidingayo ukuze ukwazi ukukhulisa ishishini le-intanethi.
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
