Indima engundoqo kunye nenjongo yeevenkile ezithengisayo ziyaguquguquka. Ukunyuka kwe e-commerce inyanzelise abathengisi ukuba bacinge ngokutsha ukusebenza kwezitena kunye nodaka. Eli nqaku lichaphazela izinto ezityhala intengiso ye-intanethi kunye nekamva levenkile yokuthengisa.
Hambisa kwi-intanethi
Kule minyaka mihlanu ukuya kutsho ngo-2021, intengiso yemveli yezitena kunye nodaka yehle kakhulu. Imfuno ekwivenkile iye yaphazanyiswa lukhuphiswano olumandla oluvela kurhwebo lwe-e-commerce apho abaqhubi bayakwazi ukubonelela ngoluhlu olubanzi lweemveliso ngamaxabiso aphantsi kunye neendlela zokuhanjiswa ezifanelekileyo. Uxinzelelo lweendleko oluvela kumazinga oshishino nawo lube negalelo ekwehleni kwesitrato esiphakamileyo.
Utshintsho kwi-Intanethi luye lwakhawuleziswa ngubhubhane. Ukuvalwa kwevenkile okunyanzelisiweyo kutyhalele abathengi kuvavanyo kunye nokuthenga iimveliso ezahlukeneyo kwi-Intanethi. Nakulandela ukunyuswa kwezithintelo, ukuthengisa kwi-Intanethi kuye kwahlala kuphakamile njengenxalenye yokuthengisa ngokupheleleyo kunye namanqanaba angaphambi kobhubhane.
Izifundo ezivela kwiingxaki zoqoqosho zangaphambili zibonisa ukuba ukuziphatha kwabathengi kuncangathi kwaye ezinye zeenguqu ezibonwe ngexesha lo bhubhani ziya kuhlala, ngakumbi njengoko abathengi besanda ukuxabisa ulwaneliseko olukhawulezileyo kunye nokulungelwa kweempahla eziziswayo okanye ezifumanekayo ukuba ziqokelelwe ngosuku olulandelayo.
Ngokwe-ONS 'Index yentengiso ye-Intanethi, intengiso ye-Intanethi njengenxalenye yentengiso epheleleyo ngaphandle kwepetroli inyuke ukusuka kwi-14.5% ngo-2016 ukuya kwi-27.7% ngo-2021, ishiyeke ngaphezulu kwe-19.1% erekhodwe ngo-2019 ngaphambi kobhubhane.
Iimeko zedemographic nazo zidlale indima ebalulekileyo ekukhawulezisweni kwe-ecommerce. Abantu beGen Z, ngabo bazelwe phakathi kuka-1995 no-2010, bajoyine abasebenzi kwaye bangabasebenzi kunye nabathengi ngamandla abo enkcitho kunye nokuziphatha okwahlukileyo.
Idemografi ye-Gen Z ngabathengi bokuqala bomthonyama, abakhuliswe kwindawo yetekhnoloji apho ulwazi lufikeleleka ngoko nangoko, oku kuthetha ukuba bagxininisa kakhulu ekubeni lula.
Abo bakwidemografi eselula bakwipragmatic kwaye baya kuphanda kwaye bavavanye iindlela ezahlukeneyo ezinokwenzeka ngaphambi kokuba bakhethe ukuthenga imveliso. Ukuthembela kwi iinethiwekhi zentlalo yedijithali baye bahluza ukuya kwinqanaba lokuthengisa kwaye banyusa i-ante kwinguqu yedijithali.
Ikamva levenkile
Ngaphandle kokugxila okwandayo kurhwebo lwe-e-commerce kunye namanyathelo edijithali, kwabo babambeleyo, ivenkile ethengisa izinto eziphathekayo kulindeleke ukuba ihlale isesona sixhobo sokuthenga esilawulayo kunye neziseko ezibonakalayo zilapha ukuze zihlale.
Abantu ngabanye ngabantu bentlalo kunye nokuthengisa ngokomzimba ngumsebenzi wokuzonwabisa okhuthaza ukubandakanya uluntu. Abathengi basanqwenela amava e-tactile evenkileni kunye nenkonzo yabathengi eyenzelwe umntu evela kubancedisi beentengiso, ngakumbi kwiimpahla zeprimiyamu, nangona uncedo luhlala lungundoqo kwimpumelelo.
Abathengi bayanda ukufuna amava okuthengisa okungekho ngquzulwano kunye nolwaneliseko olukhawulezileyo lokuthatha iimveliso zigoduke apho kwaye emva koko ziye zaba yinto eqhelekileyo.
Ngale nto engqondweni, ubume bevenkile ngokwayo ngokwefomathi kunye nomsebenzi kulindeleke ukuba uguquke. Abo bakwizikhundla ezisokolayo kulindeleke ukuba bahlukane kwezinye iindawo. Ngokomzekelo, xa ujongene nokwehla kweentengiso kunye nokuhla kweenyawo, abanye iivenkile zamasebe baguqule iindawo zokuthengisa ukuze zisebenzele iinjongo zoshishino ezizezinye ezifana nokuzonwabisa, indawo ye-ofisi, indawo yokuhlala kunye nokwamkela iindwendwe, ngakumbi ezibekwe kwizakhiwo ezizimeleyo kwiindawo ezibalaseleyo.
Ivenkile yesebe ephucukileyo Jenners e-Edinburgh umiselwe ukuba abe ihotele kunye nevenkile yesebe encinane kwimigangatho yayo esezantsi, ngelixa iivenkile eziphezulu zesebe Fenwicks noJohn Lewis baye banikwa imvume yokucwangcisa ukuguqula phantse isiqingatha seevenkile zabo Bond Street kunye Oxford Street kwiiofisi zorhwebo.
Kwabanye, iivenkile kusenokwenzeka ukuba zithathe ifomathi encinci kwaye ubume bezakhiwo kulindeleke ukuba zisuke kwiivenkile apho iimpahla zithengiswa khona ukuze ziziphathe ngakumbi njengamava antywilayo kunye namagumbi omboniso. Ngokomzekelo, ezinkulu umthengisi wempahla I-Primark yazisa iisaluni zobuhle evenkileni, ngelixa kwi Ushishino lweencwadi ezithengiswayo, Umdlali ophambili i-Waterstones ityale imali ekuhlaziyweni kweevenkile, ifuna ukwahlula iivenkile zayo zeencwadi ngokongeza ikofu.
Kwabanye, iziseko zilindeleke ukuba zibe ngamaziko ozalisekiso asekuhlaleni, amagumbi ogcino (iindawo ezincinci zokugcina iimpahla) kunye nezixhobo zokuodola ezizenzekelayo zokucofa-nokuqokelela iinkonzo kunye nokuhanjiswa okukhawulezileyo kweeodolo ze-intanethi, ukubonisa umnqweno wabathengi wenkonzo yamava kunye nokulula. Ngokomzekelo, ezinkulu ngekhuriya UHermes ubambisene nokwehla ngokwesiko iivenkile zeendaba kunye neevenkile zokubhala ukwenza uthungelwano lweParcelShop lwamaziko angama-5,400 apho abathengi banokuthumela, baqokelele okanye babuyisele iimpahla.
Ngenxa yolu tshintsho kubume beevenkile, utyalo-mali kwimisebenzi ye-omnichannel kunye nentsebenziswano kunye iiplatifti zokuodola kunye nokuhanjiswa kwe-intanethi, ezifana neDeliveroo kunye ne-Uber Eats, nazo zilindeleke ukuba zinyuke ukuze kwanelise iimfuno zabathengi.
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