Ubukho bobuchwephesha behlabathi kunye nemithombo yeendaba bukhule kuzo zonke iinkalo zobomi bethu, kwaye oku komelezile impembelelo abantu abadumileyo abanayo kwiindlela zokuthenga zomntu ngamnye kumashishini ahlukeneyo, ngakumbi kubuhle.
Iminyaka embalwa edlulileyo ibone ukwanda okumangalisayo kwenani leempawu zobuhle eziqaliswe ngabantu abadumileyo, uninzi lwabo ngokubambisana nabavelisi bekhontrakthi enkulu abasebenza ngasemva kwemiboniso, bedala iifomula zobuhle abathengi abathanda.
Eli nqaku liza kuphonononga ukuba iibrendi zobuhle zosaziwayo zibuphembelela njani ubuhle behlabathi. Iza kuhlalutya imakethi yezithambiso zehlabathi, ijonge ubungakanani bentengiso yangoku, ukuhanjiswa kwecandelo, kunye nokukhula kwemarike okuqikelelweyo. Eli nqaku liza kuthi emva koko liqaqambise eyona ndlela iphambili yophawu lobuhle bosaziwayo ekufuneka abathengisi bobuhle bazilandele ukuze baphumelele kumashishini abo.
Isiqulatho
Iibrendi zobuhle zosaziwayo zinefuthe elingakanani kubuhle behlabathi
Isishwankathelo semarike yezithambiso zehlabathi
Iindlela zophawu lobuhle eziphezulu zosaziwayo ekufuneka zilandelwe
Yenza i-hype ejikeleze ishishini lakho lobuhle
Iibrendi zobuhle zosaziwayo zinefuthe elingakanani kubuhle behlabathi
Abantu abadumileyo kunokuthiwa bangabaphembeleli bokuqala njengoko besebenze njengoonozakuzaku bohlobo kwaye baba bubuso bemveliso kunye namaphulo eenkonzo ukusukela oko kwaqala ukwenziwa kosaziwayo. Xa kufikwa kwishishini loonobuhle, abantu abadumileyo bafumene ingqikelelo yobungcali njengoko bechithe iminyaka emininzi besebenzisa izinto zobuhle, behleli kwizitulo zokuthambisa, kwaye befikelela kumagcisa abalaseleyo ezinto zokuthambisa kunye neengcali zedermatologist.
Ke xa abantu abadumileyo baqala ukungena kwishishini lobuhle ngeempawu zabo, bamkelwa kakhulu ngabalandeli nabalandeli abanomdla ababefuna ukufikelela kwiimfihlo zobuhle zosaziwayo ababathandayo. Ngenxa yoko, abantu abadumileyo bakwazile ukuba nempembelelo enkulu kwishishini lobuhle.
Iimpawu ezisuka eHollywood kunye neshishini lomculo ziseke imigca yazo yobuhle, ukusuka kuRihanna's Fenty Beauty ukuya kwiKylie Jenner's Kylie Cosmetics, kwaye banezigidi zabalandeli abathanda ukuphinda benze inkangeleko yabo.
Ukuxhaswa kwabantu abadumileyo kuye kwaba yinxalenye ebalulekileyo yeshishini lobuhle. Ngaphezulu koko, ukufikelela kunye nefuthe labantu abadumileyo xa kuziwa ekuthengiseni iimveliso zobuhle ziye zandiswa ngamajelo eendaba ezentlalo, umabonwakude wokwenyani, kunye neendaba eziveliswa yipaparazzi.
Ngala majelo eendaba, abathengi ngoku bayakwazi ukulandela abantu abadumileyo iindlela zobuhle okanye ufumane iimveliso zobuhle ezivunywe ngosaziwayo kunye neendlela zokhathalelo lwesikhumba. Ngapha koko, iipateni zokuthenga ubuhle babathengi ziphenjelelwa nomxholo ababhenceka kuwo.
Isishwankathelo semarike yezithambiso zehlabathi
Imarike yezithambiso zehlabathi yayi Qi kelelwa ixabisa i-US $380.2 yeebhiliyoni ngo-2021 kwaye kulindeleke ukuba ifikelele kwixabiso lemarike le-US $465 yebhiliyoni ngo-2026.
Umzi-mveliso wefashoni kunye nokuzonwabisa ubuchumile kule minyaka imbalwa idlulileyo, kwaye oku kusebenze ekonyuseni kakhulu imfuno yezinto zamva nje. iimveliso zokuthambisa. Abathengi banolwazi olukhulayo lweempawu eziluncedo zokusebenzisa izithambiso ezithile rhoqo.
Zombini icandelo lefashoni elikhula ngokukhawuleza kunye nelolonwabo kunye nomkhwa wokusebenzisa izinto zokuthambisa ukulima ulusu olusempilweni zezona zinto ziqhubayo ekukhuleni kwemarike yezithambiso zehlabathi kunye nemfuno yazo zombini ezokwenziwa kunye nezokwenziwa. iimveliso zokuthambisa zendalo.
Kwicala lokubonelela, ukuqhubela phambili kwetekhnoloji kubonwe kwimveliso yeemveliso zokuthambisa. Oku, kudityaniswa nophuhliso loqoqosho kuqoqosho olusakhulayo, kunceda imarike yezithambiso yehlabathi ukuba ikhule ngokukhawuleza.
Iindlela zophawu lobuhle eziphezulu zosaziwayo ekufuneka zilandelwe
1. Ukusebenzisa imidiya yoluntu
Ngokulandelayo kwi-intanethi, abantu abadumileyo bayakwazi ukufikelela ngokuthe ngqo kubathengi babo ekujoliswe kubo. Imidiya yoluntu iye yacima imiqobo emininzi yokusungula uphawu. Ngaphambi kokunyuka kwamajelo eendaba ezentlalo, xa abantu abadumileyo befuna ukusungula Iimpawu zobuhle, kuya kufuneka basebenzisane okanye basebenzisane neempawu zobuhle belifa kwinqanaba elithile, kodwa ngoku, abantu abadumileyo bayakwazi ukuya ngqo kubathengi babo.
Oku kukutshintsha umdlalo njengoko abantu abadumileyo bekwazi ukwenza imali ngabalandeli babo, abadla ngokuba phakathi kwamashumi ezigidi okanye amakhulu ezigidi kwihlabathi jikelele. Ngolufikelelo lukhulu lwemithombo yeendaba zentlalo, umntu odumileyo osungula uphawu lobuhle uyakwazi ukusebenzisa amajelo eendaba ezentlalo njengeqonga lokuthengisa eliphambili, kwaye abathengi baluthathela ingqalelo olu nxibelelwano luyinyani kwaye luthembekile njengoko luza kuvela ngqo kumthombo.
A umbiko ukusuka kwiQela le-DMR, elibeka iliso, lilandelele, lihlalutye izicwangciso ze-PR zeempawu kwihlabathi jikelele kunye nemisebenzi yazo yonxibelelwano lwedatha, ibonisa ukuba kwiinyanga nje ezintlanu zokuqala zika-2020, isixa somxholo wobuhle oye wapapashwa kumajelo asekuhlaleni unyuke nge-5% ngokomyinge. Izikhewu ze 12% kunye ne13% zabonwa ngoMatshi nango-Epreli, ngokulandelelanayo, ngexesha apho imiyalelo yokuvalwa komsebenzi yayisenziwa kumazwe amaninzi.
Isixa semixholo enxulumene nobuhle ekwabelwana ngayo ngabantu abadumileyo kunye nabaphembeleli, kunye neendaba kunye neeakhawunti zentatheli, nazo zabona 5% kunye ne4% ukwanda, ngokulandelelanayo, kwiinyanga ezintlanu zokuqala ze-2020. Imidiya yoluntu ngokuqinisekileyo ibe ngumtshintshi womdlalo kubantu abadumileyo, kwaye ukusebenzisa amandla ejelo lakho kuya kukunceda ufikelele kubathengi bakho ekujoliswe kubo ngokuthe ngqo kwaye ngendlela ebonakala ngathi iyinyani kubo.
2. Ukukhuthaza uluntu lwebrendi
Akwanelanga ukuba nejelo lokuthengisa kunye nejelo lokuthengisa kwimidiya yoluntu; Kukwabalulekile ukukhulisa uluntu olujikeleze ibhrendi yakho ngelo jelo. Abantu abadumileyo bebesebenzisa amaqonga abo eendaba zentlalo ukunxibelelana nabalandeli babo kunye nabaphulaphuli ngokuthe ngqo kwaye ngokwenene bakhuthaza uluntu.
Oku kube ngumba obalulekileyo osemva kwempumelelo yeempawu zoonobuhle ezithile zosaziwayo. Abathengi baya besiba ngakumbi kwaye balumke umxholo othengiswa kubo ngemidiya yoluntu. Oku kukhokelele ekukhuleni kwenani labathengi be-intanethi abafuna oko bakubona njengokubandakanyeka okuyinyani kunye neempawu kunye nobuntu kwi-intanethi. Into yokunyaniseka yinto eyenza ukuba iibrendi zobuhle ezithile zosaziwayo zifumane intembeko yabathengi.
I-Kylie Cosmetics kunye ne-KKW Beauty yimizekelo yeebrendi zobuhle zosaziwayo eziye zaqokelela abalandeli abaninzi ngokusekwe kwinani labalandeli abadumileyo, ababengaphezulu kwezigidi ezingama-50 xa iibrendi zazisungulwa. Iibrendi ngoku nganye inabalandeli abangaphezu kwezigidi ezili-100 ku-Instagram kunye namaphepha azinikeleyo azinikeleyo kuwo onke amaqonga eendaba ezentlalo. Ngale ndlela, uKylie Jenner kunye noKim Kardashian bakwazile ukwenza imali ngempumelelo kwiziseko zabalandeli behlabathi ukuze bakhe uluntu olukhulu lwentengiso.
Kwiimeko ezininzi, iziseko zabalandeli bemithombo yeendaba zoluntu zinkulu kunezo zodidi oluqhelekileyo lweempawu zobuhle, ngaloo ndlela zinika abantu abadumileyo impembelelo ebalulekileyo. Kodwa ngaphaya kwamanani, enye indlela abantu abadumileyo abakwaziyo ukuhlakulela uphawu loluntu kukuhlangana emva kwesizathu.
Icon yomculo u-Rihanna usungule i-Fenty Beauty ngo-2017 kwaye wafumana indumiso ngoluhlu olubanzi lwee-shades ezinikezelwa yi-brand ngenxa yazo. iziseko kunye nezifihla. Ngamnye wabo ufika kwi-shades ye-50 engazange ibonwe ngaphambili, evumela abantu ukuba iithoni zesikhumba ezahlukeneyo ukufumana into ebasebenzelayo. Ngenxa yoko, uluntu lwebrand lwenziwe malunga nesizathu sokubandakanywa kunye nobuhle kubo bonke.
Umdlali we-actress kunye nomculi u-Selena Gomez naye wasungula umgca wakhe wobuhle, u-Rare Beauty, ngo-2020. amehlo, imilebe, nobuso. U-Selena Gomez uye wakwazi ukunyusa isiseko sakhe sabalandeli ukuze ahlakulele uluntu olunomdla kunye nolunyanisekileyo olujikeleze uphawu lwakhe njengoko elwela impilo yengqondo kunye nokuzamkela.
Abathengisi bobuhle banokuhlakulela uluntu olungqonge iibrendi zabo ngokwenza ngabom nangokunyanisekileyo injongo okanye unobangela kwisazisi sophawu. Abathengi abakholelwa kwisizathu esifanayo baya kutsalela kwi-brand, kwaye ezi ntlobo zabathengi ziya kudala isiseko esithembekileyo sabalandeli bohlobo.
3. Ukucinga ngaphaya kobuhle
Omnye umkhwa ophambili othe wabonwa ngeebrendi zobuhle eziphethwe ngabantu abadumileyo kukutshintsha kokugxila kuphela iimveliso zobuhle ukubandakanya neminye imiba yempilo kunye nokuba sempilweni. Oku kubonwe linani elikhulayo labantu abadumileyo abaye baqala ukungena kwindawo yokunyamekela ekhaya. UKim Kardashian uye wandisa ibhrendi yakhe ukuze abandakanye ingqokelela yezixhobo zekhaya.
Kule minyaka imbalwa idlulileyo, ugqaliselo lwentlalontle luye lwavela njengoko abantu bethatha impilo yabo ngaphandle kwegumbi lokuhlambela kwaye beyizisa ngakumbi kumakhaya abo. Lo mkhwa uya kunyuka njengoko abantu abaninzi abadumileyo bebona amathuba okuphuma ngaphandle kobuhle ukubandakanya uluhlu olupheleleyo lwempilo.
Iminyaka embalwa edlulileyo ibinesiphithiphithi kwabaninzi ngenxa yokoyikisa impilo yehlabathi kunye neziphumo zokuvalwa kweendawo. Oku kushiye abantu abaninzi befuna ukuzikhathalela njengendlela yokubuyisela ulungelelwaniso kunye nokuphelela ebomini babo. Xa kuziwa kwiimpawu zosaziwayo, uninzi lwabo luya kujongana nale mfuno yempilo kwaye banokukwenza oku ngokunyanisekileyo ngokubalisa amabali abo njengendlela yokubonakala benxibelelene ngakumbi kubathengi.
Umdlali we-actress uGwyneth Paltrow ube ngomnye wabantu abadumileyo ekuvaleni lo msantsa phakathi kobuhle kunye nempilo kwaye uye waphumelela ukwakha i-one-stop wellness kunye ne-brand yokuphila, i-Goop, ebonisa indlela enokuba yinzuzo ngayo xa abantu abadumileyo becinga ngaphaya kobuhle.
Abathengisi bobuhle banokuphinda bacinge ngokusebenza ngendlela efanayo ngokwandisa iipotfoliyo zabo zemveliso ukuze babonelele abathengi ngeemveliso ezigcinwe ixesha elide. Ubuhle, impilo, impilo, ukomelela, kunye nendlela yokuphila.
Yenza i-hype ejikeleze ishishini lakho lobuhle
Ngempumelelo kunye nokuvunywa kweempawu zobuhle eziphethwe ngabantu abadumileyo, akuthandabuzeki ukuba siza kubona ezinye iimpawu zobuhle eziqhutywa ngabantu abadumileyo zikhula kungekudala.
Kodwa akunyanzelekanga ukuba ibe ngoosaziwayo abaxhamlayo kweli gagasi likhulayo, abathengisi bobuhle banokuphinda baxhathise iintsingiselo kunye nezicwangciso eziye zasetyenziswa ngoosaziwayo beempawu zobuhle kwaye bazibophelele kwezabo iimpawu.
Iindlela eziphambili kunye nezicwangciso eziya kukunceda udale kwaye ugcine i-hype ejikeleze ishishini lakho lobuhle zezi:
1. Ukusebenzisa imidiya yoluntu
2. Ukukhuthaza uluntu lwebrendi
3. Ukucinga ngaphaya kobuhle
Funda ngakumbi malunga nokutshintsha ukuya kubuhle bendalo kunye nolondolozo kwaye ufumane iindlela eziphambili kunye neemveliso abathengi abazijongayo xa bekhangela iimveliso zobuhle. Apha.
