Ukuthatha okuphambili
- Uhlalutyo lwesixokelelwano sexabiso lunceda iinkampani ukuba ziqwalasele indlela icandelo ngalinye lemisebenzi yazo eyongeza okanye icuthe ixabiso kwimveliso yazo yokugqibela
- Ukunyusa ixabiso kwinyathelo ngalinye lekhonkco lexabiso kunceda iinkampani zonyuse ixabiso labathengi kwaye zibambe isabelo semarike
- Ukuqhuba uhlalutyo lwekhonkco lwexabiso ngundoqo ekuchongeni iindawo apho unokufumana inzuzo ngaphezu kwabakhuphisana nabo
Ikhonkco lexabiso libhekisa kwiinkqubo ezahlukeneyo zoshishino kunye nemisebenzi ebandakanyekayo ekudaleni imveliso okanye ukwenza inkonzo. A ixabiso lexabiso inokuqulatha izigaba ezininzi zemveliso okanye umjikelo wobomi benkonzo, njengentengiso, uphando kunye nophuhliso, nayo yonke into ephakathi.
Uhlalutyo lwekhonkco lexabiso yindlela yokuvavanya umsebenzi ngamnye kwikhonkco lexabiso lenkampani ukuqonda ukuba alele phi na amathuba okuphucula.
Ngawaphi amacandelo ekhonkco lexabiso?
Ke, yintoni eneneni eyenza ikhonkco lexabiso?
Ngoku ka Porter's Value Chain Analysis definition, yonke imisebenzi eyenza ikhonkco lexabiso le-firm inokwahlulwa ibe ngamacandelo amabini afaka isandla kumda wayo: imisebenzi ephambili kunye nemisebenzi yenkxaso.
Imisebenzi yokuqala
Imisebenzi ephambili yileyo ingena ngqo kwi uphuhliso lwemveliso okanye ukwenziwa kwenkonzo. Ziquka:
- Ulungiselelo lwangaphakathi: Imisebenzi enxulumene nokwamkela, ugcino kunye nolawulo lwempahla yemithombo kunye namacandelo.
- Operations: Imisebenzi enxulumene nokuguqula izinto eziluhlaza kunye namacandelo kwimveliso egqityiweyo.
- Ulungiselelo lwangaphandle: Imisebenzi enxulumene nokuhanjiswa, kubandakanywa ukupakishwa, ukuhlela kunye nokuthunyelwa.
- Intengiso kunye neentengiso: Imisebenzi enxulumene nokuthengisa kunye nokuthengiswa kwemveliso okanye inkonzo, kubandakanywa ukukhuthazwa, intengiso kunye nesicwangciso samaxabiso.
- Iinkonzo emva kokuthengisa: Imisebenzi eyenzeka emva kokuba intengiso igqityiwe, kubandakanywa ukufakela, uqeqesho, ukuqinisekiswa komgangatho, ukulungiswa kunye nenkonzo yabathengi.
Imisebenzi yesibini
Imisebenzi yesibini inceda imisebenzi yokuqala ukuba isebenze ngakumbi, idala a ithuba elihle lokhuphiswano. Ziquka:
- Ithenda: Imisebenzi enxulumene nokufunwa kwemathiriyeli ekrwada, amacandelo, izixhobo kunye neenkonzo.
- Uphuhliso lwezobuchwepheshe: Imisebenzi enxulumene nophando kunye nophuhliso, kubandakanywa uyilo lwemveliso, uphando lwemakethi kunye nophuhliso lwenkqubo.
- Ulawulo lwabasebenzi: Imisebenzi enxulumene nokugaywa, ukuqesha, uqeqesho, uphuhliso, ukugcinwa kunye nembuyekezo yabasebenzi.
- Izibonelelo: Imisebenzi enxulumene ne-overhead yenkampani kunye nolawulo, kubandakanya inkxaso-mali kunye nocwangciso.
Zeziphi iintlobo ezahlukeneyo zekhonkco lexabiso?
Imisebenzi yesixokelelwano sexabiso inokuthintelwa kwinkampani okanye kwishishini okanye isasazwe kwiindawo ezininzi kwihlabathi liphela. Oku kuthetha ukuba kukho iindidi ezintathu zamakhonkco exabiso.
Inqanaba lenkampani
Ingqwalasela kolu hlobo lwekhonkco lexabiso likwiiyunithi zoshishino. Ibandakanya yonke imisebenzi yoshishino eyenziwa yifem ukonyusa ixabiso lemveliso yayo kunye nokuphucula inzuzo yayo yokhuphiswano.
Inqanaba leshishini
Amakhonkco exabiso omgangatho weshishini abandakanya uluhlu olubanzi lwemisebenzi ebandakanyekayo ekwenzeni imveliso, ukusuka ekuthengeni ukuya ekunikezelweni kokugqibela. Ukuhlalutya eli khonkco lexabiso kunceda ukuvavanya amathuba okungena kwimarike entsha okanye ukwandiswa kwimarike ekhoyo.
Inqanaba lehlabathi
Ngaphantsi kolu hlobo lwesixokelelwano sexabiso, amashishini asebenza kumgangatho wehlabathi enza imisebenzi enxulumene noyilo, ukuphuhlisa, ukudibanisa okanye ukuthengisa kwiindawo ezahlukeneyo kwihlabathi liphela.
Ukuphucula inzuzo yokhuphiswano
Ukuqhuba uhlalutyo lwekhonkco lwexabiso kukukhuthaza ukuba ucinge ukuba inkalo nganye yemisebenzi yakho yongeza okanye ithoba njani ixabiso kwimveliso okanye inkonzo yakho yokugqibela. Oku kunokukunceda ubone uhlobo oluthile lwenzuzo yokhuphiswano, efana nale:
- Ukunciphisa iindleko: Ukwenza umsebenzi ngamnye kwikhonkco lexabiso usebenze ngakumbi kwaye ngoko ke ungabizi kakhulu.
- Umahluko wemveliso: Ukutyala ixesha elininzi kunye nezibonelelo kwimisebenzi efana nophando kunye nophuhliso, uyilo okanye ukuthengisa, ezinokunceda imveliso yakho igqame.
Indlela yokuqhuba uhlalutyo lwekhonkco lexabiso
1. Chonga imisebenzi yesixokelelwano sexabiso
Inyathelo lokuqala ekuqhubeni uhlalutyo lwekhonkco lwexabiso kukuqonda yonke imisebenzi ephambili neyesibini engena kwimveliso okanye ekudalweni kwenkonzo yakho.
2. Qinisekisa iindleko kunye nexabiso lemisebenzi
Emva kokuba imisebenzi ephambili kunye neyesibini ichongiwe, isinyathelo esilandelayo kukumisela ixabiso ukuba umsebenzi ngamnye uyongeza kwinkqubo, kunye neendleko ezibandakanyekayo. Ixabiso elenziwe yimisebenzi lifana nokwaneliseka kwabathengi kunye nomgangatho wemveliso.
Umzekelo, ngaba ukuphuhlisa imveliso ekumgangatho ophezulu okanye izinto ezizinzileyo kwenza ukuba kunqweneleke ngakumbi kubasebenzisi bokugqibela? Ngaba ukongezwa kwesici semveliso kunokubangela umthamo ophezulu wokuthengisa?
Ngokufanayo, kubalulekile ukuqonda iindleko ezinxulumene nenyathelo ngalinye kwinkqubo.
3. Chonga amathuba okuba luncedo kukhuphiswano
Nje ukuba ikhonkco lexabiso liqokelelwe kwaye ixabiso kunye nexabiso elihambelana nenyathelo ngalinye liqondwe, unokuhlalutya iziphumo zokwandisa inzuzo yokhuphiswano lwenkampani yakho. Umzekelo, ukuba eyona njongo iphambili kukunciphisa iindleko, isiqwenga ngasinye setsheyini yakho yexabiso kufuneka sivavanywe ngelensi yokunciphisa iindleko. Ngokufanayo, ukuba eyona njongo iphambili kukufezekisa ulwahlulo lwemveliso, kubalulekile ukubuza ukuba zeziphi iindawo zekhonkco lexabiso eziya kuba negalelo elingcono ekufezekiseni le njongo.
Kutheni uhlalutyo lwekhonkco lwexabiso luluncedo?
Ukuhlalutya iinkqubo eziquka ikhonkco lexabiso lenkampani yakho kunokunceda ukuqonda ngokweenkcukacha ukuba yintoni na engena kwintengiselwano nganye. Ngokwandisa ixabiso elenziwe kwindawo nganye kwitsheyini, inkampani yakho inokuba kwindawo engcono yokuphucula ixabiso lomthengi ngelixa ibamba enkulu. isabelo semarike. Ngokufanayo, ukufumana ukuqonda okunzulu malunga nendlela inkampani yakho eyenza ngayo ixabiso kunokukwenza ukuba uphuhlise ukuqonda ngakumbi ngenzuzo yokhuphiswano lwenkampani yakho.
Uhlalutyo lwekhonkco lwexabiso lunokusetyenziswa njani kunye nezinye izixhobo?
Uhlalutyo lwekhonkco lwexabiso lunokomelezwa ngokusetyenziswa kwezinye izixhobo, ezifana SWOT kwaye Uhlalutyo lwePESTLE, kwaye ngokuphambeneyo. Ukuqonda imeko ye-SWOT kunye ne-PESTLE yombutho wakho kunokukunceda ukuba uqonde ngcono ukuba yeyiphi imisebenzi ecaleni kwekhonkco lexabiso eya kuba nefuthe elikhulu xa ithe yalungiswa.
Umzekelo, elinye lawona mandla okhuphiswano aphambili e-UK Ishishini labathengisi beentyatyambo kwi-Intanethi ilele kubuchule babo bokuphuhlisa iwebhusayithi yabo kwaye baqhube ukugcwala kwabathengi kwiitshaneli zabo ze-intanethi. Ukutyala imali ekuqeshweni abaphuhlisi bewebhu abanezakhono eziphezulu kunye neengcali ze-SEO zingongeza kwinzuzo yokukhuphisana yenkampani kweli shishini. Ngokufanayo, ubuchule betekhnoloji ye-Intanethi bubonisa ubuthathaka iintyatyambo ezithengisayo ezinokuthi zijongwe ngotyalo-mali kwaba basebenzi, kunyuswe inzuzo yabo yokhuphiswano.
Ungasebenzisa kwakhona uhlalutyo lwekhonkco lexabiso kunye uhlalutyo lwenkqubo yeshishini, ukunceda ukuphucula ukusebenza kakuhle kwizinto zekhonkco lexabiso. Ngokufanayo, ukusebenzisa uhlalutyo lweshishini ukuvavanya amakhonkco exabiso kunokuba yimfuneko ekuqondeni ngokupheleleyo imisebenzi yenkampani yakho.
Ukumba nzulu
Makhe sijonge ngakumbi kumzekelo wethu wokuthengisa iintyatyambo kwi-intanethi. Inyathelo lokuqala ekuqhubeni uhlalutyo lwekhonkco lwexabiso lomthengisi weentyatyambo kwi-intanethi iya kuba kukuqonda yonke imisebenzi ephambili kunye neyesibini ehamba ekudalweni kwale nkonzo.
Imisebenzi yokuqala
- Ulungiselelo lwangaphakathi: Ukuthumela iintyatyambo kunye nezinye iimveliso zeentyatyambo ukusuka kubalimi ukuya kwiindawo zokugcina iimpahla zenkampani.
- Operations: Ukuhlela, ukupakisha kunye nokuleyibhelishwa kweentyatyambo zeentyatyambo.
- Ulungiselelo lwangaphandle: Ukuzalisekisa iiodolo ezahlukeneyo ngokusasaza imveliso yeentyatyambo ngokuthe ngqo kubathengi kusetyenziswa iiveni zenkampani okanye iikhuriya zeqela lesithathu.
- Intengiso kunye neentengiso: Ukuqhuba i-traffic yabathengi kwiiwebhusayithi, ukwandisa izinga lokuguqulwa, ukubonelela ngezaphulelo, ukubonelela ngeenkonzo zokubhalisa kunye nokufumana intlawulo yee-odolo.
- Iinkonzo emva kokuthengisa: Ukubonelela ngenkonzo yabathengi kwi-intanethi, ukuvelisa isiko eliphindaphindiweyo, ukuthumela izibonelelo kunye nokusasaza uphando lokwaneliseka kubathengi.
Imisebenzi yesibini
- Ithenda: Ukufumana iimveliso zeentyatyambo ngokuthe ngqo kubalimi okanye kwiihoseyile, ezisekwe ekhaya okanye kumazwe ngamazwe. Ababoneleli bamazwe ngamazwe banxulunyaniswa nemisebenzi entsonkothileyo yolungiselelo oluphambili.
- Uphuhliso lwezobuchwepheshe: Ukuphuhlisa uphawu kunye nomfanekiso wemveliso, isiphelo sangaphambili kunye nesiphelo sophuhliso lwewebhusayithi kunye nolawulo lwe-inventri usebenzisa ibarcoding.
- Ulawulo lwabasebenzi: Ukugaya, ukuqesha, ukuqeqesha kunye nokuphuhlisa abasebenzi abanezakhono eziphezulu kunye nokukhupha imisebenzi engeyiyo ephambili kwiikontraka.
- Izibonelelo: Ukuphucula ukusebenza kakuhle kunye nokubonelela ngokubonelela xa kufikwa ekuzalisekiseni iiodolo zeentyatyambo.
Ukumisela iindleko kunye nexabiso lemisebenzi
Olu hlahlelo lungentla luqaqambisa ukubaluleka kobuchwepheshe, iHR kunye nemisebenzi yolungiselelo kubathengisi beentyatyambo kwi-intanethi. Uphuhliso lwewebhusayithi kunye netrafikhi ziintsika ezibalulekileyo zenkampani kweli shishini ukuze ikwazi ukwenza ingeniso. Oku akunakufezekiswa ngaphandle kwabasebenzi betekhnoloji abanezakhono eziphezulu ngokuqhubekayo, bebeka iliso kwaye bephucula iinkqubo zewebhusayithi.
Imisebenzi yolungiselelo lwangaphakathi nangaphandle nayo ibaluleke kakhulu kukhuphiswano lwabathengisi beentyatyambo kwi-intanethi. Ukuseka iindlela ezomeleleyo zokufumana abalimi abathembekileyo ngundoqo ekwanelisekeni kwabathengi ngelixa iindlela zokusasaza ezikhawulezayo nezisebenzayo zinokunyusa ukwaneliseka kunye nenzuzo.
Ukuchonga amathuba okuba nenzuzo yokhuphiswano
Ngenxa yexabiso lokuba izinto zokusebenza, iHR kunye nobuchwepheshe bongeza kukhuphiswano lwabathengisi beentyatyambo kwi-intanethi, iinkampani zinokugxila ekuphuculeni le misebenzi ukongeza kukhuphiswano lwazo. Ukunyusa isantya kunye nokunciphisa iindleko zeendlela zothutho lwangaphakathi kunokuxhasa inzuzo ngokunyusa imveliso. Utyalo-mali ekusebenzeni kakuhle kweendlela zolungiselelo oluphuma ngaphandle kunokunciphisa amaxesha okuhanjiswa kunye neendleko, kuvelise inzuzo ngaphezu kwabakhuphisana nabo.
Abathengisi beentyatyambo ezikwi-Intanethi nabo banokuphucula inzuzo yabo yokukhuphisana ngokuqesha abasebenzi betekhnoloji abanezakhono eziphezulu abanokuqhuba ngokusebenza ekuphuculeni uphuhliso lwewebhusayithi kunye namazinga okuguqulwa, okuvumela ukuba kuqwalaselwe inani eliphezulu lee-odolo.
Iingcamango zokugqibela
Ukwenza uhlalutyo lwekhonkco lwexabiso kunokubaluleka ekuqondeni ngokupheleleyo indlela yokwandisa amandla enkampani yakho. Ngokujonga indlela icandelo ngalinye lekhonkco lonikezelo longeza kwaye lisusa ixabiso kwishishini lakho, kuyenzeka ukuba wenze utshintsho olufunekayo ukuze uqinisekise impumelelo enkulu kwishishini lakho, nokuba oku kungenxa yophuculo kwimisebenzi ephambili efana nolungiselelo kunye nokusebenza, okanye imisebenzi yesibini efana nokuthengwa kunye nokwamkelwa kobuchwepheshe. Uhlalutyo oluyimpumelelo lwekhonkco lwexabiso luya kunceda inkampani yakho ifumane ukhuphiswano kwaye ikhulise ukusebenza.
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