Isiqulatho
Ukwenza lula ukuntsokotha
Utshintsho oluchasene notshintsho
Imbumba yeenkokheli
Ukubhalisa inguqu
Ukuba ubuxelelwe ukuba umthwalo wakho ojongiweyo umi kumathuba angama-70% wokulahleka kwinqwelomoya yakho yokurhweba elandelayo, ungatshintshela ukuqhubekeka, akunjalo? (Phumla: inyani yeyokuba ngaphantsi kwe-1% yeebhegi ezikhe zalahleka.)
Nangona kunjalo, ngaba iyakothusa ukwazi ukuba i-70% yazo zonke iinguqu zeshishini ziyasilela ukufikelela kwiinjongo zazo, ukanti iinkampani ezininzi ziyaqhubeka nokusebenzisa amaqhinga afanayo kunye neengcinga ezingezizo rhoqo?
Ngoku ka Forbes, amashishini ehlabathi ngokuhlangeneyo achitha ngaphezu kwe-1.3 yezigidi zezigidi zezigidi zeedola (USD) ngonyaka kumanyathelo okuguqula idijithali kuphela. Kwaye nangona kunjalo, ukuba kuphela i-30% yolu tshintsho luphumelele, i-900 yeebhiliyoni zeedola iyachithwa kwinkqubo. Oku kukuphatha kakubi ngomkhamo omkhulu kakhulu.
Ukongeza kwiindleko ezinkulu zokutshona, iindleko zotshintsho olungaphumeleliyo zinokuthumela ishishini kwindawo yokufa. Khawucinge ngoEastman Kodak. Ngelixa inkampani yayifuna ukuguqula iqonga layo ukuze ligxile kwimifanekiso yedijithali-into eyaba nguvulindlela ngayo ekuqaleni koo-1970-yayisele iphelile. U-Kodak waphoqeleka ukuba afake ifayile ye-bankruptcy kwi-2012, ngaphambi kokuba ahlengahlengise kwaye avele kwiSahluko se-11 kunyaka olandelayo.
Kubalulekile ukuqonda ukuba inguqu inokuphumelela kuphela xa kukho inguqu kumanqanaba amathathu: umntu, umbutho, kunye neqhinga. Isihloko namhlanje seso esibangela ukuqhawuka kwinqanaba lombutho. Ngokuqhelekileyo kungenxa yokuba iinkokeli kunye nemibutho iyasilela ukuphendula ngeemeko ezimbini ezibalulekileyo: okokuqala, iinguqu azikho iinkqubo ezihambelanayo, kwaye okwesibini, uhlobo lobunzima.
Ukwenza lula ukuntsokotha
Ubunzima buvela kwiinguqu eziguquguqukayo ezichaphazela imibutho-kubandakanywa zombini amandla angaphakathi nangaphandle-njengokubambisana kwehlabathi, ukhuphiswano, ukuhlukahluka kwabasebenzi, kunye nokuveliswa kwezinto ezintsha, phakathi kwezinye izinto. Ngale nkcazo, sinokuqala ukuqonda ubume beenkqubo zokulungelelanisa eziyinkimbinkimbi, ezimele ukuqonda indlela ubunzima obubonakalisa ngayo kwihlabathi lenene.
Ukuchazwa ngokulula, iinkqubo ezintsonkothileyo zokuziqhelanisa zenziwe ngabantu abaninzi-abadla ngokubizwa ngokuba arhentes. Njengoko i-arhente nganye isebenzisana nenye i-arhente kunye neemeko kunye neemeko, nganye iyaguquka kwaye itshintshe. Ezi arhente, nazo, zisebenzisana nezinye iiarhente, iimeko kunye neemeko kwaye kwakhona ziyatshintsha kwaye zitshintshe. Njengoko ubona kolu hlobo lwenkqubo akukho nto ihlala ifana kwaye yonke into inokuba nayo, kwaye idla ngokuba nefuthe kuyo nayiphi na enye into.
Njengoko inkqubo eguquguqukayo ingenamda, phantse akunakwenzeka ukuqikelela okanye ukuyalela izenzo, iingcinga kunye nezimvo zamawakawaka eearhente ezibandakanyekayo kwinkqubo yangaphakathi neyangaphandle. Kwinyani, zonke imibutho ziinkqubo ezintsonkothileyo eziguqukayo.
Ukuvuswa yiloo nto ivela kwisiphithiphithi-iipateni, ukuziphatha, okanye iziphumo ezivela, ngenxa (ihlala ilula) intsebenziswano yamacandelo adibeneyo kunye nomnye kunye nokusingqongileyo. Apha, akukho “nkokeli” ithatha isigqibo ngokuziphatha kwenkqubo. Nangona kunjalo, ubunkokeli obunenjongo bunokukhokela esi siphithiphithi ukwakha isakhelo senguqu eyimpumelelo.
Ngaphaya koko, kwiinkqubo eziguquguqukayo ezintsonkothileyo, kubalulekile ukuba iinkokeli kunye namaqela acele umngeni kumgca, unobangela-kunye-nesiphumo sokucinga. Esinye sezizathu ezibangela ukuba imibutho ingaphumeleli ekufezekiseni iinjongo zayo zenguqu kukuba iinkqubo zijongwa njengeenkqubo ezithe ngqo ezithi ziqhubele phambili ukusuka kwelinye inqanaba ukuya kwelinye.
Ukutsho, akufuneki ujonge nzima ukufumana imizekelo yeenkqubo eziguqukayo ezintsonkothileyo kubomi bemihla ngemihla. Uhola wendlela imele isiganeko esivelelayo. Sonke sabelana ngemithetho elula yendlela kwaye abaqhubi bayayamkela le mithetho ngokwemigangatho eyahlukeneyo (kuxhomekeke kwindawo ohlala kuyo) xa befika emva kwevili. Ekubeni kungekho mntu ulungelelanisa ezi meko ngokuthe ngqo, imeko iyaguquguquka, kodwa ilungelelanise i-traffic ngocwangco.
Njenge-traffic, iisistim eziguquguqukayo eziyinkimbinkimbi zenziwe ngezinto ezininzi ezizimeleyo okanye ii-arhente, ezikhokelela kwiziphumo ezivelayo ezihlala zinzima-okanye zingenakwenzeka-ukuqikelela ngokujonga nje ukusebenzisana komntu ngamnye.
Ukuze iinguqu kushishino ziphumelele, iinkokeli kufuneka ziqale zijonge imibutho yazo njengee-ecosystems eziguquguqukayo, ezingenamda. Emva koko kufuneka bafumane ingqiqo kwindawo yangoku-kwindawo, kaninzi ayimiselwanga ngokusesikweni, imithetho eququzelela ukuziphatha kunye nokucinga kwindawo ekufuneka iguqulwe. Yakuba yahluliwe, okanye yatyhilwa, le migaqo kufuneka ichithwe okanye ingabikho ndawo. Kulapho kuphela apho unokuthi wenze into entsha kwaye uyiphumeze kwi-hardwire yeshishini.
Utshintsho oluchasene notshintsho
Ngaphambi kokuchaza inkqubo, kukho enye into eyongezelelweyo ekufuneka ilungelelaniswe kuqala: utshintsho kunye nenguqu azifani.
Ngokwemibono ekhoyo efumaneka kuninzi loncwadi lolawulo, inguqu “lutshintsho olukhulu” nje. Oku kungaqondani kuyingozi kuphela, kodwa kuphanga iinkampani kunye nemibutho amathuba abalulekileyo okhuphiswano lokwenene kunye nempumelelo kwintlangano.
Kubalulekile ukuqonda ukuba utshintsho, ngokwendalo yalo, lusekelwe kwinto ebikho kwaye isigcina sinamathele kwixesha elidlulileyo. Inguqu kwelinye icala-ngokukodwa kwiinkqubo eziguquguqukayo ezintsonkothileyo-zifuna iinkqubo eziguqukayo ezisinyanzelayo ukuba sijongane nenyani kwaye sahlule inyaniso ekutolikweni.
Ngokuhlambulula iinkolelo esele kukudala zikhona kunye neengcamango ezingezizo, singenza indawo yokuyila kunye nokuphumeza imeko entsha yekamva-esembindini walo lonke uguqulo lwamashishini.
Imbumba yeenkokheli
Ukudala iimeko zekamva elijoliswe ekuveleni-okanye ukulawula okungalawulekiyo ngaphakathi iinkqubo ezintsonkothileyo zokuziqhelanisa-amashishini alumkile ukusebenzisa amandla e imanyano zobunkokeli.
Ijongwe ngeliso elibukhali, iimbumbano zobunkokeli zibandakanya iiarhente ezikhokelayo ezisebenza ngokusesikweni nezingekho sikweni ezisebenzela kwinjongo enye. Luhlobo loxanduva ekwabelwana ngalo apho isikhundla sobunkokeli singagxilwanga kumntu omnye, kodwa sabelwana phakathi kwabaninzi.
Ukudala imanyano yobunkokeli enamandla, gxila ekubandakanyeni iinkokeli ezisuka kumanqanaba ahlukeneyo, iindawo ezibanzi, kunye nemisebenzi eyahlukeneyo. I Umqulu wemanyano yobunkokeli kukukhokela, ukubeka esweni, kunye nokwenza inguqu, kunye nokwabelana ngombono weshishini elitsha, ngokuhambelana neenjongo ezicwangcisiweyo kunye neminqweno.
Ukubhalisa inguqu
Ukuze kuqinisekiswe ulungelelwaniso, amaqela aphantsi asebenzisa amandla awo adibeneyo ukuphembelela iintliziyo neengqondo zabavoti abaphambili kwishishini lonke. Kweli qela, nabani na ongaphakathi emsebenzini unokuba yinkokeli ngentlalontle.
Njengoko kuchaziwe, liyayazi ngamaqela abelana ngezibophelelo okanye izinto ezixhalabisayo—akufuneki ukuba bonke babe ngoosekela mongameli okanye bahlale kwindawo ethe nkqo. Umzekelo, enye indawo yovoto inokuqulatha iiarhente ebezihleli nenkampani ngaphezulu kweminyaka eli-15 kwaye sele zisondele kumhlalaphantsi. Eli qela liza kwabelana ngokunyanisekileyo ngezinto ezininzi ezixhalabisayo kwaye ngokuxhasa iqela lobhaliso eliquka umntu omnye okanye ngaphezulu kweli qela, amaqela anokuba nethuba eliphezulu lokuphumelela iintliziyo neengqondo ukuze aye esenzweni.
Nje ukuba iiarhente kwishishini zibhaliswe ngokwenyani kwisicwangciso kunye namaqhinga amiselwe yimbumba yeenkokeli, umbutho unokuziva uzithembile ngohambo lwabo olusingise kwinguqu. Nangona ukunqongophala komfutho zidla ngokuphazamisa amaphulo amaninzi enguqu, amaqela obhaliso ayakwazi ukuzinzisa ukuzinikela okufunekayo ukufezekisa inguqu.
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