Yimalini ebhatala nguYouTube: Ungazifumana njani ezona zinto zininzi kwiPlatform

UYouTube ujike abantu abaqhelekileyo baba ngoosozigidi, evumela abadali ukuba bafumane kwingeniso yentengiso, kwiinkxaso, kubulungu, kunye nokunye. Kodwa ayinguye wonke umntu owenza amanani amathandathu. Kuyo yonke i-YouTuber etsala nge-US $ 100,000 ngenyanga, amawaka asokola ukwaphula umda we-US $ 100.

Ke, umbuzo omkhulu ngulo: Ingakanani iYouTube ehlawulayo? Esi sikhokelo siza kucalula indlela esebenza ngayo inkqubo yentlawulo kaYouTube, yimalini ehlawulwa nguYouTube ngokujonga, kunye nendlela yokunyusa umvuzo wakho kunye nokuzibandakanya. Ukuba ucinga ngokuguqula iYouTube ibe yimbinana-okanye nokuba ngumsebenzi osisigxina-nantsi yonke into ekufuneka uyazi.

Isiqulatho
Inkqubo yentlawulo kaYouTube: Bahlawulwa njani abadali?
Uhlawula malini uYouTube ngokujonga?
    Uhlawula malini uYouTube ngokujonga intengiso?
    Izinto ezichaphazela umvuzo wakho weYouTube
Kutheni abanye abasebenzisi be-YouTube benza ngakumbi kwimbono nganye
Ukonyusa njani ukubandakanyeka kwevidiyo
    1. Yenza umxholo okumgangatho ophezulu
    2. Lungiselela izihloko zevidiyo kunye neenkcazo
    3. Yazisa iividiyo zakho kwimidiya yoluntu
    4. Sebenzisana nabanye abasebenzisi bakaYouTube
    Zibandakanye nabaphulaphuli bakho
Ukusondeza phezulu

Inkqubo yentlawulo kaYouTube: Bahlawulwa njani abadali?

Ngokungafaniyo namaqonga afana neTikTok, apho amaxabiso entlawulo ephantsi kwaye engalindelekanga, ukwenza imali kweYouTube kwakhiwe-kodwa kukho imithetho. Awunakuvele ukhuphele ividiyo kwaye ulindele ukuba imali ingene. Okubaluleke ngakumbi, kufuneka ujoyine iNkqubo yeQela likaYouTube (YPP) ukuze uqale ukufumana umvuzo. Nantsi into oyifunayo ukuze ufaneleke:

• 1,000+ ababhalisile

• Iiyure ezingama-4,000 zokubukela zikawonke-wonke kwiinyanga ezili-12 ezidlulileyo okanye i-10 lezigidi zeembono zeShorts kwiintsuku ezingama-90

• I-akhawunti ye-AdSense esebenzayo

• Akukho kuphulwa komgaqo-nkqubo kukhulu

Nje ukuba yamkelwe, iYouTube ibeka iintengiso kwiividiyo zakho, kwaye uqala ukufumana ingeniso. Kodwa yimalini ngokwenene iYouTube ehlawulayo? Nanga amanani.

Uhlawula malini uYouTube ngokujonga?

Nantsi into eyenzekayo: uYouTube akahlawuli ngokwembono nganye. Kunoko, ihlawula ngokusekelwe kwingeniso ye-ad, ukubandakanyeka, kunye ne-CPM (ixabiso nge-mille nganye okanye ixabiso kwi-1,000 yeembono zentengiso). Ke, uninzi lwabasebenzisi beYouTube benza imali ngeentengiso ezidlala ngaphambili, ngexesha, okanye emva kweevidiyo zabo.

Ngalo lonke ixesha umntu ebukela ividiyo, ibalwa njengembono-nokuba uyibukele ixesha elingakanani. Ubalo oluphezulu lokujonga lunokwenza ividiyo idume ngakumbi, itsale ababukeli abaninzi, abathengisi, kunye nokubanakho. Nangona kunjalo, khumbula ukuba ayizizo zonke iimbono ezenza imali. Ngokuxhomekeke kuhlobo lwentengiso, ividiyo enemibono eyi-100,000 ingenza imali kuphela kwi-60,000.

Uhlawula malini uYouTube ngokujonga intengiso?

I-YouTube ayinayo imilinganiselo emiselweyo yeembono zentengiso, ngoko ke imivuzo yabadali inokwahluka ngokusekelwe kwizinto ezininzi. Idemografi yabaphulaphuli, indawo, ukusetyenziswa kwe-ad blocker, ubungakanani betshaneli, kunye nokuzibandakanya kuchaphazela imivuzo.

Ngokwe-avareji, abasebenzisi beYouTube benza malunga ne-1 ukuya kwi-3 yeesenti kwimbono yentengiso (malunga ne-US $ 10 ukuya kwi-30 yeedola kuzo zonke ii-1,000 zokujonga). Nangona kunjalo, iividiyo ezinokuzibandakanya okuphezulu-izinto ezithandwa kakhulu, izimvo, kunye namaxesha amade okubukela-zithande ukutsala abathengisi abahlawula ngcono, okukhokelela kwimivuzo ephezulu ngokujonga.

Nantsi into ebalulekileyo omele uyikhumbule: UYouTube uthatha i-45% yesabelo sengeniso yentengiso, eshiya abadali be-55%. Ngamanye amazwi, ngedola nganye efunyenwe kwiintengiso, iYouTube igcina i-US $0.45, kwaye i-US $ 0.55 eseleyo iya kumdali womxholo.

Izinto ezichaphazela umvuzo wakho weYouTube

Ayizizo zonke iividiyo ezibonisa ingeniso yentengiso. Nasi isizathu:

• Abasebenzisi be-Ad-Block: Awuzuzi nto ukuba umntu utsiba intengiso okanye wenze i-AdBlock ivuliwe.

• Indawo yoMjongi: Abakhangisi bahlawula ngaphezulu kubabukeli base-US, UK, Australia, naseCanada.

• I-Niche ibalulekile: Izemali, ishishini, kunye namatshaneli etekhnoloji afumana iiCPM eziphezulu kunomdlalo okanye iivlogs.

• Ixesha lokubukela: Iividiyo ezinde (8+ imizuzu) zivumela iintengiso ezininzi, ukwandisa umvuzo.

Kutheni abanye abasebenzisi be-YouTube benza ngakumbi kwimbono nganye

Abadali kwezezimali, utyalo-mali, okanye i-inshurensi niche banokwenza i-3-5X ngaphezulu kwembono nganye kunendlela yokuphila okanye abadali bemidlalo kuba iintengiso zibhatala kakhulu abaphulaphuli abaphezulu. Umzekelo:

• Abasebenzisa imali kuYouTube banokwenza i-US $30+ CPM

• Abadlali beYouTube beMidlalo badla ngokufumana malunga ne-US $2-5 CPM

• Iivloji zokuzonwabisa zifumana kufutshane ne-US $1–4 CPM

Ke, nokuba amajelo amabini anenani elifanayo leembono, umvuzo wabo unokwahluka kakhulu.

Ukonyusa njani ukubandakanyeka kwevidiyo

Ngaba uyafuna ukwenza imali eninzi ngevidiyo nganye? Imfihlo kukuzibandakanya-ukuba abantu bahlala kwividiyo yakho ixesha elide kwaye benxibelelana, iYouTube iyityhalela kubasebenzisi abaninzi. Nantsi into esebenzayo:

1. Yenza umxholo okumgangatho ophezulu

Inyathelo lokuqala lokunyusa unxibelelwano kunye nokwandisa umvuzo kwiYouTube kukwenza umxholo okumgangatho ophezulu. Oku kuthetha ukusebenzisa ikhamera elungileyo, i-microphone, kunye nokukhanyisa ukuphucula umgangatho wevidiyo. Ngapha koko, thatha ixesha lokuhlela iividiyo zakho ukuze zibukeke ziphucukile kwaye zinobuchule. Nanga amanye amacebiso omele uwakhumbule:

• Imifanekiso eshukumayo, iaudiyo ecacileyo, kunye nokubalisa amabali okubandakanya abantu kugcina abantu bebukele.

• I-algorithm kaYouTube ivuza ixesha elide lokubukela, ngoko cinga ukwenza iividiyo zibe zonwabisa kwaye zibe luncedo.

• Hook ababukeli kwimizuzwana yokuqala eyi-10, okanye bayakuhamba.

2. Lungiselela izihloko zevidiyo kunye neenkcazo

Ukwenza umxholo okumgangatho ophezulu akukuphela kwento ekufuneka uyiqwalasele. Lungiselela izihloko zevidiyo yakho kunye neenkcazo ukuba ufuna iividiyo zakho zitsale umdla kakhulu. Ukusebenzisa amagama angundoqo abalulekileyo kunceda iividiyo zakho zivele kwiziphumo zophendlo, nto leyo eyenza kube lula ukuba abantu bafumane kwaye babukele umxholo wakho. Gcina ezi ngqondweni:

• Sebenzisa amagama angundoqo e-SEO ukunceda iividiyo zibekwe kwiziphumo zokukhangela.

• Izihloko kufuneka zicofe, kodwa HAYI ukucofa.

• Bhala iinkcazo ezineenkcukacha, kwaye uYouTube uya kuzisebenzisa ukurekisha iividiyo.

• Yongeza ubizo-entshukumo kwiinkcazo zevidiyo, njengokucela abaphulaphuli ukuba baphawule, babhalise, okanye bathande ividiyo.

3. Yazisa iividiyo zakho kwimidiya yoluntu

Ukwabelana ngeevidiyo zakho kumajelo eendaba zentlalo yindlela entle yokufikelela abantu abaninzi kunye nokukhuthaza ukuzibandakanya. Ziposele kumaqonga amaninzi kwaye ukhuthaze abalandeli ukuba babukele, bathande, kwaye babelane ngomxholo wakho. Khumbula la macebiso:

• Yabelana ngeevidiyo kuTwitter, Reddit, Facebook Groups, kunye Instagram Stories.

• Sebenzisa iikliphu zeTikTok ukuqhuba itrafikhi ubuyela kwisitishi sakho.

• Zibandakanye kuluntu lweYouTube kunye neeforamu ezinxulumene ne-niche yakho.

4. Sebenzisana nabanye abasebenzisi bakaYouTube

Ukusebenza nabanye ooYouTubers yindlela elumkileyo yokukhulisa abaphulaphuli bakho kunye nokukhuthaza ukuzibandakanya. Iqabane kunye nabadali kwi-niche yakho ukwenza ividiyo kunye-esi sicwangciso sinceda ukwazisa umxholo wakho kubabukeli babo ngelixa unika nobabini ithuba lokufikelela abantu abaninzi.

• Vela kwiividiyo zabanye abadali kwaye ubamemele kwezakho.

• Ukubamba iminikelo edibeneyo yokwandisa ukuzibandakanya.

Zibandakanye nabaphulaphuli bakho

Ukunxibelelana nabaphulaphuli bakho ngundoqo ekwakheni uluntu oluthembekileyo kunye nokukhuthaza ukuzibandakanya. Thatha ixesha lokuphendula kwizimvo, ucele impendulo, kwaye usebenzise ii-polls ukukhuthaza iingxoxo. Oku kwenza ababukeli bazive bexatyisiwe kwaye kunokwenzeka ukuba baqhubeke bebuya.

• Phendula kuwo onke amagqabaza—inyusa ukubonakala.

• Faka amagqabantshintshi aphezulu ukuvusa iincoko.

• Cela ababukeli ukuba bathande, bagqabaze, kwaye barhume—imiba yothethathethwano!

Okukhona bebandakanyeka abaphulaphuli bakho, kokukhona iYouTube iwuphakamisa umxholo wakho.

Ngaba ungayenza imali kwiiShorts zikaYouTube?

Ewe-kodwa hayi phantse kangangoko kwiividiyo zefom ende.

Indlela iShorts zikaYouTube ezibhatala ngayo abadali

• Ingxowa-mali yoMfutshane: I-US $ 100M yengxowa-mali evuza abadali abaphezulu (intlawulo yenyanga isukela kwi-US $ 100 ukuya kwi-10,000 yeedola).

• Inkqubo yeQela likaYouTube (ukusukela ngo-2023): Iimfutshane zinokufumana ingeniso yentengiso ngoku, kodwa intlawulo ngombono isezantsi kakhulu kuneevidiyo eziqhelekileyo.

• Inkxaso yeBrand: Abanye abadali benza okuninzi ngeentengiso zebhrendi kunakwiYouTube uqobo.

Eyona nto ithathwayo: Iimfutshane zinceda ukukhulisa abaphulaphuli bakho ngokukhawuleza, kodwa iividiyo ezinde ziyindlela yomvuzo ophezulu.

Ukusondeza phezulu

Umvuzo weYouTube wohluka ngokwahlukileyo. Abanye abadali abayenzi imali yekofu, ngelixa abanye batsala izigidi ngonyaka. Kuninzi lwabadali, umvuzo weYouTube uyakhula ngokuhamba kwexesha. Ukuba ujolisa kumgangatho, ukuzibandakanya, kunye nokwenza imali ngobuchule, iYouTube inokuba ngumjelo wengeniso yexesha elizeleyo. Khumbula ukuba la manqaku amisela umvuzo wakho:

• I-niche yakho (imali kunye neshishini lihlawula ngaphezu kokuzonwabisa).

• Amaxabiso e-CPM kunye ne-RPM.

• Indawo yabaphulaphuli bakho (ababukeli base-US bahlawula ngaphezulu).

• Nokuba unengeniso eyongezelelweyo.