Iibhatyi zomthambo ziye zaba yinxalenye ebalulekileyo yokunxiba kwezemidlalo, ezibonelela ngokusebenza kunye nesimbo. Njengoko imfuno yesinxibo somzimba iqhubeka ikhula, iibhatyi zomthambo zivela njengeyona ndlela iphambili, eqhutywa kukuqhubela phambili kwezixhobo, uyilo, kunye nezinto ezikhethwa ngabathengi.
Isiqulatho:
-Ujongo lweMarike: Imfuno ekhulayo yeebhatyi zeGym
-Izinto eziNtsha kunye neeFabriki zeebhatyi zeGym
-IiLaphu zokuSebenza ngokuPhezulu: Ukuphucula uMsebenzi weMbaleki
-Izinto eziZinzileyo kunye ne-Eco-Friendly: Ukuhlangabezana neMfuno yoMthengi
-Ukuyila kunye nokusebenza: Yintoni abaThengi abaFumana ukuyazi
-Uyilo lweNdlela: Isimbo sokulinganisa kunye nomsebenzi
-Iimpawu ezibalulekileyo: iipokotho, iiZippers, kunye nokunye
-Iimpembelelo zonyaka kunye neNkcubeko kwiiTrendi zeJacket yeGym
-Ukwahluka kwamaxesha onyaka: Ukuziqhelanisa noTshintsho lweMozulu
-Iimpembelelo zeNkcubeko: IiNdlela zeHlabathi kunye neZikhethwa zeNgingqi
-Isiphelo
Isishwankathelo seMarike: Imfuno ekhulayo yeebhatyi zeGym
Imakethi yesinxibo somthambo ibone ukukhula okubonakalayo kwiminyaka yamva nje, kunye neebhatyi zomthambo eziye zaba ludidi olubalaseleyo. NgokoPhando kunye neeMarike, ubungakanani bentengiso yempahla yokuzivocavoca umzimba bukhule ukusuka kwi-214.08 yeebhiliyoni zeedola ngo-2023 ukuya kwi-229.68 yeebhiliyoni zeedola ngo-2024, ngesantya sokukhula sonyaka (CAGR) se-7.3%. Oku kukhula kulindeleke ukuba kuqhubeke, kufikelela kwi-306.2 yeebhiliyoni zeedola ngo-2028, kunye ne-CAGR ye-7.5%.
Ziliqela izinto ezinegalelo kolu lwando lomeleleyo. Ukonyuka kolwazi malunga nokomelela kunye nempilo, ukuthandwa kweendlela zomdlalo wezemidlalo, kunye nefuthe leemvumelwano zabantu abadumileyo kunye nenkcubeko yempembelelo ngabaqhubi abaphambili. Ukongeza, iinguqulelo zetekhnoloji kwishishini kunye nokukhula kwamaqonga e-e-commerce kwenze ukuba iimpahla zomthambo zifikeleleke ngakumbi kubaphulaphuli ababanzi.
Ugxininiso olukhulayo kwimpilo kunye nokomelela ngumqhubi obalulekileyo wentengiso yempahla yokuzivocavoca. Njengoko abantu abaninzi bebeka phambili impilo yabo kunye neenjongo zokuqina komzimba, kukho utyando lokuzibandakanya kunye neendlela eziqhelekileyo zokuzilolonga. Iibhatyi zejim zidlala indima ebalulekileyo ekuphuculeni ukusebenza ngexesha lokuzilolonga, ngamalaphu afaka ukufuma aqinisekisa ukuba iimbaleki zihlala zomile kwaye zikhululekile, zibenza bakwazi ukugxila kwimithambo yabo ngaphandle kweziphazamiso.
Umzekelo, idatha evela kwiNgxelo yase-UK Fitness epapashwe yiPureGym Limited ngoSeptemba ka-2023 iveza ukonyuka kwe-2% kubulungu bejim e-UK xa kuthelekiswa nonyaka odlulileyo, kunye ne-16% yabemi ngoku abangamalungu ejimu. Ukongeza, enye i-16% yabantu ngabanye baye bavakalisa injongo yabo yokujoyina ijim ngo-2024. Oku kukhula kugxilwe kwimpilo kunye nokomelela kukulungele ukuqhubela phambili ukukhula kwemarike yempahla yokuzivocavoca.
Iinkampani ezisebenza kwimakethi yempahla yokuzivocavoca zenza izinto ezintsha ezibonelelwa ngemveliso ngokubandakanya i-eco-friendly kunye nezixhobo ezizinzileyo, ezinje ngokunxitywa komqhaphu we-organic gym, ukubhenela kubathengi abakhathalela indalo. Umzekelo, i-Adidas AG yatyhila ingqokelela yempahla yezemidlalo entsha ngoSeptemba ka-2022, inoluhlu lweziqwenga eziguquguqukayo eziyilwe ngobuncinci be-aesthetics kwaye yakhiwe ngobuncinci be-50% yomqhaphu ophilayo. Le ngqokelela ibandakanya ukunxiba okubalekayo kokubini amadoda kunye nabasetyhini, ukubonisa izinto ezifana nelokhwe eneembambo, i-tee ye-staple edityaniswe neblukhwe elukiweyo, kunye nebhatyi yomqeqeshi.
NgoJanuwari 2024, iPlatinum Equity, LLC, i-US-based equity firm yase-US, yenza ukufunyanwa okubalulekileyo ngokufumana i-Augusta Sportswear Brands (ASB) kunye ne-Founder Sport Group (FSG). Eli nyathelo lobuchule lidibanisa amandla azo zombini iinkampani ukwandisa intengiso yazo yezemidlalo kunye nendlela yokuphila yokuphila, ukomeleza inkonzo yabathengi, kunye nokuphucula ukusebenza kakuhle kobonelelo. Ukongeza, ikhawulezisa ukwamkelwa kweetekhnoloji ezintsha ezifana ne-sublimation kuyo yonke inkqubo yendalo.
Iinkampani ezinkulu ezisebenza kwimarike yempahla yokuzivocavoca ziquka iNike Inc., iAdidas AG, Under Armour, Inc., Puma SE, Columbia Sportswear Company, New Balance Athletics, Inc., Lululemon Athletica Inc., Fila Holdings Corp., Ralph Lauren Corporation, Iconix International, ASICS Corporation, VF Corporation, Inc. Iqela le-Decathlon, i-Hanesbrands Inc., i-Mizuno Corporation, i-North Face, i-Inc., i-Umbro International Limited, i-Reebok International Limited, i-Brooks Sports Inc., i-Iconix International, i-Reebok International Limited, i-Patagonia Inc., i-Karhu Holding BV, kunye ne-Umbro International Limited.
UMntla Merika ngowona mmandla mkhulu kwimakethi yeempahla zokuzilolonga ngo-2023, ngelixa iAsia-Pacific kulindeleke ukuba ibe ngowona mmandla ukhula ngokukhawuleza ngexesha loqikelelo. Imimandla egutyungelwe kwingxelo yentengiso yesinxibo somthambo ibandakanya iAsia-Pacific, iNtshona Yurophu, iMpuma Yurophu, uMntla Merika, uMzantsi Merika, uMbindi Mpuma, kunye neAfrika. Amazwe agutyungelwe kwingxelo yentengiso yesinxibo somthambo yi-Australia, iBrazil, iTshayina, iFransi, iJamani, iIndiya, i-Indonesia, iJapan, iRussia, uMzantsi Korea, i-UK, i-USA, iCanada, i-Itali kunye neSpain.
Izixhobo ezitsha kunye neFabriki yeebhatyi zeGym
Iilaphu zokuSebenza ngokuPhezulu: Ukuphucula uMsebenzi weMbaleki
Ukuguquka kweebhatyi ze-gym kuye kwathonywa kakhulu kuphuhliso lweempahla eziphezulu zokusebenza. Ezi zixhobo ziyilelwe ukomeleza ukusebenza kwezemidlalo ngokubonelela ngentuthuzelo ephezulu, ukuguquguquka, kunye nokuqina. Ngokutsho kwengxelo yobuchwephesha, iimpawu ezifana ne-Nike, i-Adidas, kunye ne-Lululemon ziye zahamba phambili ekufakeni iingubo ezitsha kwiibhatyi zabo zokuzivocavoca. La malaphu adla ngokuquka izinto ezithintela ukufuma, nto leyo enceda ukugcina umzimba womile ngokukhupha ukubila esikhumbeni. Ukongeza, banikezela ngokuphefumla, beqinisekisa ukuba iimbaleki zihlala zipholile ngexesha lokuzilolonga ngamandla.
Esinye sezixhobo ezibalaseleyo kolu luhlu yi-polyester, eyaziwa ngokuba yi-lightweight kunye neempawu zokomisa ngokukhawuleza. Iingxube ze-polyester, ezihlala zidibene ne-spandex, zibonelela ngokunwebeka okuyimfuneko kunye nokubuyisela, ukuvumela uluhlu olupheleleyo lokunyakaza. Elinye ilaphu eliphawulekayo yinayiloni, ehlala ixesha elide kwaye ixhathisa ukukrazula, iyenza ilungele imisebenzi ephezulu. Ngaphaya koko, ukuqhubela phambili kwetekhnoloji yelaphu kukhokelele kuphuhliso lwamalaphu aneempawu ze-antimicrobial, ezinceda ukunciphisa ivumba kunye nokugcina ubutsha.
Izinto eziZinzileyo kunye ne-Eco-Friendly: Ukuhlangabezana neMbango yaBathengi
Njengoko ulwazi lwabathengi ngemiba yokusingqongileyo lukhula, kukho imfuno ekhulayo yezinto ezizinzileyo kunye ne-eco-friendly kwiibhatyi zomthambo. Iimveliso ziphendula ngokubandakanya izinto ezisetyenzisiweyo kunye nezinto eziphilayo kuyilo lwazo. Ngokomzekelo, i-Adidas iye yazisa iibhatyi zokuzivocavoca ezenziwe kwi-polyester ehlaziyiweyo, enciphisa ukuthembela kwizinto ezinyulu kunye nokunciphisa impembelelo yokusingqongileyo. Ngokufanayo, iPatagonia yaziwa ngokuzibophelela kwayo kuzinzo, isebenzisa inayiloni esetyenzisiweyo kunye nepolyester kwingqokelela yempahla esebenzayo.
Umqhaphu we-Organic yenye into eco-friendly efumana ukuthandwa. Ikhuliswe ngaphandle kokusetyenziswa kwe-pesticides kunye nezichumisi zokwenziwa, okwenza kube yindlela ezinzileyo xa kuthelekiswa nomqhaphu oqhelekileyo. Ukongeza, ezinye iibrendi ziphonononga ukusetyenziswa kwezinto ezintsha ezifana neTencel, ifayibha eyenziwe ngokugcinwa komthi womthi. I-Tencel ayisiyo-eco-friendly kuphela kodwa ikwabonelela ngolawulo olubalaseleyo lokufuma kunye nokuphefumla.
Uyilo kunye nokusebenza: Yintoni ekufuneka abathengi bayazi
Uyilo oluSetyenziswayo: Isimbo sokulinganisa kunye nomsebenzi
Uyilo lweebhatyi zomthambo luye lwavela ukuze lulungelelanise isitayile kunye nokusebenza, ukulungiselela umnqweno wabathengi bale mihla wokunxiba okusebenzayo okusebenzayo. Ngokwengxelo, umkhwa obhekisele kumdlalo wezemidlalo uye waqhuba imfuno yeebhatyi zomthambo ezinokutshintsha ngokungenamthungo ukusuka kwindawo yokuzivocavoca ukuya ekunxibeni kwansuku zonke. Iimveliso ezinje ngeGymshark kunye neAlo Yoga ziye zafumana imali kulo mkhwa ngokunikezela ngoyilo olunesitayile olungayekeleli ekusebenzeni.
Enye yezinto eziphambili zoyilo kwiibhatyi zomthambo eziqhelekileyo kukusetyenziswa kwemibala engqindilili kunye neepateni. Ama-hues anamandla kunye neempapasho ezikhangayo zongeza i-fashionable touch, okwenza ezi bhatyi zilungele ukusebenza kunye nokuhamba ngokungaqhelekanga. Ukongeza, ukufakwa kweesilhouette ezithambileyo kunye nokulingana okulungiselelwe kuphucula ubuhle buphela, ukubonelela ngenkangeleko ethambileyo ngelixa uqinisekisa ukukhululeka kunye nokuhamba.
Iimpawu ezibalulekileyo: iipokotho, iiZiphu, kunye nokunye
Ukusebenza ngumba obalulekileyo woyilo lwejacket yokuzivocavoca, eneempawu ezinje ngeepokotho, iiziphu, kunye nezinto ezilungelelanisiweyo ezidlala indima ebalulekileyo. Iipokotho ziyimfuneko ekugcineni izinto ezincinci ezifana nezitshixo, iifowuni, kunye neegels zamandla, okwenza ukuba ibe yinto eyongezelelweyo kuyo nayiphi na ibhatyi yokuzivocavoca. Iipokotho ezifakwe kwi-Zippered, ngakumbi, zibonelela ngokhuseleko olongezelelweyo, ukuqinisekisa ukuba izinto zihlala zikhuselekile ngexesha lemisebenzi yomzimba.
Iimpawu ezihlengahlengiswayo ezifana ne-drawstrings kunye ne-elastic cuffs zivumela ukulungelelaniswa ngokwezifiso, ukuphucula induduzo kunye nokusebenza. Ukongeza, iipaneli zokungenisa umoya kunye nokufakwa kwe-mesh zihlala zisetyenziselwa ukuphucula ukuphefumla, ukuthintela ukutshisa kakhulu ngexesha lokuzilolonga ngamandla. Izinto ezibonisayo ziyinxalenye ebalulekileyo, ebonelela ngokubonakala kunye nokhuseleko kwimisebenzi yangaphandle, ngakumbi kwiimeko eziphantsi zokukhanya.
Ixesha lonyaka kunye neempembelelo zeNkcubeko kwiiTrendi zeJacket yeGym
Iiyantlukwano zamaxesha onyaka: Ukuziqhelanisa neeNguqu zeMozulu
Iindlela zebhatyi yejimu ziphenjelelwa kakhulu kukwahluka kwamaxesha onyaka, ngoyilo olwahlukileyo kunye nezixhobo ezithandwayo ngokuxhomekeke kwimozulu. Ngexesha leenyanga ezibandayo, iibhatyi ezifakwe kwi-insulated ezinezakhiwo ezishushu zifunwa kakhulu. Ezi bhatyi zihlala zinezixhobo ezifana noboya kunye nezantsi, ezibonelela ngokufudumala ngaphandle kokongeza ubuninzi. Iimpawu ezifana neNorth Face kunye ne-Columbia ziyaziwa ngeebhatyi zazo zomgangatho ophezulu ezifakwe kwi-gym, eziyilelwe ukujamelana neemeko ezinzima zasebusika.
Ngokwahlukileyo, iibhatyi ezikhaphukhaphu kunye nokuphefumula zikhethwa ngexesha leenyanga ezifudumeleyo. Ezi jekethi zenziwa ngokuqhelekileyo kwiilaphu zokufuma kunye nezomisa ngokukhawuleza, ziqinisekisa ukuba iimbaleki zihlala zipholile kwaye zikhululekile. I-Windbreakers kunye ne-anoraks lukhetho oludumileyo lwentwasahlobo kunye nekwindla, ezinikezela ngokhuseleko emoyeni kunye nemvula elula ngelixa ugcina ukuphefumla.
Iimpembelelo zeNkcubeko: IiNdlela zeHlabathi kunye neZikhethwa zeNgingqi
Iimpembelelo zenkcubeko zidlala indima ebalulekileyo ekubumbeni iintsingiselo zebhatyi yejim, kunye neendlela zehlabathi zihlala zihlengahlengiswa ukuze zihambelane nokukhethwa kwendawo. Umzekelo, umkhwa wokubaleka, owaqala e-United States, uye wafumana ukuthandwa kwihlabathi liphela, nto leyo ekhokelele kwimfuno eyongeziweyo yeebhatyi zejim ezinesitayile neziguquguqukayo. Nangona kunjalo, ukhetho lwasekhaya lunokwahluka kakhulu, kunye nemimandla eyahlukeneyo ithanda izitayile kunye neempawu ezithile.
E-UK, umzekelo, kukho ukhetho oluqinileyo lweebhatyi zokuzivocavoca ezisebenzayo kunye nemozulu, ezibonisa imozulu yelizwe elihlala lingalindelekanga. Iimveliso ezifana neSuperdry kunye neBarbour ziye zanceda ngempumelelo kule marike ngokunikezela ngeebhatyi ezinobuchwephesha obuphezulu bokumelana nemozulu. Ngokwahlukileyo, abathengi abakwiimozulu ezifudumeleyo, ezinje ngezo zaseMzantsi Yurophu, banokubeka phambili izinto ezikhaphukhaphu neziphefumlayo, kunye neempawu ezifana neZara kunye neMango ezibonelela ngeendlela ezifanelekileyo.
isiphelo
Imakethi yejacket yokuzivocavoca iyaqhubeka nokuvela, iqhutywa kukuqhubela phambili kwezixhobo, uyilo, kunye nezinto ezikhethwa ngabathengi. Iingubo eziphezulu zokusebenza kunye nezinto ezizinzileyo zihamba phambili kule nguqu, ziphucula zombini ukusebenza kunye noxanduva lokusingqongileyo. Uyilo olusefashonini kunye neempawu ezibalulekileyo ziqinisekisa ukuba iibhatyi zejim ziyahlangabezana neemfuno zabathengi bale mihla, ngelixa iimpembelelo zamaxesha onyaka kunye nezenkcubeko zibumba indlela yentengiso.
