Xa ujonge ukuthengisa nantoni na kwi-intanethi, kubalulekile ukuba ucinge malunga nendlela iimveliso zakho ezifika ngayo - oku kunjalo kuzo zombini imveliso kunye neenkcazo zenkonzo. Ngeli xesha lolwazi olukhawulezayo, oko kuthetha ukuphendula yonke imibuzo yabathengi bakho ngokukhawuleza, ngokulula, kwaye ngokulula. Oku kwenziwa nge-SEO eyenziwe ngobuchule yeenkcazo zemveliso enika ulwazi oluchanekileyo.
Ngokwedatha, 20% kuko konke ukuthengwa kwe-intanethi okungaphumelelanga kukunqongophala kolwazi olufanelekileyo. Kuphephe oku ngokwakha iinkcazo zemveliso ezithetha nomthengi wakho, umnike ulwazi olufanelekileyo kwaye ubaxelele ukuba kutheni imveliso yakho iyinto ekufuneka ubenayo. Funda ukuze ufunde indlela yokubhala inkcazo yemveliso eya kuthetha kubathengi bakho kwaye uqhube ukuguqulwa kweentengiso.
Isiqulatho
Yintoni inkcazo yemveliso?
Ingaba inkcazo yemveliso ephuculweyo ye-SEO ijongeka njani?
Imizekelo emi-2 yeenkcazo ezinkulu zemveliso
isiphelo
Yintoni inkcazo yemveliso?
Inkcazo yemveliso inika inkcazo ngokubanzi malunga nokuba yintoni imveliso kunye nendlela enokusetyenziswa ngayo ukunika umthengi lonke ulwazi olufunekayo ukuze baqiniseke ukuba bathenge imveliso. Yingakho iinkcazo zemveliso ziyinxalenye ephambili yokuguqulwa kwanoma yimuphi umthengisi kunye yokuthengisa. Iinkcazo zemveliso zinokwahluka kwaye ziquka izihloko ezithandekayo, kodwa ezi akufanele zibe kwiindleko zolwazi oluphambili. Kulo mfanekiso ungezantsi, "I-Maui Moisture - Kwi-Weak Brittle Hair" ngumzekelo omhle wesihloko esidlulisela ulwazi olufanelekileyo, uhlala ubambekile, kwaye usebenzisa inkcazo yemveliso ye-SEO ephuculweyo.
Inkcazo yemveliso ye-SEO esebenzayo iyakwazi ukudala ibali ukubonisa indlela imveliso enokusetyenziswa ngayo kwaye kutheni kubalulekile kumthengi wakho-ukunika iimeko zokusetyenziswa kunye neemeko ngolwimi olukholisayo ngumzekelo omnye wale nto. Ukubhalwa kwemveliso ngokwayo kunzima kakhulu kunokuba kunokubonakala kunjalo, njengoko inkcazo yemveliso efanelekileyo kufuneka ihehe umthengi ngokufanelekileyo kwaye ibonakale ikhangelekile. Oku kwenziwa ngokusebenzisa iifoto zemveliso enkulu, ukuqulunqa inkcazo yakho ngenjongo, kunye nokubandakanya imibuzo ephendwa rhoqo kunye namagama angundoqo kwisicatshulwa. Amagama angundoqo aya kuqinisekisa ukuba inkcazo yemveliso ibonakala ngokusemandleni kwiinjini zokukhangela kwaye iphendula imibuzo efanelekileyo-eyona nto, i-search engine optimization (SEO).
Ingaba inkcazo yemveliso ephuculweyo ye-SEO ijongeka njani?
Xa ucinga malunga nendlela yokuchaza imveliso yokuguqulwa kwentengiso, kubalulekile ukucinga ngaphandle kwebhokisi. Iinkcazo zeemveliso akufanele zichaze nje imveliso, kodwa kufuneka zithengise kubantu bokwenyani, zibonisa iimeko zokusetyenziswa kwangempela. Iinkcazo zemveliso kufuneka zenziwe ngokulandelayo engqondweni:
Yazi umthengi wakho ofanelekileyo kwaye uphendule imibuzo yabo
Ngaphambi kwayo nayiphi na into, kubalulekile ukwazi imvelaphi yakho uhlobo kunye nomthengi ofanelekileyo. Uthengisela bani? Yintoni malunga nale mveliso abanokuyithanda? Sebenzisa olo lwazi ukubhala iinkcazo zemveliso ezinomtsalane kubo.
Yenza izihloko ezifundisayo nezinomtsalane
Ukudala isihloko semveliso yakho esitsala amehlo kubalulekile, kodwa akufanele kube yindleko yolwazi ngokwalo. Yenza izihloko ze-edgy ezihambelana nebhrendi yakho kwaye uxelele umthengi ukuba bajonge ntoni.
Sebenzisa amagama aphezulu kunye nolwimi oluhendayo
Ulwimi lunokuba ngumtsalane kwaye luhende. Gxininisa eyona mveliso igqwesileyo ngokwenza umfanekiso ngolwimi-cinga ngeenwele ezisilky, ezimenyezelayo ezibonelelwa ziishampu ezininzi.
Xelela amabali endlela imveliso enokuzuza ngayo kumsebenzisi
Ukubona imveliso uze uyichaze yenye into, kodwa ukuba nomfanekiso-ngqondweni wakho usebenzisa loo mveliso kubomi bokwenyani kuyenye into. Amabali obugcisa ukubonisa indlela imveliso enokwenza ngayo ukuba abathengi bakho bagqame, banokwenza njani ubomi babo bube lula, nangaphezulu.
Sebenzisa idatha kunye nobungqina bentlalo ukuxhasa ezo zibonelelo
Ukusebenzisa idatha kunye nobungqina, obufana nobungqina bentlalo, ukubuyisela isizathu sokuba umthengi wakho afune imveliso yakho ngumtshintshi womdlalo. Ungaxelela abantu ukuba badinga izixhobo zakho zokuzilolonga, kodwa ukuba uyakwazi ukunika iinkcukacha-manani ezibonisa impumelelo ethe yafunyanwa yimveliso yakho, ungabaqinisekisa ngenene.
SEO optimize
Ngokusebenzisa ukukhangelwa kwamagama angundoqo rhoqo kunye nemibuzo kwinkcazo yemveliso yakho, unokuphendula eyona mibuzo ibuzwa ngumthengi wakho kwaye ulungiselele uguqulo. Ukuphucula ngokusekwe kumthamo wokukhangela kuya kuthetha ukuba iimveliso zakho zinokubonwa ngakumbi, njengoko ziya kubekwa phezulu kumaphepha enjini yokukhangela. Qinisekisa ukuba usebenzisa amagama angundoqo afanelekileyo kwinkcazo.
Yakha isicatshulwa sakho ukuphucula ukufundeka
Okokugqibela, kodwa ngokuqinisekileyo okungancinci, qiniseka ukuba isicatshulwa sakho sakhiwe ngendlela ekulula ukuyifunda. Akukho nto ingaphezu kokuzabalaza ukuqonda ukuba umntu uthengisa ntoni okanye uyasokola ukufumana ulwazi oluchanekileyo (njengokulinganisa okanye izithako). Ukuba isicatshulwa sakho sifundeka nzima okanye silahlekelwe yinkcazelo ebalulekileyo, oku kukhokelela kwinto enye—ukulahlwa kwenqwelo.
Imizekelo ye-2 yenkcazo yemveliso yokuguqulwa kokuthengisa okunamandla
Umzekelo wenkcazo yemveliso #1: Amandla e-PRO Yolula iMark Cream
le i-stretch mark cream, efumaneka kwi-Sephora, isebenzisa inkcazo yemveliso efanelekileyo kunye nolwimi ukuze izimise njengekrimu esebenza ngokwenene. Egameni layo, amagama anje “pro” kunye “nokuqina” ayenza ibonakale ngathi yikhrimu yobuchwephesha engonakalisiyo. Olu hlobo lwamagama luyaqhubeka kwinkcazo yalo, apho lubizwa ngokuba "yikhrimu yomzimba enzulu, yenqanaba lobuchwephesha." Oku kuya kubhenela umthengi wayo oyintloko: abafazi abanayo, okanye aboyikayo ukufumana, amanqaku alula. Lo mthengi akanamdla kwiimveliso ezinolwimi oluneentyatyambo, bafuna imveliso eya kubanceda babe nolusu oluqinileyo lwe-stretch mark-bafuna ii-pros, iingcali, kunye namandla. Umfanekiso ongezantsi ubonisa indlela i-PRO Strength Stretch Mark Cream iboniswe ngayo ngokulula nangomsebenzi.
La mabango ke axhaswa yidatha, egxininisa ngakumbi ukuba le "pro" cream "eya kunciphisa ngokubonakalayo inkangeleko yamanqaku alula kwaye ijolise kwinkangeleko yamanqaku exesha elizayo."
Ukongezelela, nangona kungekuhle, inkcazo yemveliso ibekwe ngendlela ecacileyo, evumela abathengi ukuba bafumane ulwazi abaludingayo ngokukhawuleza-enye i-nod kwi-"down to business" isimo sengqondo sobuchwephesha. Oku kukwangqina ukuba inkcazo ephezulu yokuguqula imveliso akufuneki ibekwe kakuhle, kodwa inokucaca, imfutshane, kwaye ifikelele kwinqanaba.
Umzekelo wenkcazo yemveliso #2: Yaguara Cachaça Still Strength
Utywala, ecaleni kweemoto kunye neziqholo, yindawo entle yokujonga iinkcazo zemveliso eyenziwe kakuhle. Le nkcazo yemveliso yeYaguara Cachaça ngumzekelo omhle wokudala ingxelo yesithethe kunye nencasa yokuthengisa imveliso.
Ukuqala, inkcazo emfutshane engeyo-buvuvu yezithako, amandla, kunye neencasa zinikiwe, ngelixa kugxininiswa inqaku eliphambili lokuthengisa (ukuba lushicilelo olulinganiselweyo): "I-cachaça encinci yebhetshi encinci evela eYaguara eyenziwe kusetyenziswa ukuvunwa kommoba ka-2021 kwaye yafakwa ebhotileni ngamandla aphezulu." Ecaleni koku, inika ulwazi olongezelelweyo oluncinci ukuqaqambisa ubuchwephesha "Yonwabela le cachaça kwiicocktails ezifana neCaipirinha, okanye iyodwa, phezu komkhenkce." Le blurb yokuqala yanele ukuvusa umdla wabo bathengi kwintengiso yento encinci yangaphandle, ngelixa ingabalayishi kakhulu ngolwazi, oko kuthetha ukuba ukuba bakhetha njalo, banokuskrolela ezantsi ukuze bafunde ngakumbi. Amaxabiso asisiseko, ukupakishwa, kunye nemigaqo-nkqubo yembuyekezo nazo zibonelelwa ngokucacileyo ecaleni kwayo ukuze kucace ngokupheleleyo.
Inkcazo yemveliso yeYaguara Cachaça inika lonke ulwazi olungundoqo ngoko nangoko, ngaloo ndlela iphakamisa umdla kodwa ayikruquli kumthengi. Ke, ukuba bakhetha njalo, banokuskrolela ezantsi ukuze bafunde ngakumbi
Emva kokuba umdla ukhankanyiwe, umthengi uya kubona ukuba ngokuthe ngqo ngezantsi banokufunda ngakumbi malunga nemveliso. Apha, ibali liyaziswa.
Ibali liyilwe ngendlela eyenza umthengi avakalelwe kukuba yimveliso yosapho ephilileyo, “i-cachaça yobugcisa” eyenziwe yagqibelela “kwizizukulwana ezihlanu zesithethe sentsapho,” yaye yenziwe “ngeswekile esikwe ngesandla eculwa kwangolo suku ivunwa ngalo.” Ngale nto, umthengi ubona umfanekiso wemveliso eyenziwe ngothando kwaye uqala ukucinga ukuba kuya kuba kuhle kangakanani ukuthenga njengesipho okanye ukugcina isiganeko esikhethekileyo. Banokude bazive bevuya ngayo, njengoko “iinkqubo zayo zilondolozeka kangangoko kunokwenzeka.” Lo mfanekiso ungezantsi ubonisa indlela u-Yaguara asebenzise ngayo eli gama ukuthengisa isimo sengqondo kunye nengxelo malunga ne-brand yabo.
Ekugqibeleni, imveliso inikwe ukuthunyelwa okongeziweyo, kunye nobuchule obongezelelweyo (eyona nto i-cocktails ingcono ngayo) kunye nokuthelekisa enye, mhlawumbi eyaziwayo, i-rum (i-Agricole rum evela eMartinique) ukwenzela ukuzinza kwimarike-ukusetyenziswa okwahlukileyo kolwazi, idatha, okanye izibalo. Oku kongezwa kwezinto ezibonakalayo kunye nezipho, ezifana neendlela zokupheka, kunokuba yindlela enhle yokongeza ulwazi oluninzi malunga nemveliso, kunye nokudala ukuthembela kumthengi.
isiphelo
Xa ubhala inkcazo yemveliso ye-SEO ephuculweyo, kubalulekile ukukhumbula ukuba ngubani umthengi, kwaye yintoni ebalulekileyo kubo. Lo mbuzo uphambili kufuneka uphendulwe ngenkcazo, ekufuneka isoloko ikhomba emva kwinto eyenzela umthengi wakho-ingaba igxininisa iigophe zomzimba? Yenza i-cocktails ephawulekayo? Ukunikeza umgangatho wesandi ongacingelekiyo?
Iinkcazo zemveliso eziphumeleleyo zidalwe ngombhalo owenziwe ngobuchule ochaza imveliso, wenza umthengi azive engenakwenza ngaphandle kwayo, kwaye enze ibali okanye imvakalelo. Konke oku kunokufezekiswa ngokuphendula imibuzo eyiyo, ukuxhasa loo mabango, kunye nokubonelela ngemveliso ngendlela eqondwa ngokupheleleyo kwaye iboniswe njengamava. Okokugqibela, i-SEO ibaluleke kakhulu ukuba inkcazo yemveliso yakho ihlala ifundwa, kwaye sisixhobo esifanelekileyo ekukuncedeni uqonde ukuba abathengi bakho bajonge ntoni ngoku. Ukuba nesicwangciso esifanelekileyo sokuphucula imveliso endaweni kuya kunceda kuphela ukuphakamisa iimveliso zakho kunye namaphepha amashishini.
