Indawo yentengiso ye-intanethi izele ziimpawu ze-eCommerce eziyimpumelelo ezithengisa iimveliso ezifanayo. Oku kungenxa yokuba umntu akanakunqanda iivenkile ezintsha ekuvuleni nasekuthengiseni izinto ezifanayo. Nangona kunjalo, kunokwenzeka ukuba ulawule ukhuphiswano lwe-eCommerce ngokusebenzisa ivenkile kunye nokwahlula kwenkonzo ukuze uphume kukhuphiswano.
Eli nqaku liza kunceda amashishini aqonde imveliso kunye nokwahlulwa kwevenkile, kwaye liza kubonisa iindlela ezintandathu ezisebenzayo zokuqinisekisa ukuba ivenkile ye-eCommerce yomntu ibalasele kwezinye.
Isiqulatho
Yintoni umahluko we-eCommerce?
Iindlela ezi-6 zokuqinisekisa ukuba ivenkile yakho ye-eCommerce yodwa
isiphelo
Yintoni umahluko we-eCommerce?
Ukwahlula imveliso ye-Ecommerce yinkqubo apho ivenkile ekwi-intanethi igxininisa iimveliso zayo kunye neenkonzo zeempawu ezizodwa kunye neenzuzo zokuyahlula kubakhuphisana nabo. Ukwahlula kubonakala kwitekhnoloji, uyilo lwemveliso, kunye namaphulo okuthengisa.
Iqela elithengisayo ke lifumana imali kulo mahluko ukuqaqambisa inzuzo yokhuphiswano lwemveliso yabo. Abarhwebi banokwahlula iivenkile zabo ze-intanethi ngokunikezela ngeenkonzo ezongezelelweyo kunye nokuphuhlisa i iqhinga lokuthengisa elisebenzayo.
Ngelixa kukho iindlela ezininzi zokwahlula ivenkile ye-eCommerce kookhuphisana nabo, ezi zicwangciso zintandathu zilandelayo ziyindlela entle yokukhulisa umfanekiso wamashishini akho:
Iindlela ezi-6 zokuqinisekisa ukuba ivenkile yakho ye-eCommerce yodwa
- Yenza iimveliso endaweni yokuthengisa kwakhona
Nangona uninzi lweevenkile ze-eCommerce ziphumelela ekuthengiseni izinto ezithengiswa ngabakhuphisana nabo, umrhwebi unokugqama kwisihlwele ngokuyila iimveliso ezintsha ezijongana neemfuno ezizodwa zabathengi. Ukudala iimveliso ezizodwa ezijongana neentlungu zabathengi ngumsebenzi onzima, kwaye ziivenkile ezimbalwa ze-intanethi kuphela ezitsalayo. Ifuna uphando kunye notyalo-mali oluyinkunzi, kodwa inokuhamba umgama omde ekuphuculeni ukufikelela kophawu lwakho ukuba lwenziwe ngokufanelekileyo, ngokunciphisa kakhulu ukhuphiswano kunye nokutsala abathengi abatsha kwivenkile yakho. Ke ngoko, thengisa izisombululo kwiingxaki ezingalungiswanga, kwaye abathengi baya kuza kuwe ukuze bafumane into abangayifumani kwenye indawo.
- Lungisa amava okuthenga omthengi
Enye indlela abarhwebi abanokwenza ngayo ivenkile yabo ye-eCommerce ibonakale kukuqinisekisa amava okuthenga e-stellar. Omnye unokukwenza oku ngokutyala imali kwi-design yewebhu ekhethekileyo kwaye kulula ukuyihamba evumela ukuba abathengi bakhethe ngokulula imveliso kwaye benze iintlawulo ngaphandle kokushiya ivenkile. Kwakhona, abathengi kufuneka bavunyelwe ukuba bavakalise iinkxalabo zabo, babuze imibuzo, kwaye bafumane impendulo ngokukhawuleza kwiwebhusayithi. Oku kufuna inkonzo esebenzayo negqwesileyo yabathengi, kungashiyi mthengi onganelisekanga.
Ukuba abathengi baziva bekhathalelwe luphawu kwaye banikwa amava okuthenga ahlangabezana neemfuno zabo ezithile, banokuthi banyaniseke kwi-brand. Xa abathengi besazi ukuba ivenkile yeCommerce ibeka phambili inkonzo yabathengi, baya kuba nakho ukubonelela ngentengiso yasimahla yegama lomlomo, ukusasaza ulwazi lophawu lwakho.
- Phuhlisa ibali eliqinileyo lebhrendi
Ekubeni ishishini le-eCommerce likhuphisana kakhulu, abathengisi banokuzahlula kukhuphiswano ngokwakha uphawu oluqinileyo. Kwaye ukudala uphawu olomeleleyo kuthetha ukukhunjulwa. Umnini wevenkile ye-intanethi unokufezekisa oku ngokuyila igama leshishini elinokuthenjwa nelikhumbulekayo. Ukongeza, bafuna ukuqinisekisa ukuba uphawu lwabo, umgca wethegi, kunye nemibala yahlukile. Abathengi akufuneki babhidekise iimveliso zakho kwaye bagcine kunye nabakhuphisana nabo. Ilogo, umbala, kunye nomgca wethegi kufuneka ubonise iwebhusayithi kunye neeprofayili zemidiya yoluntu yevenkile.
Uphawu oluqinileyo lunceda abathengi bakukhumbule xa befuna ukuthenga into kwi-intanethi. Akukhathaliseki nokuba ivenkile iyithengisa ngexabiso eliphantsi; ukuba abathengi abakwazi ukukhumbula ivenkile, abayi kuthenga kuyo. Yakha ilizwi eliqinileyo lebhrendi kwaye uvumele abathengi bakho baqhagamshelane nalo njengomntu.
Enye indlela yokwakha uphawu olomeleleyo ku yenza iifoto zemveliso emangalisayo kwiimveliso zakho ze-intanethi. Abathengi bahlala bephenjelelwa ngokulula yimbonakalo kunye noyilo olukhulu, kwaye ngenxa yoko bahlala betsalwa kwiivenkile ezineefoto zeenkwenkwezi. Umnini wevenkile unokuphuhlisa ibhrendi eyoyikekayo ngokwamkela imibono yokupakisha emangalisayo ukugqama kwabakhuphisana nabo.
- Yamkela amaxabiso okhuphiswano
Ukwahlula ixabiso mhlawumbi sesinye sezona zicwangciso zicacileyo ezisetyenziswa ziivenkile ze-eCommerce ukuze zigqwese omnye komnye. Abanini beevenkile abaninzi bakholelwa ukuba xa amaxabiso ephantsi, kokukhona intengiso iphezulu. Nangona kunjalo, ngaphambi kokunciphisa amaxabiso, umrhwebi kufuneka aqale ukubala umda wabo wenzuzo, kwaye ugcine engqondweni ukuba ukuba inzuzo yenzuzo iphantsi kakhulu kwixabiso elithile, ukuhla kwamaxabiso akuyi kuba nengqiqo.
Endaweni yokubandakanyeka kwiimfazwe zamaxabiso, usomashishini unokuchazela abathengi ukuba kutheni iimveliso zabo zixabisa ngaphezulu kancinci kunokhuphiswano. Umzekelo, umgangatho wemveliso unokuba ngaphezulu, okanye imveliso inokuba neempawu eziphambili ngakumbi kunabakhuphisana nabo.
Ukongezelela, umrhwebi unokubonelela ngamaxabiso aphantsi kumaqela athile abathengi abafana nababhalisi okanye abo babhalisela iinkqubo zokunyaniseka. Oku kunokukhuthaza abanye ukuba babhalisele indawo yakho kwaye bakunike iinkcukacha zabo zoqhagamshelwano ngeenjongo zokuthengisa. Jonga esi sikhokelo kwi indlela yokuseta amaxabiso okuthengisa ukwenzela inzuzo kunye nokugcinwa.
- Misela inkqubo yokunyaniseka
Wonke umthengi uyakuthanda ukuvuzwa ngokuthenga, nokuba umvuzo ulula “enkosi.” Uninzi lweevenkile ezikwi-intanethi ezineenkqubo zokuthembeka zibonelela ngezaphulelo, iimveliso ezikhethekileyo, kunye neentengiso zamalungu kuphela kubathengi babo abathembekileyo. Nangona kunjalo, umntu unokwahlula ivenkile yabo ngokuhamba imayile eyongezelelweyo kunye Iinkqubo zokunyaniseka. Umrhwebi unokuthumela izipho ezenzelwe umntu kubathengi ngeentsuku ezikhethekileyo ezifana nezikhumbuzo zomtshato kunye nemihla yokuzalwa. Izipho zobuqu ziya kwakha unxibelelwano lweemvakalelo phakathi komxhasi kunye nevenkile yakho.
Nokuba ivenkile yakho ikwi-intanethi kuphela, usenokwenza inkqubo yokuthembeka kwabathengi ngokunika abathengi iimveliso zasimahla emva kwenani elithile lee-odolo. Qinisekisa ukuba abathengi bafumana oko bangenako ukukufumana kwabo bakhuphisana nabo, ngaphandle kokubeka esichengeni amandla evenkile yakho okuqhuba ngenzuzo. Iinkqubo zokunyaniseka kwabathengi zijolise ekwenzeni abathengi abakhoyo bonwabe, nto leyo ingumbono ogqwesileyo kuba ngokwenza oko banokufikelela Amaxesha e-14 ngaphezulu kunokwenzeka ukuba uthenge kwakhona kwivenkile yakho.
- Yiba noxanduva ekuhlaleni
inye uphononongo yiCGS ibonise ukuba malunga nama-50% abathengi bazimisele ukuchitha ngaphezulu kwiimveliso ezivela kwiimpawu ezinoxanduva loluntu. Umrhwebi unokwahlula ivenkile yakhe ye-intanethi kukhuphiswano ngokuthengisa iimveliso eziluhlaza ezikhathalela indalo.
Ngaphandle kokujongana neemveliso ezizinzileyo, ivenkile ye-eCommerce inokuba noxanduva loluntu ngokuphucula imivuzo yabasebenzi kunye nezibonelelo. Abathengi bahlala bethontelana ukuya kwiimpawu ezibonisa inkxalabo ngabantu, kungekhona nje umgca ophantsi. Ke xa ukhuphiswano lujolise kwinzuzo kuphela, unokugqama ngokubandakanyeka kwimisebenzi yoluntu, njengokuxhasa ukutyalwa kwemithi okanye ezinye iinzame zokwenza impembelelo entle kwintlalontle.
isiphelo
Nangona ishishini le-eCommerce lizaliswe ziivenkile ezithengisa iimveliso ezifanayo, usomashishini unokugqama ukuba wenza umgudu wokwenza oko. Njengomnini wevenkile, kufuneka ube nobuchule, uphuhlise imibono enomtsalane kwaye ivuyise abathengi.
Ngaphezu kwako konke, qwalasela nzulu ingxelo yabathengi; uninzi lwabo luya kuvakalisa oko bafuna ukuba abo bakhuphisana nabo bangabaniki. Umrhwebi ochonga lo msantsa kwimarike unokutsala abathengi kwaye aphucule umfanekiso webhrendi yabo. Kodwa okona kubaluleke kakhulu umntu kufuneka akhumbule ukuba i-eCommerce landscape iyaqhubeka nokuvela-kwaye ngenxa yoko oosomashishini kufuneka baqhubeke befunda kwaye besebenzisa izimvo ezintsha ukuze bahlale bephambi komdlalo.
