Ukuba ungumseki owaziyo ukuba i-SEO ibalulekile, kodwa engazi ukuba ungaqala ngaphi, jonga le primer yephepha elinye.
Enkosi kwaba basunguli balandelayo ngokwabelana ngengxelo ngesi sikhokelo:
- UJuan Bello, uPorter
- Liam Jones, uPilla
- Yanan He, ukuqalisa ngokufihlakeleyo
- UAron uBhesheli, Uphawu
- Jaroslav Filak, ExpenseMonkey
Sidenote. Ndibhala oku ngokusekelwe kumava am okunceda abaqalisi ukusuka kwimbewu yangaphambili ukuya kwi-IPO ngesicwangciso sabo sokukhangela. Ndiphinde ndafundisa ezinye zezi ngcamango njengenxalenye ye-a16z yeNgcebiso yokuThengisa.
Yintoni eyenziwa yi-SEO
Sele uyazi ukuba ufuna i-SEO, kodwa kufanelekile ukuphinda izibonelelo. I-SEO inokukunceda:
- Veza xa abantu befuna igama lenkampani yakho.
- Kuvela xa abantu bekhangela iingxaki ezinokusonjululwa yimveliso yakho.
- Fumana ulwimi oluchanekileyo olusetyenziswa ngabantu ukuchaza imveliso yakho (kwaye ulinganise imfuno yayo).
- Abasebenzisi beSiphon kude nabakhuphisana nabo.
- Yenza ukufunyanwa kwabathengi okuqikelelweyo kwaye unciphise iindleko zokufunyanwa kwabathengi bakho.
- Yakha i-moat ye-backlinks kunye nokwazisa nge-brand eyenza kube nzima kwezinye iinkampani ukukhuphisana nawe.
Ixesha lokutyala imali kwi-SEO
Abanye abaqalisi basebenzisa i-SEO njengejelo labo eliphambili lokufumana ukusukela kusuku lokuqala. Kwezi nkampani, i-SEO iyavakala kuphela ukuba…
- Qonda umthengi ojolise kuye. I-SEO esebenzayo ixhomekeke ekuqondeni okusisiseko kweengxaki zakho ezijoliswe kubathengi kunye namanqaku entlungu. Ukuba awunalo iqaqobana labathengi abahlawulayo (kwaye babambelele), kunzima ukwenza i-SEO isebenze.
- Yazi indlela abathengi bakho abathenga ngayo. I-SEO iluncedo kwiindidi ezininzi zeemveliso, kodwa ayizizo zonke-ezinye iinkqubo zokuthenga zenzeke phantse ngokupheleleyo ngaphandle kokukhangela kwezinto eziphilayo (akukho manani amaninzi asixhenxe abonisa umgangatho wehotele oqala ukusuka kuGoogle ukukhangela "ikhaphethi kwiindawo ezinabantu abaninzi").
- Uyakwazi ukuzibophelela ixesha elide. I-SEO ngumdlalo wexesha elide, odinga iinyanga ukuya kwiminyaka yomgudu ozinzileyo wokufumana iziphumo ezigqwesileyo kwiklasi.
Kwiinkampani ezininzi, i-SEO lijelo lokukhulisa ukukhula, ukungaphumeleli kwimveliso / imarike. Yindlela yokongeza amafutha emlilweni wakho, ungawuqalisi umlilo.
Iyavakala ukutyala imali kakhulu kwi-SEO xa ufuna…
- Yahlula amajelo akho okufumana. Uninzi lwabaqalayo lutyala imali kwi-SEO xa intengiso ephumayo okanye ehlawulwayo iqala ukubiza kakhulu kwaye ivelise imbuyekezo ehlayo.
- Nciphisa iCAC. Yenye yeendlela zokukhula ezidibanisa ngokwenene: imali echithwe namhlanje kwi-SEO inokuvelisa imbuyekezo engcono nengcono kwixesha elizayo, njengoko amaphepha akho ebeka kwaye enze itrafikhi kwiminyaka ezayo. Oku kubaluleke kakhulu kwishishini le-freemium njengoko inceda ukuphelisa isiphumo esibi samaxabiso e-churn.
- Yenza ubomi bube nzima kwabo bakhuphisana nabo. I-SEO iyanda i-zero-sum: iibrendi ezimbalwa zifumana uninzi locofa kwigama elingundoqo elinikiweyo. Kulungile ukuba ube yenye yezo mpawu, kwaye kubi kubakhuphisana bakho.
Isebenza njani i-SEO
Kukho iintsika ezintathu ze-SEO:
- umxholo: amaphepha owadalayo, kuquka amanqaku, izixhobo, kunye namaphepha okufikela.
- Links: i-backlinks evela kwezinye iiwebhusayithi ezibuyela kweyakho.
- LobuGcisa: Ukuqinisekisa ukuba akukho zingxaki zobuchwephesha zithintela ukukwazi kwakho ukuvela kwiinjini zokukhangela.
Zonke zibalulekile, kodwa ukuqalisa, ndincoma ukubeka phambili ngolu hlobo:
1. Umxholo
Umxholo ubaluleke kakhulu. Okukhona usenza uphendlo-olulungiselelwe umxholo, kokukhona udala amathuba okuba uGoogle abonise inkampani yakho kubantu abafanelekileyo. Umxholo sesona sixhobo sakho sikhulu sokukhula kunye ne-bottleneck yakho enkulu.
Umxholo obalaseleyo unokufumana amakhonkco amahle, phantse ngokungazenzisiyo. Ngokuchaseneyo, kunzima kakhulu ukufumana amakhonkco ngaphandle komxholo omkhulu. Umxholo unokunceda ukucacisa izibonelelo zemveliso yakho, kwaye ukhuthaze abantu ekuthengeni. Iphepha ngalinye elitsha lomxholo olidalayo libonelela ngomnye "umnyango" ovela kwintlango ye-intanethi ukuya kwiwebhusayithi yakho.
Ukufunda okuqhubekayo
- Umxholo we-SEO: Isikhokelo sabaQalayo
2. Amakhonkco
Amakhonkco adlala indima enkulu kwi-SEO. UGoogle kunye nezinye iinjini zokukhangela zisebenzisa amakhonkco njengesiqinisekiso sokuzithemba kwindawo yakho (inkqubo kaGoogle yaziwa ngokuba yiPageRank). IiSayithi ezinamakhonkco angaphezulu, akumgangatho ophezulu, zihlala zikleliswa ngcono kukhangelo.
Njengomgaqo oqhelekileyo, amakhonkco ekulula ukuzifumana (njengokongeza iwebhusayithi yakho kwi-directory yokuqala yamahhala) iya kuba nefuthe elingaphantsi kuneekhonkco ezinzima ukuzifumana (njengokukhankanywa kwemveliso echaphazelekayo kwiblogi yoshishino ehlonishwayo).
Kukho izinto ezingafaniyo kule migaqo, kodwa xa uthetha ngokubanzi, ufuna ukwakha amakhonkco:
- Kwiiwebhusayithi ezifanelekileyo kwishishini lakho
- Ngombhalo we-ankile ochazayo (igama lebhrendi yakho okanye inkcazo yenkampani, hayi “cofa apha”)
- Oko kukulandela
Ukufunda okuqhubekayo
- ISakhiwo sekhonkco se-SEO: Isikhokelo sabaQalayo
3. Ubuchwephesha
Akukho mthamo womxholo okanye amakhonkco aya kunceda ukuba abakhangeli bakaGoogle abakwazi ukundwendwela amaphepha akho okanye iwebhusayithi yakho ifihliwe kukhangelo.
Kwiiwebhusayithi ezininzi ezintsha okanye ezincinci, i-SEO yobugcisa ayikho ingxaki. Uninzi lweeCMS ezidumileyo (njengeWordPress, Wix, okanye Webflow) zine-SEO ephucukileyo yobuchwephesha ngaphandle kwebhokisi. Oku kunokuba njalo ukuba usebenzisa iCMS yesiko kwaye uqulunqa iqela lamaphepha angatshintshiyo.
Cinga nge-SEO yobugcisa njengokususa imiqobo ekusebenzeni kakuhle kokukhangela. Iingxaki zobuchwephesha zinokuthintela i-SEO yakho, kodwa i-SEO entle yobugcisa iyodwa ayanelanga ukuba iwebhusayithi yakho ikhulise ubukho bayo bokukhangela.
Ukufunda okuqhubekayo
- Isikhokelo soMqali we-SEO yobuGcisa
Uyiqala njani i-SEO
Nazi ezinye iindawo ezithe ngqo zokuqalisa isicwangciso sakho se-SEO:
1. Lungisa iingxaki ezicacileyo ze-SEO zobugcisa
Ngaphambi kokuba uchithe ixesha okanye imali ekudalweni komxholo okanye isakhiwo sekhonkco, qiniseka ukuba i-SEO yakho yobugcisa isandi. Unokujonga ezona ngxaki zixhaphakileyo zobugcisa ze-SEO ngeakhawunti ye-AWT yasimahla.
Nantsi eminye imiba ye-SEO yobugcisa kwibhlog ye-Ahrefs. Zibekwe phambili ngokubaluleka okunokwenzeka: izinto eziblue zi izaziso, izinto ezityheli izilumkiso, kunye nezinto ezibomvu iimpazamo:
Njengomba ophambili, qiniseka ukuba iwebhusayithi yakho iyafikeleleka kubakhasi kwaye amaphepha akho avunyelwe ukuba afakwe kwisalathiso sikaGoogle.
Ukufunda okuqhubekayo
- Sifunde ngaphezulu kwe-1 yezigidi zeeDomains ukufumana eyona miba iQhelekileyo yobuGcisa ye-SEO
2. Fumana amakhonkco ambalwa okuqala kwinethiwekhi yakho.
Kwiintsuku zokuqala ze-SEO, ukufumana i-backlinks embalwa efanelekileyo kunokwenza uphuculo olukhulu ekusebenzeni kwe-SEO.
Ukwakhiwa kwekhonkco kuhlala kuvakala ngathi kungaphandle kwendawo yakho yolawulo, kodwa kukho iindlela ezininzi zokwakha amakhonkco amahle. Ngexesha elide, ukudala umxholo kuya kwenza kube lula ukufumana i-backlinks. Ngexesha elifutshane, ungasebenzisa inethiwekhi yakho ukuqalisa:
- Zidweliswe kumaphepha epotfoliyo yabatyali-mali bakho
- Cela amaqabane okudibanisa ukuba adibanise kwiwebhusayithi yakho
- Launch on Product Hunt
- Kuvela kwiipodcasts
- Buza abanye abahlobo abaseki ukuba unako ukufaka isandla kwibhlog yabo
Ekuqaleni, luluvo oluhle ukubeka phambili amakhonkco afanelekileyo; Ngokuhamba kwexesha, unokuqwalasela izinto ezongezelelweyo ezifana ne-domain rating.
Ukufunda okuqhubekayo
- Uzifumana njani ii-Backlinks zakho zokuqala ezili-100
3. Fumana awona maphepha abalaseleyo okhuphisana nawe (kwaye uwakope)
Qala ukwenza umxholo ngokufumana amaphepha aqhuba ezona zitrafikhi ziphilayo kubakhuphisana nabo, kwaye wenze ezakho iinguqulelo (ezingcono).
Ungawafumana la maphepha kwi-Ahrefs usebenzisa ingxelo yamaPhepha aPhezulu. Nalu uluhlu lwamanqaku eblogi adumileyo kaRamp, aodolwe ngoqikelelo lwetrafikhi yezinto eziphilayo:
Ukuba bendikhuphisana neRamp, bendiya kucinga ukupapasha awam amanqaku ajolise kwamanye ala magama angundoqo-njengesi sikhokelo awona makhadi etyala eshishini alula ukuwafumana, ivelisa utyelelo olubekekileyo lwe-2,157 ukusuka kuphendlo lwendalo rhoqo ngenyanga.
Ungabona kwakhona nayiphi na iwebhusayithi eyona webhusayithi iqhagamshelwe-kumaphepha usebenzisa eyona ngxelo intle ngamakhonkco. Apha, isikhokelo seRamp malunga indlela yokwenza isicelo sekhadi letyala leshishini ufumene i-backlinks ye-211 kwiiwebhusayithi ezahlukeneyo ze-99:
Ukuba sidale isikhokelo esifanayo, kukho amathuba amahle okuba sinokufumana amakhonkco nawo.
Ukubaluleka 'kwesakhono soshishino'
Iinkampani ezininzi zizama ukulinganisa amagama angundoqo anobuninzi betrafikhi enokubakho kodwa kuncinci kakhulu ukubaluleka kwimveliso yabo. Endaweni yoko, kungcono ukubhala ngeengxaki ezinokusonjululwa yimveliso yakho. Ngaloo ndlela, wonke umtyeleli unomthengi onokubakho.
Ungasebenzisa "Ishishini elinokubakho" inkqubo yokunceda ekuphononongeni isihloko ngasinye. Faka amanqaku ngegama ngalinye elingundoqo, kwaye ubeke phambili abo banamandla oshishino aphezulu:
Injongo ye-SEO ayikokusukela kuphela amanani aphezulu amagama angundoqo kunye ne-backlinks, kodwa ukutsala abantu abanethuba elikhulu lokuba ngabathengi.
4. Fumana imibuzo ebuzwa ngabaphulaphuli bakho (kwaye uyiphendule)
Abathengi bakho abanokubakho mhlawumbi banayo mawaka imibuzo malunga nemveliso yakho kunye neshishini lakho. Ngokuchonga eyona nto idumileyo kule mibuzo-kwaye ubhale iimpendulo eziluncedo-unokwenza umsinga ozinzileyo wabantu abafanelekileyo abandwendwela iwebhusayithi yakho.
Qala ngokucinga "imbewu" yamagama angundoqo ambalwa: izihloko eziphambili ezinxulumene kakhulu nemveliso yakho.
Kwinkampani efana neRamp, inokuba "ngamakhadi okuthenga ngetyala kwishishini". Kwisixhobo sethu soMhloli wamagama angundoqo, ungasebenzisa i-AI ukunceda ngale nkqubo yokucinga:
Cofa u-“khangela”, kwaye uya kukwazi ukubona inani eliqikelelweyo lophendlo lwegama ngalinye elingundoqo elifumana¹, kunye noqikelelo lokuba kuya kuba nzima kangakanani ukureyitha ngempumelelo isihloko² (kunye neqela lamanqaku edatha angaphezulu):
Unako ukwandisa uluhlu lwakho lwezihloko usebenzisa iMatching terms, Related terms, kunye neengxelo zeengcebiso zoPhando ukubonisa amakhulukhulu angundoqo anxulumeneyo:
Ukuba iwebhusayithi yakho isentsha, uya kusokola ukubeka amagama aphambili kukhuphiswano oluphezulu. Kungcono ukuqala ngokujolisa kumagama angundoqo anobunzima obuphantsi kwaye ngokuthe ngcembe usebenze ukuya kwabo bakhuphisanayo ngakumbi njengoko ufumana ii-backlinks ezingaphezulu kwaye uvelisa ngakumbi i-traffic yendalo.
Ungawafumana la magama angundoqo kwi-Ahrefs ngokucoca ukubonisa amagama angundoqo ngobunzima obuphantsi (yithi, ukuya kuthi ga kwi-30):
Ukufunda okuqhubekayo
- Indlela yokwenza uphando lwegama elingundoqo kwi-SEO
5. Yenza amaphepha okudibanisa kunye namaphepha othelekiso lokhuphiswano
Uninzi lwabaqalisi lukhuphisana neenkampani ezisele zimisiwe. Ukudala amaphepha azoba uthelekiso oluthe ngqo phakathi kwemveliso yakho kunye naba bakhuphisana nabo kunokuba sisicwangciso esihle se-SEO, esikuvumela ukuba ubambe. ekhoyo imfuno yeemveliso ezifana nezakho, endaweni yokuzama ukudala imfuno ukusuka ekuqaleni.
Nalu uluhlu lwamaphepha othelekiso lwePodia. Ukuthelekisa kwabo kunye neStan Store kuvelisa utyelelo oluqikelelwayo lwe-3,444 kwiwebhusayithi yabo inyanga nenyanga:
La maphepha afanele ukuwenza nokuba awunayo into ehambelanayo nabo ukhuphisana nabo. Lithuba lokuchaza iyantlukwano zakho, inkqubo yokucinga emva kwezigqibo zemveliso yakho, kwaye uqalise inkqubo yexesha elide yokuzibeka njengomntu okhuphisana onentsingiselo kwizigebenga zeshishini.
Ukuba imveliso yakho iyinxalenye yenkqubo enkulu yesoftware-ukuba uyiShopify app, okanye udibanisa neGoogle Looker Studio-unokwakha amaphepha okumisa kwiqabane lakho ngalinye lokudibanisa. Oku kukuvumela ukuba ubambe inxalenye encinci yemfuno ekhoyo yezinto ezinkulu, ezidumileyo ozidibanisa nazo.
Nantsi idatha ye-Ahrefs yegama elingundoqo uGoogle looker studio connectors: ubunzima obuphantsi, ukhangelo olulikhulu ngenyanga, kwaye lufanelekile kakhulu kwiimveliso ezidityaniswa neLocker:
6. Yiba nobuchule
Xa uqala i-SEO, eyona ndlela ikhawulezayo, eyona ndlela ithe ngqo kwingeniso kukuphefumlela kwizihloko ezizanyiweyo nezivavanyiweyo esele zenza imali kubakhuphisana bakho. Kodwa ekuhambeni kwexesha, kukho inzuzo yokwenyani yokwenza izinto ezinye iinkampani ezingekazami.
I-SEO yinkqubo yokudala. Ngophando oluncinci, unokuzifumanela i-alpha ebalulekileyo: izihloko okhuphisana nazo abangazigubungelanga, amanqaku entlungu ekungekho mntu uwasombululayo, ukudityaniswa kwimfuno ephezulu, okanye amagama angundoqo malunga ukuze adume kakhulu.
Ingcebiso yokuqalisa engapheliyo iyasebenza nalapha: thetha nabathengi bakho. Funda ngeengxaki zabo kunye nemibuzo, bonisana ngezihloko ezitsha oza kuzigubungela, kwaye usebenzise isixhobo esifana ne-Ahrefs ukunceda ukuvavanya ukuba ezo mbono zilifanele ixesha lakho.
Indlela yokulinganisa i-SEO
Ixesha elide, iinkampani ezininzi ezinetrafikhi ye-SEO enzulu ziyifumana ngenye yeendlela ezine:
1. Umxholo woHlelo: ixesha elide, ukubhloga kwezemfundo
Umxholo wokuhlela ubhekisela kwinkqubo yokupapasha umgangatho ophezulu, izixhobo zemfundo ezijoliswe kumagama angundoqo afanelekileyo. Ngokucwangcisa ukudalwa komxholo kunye nokupapasha umxholo we-SEO rhoqo ngeveki, iinkampani ezininzi zivelisa amakhulu amawaka otyelelo lwenyanga ukusuka kwiblogi yodwa.
Umxholo woHlelo ulungile ekwakhiweni kolwazi lophawu kunye nokufundisa abatyeleli, kodwa-nakwixesha le-ChatGPT-licebo elibiza imali eninzi.
Ukubloga kukhuphisana kakhulu namhlanje. Uninzi lwamagama angundoqo aphezulu sele sele ekhuphisana ngeempawu ezinkulu, ezaziwayo (kunye nohlahlo lwabiwo-mali olukhulu ngakumbi). Kukho amathuba amaninzi okuba yenye yezi mpawu, kodwa kunzima kunangaphambili.
Jonga le mizekelo yesiqulatho sokuhlela:
- Ibhlog ye-Ahrefs
- Ibhlog ye-Intercom
- Ibhlog yeRamp
- Ibhlog yeBuffer
2. Umxholo weprogram: i-semi-automated iphepha lokumisa iphepha
Umxholo wenkqubo uchaza ukudalwa kwamaphepha ekujoliswe kuwo ngegama elingundoqo ngendlela ezenzekelayo (okanye kufuphi ngokuzenzekelayo).
Inika indlela yokuba iinkampani zenze amawaka eewebhusayithi ezijoliswe kumawaka amagama angundoqo-ngaphandle kokuyila, ukubhala, kunye nokupapasha amaphepha ngesandla. Amaphepha enkqubo aqhele ukudalwa ukusuka kwidatha efana namaxabiso emveliso, imozulu, okanye ulwazi lwendawo. Iinkampani ezifana neZapier, iZillow, kunye ne-G2 zisebenzisa i-SEO yeprogram yeprogram ukuvelisa izigidi zekhasi lokuphononongwa rhoqo ngonyaka.
Esi sicwangciso sihlala sibhenela kubaseki bobugcisa, kodwa akukho mngcipheko. Umxholo wenkqubo othathwa njengomncinci okanye u-spammy uza kusokola ukubeka isikhundla, okanye unokude wehliswe kuphendlo. Ngesi sizathu, liqabane elikhulu kwisicwangciso se-SEO “esikhuselekileyo”, njengomxholo wokuhlela okanye izixhobo zasimahla. Beka enye indlela: qwalasela kuphela i-SEO yenkqubo ukuba unako ukukwazi ukuphulukana nayo yonke i-traffic eyenzayo.
Jonga le mizekelo yesiqulatho senkqubo:
- Zapier's app directory
- Amaphepha okuguqula imali ye-Wise
- Uluhlu lweewebhusayithi eziphambili ze-Ahrefs
Ukufunda okuqhubekayo
- I-SEO yeNkqubo, Ichazwe kubaQalayo
3. UGC: ukucutha umxholo owenziwe ngabasebenzisi bakho
Isiqulatho esiveliswe ngumsebenzisi yinkqubo yokucutha kunye nokukhangela umxholo owenziwe ngabasebenzisi bakho: njengeetemplates zemveliso, iipotfoliyo, okanye amanqaku.
I-UGC ikuvumela ukuba ukhuphele ngaphandle umzamo wokudala umxholo, ikuvumela ukuba uvelise izigidi zamaphepha omxholo ngexabiso elincinci. Kodwa i-UGC ikwabeka umngcipheko woxhatshazo (njengoko umxholo wakho uthathwa yi-spammers-jonga lo mzekelo ukusuka kwi-Contently) kunye neendleko eziphezulu zokumodareyitha.
Jonga le mizekelo:
- Iitemplates zoyilo lweCanva
- Iimveliso zentengiso yemveliso yeReforge
- Iitemplates zewebhusayithi yeWebflow
- Amanqaku alungelelaniswe ngumsebenzisi
4. Izixhobo zasimahla: iinguqulelo zasimahla zokusebenza kwemveliso yakho
Izixhobo zasimahla ziquka ukunika inguqulelo eyenziwe lula yemveliso yakho, okanye izixhobo ezenzelwe ukusombulula iingxaki ezithile.
Kukho amagama angundoqo amaninzi etrafiki anokwazi kuphela kujoliswe ekusebenziseni izixhobo zasimahla. Nali iphepha leziphumo zophendlo “lwe-backlink checker yasimahla”. Iziphumo zokuqala ezili-19 zonke zizixhobo zasimahla, ngaphandle kwenqaku elibonakalayo:
Izixhobo zasimahla zinokunika ithuba elihle lokwazisa ngokwemvelo imveliso yakho ehlawulweyo kubasebenzisi basimahla. Ubunzima obongezelelweyo bokudala ezi zixhobo kwakhona kuthetha ukuba esi sicwangciso sinzima kubakhuphisana bakho ukuba bakopishe ngokukhawuleza.
Njengecala elisezantsi elicacileyo, ezi zixhobo zithatha izixhobo zophuhliso ukwakha kwaye zinokuvelisa iindleko zokusebenza ezinobungakanani.
Jonga le mizekelo yezicwangciso zezixhobo zasimahla:
- Izixhobo zokuhlela ividiyo zasimahla zeVEED
- Izixhobo ze-SEO zasimahla ze-Ahrefs
- ShopifyIzixhobo zasimahla zamashishini amancinci
FAQs
Ngaba i-SEO iyafa?
I-SEO ayifi, kodwa iyatshintsha. Uphendlo lwe-ChatGPT, ukubhideka, kunye nezinye ii-LLMs zibonelela ngenye indlela yokuba abasebenzisi bafikelele kulwazi kwi-intanethi. I-AI Overviews inamandla okunciphisa inani labantu abatyelela iiwebhusayithi kwiziphumo zophando. Umxholo owenziwe yi-AI unyusa ukhuphiswano kwiziphumo ezininzi zokukhangela.
Ezona zenzo zibalaseleyo ze-SEO zihlala zifana, kodwa kufanelekile ukuphonononga izihloko ezinje ngokwenziwa kwe-LLM kunye nokufunda malunga ne-AI Overviews.
Ndingenza njani umxholo?
Kukho iindlela ezine eziphambili zokwenza, nganye inezinto ezilungileyo kunye nezibi:
- Endlwini: Ukwenza umxholo ngokwakho kunika ulawulo olukhulu kumgangatho, kodwa kufuna itoni yexesha kunye nolwazi ukuyila.
- Abasebenzi basimahla: Iyafikeleleka ngokwentelekiso kodwa ifuna uninzi lwababhali abafumanayo, ulawulo, ulawulo lomgangatho, kunye nokuhlelwa.
- Iiarhente: Nikezela ngenkonzo ozenzele yona ehlala ixhamla kumava okusebenza kwiinkampani ezininzi ezifanayo, kodwa inokubiza kakhulu.
- Ukuveliswa komxholo we-AI: Kutshiphu kakhulu ukuyila kodwa kusafuna ukuthengisa kunye nobuchule be-SEO ukufumana iziphumo ezilungileyo. Ukupapasha umxholo ombi we-AI unokuba nefuthe elibi kwi-SEO yakho.
Ngaba kufuneka siqeshe i-arhente ye-SEO?
I-arhente enkulu ye-SEO ingaba nefuthe elihle elihle ekukhuleni kwakho. Inxalenye enzima kukufumana ezinkulu. Ndibe namava akhuthazayo ngezi arhente zilandelayo: Intengiso ye-Organic Growth, i-Growth Plays, i-Graphite, i-Siege Media, kunye ne-Animalz (ndandisebenza e-Animalz).
Ndazi njani ukuba iyasebenza?
Kwinqanaba lokuqala, kunzima ukuseta iinjongo eziphathekayo kunye nee-KPIs. Endaweni yoko, jonga nje ukuphuculwa kwenyanga ngaphezulu kwenyanga kwiimethrikhi ezisisiseko, njengetrafikhi yewebhu yendalo, amagama angundoqo, kunye ne-backlinks.
Iimpawu eziphambili zinokuba luncedo: luphawu olulungileyo ukuba amaphepha apapashiweyo kutshanje aqala ukurenkishwa kwizikhundla ezisezantsi kuninzi lwamagama angundoqo afanayo.
Ukulandelela itrafikhi yezinto eziphilayo, seta i-Google Search Console. Kwimigangatho yegama elingundoqo kunye ne-backlinks, sebenzisa i-Ahrefs. Ungasebenzisa isixhobo sohlalutyo lwewebhu njenge-GA4 okanye i-Ahrefs yeWebhusayithi ye-Analytics (iyeza kungekudala) ukulandelela itrafikhi yewebhusayithi kwimithombo engaphangeliyo.
Kufuneka ndipapashe kangaphi?
Njengomgaqo jikelele, okukhona upapasha rhoqo, kungcono, ngenxa yokukwazi kwe-SEO ukuhlanganisa ixesha. Kukho umahluko omnye: ukupapasha amakhulu (okanye amawaka) amanqaku ngexesha elifutshane kunokubonisa uGoogle ukuba iwebhusayithi yakho inokwenza umxholo we-AI.
Ngaba umxholo we-AI uyasebenza?
I-Generative AI inokuba luncedo ekukhawuleziseni iinxalenye ze-SEO yokuhamba komsebenzi, njengezihloko zokucinga, ukudala imethadatha, okanye ukuncedisa ukubhala. Kodwa njengomgaqo jikelele, umxholo we-AI "ococekileyo" awusebenzi kakuhle (kwaye uninzi lwe-algorithm yohlaziyo lwamva nje lwe-Google lwenzelwe ukunciphisa ukubonakala komxholo we-AI wexabiso eliphantsi).
Ngomxholo othe kratya, funda inqaku lethu malunga nezicwangciso zomxholo we-AI: Umxholo we-AI yiArbitrage yexesha elifutshane, hayi iSicwangciso seXesha elide.
Ngaba umnqwazi omnyama SEO usebenza?
Umnqwazi omnyama we-SEO yinkqubo yokuthatha ithuba lezithuba zexeshana kwiinkqubo zokubeka zikaGoogle.
Igama eliphambili ngu okwethutyana. Umnqwazi omnyama we-SEO unobomi obufutshane beshelufu, kwaye unokuphela kwiwebhusayithi ukuba ithotywe ngokupheleleyo okanye ikhutshwe kwiziphumo zokukhangela zikaGoogle. Ukuba wakhela inkampani ixesha elide, mhlawumbi ayifanelekanga ingozi.
Iingcamango zokugqibela
Ndincoma ezi zikhokelo kwi-SEO kunye nentengiso yomxholo ebhalwe ngabaseki bokuqala kunye nabatyali-mali:
Ukufunda okuqhubekayo
- I-SEO yeQhinga le-Startups nguPatrick McKenzie (i-Stripe)
- INcwadana yokuThengisa okuQulathiweyo nguRohin Dhar (Priceonomics)
- Imbuyekezo eDityanisiweyo yokuThengisa uMxholo nguTomasz Tunguz (Ithiyori)
- IsiKhokelo sokuThengisa kwiNtengiso yokuSenzelwa yi-10,000 yeedola nguWalter Chen (Sacra, Animalz)
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso. I-Cooig.com ikhupha ngokucacileyo naliphi na ityala lokwaphulwa kwelungelo lokushicilela umxholo.
