Ixesha leengubo zasebusika lithuba legolide kubathengisi abaninzi befashoni, ngakumbi kwiimpahla zangaphandle ezinobungakanani. Nyaka ngamnye, izigidi zabathengi zikhangela idyasi efanelekileyo ebakhusela kwingqele, ephucula isimbo sabo, nebonakalisa ubuntu babo. Kubathengi abanobungakanani obukhulu, olu phendlo lunokuba ngumngeni ngakumbi.
Imfuno Iidyasi zasebusika ezidibanisa ifashoni, imfudumalo, kunye nokulingana okuncamisayo akuzange kube phezulu, kodwa iinketho ezibonelela ngenene imizimba yobukhulu bobukhulu zisekude kuninzi. Njengoko abathengi abaninzi bebeka phambili isitayile kunye nentuthuzelo ngokulinganayo, ithuba lokubonelela ngeedyasi ezinobukhulu obungaphezulu ezihambisa kuzo zombini ngoku kubalulekile kwingqokelela eyimpumelelo yobungakanani bobusika.
Esi sikhokelo kwizitayile ezisixhenxe zedyasi ezigqwesileyo zobukhulu bobukhulu bobusika buka-2024/2025 zintywila kuyilo oluthile olufunwa ngabathengi. Isitayile ngasinye sidibanisa ukufudumala, ubuntu, kunye neenkcukacha ezicingisisiweyo, ezithembisa ukwenza i-in-shop kunye ne-online impression.
Isiqulatho
Ngaba imarike yempahla edidi oluphezulu isenengeniso?
Iidyasi zasebusika ezi-5 ezidibanisayo zongeza kwabafikayo
Ukusondeza phezulu
Ngaba imarike yempahla edidi oluphezulu isenengeniso?
Imakethi yengubo yasebusika enobukhulu obukhulu ikhula ngokukhawuleza, iqhutywa kukwanda kwemfuno yesitayile, esibandakanyayo, kunye nempahla yangaphandle esebenzayo. Ihlabathi jikelele imarike yempahla eyongezelelekileyo yayixabisa i-USD 311.44 yeebhiliyoni ngo-2023 kwaye kulindeleke ukuba ikhule nge-4.1% yezinga lokukhula ngonyaka (CAGR) ukusuka ngo-2024 ukuya ku-2030, ngokutsho kweGrand View Research.
E-US, ngaphezulu kwe-60% yabasetyhini banxiba ubungakanani be-14 okanye ngaphezulu, begxininisa imfuno ephezulu yefashoni yodidi oluphezulu. E-UK, ubukhulu bokudibanisa buchazwa njengobukhulu obungaphezulu kwe-18, emele malunga ne-67% yabasetyhini. La manani abonisa ithuba elibalulekileyo lokukhula kubathengisi ukuba bandise iminikelo yabo yobukhulu obudibeneyo njengoko imarike iqhubeka nokubonisa amandla anamandla okukhula.
Iidyasi zasebusika ezi-5 ezidibanisayo zongeza kwabafikayo
1. Umsele woboya weClassic
Lo busika idyasi plus-ubungakanani inika inkangeleko engapheliyo kunye nesakhiwo esaneleyo sokongeza ubuhle kuyo nayiphi na impahla-nokuba kubathengi abanobungakanani. Imingxuma yoboya ibetha ibhalansi egqibeleleyo phakathi kokufudumala kunye nokumila, inika i-classic, i-flattering cut kunye nebhanti yokuchaza isinqe, esithandwa ngabasetyhini abaninzi.
Ukongeza, uboya bukhusela ngokwendalo, kwaye ukusukela ezi dyasi sukongeza isambuku, zithengiseka lula kubathengi abanobungakanani obudityanisiweyo abafuna isiseko semihla ngemihla esinevayibhu yobungcali. Okona kubaluleke ngakumbi, le dyasi yenzelwe ukwahlulahlula, ngoko ke abathengi abanobungakanani bobukhulu banako ukuyidibanisa nayo yonke into ukusuka kwiiblazi ezifakelweyo zosuku lokusebenza ukuya kwizikhafu ezibhityileyo kunye nejezi ezinithiweyo zokujonga impelaveki.
Le dyasi yasebusika iguquguquka ngokwaneleyo ukuba inxibe i-jean, i-leggings, okanye iilokhwe, iyenza ibe yinto yokuya kuyo yonke imicimbi yasebusika. Ngokutsho kwedatha yeGoogle, ukukhangela kweengubo zoboya zoboya kufikelele kwi-27,100 ngo-Oktobha 2024 kwaye iya kubona imfuno engakumbi kwiinyanga zasebusika-ezifana nencopho yonyaka ophelileyo yokukhangela kwe-40,500 ngoDisemba.
2. I-Faux-fur lined parka
Iipaki ezinoboya be-Faux Ngokungathandabuzekiyo zifudumele kwaye zipholile, zilungele iintsuku ezibanda kakhulu xa kuphela umgca othambileyo oya kwenza. I-Parks yinkcazo yokwenza, kodwa xa besiza kunye noboya obuthambileyo be-faux-fur, baba bubuhle ngakumbi.
Ngaphezu koko, uyilo oluninzi lubandakanya isinqe esilungelelanisiweyo, ukuvumela abathengi ukuba balungele ukulingana kwabo-ibhonasi enkulu kubathengi abanobungakanani bobukhulu abafuna inkangeleko ethambileyo eziva ngathi inemiqathango. Parkas ngumdlalo wendalo wedenim, ijezi, kunye neebhutsi zasebusika. Abasetyhini abanobukhulu obungaphezulu banokudibanisa kunye neebhutsi zekhephu eziphakamileyo emadolweni okanye ezide ngeentsuku zekhephu.
Ukongeza isikhafu okanye iiglavu ezincedisana ne-parka's faux-fur trim nako kunokuguqula inkangeleko isuke kwi-practical ukuya ekupolishweni. Njengezinye iidyasi zasebusika, iipaki ezinoboya be-faux zifumene eyona ngqalelo kubusika obudlulileyo, zafikelela kwi-3,600 kunye ne-2,900 yokukhangela ngoDisemba 2023 nangoJanuwari 2024, ngokulandelanayo.
3. Ingxelo yecape coat
Xa kuziwa ekujikeni iintloko, akukho nto yenza umsebenzi njenge idyasi yekapa. Ezi dyasi zasebusika zizisa umdlalo wedrama, ukuxuba ii-vibes zakudala kunye nomphetho wanamhlanje. Iidyasi zaseKoloni zisebenza kakuhle kunye namanani angaphezulu kuba zinika imilo kunye nokunyakaza ngaphandle kokubambelela emzimbeni.
Ukongeza, kulula ukuwenza kwaye ukongeza loo ngxelo ijonge kuyo nayiphi na ikhabethe yasebusika, ivumela umntu onxibileyo azive ngathi wenza umnyango omkhulu ngenyathelo ngalinye. Idyasi ye-cape icwebezela kakhulu kwiisilhouette ezibhityileyo, ezibandakanya ibhulukhwe elungiselelweyo, ii-turtlenecks, kunye neebhutsi ezinezithende.
Abathengi abanobungakanani obungaphezulu banokuyibhangqa kunye nedenim emnyama kunye nobucwebe besitatimente ngokuhlwa okanye indibano yeholide, benze inkangeleko entle, elungelelanisiweyo. Iidyasi zaseKapa sele ifumana ingqwalasela eyongezelelekileyo ngaphambi kweenyanga zobusika, ifikelele kukhangelo oluyi-27,100 ngo-Oktobha 2024—nangona ifikelele kwi-33,100 yokukhangela ngoDisemba 2023 nangoJanuwari 2024.
4. Ijacket ye-denim ene-Sherpa-lined
Ngubani othi idenim yeyokuwa kuphela? Abathengisi banokuphucula a ibhatyi ye-denim yakudala ebusika ngelaphu elishinyeneyo, elihonjisiweyo le-sherpa. Le dyasi yasebusika ifanelekile kubathengi abafuna ukuhlala bepholile ngaphandle kokuphulukana ne-vibe epholileyo, ebekwe umva.
Esi simbo sibonelela ngokulinganayo, ngokukhululekileyo ngokulingana okuvumela indawo yokubeka kodwa aziva ngathi zininzi. I-sherpa lining yongeza ukuthamba okumemayo okulungele imozulu ebandayo, kwaye ukufudumala okuzisa ngaphandle kobunzima kulungele ukunxitywa kwemihla ngemihla.
Abathengi abanobungakanani obungaphezulu banokunxiba iibhatyi zedenim ezine-sherpa ngaphezulu kwempahla yokunxiba, njengehempe yeflaneli, ijean, okanye iijezi ezipholileyo. Ngumdlalo ongenamsebenzi wokuzikhupha ebusika njengemihla yekofu okanye iiholide zokuthenga. Kwaye ukuba bongeza i-beanie, i-scarf e-chunky, kunye neebhutsi ezomeleleyo, abafazi abakhulu kakhulu baya kudala inkangeleko ejolise ekuthuthuzelekeni okulula.
5. Iidyasi zepuffer ezinkulu
Iidyasi zePuffer basuka kude. Zimkile iintsuku zokujongeka njengemarshmallow kuba uyilo lwanamhlanje lulungelelanisiwe, lufakwe, kwaye lushushu ngendlela engakholelekiyo. Iidyasi ezinkulu zepuffer zibalulekile ebusika, kwaye zombini ziyacekeceka kwaye ziyasebenza kubafazi abanobungakanani bobukhulu kunye nesikwe esifanelekileyo.
Okungcono, uyilo olutsha luneenkcukacha ezifihlakeleyo ezinqeni ezongeza imilo, kwaye ukugquma kuthetha ukuba zishushu ngaphandle kobunzima bomntu onxibileyo. I-Puffers idibanisa kakuhle nokugijima, i-leggings, okanye i-skinny jeans kunye neebhutsi. Abathengi abanobungakanani obungaphezulu banokuyisitayile ngeembotyi kunye neemittens ukwenzela ukuhlangana, inkangeleko yasebusika yezemidlalo okanye banxibe isikhafu esinechunky kunye neebhutsi ze-ankle zokuphuma kwesixeko.
Kunyaka ophelileyo, kukhangelwa iibhatyi zepuffer ezingaphezulu ifikelele incopho yayo kuma-27,100. Nangona kunjalo, amashishini anokulindela okufanayo kobu busika buzayo, kunye nokukhangela esele kunyuke ukuya kwi-8,100 ngo-Okthobha ukusuka kwi-1,900 kwikota yesithathu ka-2024.
Ukusondeza phezulu
Abathengi abanobungakanani obungaphezulu badinga ukuyilwa ngokucingisisiweyo, iidyasi ezigudileyo ezihamba ngaphaya kokuhlangabezana neemfuno zamaxesha onyaka. Xa le demographic ifumana amaqhekeza alingana kakuhle, azive elungile, kwaye ekhangeleka emangalisa, baya kuziva bexatyisiwe kwaye baqhubeke bebuyela ngaphezulu. Ke ngoko, amashishini kufuneka agcine iirakhi zawo ngezi dyasi zintlanu zasebusika ukunyusa intengiso ngexesha elibandayo kwaye abonise ukuba bayakhathala malunga nokubandakanywa kunye nesimbo.
