Emva kwexesha elide lokungaqiniseki, abantu abathandathu abasanda kulungiswa ngobuhle bavela ngezinto eziphambili ezihlengahlengisiweyo. Iibrendi ezibaziyo aba bantu zibekwe ngcono ukuhlangabezana neemfuno zabo zobuhle ezivelisiweyo kunye neemfuno zemveliso.
Kweli nqaku, siza kuphonononga aba bantu bathandathu basakhulayo bobuhle, izinto eziphambili kubo xa kuziwa kubuhle, indlela yokwanelisa iimfuno zabo njengabathengi kunye nendlela yokuthengisa kubo.
Isiqulatho
Indlela umntu wobuhle azichaphazela ngayo iimfuno zobuhle
'Amavila' e-Skinimalists
IiBeautyversals
IiProtopians
IiFactivists
Ii-Universals
I-Neuromantics
Khulisa ishishini lakho ngokulungiselela umntu ngamnye wobuhle
Indlela umntu wobuhle azichaphazela ngayo iimfuno zobuhle
I-Personas ibalulekile kumashishini amaninzi, ngakumbi ukuthengisa kunye noyilo. I-Personas yi-archetype yeqela elikhulu labasebenzisi okanye abathengi. I-Personas luxwebhu olusebenzayo olubandakanya inkcazo ye-archetype, iipatheni zokuziphatha, iinjongo, iimfuno kunye nolunye ulwazi oluluncedo.
Aba bantu babonelela ngokuqonda okunzulu ngabaphulaphuli ekujoliswe kubo ukwazisa uphuhliso lwemveliso kunye nokuthengisa. Ke, ngokwazisa abona bantu baqhelekileyo bobuhle, sinokwenza ukuqonda okunzulu kwamacandelo athile abathengi bobuhle ukuvavanya iimfuno zabo kunye nezinto abazithandayo, kwaye sibathengise ngokufanelekileyo.
Apha ngezantsi kukho abantu abathandathu abanobuhle abaqhelekileyo. Siza kubonelela ngolwazi malunga nokuba yintoni eqhuba iimfuno zabo zobuhle kunye nokuthenga iinkxalabo kwaye sichaze izicwangciso zothethathethwano ezithile zodidi ngalunye.
'Amavila' e-Skinimalists
Abanye banokubiza 'amavila' Skinimalists ngokuba ziiMacGyvers zehlabathi lobuhle. Bane-pragmatic malunga nexesha elikhoyo lokuzikhathalela kwaye basebenzise ezona hacks zobuhle zisebenzayo ukubonisa amaxesha amatsha obuhle. Babeka phambili ukuzinyamekela nokuba sempilweni ngokweemvakalelo kunokufuna ukwenza izinto ngendlela egqibeleleyo. Bakugqala ukuzinyamekela njengento eyimfuneko ngaphezu kobunewunewu. Batyhalela ngasemva ngokuchasene nenkcubeko ephithizelayo kwaye babeke ukhathalelo lwangabom ngaphambili naphakathi.
Isitayela sabo sobuhle buya kuthathwa njengento esebenzayo, encinci kwaye iphuculwe. Abantu ababandakanyiweyo kolu didi badla ngokuba ngamadoda nabafazi beGen X, iBoomers okanye iGen Zers.
I-Skinimalist 'yovila' iyathuthuzeleka ngokucwangciswa kwaye ixabise iimveliso ezigcina ixesha, imali kunye nomzamo. Bajonga i-skincare-cosmetic hybrids, izinto ezidliwayo kunye nezongezo njengezinto eziyimfuneko. Bahlala bejonge iimveliso ezinemisebenzi emininzi.
Bakwangabathengi abayaziyo kwaye bayayicaphukela inkunkuma kanye njengokuba beyithiyile ukugcwala iinto zokuzilungisa iingxowa. Baza kubeka phambili iimveliso ezisebenzayo, ii-hacks zobuhle ezikrelekrele kunye neemveliso ezinamandla zodwa okanye iifomyula ezimiselweyo ezinciphisa ukhathalelo lolusu yesiqhelo ukuya kwinqanaba elinye. Ukuphumla kunye nokulala kuya kuba yinto ebalulekileyo yokuthenga. Baza kutyala imali kwiimveliso ukwenza ixesha elingakumbi lokuzikhathalela okanye bajike kunyango olukhanyayo kunye ne-nutricosmetics ukuze balale kakuhle ebusuku.
Ukunxulumana ne-Skinimalist 'yovila', yiba nenkqubo malunga nexesha elikhoyo lokuzikhathalela kunye noyilo lwezisombululo ezisebenzayo. Ubungqina bubalulekile kulo mthengi, kodwa abayithandi 'i-data smog', ngoko gcina unxibelelwano nolwazi lucacile, lulula kwaye lungena-BS.
IiBeautyversals
Ukuvela kwi-metaverse, i-Beautyversals ihlala kwizinto zokwenyani zolwelo kwaye ilungisa umhlaba wobuhle kumfanekiso wabo we-phygital ngengqondo yayo yonke yokwenyani kunye ne-avatar-ephefumlelweyo yobuso bemeta aesthetics.
Isitayile sabo sobuhle buya kuthathwa ngokuba 'yimeta yobuhle bobuso' obuphefumlelwe zii-avatars kunye noopopayi bedijithali- oku kuchazwa lulusu olugudileyo, olungenasici, amehlo aqaqambileyo kunye nokufezeka kwasemva komntu. Abathengi abakolu didi ngabancinci iGen Z, iiAlphas kunye nabaphakathi. Bakholisa ukuba nombono ocacileyo wesini kunye nesini.
Ubume bolwelo baba bathengi budlulela ngaphaya komntu wabo wenyama kunye nehlabathi ledijithali. Abamkeli kwangoko bokuthenga ngokuthe ngqo ukuya kwi-avatar, i-Beautyversals iya kuhlala kwihlabathi elinokuhanjiswa apho baya kuzithengela zombini iinguqulelo zomzimba nezedijithali zeemveliso zobuhle bona kunye nee-egos zabo zedijithali. Bayixabisile 'inkonzo enzulu' kwaye baphuhlisa unxibelelwano oluluqilima neempawu. Ubunini babo bedijithali bubaluleke kakhulu njengehlabathi labo lokwenyani, kwaye baye balindele ukuba iibrendi zijongane nazo zombini.
Iibrendi zobuhle kufuneka zamkele ingqondo 'yokwenene yonke' ukuzibandakanya ne-Beautyversals, ukwenza iimveliso zedijithali kunye nehlabathi elibonakalayo lokuphononongwa, elifana neziko lovavanyo lwe-VR ye-Dyson's metaversal. Iimveliso zokwenyani ezinezinto zedijithali ezivula umxholo okhethekileyo ziya kubamba umtsalane owongezelelweyo kwabo bakolu didi. Xa kufikwa kuonozakuzaku bohlobo, lo mntu ukhetha ezona zibonakalayo kunomntu.
ETshayina, unozakuzaku wePerfect Diary, uXiao Wanzi, unika iingcebiso zobuhle ngeWeChat. Umntu wokuqala weDermalogica, uNatalia, uqeqesha iingcali zakhe kwisayensi yolusu, ukuguga nokubonisa iziphumo zemveliso.
IiProtopians
IiProtopians zizimisele ekudaleni ikamva elingcono, zizimisele ukwenza umahluko kuyo yonke into ethengwayo, kwaye zijolise ekuvuseleleni utshintsho kwishishini lobuhle ngokukhetha okuhle kweplanethi. Lo mmandla-wokuqala umntu ukholelwa kwindalo, hayi i-narcissism kunye nezinto ezintsha eziya phambili kwendalo ezigcina iplanethi yazo zonke iintlobo.
Kubantu beProtopians, i-aesthetics ithatha isihlalo esingasemva kwi-ecosystems. Bathanda iimveliso zenkangeleko yendalo kwaye bamkela kwangoko iifomathi ze-eco-entsha kunye nezinto ezintsha.
IiProtopiya ziyipragmatic malunga nokuzinza kwaye zikholelwa ukuba izenzo ezincinci zinokutshintsha ihlabathi. Baziqhelanisa neendlela zabo zokuzikhathalela imihla ngemihla ukunciphisa impembelelo yabo. Ukwamkela iinkqubo ezinje ʻubuqhetseba bococeko' kunye nokusebenzisa iifomathi ezingenamanzi, kunye nokunciphisa ixesha lemisebenzi emininzi ukonga amanzi.
Bafuna iibrendi ezisebenzayo kwinjongo yabo yokusingqongileyo kwaye baphephe iibrendi 'ezizinzileyo' njengendlela yokufikelela kwinjongo. Bajonga i-CRP kunye nezicwangciso zozinzo phambi kweemveliso zophawu. Baya kuhlawula i-premium kumashishini anezatifikethi ezivunyiweyo okanye Ubume be-B Corp.
Ukunxulumana neeProtopians, yenza uzinzo lube yinto ephambili. Iibrendi ezithomalalisa impembelelo yazo yokusingqongileyo ziya kuvuzwa ngokunyaniseka. Jonga kwiCredo's Sustainable Packaging Guidelines efuna amaqabane ebhrendi ukuba asuse izinto eziyingozi.
IiFactivists
Lomntu ugxile ekuhlaleni uthethelela amazwi obuhle amelwe ngaphantsi kunye nobuhle ngaphandle kwemiqobo kunye nokungakhethi. Ukwamkela indima yomzabalazo, iiFactivists zikuxabisile ukungafihli, ulwazi kunye namandla abantu. Bajonge ukuphakamisa amabali obuhle, ukucela umngeni kushishino olufihlakeleyo kunye nokulungelelanisa iimbono ze-niche.
IiFactivists zinesitayile sobuhle obufanayo kwaye zijolise kumbono wokufuna indlela yakho. Ubukhulu becala ziquka ii-Gen Zs kwaye ziquka i-activist Millenials kunye ne-Gen Xers.
IiFactivists zikhetha abathengisi kunye neempawu ezibhiyozela ilifa lemveli kunye noluntu kwaye zivumela ukufunyanwa. Banokuthi bakhe unxibelelwano olunzulu lweemvakalelo kunye neempawu kunye neemveliso ezihambelana nexabiso labo. Ngokuchaseneyo, abazinyamezeli iibrendi ngaphandle kwamaxabiso acacileyo kunye neenqobo zokuziphatha kwaye bafuna izinto elubala kunye neenyani ezivela kwiibhrendi.
Ukuqukwa akunakuxoxiswana kwi-Factivitst, kodwa iibrendi kufuneka zidlule ngaphaya kwemithunzi yemibala eyahlukeneyo ukuze kulungiswe ucalucalulo olufihlakeleyo lobuhlanga.
Ukunxulumana neeFactivists, cinga ngokudala ngokubambisana. Batsalela kwiimpawu ezinoyilo lwedemokhrasi. Cinga ngeendlela i-brand yakho inokuthatha inyathelo lokuqhawula imiqobo kubuhle.
Ii-Universals
Ukuthi hayi 'kwisiqhelo,' i-Universals ichaza ngokutsha ukuba kuthetha ukuthini ubuhle kwaye ikhetha iimveliso ezibenza bazive bamkelekile, bephakwa kwaye babonwa. Bayakugatya ukufuna imfezeko, bayawagatya amabali angakumbi obuhle bemveli atyhalela iimbono ezingeyonyani okanye adala ukungazithembi, kwaye bakuxabisile ukuzamkela nokuba nenyani.
Isitayile sobuhle se-Universals sichasa ukunqweneleka kwaye asihambisani, kwaye injongo yabo kukuba wonke umntu azive emhle kulusu lwakhe.
Ngokwendalo yonke, lixesha lokususa igama eliqhelekileyo kwiimveliso zobuhle - akukho lusu 'lwesiqhelo'; zonke iintlobo zesikhumba ziqhelekileyo. Iimveliso kufuneka zigxile ekuzamkeleni kunokuba zisebenzise iingcamango ezingenakwenzeka ukudala ukungaqiniseki okuya kuthengisa iimveliso. Iimveliso akufuneki ziphinde zibe 'yisayizi enye ingena kuzo zonke' - zonke iintlobo zesikhumba, ubukhulu, imibala, imbonakalo yesini kunye nezakhono kufuneka zimelwe kwaye zixatyiswe ngokulinganayo.
Ulwamkelo lwe-Universals' 'lokungafezeki' lunwenwela nakwiimveliso. Bamkela `ubuhle be-Oddbox' kunye neempawu ezifana ne-KANKAN kunye ne-Mahalo, ezenza iimveliso ezonakalisiweyo okanye ezingaphantsi kune-zigqibelele zifumaneke ngamaxabiso athotyiweyo ngeenkqubo ezizinzileyo, kwaye ixabiso ubuhle amaqonga okuthengisa afana neRebeauty, njengenyathelo elilungileyo ekwenzeni iimveliso zobuhle zifikeleleke kwaye zifikeleleke.
I-Neuromantics
Ukunqwenela ukuyila kunye nobuhle kuzo zonke izinto, i-Neuromantics itsala inkuthazo yabo yobuhle kubugcisa, isayensi kunye nendalo, kwaye azibonakalisi ngokungaguqukiyo kunye ne-nonconformist. Baphula iikhowudi zobuhle ezikhoyo kunye nobuhle.
Njengee-Universals, isitayile sobuhle be-Neuromantics sichasene ne-aspirational kunye ne-nonconformist; nangona kunjalo, igxininise ngakumbi ekubonakalisweni kobuqu kunye nokwahluka ngokungaxolisi, kunye nesimo sengqondo sokwenza-ngokwakho. I-Neuromatics ilawulwa ngu-Gen Z kodwa ibandakanya iMillennials evukelayo kunye ne-Gen Xers.
Kwi-Neuromantics, inkqubo yokuyila emva kwemveliso ibaluleke kakhulu njengokusebenza kwayo. Kunokwenzeka ukuba bakhethe i-avant-garde kunye neempawu zobuhle zovavanyo ezivuselela ingqondo, umzimba kunye nomphefumlo.
Ukuhambelana ne-Neuromantics, yenza iimveliso ezivuselela ukucinga ngokuyilayo kwaye utyhale imida ye-aesthetics. Intsebenziswano yobugcisa yindlela yokufunyanwa kwemveliso yalo mthengi onqwenela ukusebenzisana ngokuyilayo.
Khulisa ishishini lakho ngokulungiselela umntu ngamnye wobuhle
Iimpawu zobuhle kufuneka zihlale phezulu ekutshintsheni abantu bobuhle kunye nesiphumo sokutshintsha kweemfuno zabathengi bobuhle ukubonelela ngezisombululo zobuhle kwimakethi abajolise kuyo ngokufanelekileyo. Aba bantu bobuhle basixelela izinto ezimbalwa ezibalulekileyo malunga nophuhliso lwemveliso yobuhle, ixabiso lebrendi kunye nokuthengisa.
Nazi izinto ezintlanu ekufuneka zenziwe ziimpawu zobuhle ukuqinisekisa ukuba zihlala zikhuphisana kwimarike yobuhle kwaye zihlangabezana neemfuno zabathengi bobuhle.
- Zinzise ukuzikhathalela kuzo zonke iimveliso zobuhle kunye neenkonzo.
- Phonononga amava edijithali. Thatha amava obuhle bedijithali ngaphaya kokuthengisa nge-IRL ethengiswayo kunye neemveliso ze-URL. Ukuvela kobuhle kuya kuzisa amanqaku amatsha onxibelelwano kunye namathuba ajikeleze 'inkonzo enzulu'.
- Qinisekisa ukujikeleza. Qinisekisa ukuba iisetyhula kunye neesistim ezihlaziyayo zikhona. Zama ukuzinza ngokupheleleyo kwaye, ngakumbi, i-carbon-positive.
- Khokela ngobuthunywa. Yiba elubala malunga nomsebenzi wakho kwaye uphuhlise iimveliso kunye nemizimba kunye neenkcubeko engqondweni. Buyela emva kotshintsho olululo kwindalo yonke kunye nentlalo-ntle yoluntu kwaye uqinisekise ukuba amazwi angamelwanga akhokelayo.
- Funa amaqabane okudala. Intshatsheli yokuphazamisa imibono kunye nabenzi abaphula imida kwaye benze izinto ngokwahlukileyo. Izisombululo ziya kuvela kubadali abohlukeneyo, ke funa amaqabane okudala kubugcisa, kubugcisa nakwilizwe leshishini.
Ngokwenza imali kule mikhwa, iibrendi zinokuqinisekisa ukuba zilungiselelwe ikamva elihle lobuhle!
