Kwilizwe elikhawulezayo le-ecommerce, suku ngalunye phakathi kokuba iodolo ithengiwe naxa ifika emnyango womthengi ibalulekile. Ukuba ibhrendi ithatha ixesha elide ukuzalisekisa nokuthumela iodolo, oko kunokuba nefuthe elibi kwisidima sohlobo.
Kukho amanyathelo amaninzi okwenzekayo phakathi kokuthengwa kwe-odolo kunye nokuhanjiswa kwe-odolo. Iimveliso kufuneka zizaliseke, zipakishwe, zibhalwe, zithunyelwe, kwaye iodolo ihamba ngezandla ezininzi ngaphambi kokuba ifike kumthengi. Le nkqubo iyonke ibizwa ngokuba ngumjikelo wokuodola, kwaye yimetric ebalulekileyo yeebrand ze-ecommerce ezilandelelweyo.
Phakathi kwezi nyathelo ngalinye, kukho ithuba lokuba imveliso iya kuhlala ingajongwanga; oku kwaziwa njengexesha lokuhlala. Kumxholo we-ecommerce, iibrendi ezifuna ukuya phambili kwimarike kufuneka zilandele kwaye ziphucule amaxesha okuhlala ukuze ziqinisekise ukuba ziyahlangabezana nolindelo lwabathengi kunye nokuhambisa iimveliso zabo ngokukhawuleza.
Yintoni echaza ixesha lokuHlala kwiNzaliseko ye-Ecommerce?
Ixesha lokuhlala kulungiselelo nokuzaliseka libhekiselele kwixesha apho uluhlu lwempahla okanye ii-asethi (ezifana neelori, iikhonteyina, okanye iipakethe) zihlala zimile okanye zingasebenzi kwindawo ethile kwikhonkco lokubonelela, njengendawo yokugcina impahla, izibuko, okanye iziko lokuhambisa. Ngokusisiseko, sisixa sexesha apho iimpahla okanye izixhobo zingahambi ngenkuthalo ukuya kwindawo eziya kuyo okanye zisetyenzwa.
Nazi iindawo ezingaphakathi kwinzaliseko ye-ecommerce kunye nezinto eziphathekayo ekufuneka uphawu lwakho lulandele ixesha lokuhlala:
- Ixesha phakathi kokufakwa kwe-odolo kunye nokuzaliseka komyalelo
- Ixesha elithathayo ukuzalisekisa kunye nokupakisha iodolo
- Ixesha phakathi kweleyibhile eyenziwe kunye nokulandelwa kokuthunyelwa
- Ixesha phakathi kokulandelwa kokuthunyelwa kunye nentshukumo yokuthunyelwa
Apha ngezantsi kukho iinkcukacha ezithe kratya malunga nendawo nganye kwezi ngaphakathi kokuzaliseka kwe-ecommerce, kwaye yintoni enokwenziwa ukuphucula ixesha lokuhlala ngaphakathi komxholo ngamnye.
Inzaliseko Hlala Ixesha
Ukuba uluphawu olubona iintsuku ezininzi phakathi xa umthengi efaka iodolo kwaye xa loo odolo ifakwe kwibhokisi kwaye ilungele ukuthunyelwa, unokuba nabathengi abangonwabanga.
Ukuzaliseka kwexesha lokuhlala lihlala phakathi kokubekwa kwee-odolo naxa zonke iiyunithi zikwipakeji elungele ukubhalwa ukuba zithunyelwe.
Rhoqo phakathi kwendawo yokugcina impahla kuya kubakho ukuqhwalela phakathi kokwenziwa kweodolo naxa ithathwa emgceni ize ifakwe kwibhokisi.
Izizathu ezinokubangela ukuzaliseka kwexesha elide ziquka:
- Indawo yokugcina impahla engenabasebenzi
- Iinkqubo zesitora esingasebenziyo
- Abasebenzi bovimba abangaqeqeshwanga ngokwaneleyo
- Ukugcinwa kwempahla engacwangciswanga okanye iindlela zokukhetha
- Ukuphela kwempahla ngenxa yoqikelelo olulambathayo, imiba yokucwangcisa ngokutsha, okanye ukulibaziseka kokwenziwa kwemveliso
Indawo yakho yokugcina iimpahla okanye iqela lokuzaliseka kufuneka libeke iliso ixesha lokuhlala apha ukuze likuncede uqinisekise ukuba unxibelelana namaxesha achanekileyo okuhambisa kubathengi bakho.
Ixesha lokuJonga ukuLandwa kweShishini
Emva kokuba umyalelo uqhutywe kwaye uzaliseke, into yokugqibela eyenzekayo kukudala kunye nokusebenzisa ileyibhile yokuthumela. Iipakethi ke zihlelwa ngokweebhetshi ukuze zithathwe ngumthuthi wenqanawa.
Ukuba ubona "ileyibhile yenziwe" kwinombolo yokulandelela iintsuku ezininzi ngokulandelelana, kunokungazinzi ukungazi ukuba iphakheji isekho kwindawo yokugcina impahla okanye ezandleni zomphathi. Le yinto eqhelekileyo yexesha lokuhlala apho iipakethe zinokuba zihleli kwindawo yokugcina iimpahla zilindele ukulandwa ngumthuthi weenqanawa, okanye umthuthi kwindawo yokuhambisa elindele ukulandwa yilori. Inokukhathaza zombini i-brand kunye nomthengi.
Amaxesha amaninzi ixesha lokuhlala lokuthumela ngenqanawa asiyonto inolawulo olukhulu kuyo uphawu. Ihlala isezandleni zomphathi. Nokuba i-3PL okanye umnikezeli wokuzaliseka akayi kuba nolawulo oluninzi kwixesha lokuhlala phakathi kweleyibhile eyenziwe kunye nentshukumo yokuthumela ngenqanawa.
Ukunceda ukunciphisa ukuphoxeka kwabathengi unokucela i-3PL yakho ukuba yenze oku kulandelayo:
- Gcwalisa isheke ngokucokisekileyo kuyo yonke imigca yokuhambisa kunye needokhi ekupheleni kosuku ngalunye, ukhangele naziphi na iipakethi ezinokuthi zishiywe.
- Phonononga zonke iimpahla ezithunyelweyo ezishiywe kwidokhi qho kusasa.
- Landela umkhondo kwaye uxele naziphi na izinto ezingaqhelekanga xa uhlela kunye neepalletizing iimveliso zokuthumela ngenqanawa.
- Musa ukuthumela ulwazi "lokuthunyelwa nge-odolo" de kube semva kokuba umnikezeli epakishiwe.
Ukuba uyaqhubeka nokuwubona lo mba, ungasa isikhalazo sakho kumphathi wakho. Ukuba ubona "iileyibhile yenziwe" kwaye akukho ntshukumo yokuthumela ngenqanawa ngaphezulu kweentsuku ezimbalwa, kunokufuneka ungenise ibango kunye nomphathi wakho ngephakheji elahlekileyo.
Ixesha lokuHlala ngeNqanawa
Ngamanye amaxesha iipakethe zineendawo zokumisa ezininzi ecaleni kwendlela eya kumthengi. Wena kunye nomthengi wakho ninokubona oku xa nijonge ulwazi lokulandela umkhondo: Iodolo ithunyelwe, Isendleleni, Iphunyelwa ukuhanjiswa, Ihanjisiwe. Nangona kumnandi ukwaziswa ngenyathelo ngalinye lendlela, ngamanye amaxesha kunokukhokelela ekukhathazekeni kwabathengi xa kubonakala ngathi akukho ntshukumo ingako.
Ixesha elide lokuhlala ngenqanawa linokwenzeka ngakumbi xa ipakethe yakho ithunyelwa nge-LTL, emhlabeni, okanye ngenkonzo esebenzisa abathwali abaninzi. Oku kuthetha ukuba iphakheji yakho iya kuba neendawo zokumisa ezininzi ngenxalenye ethi "Isendleleni" yohambo lwayo.
Ukulwa ixesha elide lokuhlala kwiimpawu zezothutho unokwenza oku kulandelayo:
- Khetha iinkonzo zenkampani enye
- Khetha ukhetho lokuthumela olukhawulezileyo kuphela
- Sebenza nabathwali abanomkhondo othe kratya wokwabelana
Zininzi iimethrikhi zokuthumela ngenqanawa ezibalulekileyo ukuba uzilandelele ukuze uqinisekise ukuba umthumeli wakho usebenzela wena.
Ngezantsi: Kutheni ukuphuculwa kweXesha lokuHlala kubalulekile
Okukhona kuthatha ixesha elininzi ukusetyenzwa kunye nokuthunyelwa kweeodolo, ekugqibeleni kokukhona kuxabisa ngakumbi ukusebenza. Xa ulandelela ixesha lokuhlala qiniseka ukuba unesalathisi sokusebenza esifanelekileyo engqondweni. Umboneleli wakho wokuzaliseka kufuneka abe nakho ukunceda ukwenza uphuculo.
Ukuba unokusebenzela ukuphucula, okanye iintsuku ezisezantsi zexesha lokuhlala, uya kuvuna ezi zibonelelo zilandelayo:
- Ukusebenza kakuhle kweendleko: amaxesha okuhlala ixesha elide akhokelela ekunyukeni kweendleko ngokwemiqathango yogcino, imirhumo yokunciphisa, kunye nee-asethi ezingasetyenziswanga.
- Ukunyuka kwamanqanaba eenkonzo: ixesha lokuhlala ixesha elide lichaphazela isantya sokuhanjiswa kweenkonzo, lichaphazela ukwaneliseka kwabathengi kumashishini afana ne-e-commerce kunye nokuthengisa.
- Ukuphuculwa kokusebenza kakuhle: ukunciphisa ixesha lokuhlala kunokulungelelanisa lonke ikhonkco lokubonelela, ukwandisa isantya kunye nokuphendula.
Ukuphucula ixesha lokuhlala kubalulekile ekugcineni ulungiselelo olusebenzayo noluneendleko ezifanelekileyo kunye nokusebenza okuzalisekisayo. Yindlela entle yokukala kunye nokukhulisa ibhrendi yakho ye-ecommerce.
Umthombo ovela ULungiselelo lweDCL
Ukuziphendulela: Ulwazi olubekwe ngasentla lunikezelwa yi-dclcorp.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso. I-Cooig.com ikhupha ngokucacileyo naliphi na ityala lokwaphulwa kwelungelo lokushicilela umxholo.
