IiBrits zandisa ukuthenga ngolwesihlanu olumnyama ngaphaya kwempahla kunye ne-elektroniki, kunye nokuhamba ngenqwelomoya kunye nempilo ifumana umdla phakathi kwabathengi abancinci.
Uphando oluvela kwi-Checkout.com lubonisa ukuba abathengi base-UK batshintsha ingqwalasela yabo ngaphaya kweendidi ze-Black Friday kunye ne-Cyber Monday (BFCM) njengempahla, ubuhle, kunye ne-electronics, kunye nomdla okhulayo wokuhamba ngomoya, iinkonzo zokusasaza, kunye nokuthenga okunxulumene nempilo.
Iziphumo zivela kwingxelo yeCheckout.com yePeak Season Trends 2024, ephonononga kwizimo zengqondo zabathengi kunye nezicwangciso zokuthenga kwintengiso ye-BFCM ezayo.
IMillennials kunye neGen Z ziqhuba umdla kuhambo lwenqwelomoya
NgokukaRory O'Neill, i-CMO ye-Checkout.com, izizukulwana eziselula zikhokelela ekuthengeni ukuhamba ngenqwelomoya ngexesha lexesha eliphakamileyo. U-O'Neill uthi: “Ukwanda kwenkcitho ngenqwelo-moya ecetywayo kuyamangalisa—ingakumbi xa kufikwa kwizizukulwana eziselula.
Ingxelo ibonisa ukuba i-28% ye-Gen Z kunye ne-24% yeMillennials inenjongo yokuthenga izivumelwano zokuhamba ngomoya ngexesha le-BFCM, xa kuthelekiswa ne-14% nje yabantu base-UK. Oku kubonisa ukonyuka okuqaphelekayo kwama-75% kumdla wohambo ngomoya xa kuthelekiswa neminyaka edlulileyo.
U-O'Neill ubalula le ntsingiselo kwimpembelelo ekhulayo yamaqonga oluntu kucwangciso lohambo, ngakumbi ku-Gen Z, othatha "indlela yokuqala zentlalo" kwizigqibo zabo zokuhamba.
“Nakweli xesha lokuthengwa kwezinto, amava okuhamba ahlala ephambili, kwaye ayaphononongwa kwaye abhukishwe ngeetshaneli zedijithali,” wongeza u-O'Neill.
Ukusasazwa kunye nokhathalelo lwempilo luyanda
Ingxelo ikwaqaqambisa imfuno ekhulayo yeenkonzo zokusasaza kunye neemveliso zempilo ngexesha le-BFCM.
Ukusasaza ngoku lolona didi ludumileyo phakathi kweMillennials, kunye ne-32% yokucwangcisa ukuthenga, ukudlula iintandokazi zendabuko njengempahla (31%), ubuhle (30%), kunye ne-electronics (29%).
U-O'Neill uthi, "Uqoqosho lwedijithali luyakhula, kwaye sibona oku kubonakaliswa kwiintlobo zokuthenga abathengi abazibeka phambili ngexesha lemisitho yokuthengisa."
Ukhathalelo lwempilo kunye nentlalontle ziye zaba ziindawo eziphambili zomdla kubathengi, kunye ne-16% yabantu abadala base-UK abazimisele ukuthenga kolu didi ngexesha le-BFCM. I-Gen Z iqhuba le ndlela, malunga nesithathu (29%) siceba ukuthenga izinto ezinxulumene nempilo, igxininisa utshintsho olubhekiselele ekubeni sempilweni kwinkcitho yabathengi.
Ukuthengwa kwezipho kunye neenkonzo zorhumo zizuza amandla
Ukongeza kwizinto ezithengiweyo zobuqu, i-BFCM iyaqhubeka ukudlala indima ebalulekileyo ekuthengeni izipho, kunye nesiqingatha seBrits siceba ukuthengela amaqabane abo izipho xa befumana isivumelwano esihle.
U-O'Neill uyacacisa, “Ngelixa i-BFCM ihleli ilixesha lokuthenga elibalulekileyo, sibona utshintsho oluya kuhlala kuthengiso lweevenkile, abathengi abaninzi bathenga izipho unyaka wonke xa kuvela iintengiso.”
Ukubhaliselwa kwakhona kwavela njengesixhobo esinamandla sokufumana abathengi ngexesha le-BFCM. Ingxelo yafumanisa ukuba i-49% ye-Brits ababhalisela inkonzo ngexesha le-BFCM baqhubeka nokubhaliselwa kwabo emva kokuba isivumelwano siphelile, siqhutywa ngokwaneliseka ngenkonzo.
U-O'Neill ubalaselisa ukuba “abarhwebi banethuba elixabisekileyo lokugcina abathengi ngokubanika amaxabiso anyanzelisayo, njengoko abathengi besoloko bekulungele ukugcina imirhumo ixesha elide.”
Ingxelo ye-Checkout.com inika ulwazi olubalulekileyo malunga nendlela abathengi base-UK abayitshintsha ngayo imikhwa yabo yokuthenga, kunye nezizukulwana eziselula kunye neendidi zemveliso emitsha ebumba ikamva lentengiso yexesha eliphezulu.
Njengoko u-O'Neill eshwankathela, "Yonke imihla lithuba lexesha eliphakamileyo, kwaye abathengisi kufuneka balungele ukuziqhelanisa nokuziphatha kwabathengi ukwandisa impumelelo ngexesha le-BFCM."
ULwesihlanu omnyama e-UK umiselwe i-29 Novemba 2024, ukuqalisa ixesha lokuthenga leholide. UMvulo weCyber ulandela nge-27 kaNovemba.
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
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