Isiqulatho
1. intshayelelo
2. Iintsingiselo zemarike zangoku kunye nokuqonda
3. Imiba ephambili ekukhetheni ezona lipsticks zigqwesileyo
4. Iimodeli eziphambili zelipstick kunye neempawu zazo
5. Isiphelo
intshayelelo
I-Lipsticks ibiyeyona nto iphambili kwishishini lobuhle amashumi eminyaka, ibonelela ngendlela elula kodwa enamandla yokuphucula inkangeleko yomntu. Ngo-2025, ukukhetha i-lipstick efanelekileyo kubaluleke kakhulu kunangaphambili, njengoko abathengi befuna iimveliso ezingaboneleli kuphela ngemibala eqaqambileyo kunye nokunxiba okuhlala ixesha elide kodwa zibeke phambili impilo kunye nokuzinza. Ezona lipsticks zibalaseleyo zibonelela ngeendlela ezahlukeneyo ezikhethwayo, ukusuka kwimatte kunye ne-satin egqityiweyo ukuya kwi-sheer kunye ne-glossy textures, eqinisekisa ukuba kukho ukhetho olufanelekileyo kuye wonke umsebenzisi. Ukukhetha iilipstics ezikumgangatho ophezulu kunokonyusa kakhulu ukwaneliseka kwabathengi, ukuqhuba ishishini eliphinda-phindayo, kwaye kuphakamise isidima sohlobo. Ukuqonda ama-nuances eentlobo ezahlukeneyo ze-lipstick kunye neenzuzo zabo zibalulekile ekwenzeni izigqibo ezinolwazi kule marike ihlala iguquka.
Iintsingiselo zemarike zangoku kunye nokuqonda
Ukukhula kwemarike kunye namanani
Imarike ye-lipstick yehlabathi ibonakalise ukukhula okumandla, ngexabiso leshishini lifikelela kwiibhiliyoni zeedola. Ngokweengxelo zentengiso, ubungakanani bemalike ye-lipstick yelizwe jikelele yayixabisa malunga ne-USD 8 yeebhiliyoni ngo-2023 kwaye kulindeleke ukuba ikhule ngesantya sokukhula ngonyaka (CAGR) ye-6% ukusuka ngo-2024 ukuya ku-2028.
Abaqhubi abaliqela abaphambili baqhubela oku kwandiswa kwemarike. Ukunyuka kwamaqonga e-e-commerce kwenze ukuba iintlobo ezininzi zeemveliso zifikeleleke ngakumbi kubathengi kwihlabathi liphela, ziphucula ukungena kwimarike. Ukongeza, izinto ezintsha kwimizobo yomlomo, ezinje ngeefomula zokunxiba ixesha elide kunye ne-hydrating, zitsale abaphulaphuli ababanzi. Umkhwa osingise kwiimveliso ezizinzileyo nezingenakhohlakali nazo ziqhube ukukhula, nabathengi abaninzi abafuna iinketho ezilungele indalo.
Ukhetho lwabathengi ngo-2025
Ngo-2025, izinto ezikhethwa ngabathengi kwii-lipstick ziyaqhubeka nokuvela, kunye notshintsho olubonakalayo olubhekiselele kwiimveliso zobuhle ezenzelwe umntu kwaye zibandakanya. I-shades edumileyo ibandakanya umbala obomvu weklasikhi, iithowuni ezinqunu, kunye neepinki ezikhanyayo, ezibonisa uluhlu olwahlukeneyo lweendlela kunye neethoni zesikhumba. Ukugqitywa kwe-Matte kuhlala kuyintandokazi ngenxa yenkangeleko enesibindi, engakhazimli, ngelixa i-satin kunye ne-cream egqityiweyo zixabiswa ngenxa yokunxiba kwazo okukhululekile kunye ne-sheen efihlakeleyo.
Izindlela ezikhulayo zokuqulunqa i-lipstick zibandakanya iimveliso ezixubileyo ezidibanisa inzuzo ye-lipstick kunye ne-balms, ukubonelela zombini umbala kunye ne-hydration. Iifomula ezihlala ixesha elide, ezinobungqina be-smudge zifunwa kakhulu, njengoko zibonelela ngemfuno yabathengi bale mihla yokuqina. Ukongeza, ukunyuka kobuhle obucocekileyo kukhokelele ekunyukeni kwemfuno ye-lipstick engenazo iikhemikhali eziyingozi, kunye nokwakheka okugxile kwizithako zendalo kunye ne-organic.
Iimbono zeemarike zengingqi
Ukusebenza kwemarike ye-lipstick kuyahluka kakhulu kwiingingqi ezahlukeneyo, kuphenjelelwa kukhetho lwenkcubeko kunye neemeko zoqoqosho. Emantla Melika, imakethi iphawulwa ngemfuno ephezulu yeprimiyamu kunye nelipstick zodidi oluphezulu, eziqhutywa ngumvuzo ophezulu wokulahlwa kunye nenkcubeko yobuhle obuqinileyo. Abathengi kulo mmandla bathanda iimveliso ezinesibindi kunye nentsha, ngokugxila kakhulu kudumo lwebrendi kunye nomgangatho wemveliso.
EYurophu, imakethi ibonisa ukhetho lokuzinza kunye nemilebe yomlomo eveliswe ngokusesikweni, ihambelana nokukhula kokuqonda kokusingqongileyo. Abathengi baseYurophu bahlala befuna iimveliso ezinezithako zendalo kunye nokupakishwa kwe-eco-friendly. Imarike kulo mmandla ikwaphenjelelwa yimikhwa yamaxesha onyaka, kunye nee-shades ezithile kunye nokugqiba ukuthandwa ngamaxesha ahlukeneyo onyaka.
Ummandla waseAsia-Pacific, ngakumbi iTshayina neIndiya, umele imarike ekhula ngokukhawuleza yemilebe yomlomo. Olu lwando luphenjelelwa kukukhula kwemivuzo enokuchithwa, ukufudukela kwabantu ezidolophini, nokwanda kwabantu abathanda ubuhle. Kwezi marike, kukho ukhetho olomeleleyo lweemveliso ezifikelelekayo kodwa ezikumgangatho ophezulu. Impembelelo ye-K-beauty trends iphinde ibe nefuthe elibi kukhetho lwabathengi, okukhokelela kwimfuno ephezulu yeemveliso zomlomo ezintsha kunye nezisebenzayo.
Imimandla yaseLatin America kunye neyoMbindi Mpuma kunye ne-Afrika ibonakalisa ukukhula okuthe gqolo, abathengi bethambekele ngakumbi kwiimpawu zamazwe ngamazwe. Imfuno kule mimandla iqhutywa lulutsha lwabantu kunye nokwanda komdla wobuhle kunye neemveliso zokhathalelo lomntu. Ngaphandle kwemiceli mngeni yezoqoqosho, imakethi iyaqhubeka nokukhula njengoko abathengi bebeka phambili umgangatho kunye nodumo lwebrendi ekuthengeni kwabo.
Izinto eziphambili ekukhetheni ezona lipsticks zibalaseleyo
Ifomula kunye nezithako
Umgangatho wezithako kwi-lipstick ubaluleke kakhulu ukuqinisekisa ukhuseleko, ukusebenza, kunye nokwaneliseka kwabathengi. Izithako ezikumgangatho ophezulu zifaka isandla ekwenzeni ngcono ukuthungwa, ixesha elide, kunye nokusebenza kakuhle kwemveliso. Ioyile zendalo ezifana nejojoba kunye neavokhado zibonelela ngehydration kwaye ziphucula ukusetyenziswa kakuhle kwelipstick. Ii-Antioxidants ezifana ne-vitamin E zikhusela imilebe kumonakalo wokusingqongileyo kunye nokuphucula ubomi beshelufu yemveliso.
Ngakolunye uhlangothi, kubalulekile ukuphepha izithako ezinobungozi ezinokubangela ukusabela okungalunganga okanye imiba yempilo yexesha elide. Iiparabens kunye neephthalates, ezihlala zisetyenziswa njengezigcini, ziye zadityaniswa neenkxalabo ezahlukeneyo zempilo kwaye zithintelwe kakuhle. Iintsimbi ezinzima njengelothe, ezinokuthi ngamanye amaxesha zifunyanwe ngokwezixa-mkhondo kwi-lipstick, zibeka umngcipheko omkhulu wezempilo ukuba ziqokelelwe emzimbeni. Umzekelo, uphononongo lwePhulo leZithambiso eziKhuselekileyo lufumene ilothe kwi-61% yeempawu ze-lipstick ezingama-33 ezivavanyiweyo. Ukongeza, iziqholo ezenziweyo zinokubangela ukucaphuka kunye nokungaguquki kwabanye abasebenzisi. Ukuqinisekisa ukuba ifomyula ecocekileyo nekhuselekileyo akwanelisi nje ukuthandeka kwemveliso kodwa kwakha ukuthembana kubathengi abaqondayo.
Ubomi obude kunye nokunxiba
Ubomi obude kunye nokunxiba zizinto eziphambili abathengi abazijongayo kwi-lipstick. Iimveliso ezinikezela ukunxiba okuhlala ixesha elide zinciphisa isidingo sokuphinda usebenzise kwakhona, ukubonelela ngokulula kunye nokugcina inkangeleko epholisiweyo yonke imini. Iimpawu ezinegalelo ekunxityweni kwexesha elide ziquka iifomyula ezinganyangekiyo kunye noxinzelelo lwe-pigment ephezulu. Izithako ezinjengeoyile ye-silicone kunye neepolymers eziphambili zihlala zisetyenziselwa ukomeleza amandla okuhlala emilebe.
Ulindelo lwabathengi lokuqina luphezulu, ngakumbi kwiimveliso ezithengiswa njengempahla emide okanye imilomo yemini yonke. Ezi mveliso kufuneka zimelane nokutya, ukusela, kunye nemisebenzi yemihla ngemihla ngokubanzi ngaphandle kokuncipha okubonakalayo okanye ukuhlambalaza. Ukulungelelanisa ukunxiba ixesha elide kunye nentuthuzelo nako kubalulekile; iilipstick ezihlala ixesha elide akufanele zizive zinzima okanye zome emilebeni.
Ukupakishwa kunye nenkcazo
Ukupakishwa kudlala indima ebalulekileyo ekutsaleni abathengi kunye nokuphembelela izigqibo zabo zokuthenga. Ukupakishwa okukhangayo kunye nokusebenzayo kwandisa isibheno esipheleleyo semveliso kwaye sinokuyihlula kukhuphiswano. Iindlela zangoku zokupakishwa kwe-lipstick zigxininisa i-sleek, uyilo lwanamhlanje olugxile ekuzinzeni. Iinketho zokupakishwa ezinokuphinda zizaliseke kunye nezinokuphinda zisetyenziswe zifumana ukuthandwa njengoko abathengi besiya beyiqaphela ngakumbi indalo esingqongileyo.
Impembelelo yokupakishwa kukhetho lwabathengi ayinakujongelwa phantsi. Ukupakishwa okutofotofo kunokuthethelela inqanaba lexabiso eliphezulu, ngelixa uyilo olutsha olunjengokuvalwa kwemagnethi okanye izipili ezakhelwe ngaphakathi zongeza lula kunye nesibheno. Iinketho zokupakisha ezizinzileyo, ezibandakanya izinto ezinokubola kunye noyilo oluncinci, alubheneli nje kuphela abathengi be-eco-conscious, kodwa lukwabonakalisa ngokufanelekileyo ukuzinikela kophawu kuxanduva lokusingqongileyo.
Iimpawu eziphambili ze-lipstick kunye neempawu zazo
Matte Lipsticks
I-Matte lipsticks yindlela yokuya kubathengi abafuna imilebe ekhaliphileyo, enemibala emininzi enevelvety, engakhanyi. Isibongozo sabo esiphambili sisekunxibeleni kwabo okuhlala ixesha elide, njengoko behlala becocekile iiyure ngaphandle kokugquma okanye ukufiphala, kubenza balungele iminyhadala esesikweni okanye iintsuku ezinde. Imixube emitsha ye-matte iyilwe ngezinto ezihambisa amanzi ezifana nebhotolo ye-shea okanye i-asidi ye-hyaluronic, echasene nokoma kwe-matte lipsticks, evumela ukuziva kamnandi okungathobekiyo kubukhulu bombala okanye amandla okuhlala.
Ngapha koko, ezi lipsticks zibonelela ngeendlela ezahlukeneyo zesitayile, zifaneleka ngokulinganayo kwimbonakalo yangokuhlwa emangazayo kunye nobuqili, obukhazimlisiweyo bemini. Ukuveliswa kwezinto ezintsha kwiifomyula ze-matte kukwabandakanya ukongezwa kwezithako ezithambisa ulusu, ezithintela imilomo ukuba ingaqhekeki okanye yome. Le nguquko yenza i-matte lipsticks ibe yintandokazi eyomeleleyo phakathi kwabathandi bobuhle abanqwenela umbala ophucukileyo, ohlala ixesha elide onokumelana nemisebenzi yemihla ngemihla ngaphandle kokuchukumisa rhoqo.
Iimilebe zolwelo
I-Liquid lipstick iyiguqule imarike ye-lipstick kunye nendibaniselwano enomtsalane yentlawulo yombala kunye nokuqina okwandisiweyo. Ngokungafaniyo ne-lipstick ye-bullet yesintu, zisebenzisa kwimo engamanzi kwaye zome ukuya kuthi ga kwisiphelo esigudileyo, esihlala simatte, senza inkangeleko edlamkileyo exhathisayo ekudakaleni kunye nokuncipha kweeyure. Ukusetyenziswa kwezifakeli ezichanekileyo kuvumela abasebenzisi ukuba bachaze imilebe yabo ngokulula, ukufikelela kwi-coverage engenasiphako kwi-swipe enye, nakwii-shades ezibukhali ezifuna ukusetyenziswa ngokucophelela.
Enye yeempawu ezibalaseleyo zemilebe yolwelo kukukwazi kwazo ukuhlala usuku lonke, nangokutya nokusela. Iifomula zihlala zibandakanya iipolymers eziphambili ezibopha umbala kwimilebe, ziqinisekisa ukuhanjiswa okuncinci. Ngelo xesha, izithako ze-hydrating ezifana ne-glycerin okanye i-oyile yekakhukhunathi zifakwe kule mveliso ukukhusela umphumo wokomisa ohambelana ne-lipstick yokugqoka ixesha elide, ukunika abasebenzisi ubuhle kunye nokuthuthuzela kwimveliso enye.
I-Satin kunye neCream Lipsticks
I-Satin kunye ne-cream lipsticks zithandwa ngenxa yokugudiswa kwazo, ukuthungwa okukhululekile kunye ne-sheen encinci eziyibeka emilebeni, zinika inkangeleko ekhazimlisiweyo, enamanzi. Ezi lipsticks zivala umsantsa phakathi kwe-matte kunye ne-glossy finishes, inika nje umlinganiselo ofanelekileyo wokukhanya ngaphandle kobunzima beglosi. Etyetyiswe ngezithako zokuthambisa ezifana nevithamin E, ioyile yejojoba, kunye nebhotolo ye-shea, ezi lipsticks ziqinisekisa ukuba imilomo ihlala ithambile kwaye imanzi imini yonke ngelixa ihambisa umbala otyebileyo, opaque.
isiphelo
Ngo-2025, ukukhetha i-lipstick efanelekileyo kufuna ukuqonda ubume bobuhle obuvelayo kunye nezinto ezikhethwa ngabathengi. Nokuba yibala elibukhali le-matte lipsticks, usetyenziso oluchanekileyo kunye nokuguga okude kweefomyula zolwelo, okanye i-hydrating ye-satin kunye ne-cream lipsticks, nganye ibonelela ngeenzuzo ezizodwa ezilungiselelwe iimfuno ezahlukeneyo. I-lipstick esebenza ngokuphezulu igqame ngokudibanisa umbala oqaqambileyo, ohlala ixesha elide kunye neempawu ezilungele abathengi ezifana ne-hydration kunye ne-eco-conscious packaging. Abathengisi kunye nabathengi ngokufanayo kufuneka bagxininise kwezi mpawu zibalulekileyo zokuqinisekisa ukwaneliseka kunye nokuhlala phambili kwimarike yokhuphiswano.
