Iifoto zemveliso zinokwenza umahluko omkhulu xa uthengisa iimveliso-zitsala umdla wombukeli kwaye zimele ngokufanelekileyo imveliso yakho kunye neshishini. Banceda ukwenza umfanekiso we-brand kunye nokwakha ukuthembana. Iifoto ezikumgangatho ophezulu ezitsala amehlo kwaye zingaguquguquki kwiwebhusayithi yakho zinokwenzeka ukuba ziguqulelwe kwintengiso.
Eli nqaku liza kukunika ulwazi olubalulekileyo lokufumana ezona foto ziphezulu zemveliso ukunyusa ukuthengisa. Ngaphaya koko, ibandakanya iingcebiso zokuba uthathe iifoto zakho zemveliso.
Isiqulatho
Kutheni imveliso yokufota inyusa iinguquko
Iintlobo ze-6 zeefoto zemveliso
Iindlela ezi-3 zokufumana iifoto ezilungileyo ze-e-commerce
Iingcebiso zokuthatha iifoto zemveliso yakho
Ukuhlela iifoto
Ukuthumela iifoto zemveliso
Uqeshwa nini umfoti oqeqeshiweyo
Kutheni imveliso yokufota inyusa iinguquko
Imiba ebonakalayo yewebhusayithi yakho yinto yokuqala abathengi abayibonayo-ubuchopho bomntu bunokucubungula imifanekiso kwii-millisecond ze-13 kuphela. Awunalo ixesha elininzi lokwenza umbono olungileyo wokuqala. Yintoni abathengi abanokuthi bayibona kuqala inokuba sisigqibo esibalulekileyo sokuba baya kuhlala kwindawo yakho. Xa ebuzwa, 92.6% yabantu uthe izinto ezibonwayo yeyona nto inempembelelo ephezulu echaphazela isigqibo sokuthenga, kwaye iimveliso zivavanywa kwimizuzwana engama-90.
Iifoto zeMveliso ziyinto ebalulekileyo yokwakha iwebhusayithi eya kuthi ibambe iliso labathengi abanokubakho kwaye ibagcine kwindawo yakho ngenkqubo yokuthenga.
Enye into ekufuneka uyiqwalasele kukuba abathengi abanalo ithuba lokunxibelelana neemveliso zakho ngokuthe ngqo xa uthenga kwi-Intanethi. Ke, baxhomekeke kwiifoto zemveliso ozinikezelayo ukwenza isigqibo sabo sokuthenga.
Iintlobo ze-6 zeefoto zemveliso
Unokucinga ukuba ukuthatha iifoto zemveliso kulula; uthatha nje ezinye iifoto zeemveliso zakho kwaye uzilayishe kwiphepha lakho lemveliso. Ngelishwa, akukho lula ngolo hlobo. Iifoto zemveliso ziza kwiindlela ezahlukeneyo ngeenjongo ezahlukeneyo.
Ngaphambi kokuthatha iifoto zemveliso yakho, kubalulekile ukuqonda umahluko phakathi kweentlobo zeefoto zemveliso ukuze ukhethe okusebenza ngcono kwiimveliso zakho.
Izithonga zomntu ngamnye
Ifoto yomntu lolona hlobo luxhaphakileyo lwefoto yemveliso-yimveliso yefoto equlethe into enye kuphela kwisakhelo.
Ezi foto zihlala zisetyenziswa kwiikhathalogu zemveliso, imifanekiso yesibhengezo, kunye namaphepha emveliso ukubonisa iimveliso zomntu ngamnye.
Izithonga zeqela
Njengoko igama lisitsho, izithonga zeqela zinemveliso engaphezulu kwesinye kunye. Ezi foto zezona zilungele iikhithi zemveliso kunye neengqokelela ukubonisa umbono opheleleyo wezinto ezinikezelwa lishishini lakho.
Ezi foto zilungile kwizithuba zemidiya yoluntu kunye nezinye iintengiso njengoko zinika abathengi abanokubakho incasa yohlobo lwakho.
Ukudutyulwa kwendlela yokuphila
Iishoti zendlela yokuphila zibonisa imveliso yakho isebenza kwaye zihlala zinemodeli. Ezi foto zibalisa ibali ngasemva kwemveliso yakho kwaye zibonisa indlela eza kusetyenziswa ngayo kubomi bemihla ngemihla yabathengi.
Ezi foto zinokuncedisana nokudubula komntu ngamnye kumaphepha emveliso. Zikwayilungele kakuhle imidiya yoluntu, ii-imeyile, iintengiso, kunye nezinye iitshaneli ezibonakalayo kuba zenza iimveliso zizive ngathi zobuqu.
Izithonga zesikali
Izithonga zesikali zinceda abathengi ukuba bafumane umbono ongcono wobungakanani bemveliso ngokuyithelekisa nezinye izinto zemihla ngemihla ezibekwe ngobuchule kwifoto. Kwakhona, bayabanceda ukuba babone imveliso kubomi babo kwaye bandise ukuzithemba xa bethenga.
Izithonga ezineenkcukacha
Ezinye iimveliso zineenkcukacha ezincinci ezicela umngeni ukubamba kwi-shots nganye; kulapho kungena khona imifanekiso eneenkcukacha. Ezi ziifoto ezisondeleleneyo ezibonisa ezo zinto zintsonkothileyo ezinokuphoswa kwezinye iifoto zemveliso.
Olu hlobo lokufota lunokufuna ukukhanya okukhethekileyo kunye nezixhobo zokuthatha ezi nkcukacha.
Izitofu zokupakisha
Abathengi abaninzi bakhathalele ukupakishwa kweemveliso zakho. Ukuba uthatha ixesha lokucinga malunga nokupakishwa okuhle kwegama, kutheni ungayifaki kwiphepha lakho lemveliso?
Njengoko ubona, unokusebenzisa ezimbalwa kwezi ntlobo zahlukeneyo zokufota xa uthatha iifoto zemveliso kwiwebhusayithi yakho ye-e-commerce njengamaphulo entengiso.
Iindlela ezi-3 zokufumana iifoto ezilungileyo ze-e-commerce
Kukho iindlela ezintathu eziphambili zokufumana okanye ukuthatha iifoto zemveliso (ukuthatha iifoto ngokwakho ayisiyiyo kuphela inketho).
Umthombo iifoto zemveliso ezikhoyo kubavelisi/ababoneleli
Ngokuxhomekeke kwiindlela zakho zokuzaliseka kwaye ukuba inkampani yakho ihlanganisa okanye yenza iimveliso ngokwayo, kunokubakho ithuba lokusebenzisa iifoto zemveliso esele zithathwe.
Ke, ngaphambi kokuba uchithe imali okanye uthathe ixesha lokudubula iifoto zakho, cinga ukufikelela kubavelisi kunye / okanye ababoneleli ukuze ufumane ukufikelela kwimifanekiso ekhoyo.
Qaphela ukuba kukho izinto ezimbalwa ekufuneka uziqwalasele xa usebenzisa ezi ntlobo zeefoto:
- Yazi imigaqo yokusetyenziswa.
- Qinisekisa ukuba zezona foto zikumgangatho ophezulu.
- Hlela imifanekiso ukuze ilingane ifomathi kunye nobungakanani bewebhusayithi yakho.
Thatha ezakho iifoto (okanye uqashe umntu ukuba)
Ewe kunjalo, ungathatha iifoto zakho zemveliso okanye uqeshe umfoti oyingcali ukuba athathe iifoto zemveliso. Kula macandelo alandelayo, siza kuxoxa ngayo yonke into oyifunayo ukuze ukwazi ukuthatha iifoto zemveliso esemgangathweni.
Sebenzisa iijenereyitha zemveliso ezizenzekelayo
Ungasebenzisa iijeneretha ze-mockup ukwenza iifoto zemveliso esemgangathweni kwimpahla ethile kunye neemveliso zendlela yokuphila-oku kusebenza ngokukodwa kwiimveliso apho uprinta uyilo kwinto, njengama-sweaters, iimeko zefowuni, iimagi, njl.
Iingcebiso zokuthatha iifoto zemveliso yakho
Nje ukuba uzimisele ngeefoto zemveliso ekufuneka uzifumene ukuze wakhe iwebhusayithi yakho, lixesha lokuthatha imifanekiso. Nazi ezinye iingcebiso zokuthatha iifoto zemveliso esemgangathweni.
Izikhokelo zokufota
Ngaphambi kokuthatha iifoto zemveliso, kunokuba luncedo ukwenza izikhokelo zesitayile sokufota. Oku kuya kunceda ukuqinisekisa ukuhambelana kuyo yonke imifanekiso ukwenza umfanekiso oqinileyo webhrendi.
Isikhokelo sesitayile seefoto zemveliso kufuneka siqulathe ezi zinto zilandelayo:
- Iphalethi yombala
- Indlela epholileyo
- Ubude obujolisiweyo
- Shadows
- ukwakhiwa
- Indawo kunye nomxholo
Misela imvelaphi
Xa useta imvelaphi yeefoto zakho zemveliso, khumbula ukuba ufuna ukugxila kwimveliso.
Uya kufuna ukuseta imvelaphi ekhanyayo yeefoto zemveliso nganye, okanye kwiimveliso ezincinci, ungasebenzisa intente ekhanyayo. Oku kuthetha ukuba imvelaphi yokuhlela encinci emva koko.
Kwiifoto zendlela yokuphila, ufuna ukuthatha ixesha lokuqwalasela ezona ndawo zifanelekileyo ezinxulumene nokusetyenziswa kwemveliso kunye nalapho abathengi banokuzibona besebenzisa imveliso. Qwalasela okujoliswe kuko kunye neemodeli zokuqesha eziya kulungela ezo ndawo.
Ukubekwa kwemveliso
Ukukhanyisa yenye yezona zinto zibalulekileyo ekufuneka uziqwalasele xa ubeka iimveliso zakho. Ukuba udubula kwisitudiyo, uya kufuna ukutyala imali ekukhanyeni okusemgangathweni. Ukuba udubula ngaphandle, phanda eyona ndlela ingcono yokufumana iifoto ezisemgangathweni ngokukhanya kwendalo.
Uya kufuna kwakhona ukuqinisekisa ukuba ufumana iintlobo ezimbalwa ezahlukeneyo zeefoto. Njenge;
- udubulo olulula lomntu onemvelaphi emhlophe equlethe yonke imveliso
- izithonga ezineenkcukacha ukuba kuyimfuneko
- izithonga zesikali
- izithonga zeqela ezibonisa ukuguquguquka kwemveliso okanye iikiti
- ukupakisha shots
Ukudubula ngefowuni yakho
Ungasebenzisa i-smartphone yakho ukuthatha iifoto zemveliso ukuba awufuni ukutyala imali kwikhamera ye-DSLR ebiza kakhulu. Kodwa qiniseka ukuba wenza uninzi lweempawu zayo ukufumana ezona foto zisemgangathweni.
Sebenzisa igridi; kuhle ukwahlula ukudubula kwakho kunye nokugcina imigca yakho ikwinqanaba.
IPhone ine 'imowudi yokuqhuma', apho unokufumana ngokukhawuleza imifanekiso emininzi kwaye ukhethe eyona ilungileyo.
Thatha ithuba le-HDR (Uluhlu oluPhezulu lweDynamic), oluxuba amanqanaba ahlukeneyo okuvezwa ukwenza umfanekiso omnye oneenkcukacha.
Ezinye ii-apps zikunceda ufumane iifoto ezikumgangatho ongcono kwi-smartphone yakho-zama Ikhamera+ ye-iPhone or Ikhamera yokwandisa iFX ye-Android.
Ukuhlela iifoto
Nje ukuba uthathe iifoto zemveliso, kuya kufuneka uzihlele ukuze uzise kwinqanaba lobuchwephesha.
Ukufunda izakhono zokuhlela eziyimfuneko ukwenza iifoto ezifanayo, ezikumgangatho ophezulu wemveliso kunokuthatha ixesha. Nazi izinto ofuna ukuziqwalasela xa uhlela;
- Susa imvelaphi yeefoto ezifanayo
- Susa amabala anjenge ilitha kunye nokukhanya
- Lungisa umbala ukuze ubukeke ufana nemveliso
- Lungiselela ibhalansi emhlophe, umahluko, ukuvezwa
- Phucula ubukhali
- Qinisa, nqamla, kwaye wenze ubungakanani beebhetshi
- Faka izithunzi ukuze usebenze
Musa ukusebenzisa izihluzi.
Ukuthumela iifoto zemveliso
Sivuyisana nawe ngokuhlela iifoto zakho! Ngoku, lixesha lokuzilayisha kwiwebhusayithi yakho-kukho izinto ezimbalwa ekufuneka uzikhumbule xa uthumela iifoto zemveliso.
- Yonke imifanekiso kufuneka ihambelane. Awufuni nje ukuba zonke iifoto zakho zilingane nebhrendi yakho.
- Qwalasela ubungakanani bomfanekiso. Iifoto zemveliso kufuneka zibe nkulu ngokwaneleyo (min. 1,600 pixels) ukuqinisekisa ukuba abathengi bafumana iifoto ezisemgangathweni. Nangona kunjalo, awufuni ukuba imifanekiso ibe mikhulu kangangokuba ichaphazele ixesha lokulayisha. (Ingcebiso: cinga ngokubandakanya isixhobo sokusondeza kweyakho e-commerce indawo.)
- Lungiselela iifoto ngemethadatha ye-SEO.
Uqeshwa nini umfoti wemveliso oyingcali
Ngelixa unokukwazi ukuthatha iifoto zemveliso ngefowuni yakho, kusenokwenzeka ukuba awunazo izixhobo zokufezekisa ezona foto ziphezulu ziphezulu ngokwakho. Abafoti abachwephesha bakwanazo namava okuhlela iifoto ezenza uphawu lokufota olufunayo. Ke, abafoti abachwepheshile banokuvelisa ezona foto zikumgangatho ophezulu ngokukhawuleza. Bakwanawo namava okusebenza kunye neemodeli ukuba udala izithonga zendlela yokuphila.
isiphelo
Iifoto zemveliso esemgangathweni yenye yezona zinto zibalulekileyo zokwakha ekudaleni iwebhusayithi yobuchwephesha ethengisa iimveliso. Iifoto zemveliso zinceda ukwakha umfanekiso webrand yakho kwaye ubalise ibali leemveliso zakho, ezibaluleke kakhulu xa ukuthengisa online. Xa abathengi abanokubakho bengenako ukuchola kwaye bachukumise iimveliso zakho, kufuneka baseke ukuzithemba kwiimveliso zakho ezibaqinisekisa ukuba bathenge, kwaye imifanekiso ingayenza loo nto. Thatha ixesha lokucinga malunga neentlobo zemveliso yokufota ozifunayo kwishishini lakho, kwaye ukuba uthatha imifanekiso ngokwakho, seta ifoto ngemvelaphi ecingayo kunye nokukhanya okugqwesileyo. Kwakhona, thatha ixesha lokuzifundisa malunga nokuhlela iifoto; oku kunokwenza wonke umahluko ekudaleni iifoto zemveliso esemgangathweni.
Ukuba awuqinisekanga ngokuthatha iifoto zemveliso ngokwakho, jonga ukuba ngaba abavelisi banazo iifoto ezikhoyo, ukuba ungasebenzisa i-mockups, okanye ukuba unohlahlo lwabiwo-mali lokuqesha umfoti oyingcali.
