Isiqulatho
● Intshayelelo
● Isishwankathelo semarike
● Itekhnoloji engundoqo kunye noyilo loyilo
● Iimodeli ezithengiswa kakhulu ziqhuba iindlela zemarike
● Umqukumbelo
intshayelelo
Ukudala imibhiyozo ekhumbulekayo kufuna umsitho ofanelekileyo kunye nezibonelelo zepati, eziye zavela kakhulu ukuhlangabezana nokutshintsha kwezinto ezikhethwayo kunye neendlela zokuzinza. Ukwenziwa kwezinto ezintsha kuyilo kunye nezixhobo, ezinje ngokukhethwa kwe-eco-friendly kunye nemihlobiso eyenziwe ngokwezifiso, iqhuba olu tshintsho. Abathengi ngoku bafuna ukubamba okukhethekileyo, okobuqu kwiminyhadala yabo, nto leyo ebangela ukuba kunyuke imfuno yezinto zepati. Iimpawu eziphambili njengeParty City kunye neShutterfly ziphambili, zibonelela ngeemveliso ezahlukeneyo zokuyila kunye nezikumgangatho ophezulu ezihlangabezana nezi mfuno zivelayo. Imarike iyaguquguquka kwaye iyakhuphisana, kunye nabadlali abatsha abaqhubekayo bevela, benikezela nge-niche kunye nokukhethwa kwezobugcisa ngokusebenzisa amaqonga e-e-commerce. Eli nqaku liphonononga imakethi edlamkileyo yonikezelo lwemibhiyozo kunye netheko, iqaqambisa iinguqulelo eziphambili kunye nabathengisi abaphezulu ababumba iintsingiselo zeshishini. Ngokugxininisa kubuchule bokudala kunye nokuzinza, ishishini limiselwe ukwenza yonke imibhiyozo ibe ngamava akhethekileyo kwaye akhumbulekayo.
ubenemboniselo Market
Imarike yempahla yepati yehlabathi ifumana ukukhula olomeleleyo, okuqhutywa kukunyuka kwemivuzo enokulahlwa kunye nokunyuka kokuthanda imibhiyozo kunye neminyhadala. Ngokweengxelo zemizi-mveliso ezivela kuPhando lweStraits, imakethi yayixabisa i- $ 14.56 yezigidigidi ngo-2023 kwaye kuqikelelwa ukuba iya kufikelela kwi-30.44 yeebhiliyoni zeedola ngo-2032, ngesantya sokukhula sonyaka (CAGR) se-8.54%. Olu lwando lubalulekileyo luphenjelelwa kukukhula kwemfuno yokubonelela ngetheko ngamaxesha ahlukeneyo, ukusuka kwimihla yokuzalwa kunye nemitshato ukuya kwimisitho yeshishini kunye neendibano zeeholide.
Ukwahlulwahlulwa kwemarike kubonisa iyantlukwano ecacileyo phakathi kosetyenziso lwezorhwebo nolwasekhaya, nganye inegalelo elikhulu ekukhuleni kwemarike. NgokukaMaximuse uPhando lweMarike, iivenkile ezinkulu kunye nee-hypermarket zihlala zizintshatsheli zokusasaza, zibalelwa ngaphezulu kwe-40% yesabelo sentengiso ngenxa yoluhlu olubanzi lweemveliso kunye nokufikeleleka. Ngeli xesha, iivenkile ezikhethekileyo zijongana neemarike ze-niche ezinezinto ezizodwa kunye nezomntu, kwaye amaqonga e-e-commerce afumana ukutsaleka, ekulindeleke ukuba akhule kwi-CAGR ye-10% kule minyaka ilishumi izayo. Uhlalutyo lwengingqi lubonisa ukuba uMntla Merika ukhokela imakethi, eqhutywa yinkcitho ephezulu yabathengi kwimisitho kunye nobukho obunamandla bababoneleli abakhulu. IYurophu ilandela, ngogxininiso oluphawulekayo kwimibhiyozo enezihloko kunye neminyhadala, ibambe malunga ne-25% yesabelo semarike. Ummandla we-Asia-Pacific uvela ngokukhawuleza njengemarike enengeniso, eqhutywa kukufudukela kwabantu ezidolophini kunye nokuthandwa okukhulayo kwamaqela aseNtshona.
Uyilo oluphambili kunye nezinto ezintsha ezintsha
Itheko libonelela ngemarike ngokuqhubekayo, iqhutywa ziimfuno zabathengi kwiimveliso ezizodwa, ezizinzileyo, kunye nezintsha. Iimpawu eziphambili zeshishini ziquka ukwenza ngokwezifiso, izinto ezilungele i-eco-friendly, imihombiso enemisebenzi emininzi, izisombululo zokuyila zokukhanyisa, kunye nobuchwephesha obukrelekrele. Olu tshintsho luyitshintsha indlela imibhiyozo ecwangciswa ngayo kwaye yenziwe, iqinisekisa ukuba wonke umnyhadala awulibaleki kwaye ukhathalele indalo esingqongileyo.
Ukwenza ngokwezifiso kunye nobuntu
Ukwenza ngokwezifiso kunye nobuntu kuye kwaba ngundoqo kwimakethi yempahla yepati, ebonisa utshintsho olubalulekileyo kubathengi abakhethayo ukuya kwimihombiso eyodwa kunye neyodwa. Abathengi baya ngokuya befuna iibhena zesiko, iipropu ezinemixholo, kunye nezinto ezithandwayo zepati ukuze benze iminyhadala eyahlukileyo nekhumbulekayo. NgokukaVaaree, lo mkhwa uqhuba imfuno enkulu yeemveliso zebespoke ezilungiselelwe imixholo ethile, imiyalezo, okanye imifanekiso, ephucula amava epati ngokubanzi kwaye wenze umsitho ngamnye ugqame.
Izinto ezinobungakanani be-Eco
Ukutshintshela kwimathiriyeli eco-friendly lolunye ulutsha olubalulekileyo kushishino lokubonelela ngetheko. Njengoko inkxalabo yokusingqongileyo ikhula, intshukumo ephawulekayo ukusuka kwiimveliso zemveli, ezingaguqukiyo kwizinto eziphilayo ukuya kwiinketho ezizinzileyo zikhona. Iimveliso ezifana neepleyiti ezinokonakala, iibhaluni eziphinda zisetyenziswe, kunye ne-eco-friendly tableware ziya zithandwa. Ngokwemibono yoshishino, abavelisi baphendula ngokunikezela ngezinto ezenziwe ngezinto ezizinzileyo ezifana ne-bamboo, iphepha elihlaziyiweyo, kunye neeplastiki ezinokubola. Oku kunciphisa impembelelo yokusingqongileyo yamaqela kwaye ibonelela kwimfuno ekhulayo yabathengi yokhetho oluzinzileyo nolunoxanduva.
Iimveliso ezintsha
Iimveliso ezintsha nazo zidlala indima ebalulekileyo ekubumbeni imarike. Imihombiso enemisebenzi emininzi efana neebhaluni ze-LED, iziko eliphakathi, kunye nezixhobo zokuhombisa ze-DIY ziya zithandwa kakhulu. Ezi mveliso zinika isibheno sobuhle kunye neenzuzo ezisebenzayo, ezivumela ukuyila okukhulu kunye nokwenza ngokwezifiso kwisicwangciso seqela. Ngokutsho kweReventon, ezi zintsha zibhenela kwicandelo lasekhaya, apho ababuki zindwendwe bafuna ukudala amava awodwa kunye nokunxibelelana ngaphandle kokufumana iindleko eziphezulu.
Iindlela zokukhanya kunye ne-ambience
Iindlela zokukhanyisa kunye ne-ambience zibalulekile ekusetezeni ithowuni yemisitho, ngokukhetha okukhulayo kokhetho oluguquguqukayo kunye nesitayile esifana nezibane zentambo, amakhandlela, kunye nezibane. Ngokutsho kweVaaree, ezi zisombululo zokukhanyisa zithandwa kuba ziyakwazi ukuguqula iindawo kunye nokuphucula umoya wepati. Ukukhanyisa okuhombisayo, ukhetho olukhethekileyo lokusebenzisa amandla kunye nolunokuphinda lusetyenziswe, luhambelana neendlela zozinzo olubanzi kwaye zongeza umtsalane womthendeleko kwimibhiyozo.
Izisombululo ezihlakaniphile
Izisombululo ze-Smart ziya zidityaniswa ngakumbi kunikezelo lweqela, itekhnoloji exhasayo ukomeleza lula kunye nokuzibandakanya. Izibane ezilawulwa yi-app kunye neendawo zokuhlala zeefoto ezisebenzisanayo ziba zizinto eziphambili kwimibhiyozo yanamhlanje. Ezi zinto zintsha zobugcisa zivumela ulawulo olukhulu kwindawo yepati kwaye zibonelele ngezinto ezisebenzisanayo ezonwabisa iindwendwe. Ngokweengxelo zeshishini, ukudityaniswa kwetekhnoloji kubonelelo lweqela kulindeleke ukuba lukhule, lunikezela ngeendlela ezintsha zokunyusa amava omnyhadala ngokuzenzekela kunye nobuntu.
Olu yilo kunye nezinto ezintsha eziveliswayo zihlangabezana neemfuno zangoku zabathengi kwaye zibeka inqanaba leendlela zexesha elizayo kwimarike yokubonelela ngeqela. Ngokujolisa kwi-customisation, uzinzo, kunye nobuchwephesha obukrelekrele, ishishini liyaqhubeka nokuvela, libonelela ngamathuba anomdla kubo bobabini abathengi kunye nabavelisi.
Abathengisi abaphezulu abaqhuba iintsingiselo zemarike
Itheko lokubonelela ngentengiso yahlukile, inabadlali abaninzi abaphambili abaqhuba iindlela kunye nezinto ezintsha. Iinkampani eziphambili kunye neemveliso ezisakhasayo zibumba ishishini ngokunikezela ngeemveliso ezahlukeneyo, ukusuka kwizinto ezininzi ukuya kwizinto zomntu. Eli candelo liphonononga abathengisi abaphezulu abaphembelela iintsingiselo zemarike kunye nokukhethwa kwabathengi.
IsiXeko sePati
IsiXeko seParty sikhokela imarike ngoluhlu lwayo olubanzi lwemihombiso, itafile kunye nesinxibo. Ipotfoliyo yemveliso ebanzi yenkampani ibonelela ngemixholo eyahlukeneyo yeqela kunye nemisitho, iqinisekisa ukuba abathengi banokufikelela kwiintsingiselo zamva nje kunye neemveliso ezintsha. Ngokutsho kwe-Straits Research, i-Party City iye yagcina ubunkokeli bayo bemarike ngokuqhubeka nokwandisa iminikelo yayo kunye nokutyala imali kuphuhliso lwemveliso entsha, ehambelana kakuhle nesiseko sayo sabathengi.
Inkampani yoRhwebo yaseMpuma
Inkampani yoRhwebo yaseMpuma idume ngokunikezela ngepati enkulu kunye nokuhombisa okutsha. Inkampani ibonelela ngokhetho olukhulu lweemveliso, ukusuka kwiibhaluni kunye neebhanile ukuya kwiikiti zetheko ezinemixholo, iyenza ibe ngumthombo wokuya kubacwangcisi beminyhadala kunye nabantu ababamba iindibano ezinkulu. Ngokutsho Maximize Market Research, ukukwazi Trading Oriental ukubonelela ngeemveliso ezahlukeneyo ngamaxabiso akhuphisanayo iye yaqina indawo yayo njengomdlali obalulekileyo kushishino lonikezelo lweqela.
Shutterfly
I-Shutterfly igxile kwizinto zomntu ngamnye, kubandakanya izimemo zesiko, iincwadi zeefoto, kunye nezinye izinto ze-bespoke. Ugxininiso lwenkampani ekwenzeni ngokwezifiso luvumela abathengi ukuba benze amava etheko akhethekileyo kwaye angalibalekiyo. NgokukaVaaree, ugxininiso lukaShutterfly kumgangatho ophakamileyo, iimveliso zobuqu zibe negalelo elikhulu ekukhuleni kwayo, itsala abathengi abafuna ukongeza into yobuqu kwimibhiyozo yabo.
Umbutho wokuBulisa waseMelika
I-American Greetings Corporation ibonelela ngeepotifoliyo zeemveliso ezahlukeneyo, kubandakanya amakhadi okubulisa, uhombiso lwepati, kunye nezinye izinto ezibalulekileyo zokubhiyozela. Udumo lwenkampani olusekiweyo kunye nothungelwano olukhulu lokusasaza luyenza ibe ngumdlali obalaseleyo kwimarike. Ngokwedatha yeshishini, imibuliso yaseMelika iyaqhubeka nokusungula ngokuzisa uyilo olutsha kunye nokwandisa uluhlu lwayo lweemveliso ukuhlangabezana nokukhethwa kwabathengi.
Iimpawu ezivelayo
Iimveliso ezisahlumayo zikwachaphazela kakhulu imarike ngokunikezela ngezinto ezizodwa kunye nezobugcisa zepati ngokusebenzisa amaqonga e-e-commerce afana ne-Etsy kunye ne-Amazon. Ezi ntlobo ze-niche zibonelela abathengi abafuna izinto ezahlukileyo, ezenziwe ngesandla eziphuma kwiimveliso eziveliswe ngobuninzi. NgokukaReventon, ukunyuka kwala mashishini amancinci kongeze inkalo entsha kwishishini lokubonelela abathengi, ukubonelela abathengi ngeenketho ezininzi kunye nokukhuthaza indawo yentengiso enokhuphiswano.
Ngokujolisa kumxube wemveliso emikhulu kunye neenketho zobuchwephesha bomntu, aba bathengisi baphezulu baqhuba imikhwa ebalulekileyo kwaye babumba ikamva lemarike yempahla yepati.
isiphelo
Imakethi yomsitho kunye netheko ifumana ukukhula okuguquguqukayo, okuqhutywa lutshintsho oluqhubekayo kuyilo kunye nemathiriyeli. Ngogxininiso olomeleleyo ekwenzeni ngokwezifiso, ukwenziwa komntu, kunye nozinzo, ishishini liyaphuhla ukuze lihlangabezane neemfuno ezahlukeneyo zemibhiyozo yanamhlanje. Abadlali abaphambili abafana neParty City, Oriental Trading Company, Shutterfly, American Greetings Corporation, kunye neempawu ezivelayo kumaqonga afana ne-Etsy kunye ne-Amazon zikhokela le nguqu. Banikezela ngoluhlu olubanzi lweemveliso ezijongana nemixholo eyahlukeneyo kunye nezinto ezikhethwayo, ziqinisekisa ukuba wonke umnyhadala uyingqayizivele kwaye awulibaleki. Njengoko imakethi isanda, ugxininiso kwizinto ezilungele i-eco-friendly kunye nezisombululo ezikrelekrele zinokubumba ikamva lobonelelo lwepati, ukwenza imibhiyozo ibe yeyomntu ngakumbi kwaye ikhathalele indalo.
